Brand Platform — Not Just a Logo Kit
Marketing the Right Way
A logo is not a brand. In this episode, we dive into what a true brand platform is—and why it’s essential if you want consistent messaging, emotional connection, and long-term competitiveness. You’ll learn what makes up a brand platform, why it matters for your marketing efforts, and how to avoid looking bland or forgettable online. Plus, I share real-world examples of brands that get it right—and those that miss the mark. Questions or suggestions? Email me at
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Demographics Are Dead. Redefining Your Target Audience
Marketing the Right Way
Most marketers think they know their audience—but rely on outdated profiling that doesn’t drive results. In this episode, I share how to go beyond age and income brackets using the Jobs to Be Done (JTBD) method and customer interviews. You’ll learn how to uncover real motivations, craft messages that resonate, and avoid the common trap of generic marketing. Got questions or topic ideas? Reach out at
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From Chaos to Clarity: Setting Marketing Goals
Marketing the Right Way
Marketing without goals is just guesswork. In this episode, I break down why setting clear, aligned goals is essential—and how to do it right, even if leadership resists. Whether you’re a solopreneur or part of a team, this is your guide to marketing with purpose, not panic. Questions or episode suggestions? Email me at
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Trailer
Marketing the Right Way
Hi, and welcome to Marketing the Right Way—the podcast for solopreneurs, startups, and small teams who want more than just random tips. I’m Tatiana Ermakova, a digital marketing strategist with over 10 years of experience across agencies, government, startups, and global brands—from Russia to Spain, Qatar to Germany. This show is here to help you rethink marketing—from surface-level tactics to big-picture thinking. Each week, we’ll unpack smart strategies, mindset shifts, and practical tools to build brands people actually care about. If you're ready to grow with clarity, purpose,...
info_outlineA logo is not a brand. In this episode, we dive into what a true brand platform is—and why it’s essential if you want consistent messaging, emotional connection, and long-term competitiveness.
You’ll learn what makes up a brand platform, why it matters for your marketing efforts, and how to avoid looking bland or forgettable online. Plus, I share real-world examples of brands that get it right—and those that miss the mark.
Questions or suggestions? Email me at [email protected]