What African Agribusinesses Can Learn from Global Food Brands with Sharon Idahosa
The Let’s Talk Agriculture Podcast
Release Date: 01/29/2025
The Agritech Boom: African Farmers Going Digital
The Let’s Talk Agriculture Podcast
African farmers are embracing the digital revolution, and the impact on agriculture across the continent is nothing short of remarkable! In this episode of the Let’s Talk Agriculture Podcast, Sharon takes us on an exciting journey into the world of technology in farming. Discover how mobile apps, digital marketplaces, and innovative fintech solutions are empowering farmers to grow smarter, sell quicker, and connect directly with buyers like never before. But it’s not all smooth sailing. We’ll also tackle the challenges that come with this transformation—think infrastructure hurdles,...
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The ₦5bn Agro-Inputs Distribution Plan – Will It Work?
The Let’s Talk Agriculture Podcast
The Nigerian government has announced a ₦5bn agro-inputs distribution plan — promising to get fertilisers, seeds, and agro-chemicals into the hands of farmers. But will this intervention truly reach those who need it most, or will it get stuck in the same old bottlenecks of politics, logistics, and poor timing? In this episode, I sit with Ilyasu Ishak, Business Development Manager at CropIT, to unpack the realities on the ground: How effective input distribution can transform yields Why timing is critical for farmers’ success The risks of leakages and mismanagement What lessons...
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Rethinking Carbon Offsets Through Farmers, Equity, and Climate Justice with Micheal Jones
The Let’s Talk Agriculture Podcast
Agriculture is often at the heart of climate conversations, but not always at the center of climate solutions. Farmers, especially smallholders, carry the heaviest weight of climate shocks while decisions are made far away from their fields. In this episode of the Let’s Talk Agriculture Podcast, Sharon sits down with Michael Jones, Co-Founder and Lead Architect at AgroReGenerations, to explore what it really means to put farmers first in the fight for climate justice. Michael shares his journey from city life to co-founding a global initiative spanning East Africa and Indonesia, and why...
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Restoring What Feeds Us: Soil, Regeneration, and African-Led Conservation
The Let’s Talk Agriculture Podcast
Soil is where it all begins — yet it’s often the most overlooked element in agriculture conversations.
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What Local Sounds Like: Building Regional Media in Multilingual Agri Spaces
The Let’s Talk Agriculture Podcast
In this episode, we’re digging into what it really means to create local, relatable media across Africa’s multilingual spaces and why translation alone isn’t enough.
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Beyond the Message: Understanding Agricultural Audiences with Sharon Idahosa
The Let’s Talk Agriculture Podcast
Are your agricultural messages truly reaching the people they’re meant for?
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Unlocking the Power of Agro-Informatics – With Karl Morteo (FAO)
The Let’s Talk Agriculture Podcast
What if agricultural data wasn’t just for researchers — but also for farmers, governments, startups, and everyday decision-makers?
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Unspoken Work: Why Communication Still Feels Optional in Agriculture
The Let’s Talk Agriculture Podcast
There’s a lot of good work happening in agriculture — women-led businesses scaling, agritech solutions making real impact, donor programs driving change in rural communities. But far too often, all that transformation happens quietly. No updates. No stories. No real visibility.
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Leading with Data: How Agri-Businesses Can Use Tech to Drive Smarter Decisions with Beatrice Omoh
The Let’s Talk Agriculture Podcast
You’ve probably heard it before: “Data is the new oil.”
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Building Resilient Agri-Businesses with Smart Financial Tools with Ndu Ekwomadu
The Let’s Talk Agriculture Podcast
Running an agri-business isn’t just about producing food — it’s about building systems that work, managing operations efficiently, and making smart financial decisions. But for many agri-entrepreneurs, especially small and growing ones, managing inventory, tracking sales, or even preparing basic financial records can feel overwhelming or get left behind completely.
info_outlineWelcome to another episode of the Let’s Talk Agriculture Podcast! Today, we’re diving into a critical topic—branding and marketing for agribusinesses. Many African agribusinesses do great work, yet they struggle to differentiate themselves in the market. Without strong branding, it becomes difficult to attract investors, customers, and partners.
So, what can we learn from global food brands that have successfully built recognizable and trusted identities? Let’s break it down.
First, let’s talk about Dangote Group. Dangote has established itself as a dominant player, not just in agriculture but across multiple industries. What’s the secret? Consistency in branding. From product packaging to marketing campaigns, their identity remains the same, making them instantly recognizable. This is something many agribusinesses in Africa overlook—the power of consistency in messaging, design, and positioning.
Next, we look at Nestlé and how they adapted their marketing to fit African cooking styles. Instead of using a one-size-fits-all approach, Nestlé tailored its branding and communication to resonate with local consumers. This is a key lesson—understanding your audience and localizing your messaging can set you apart.
Then there’s Olam Agri, which has positioned itself as a sustainability-driven agribusiness. In today’s market, consumers and investors are paying more attention to sustainability. Olam Agri didn’t just adopt sustainability as a practice, they made it part of their brand story, which helped them stand out and build trust.
So, what’s the key takeaway? African agribusinesses must be intentional about branding. Whether it’s through consistency, audience-centered messaging, or sustainability, branding is what makes your business visible, credible, and competitive.
At Let’s Talk Agriculture Limited, we help agribusinesses develop strong branding, marketing, and communication strategies that position them for success. If you’re struggling with differentiation, now is the time to start building a brand that lasts.
Tune in to this episode to learn how you can apply these lessons to your agribusiness. Let’s make African agribusinesses impossible to ignore!