A Look Into Effective Data-Inspired Storytelling, with Randi Barshack
The Intent Data Exchange: Accelerating B2B Revenue Growth
Release Date: 08/10/2022
Selling the value of Intent data to the entire marketing ecosystem, with J.P. Joyce
The Intent Data Exchange: Accelerating B2B Revenue Growth
You don’t know what you don’t know. So a multinational enterprise approached Bombora to help them find and fill the gaps in their buyer’s journey they even know they had. In this special podcast episode of The Intent Data Exchange, and of Bombora chat about a B2B enterprise’s journey to enrich their first-party data and better understand how Intent data can be used throughout the customer journey, not just in sales and marketing.
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Position your enterprise for GTM success, with Lauren Davis
The Intent Data Exchange: Accelerating B2B Revenue Growth
In this special podcast episode of The Intent Data Exchange, and of Bombora chat about a global management consulting firm's journey to implement Intent data and the strategic moves that came into play to position this customer for a cookieless future.
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Leadership priorities to take into 2023, with Rich Eldh
The Intent Data Exchange: Accelerating B2B Revenue Growth
Every new year, leaders look for ways to improve processes, innovate product experiences, and inspire their teams. How can you be the leader your team really needs? This latest podcast episode has some insight. In this podcast episode of The Intent Data Exchange, Mike Burton, VP of data sales and co-founder of Bombora chats with , co-founder & managing director at Sirius Decisions, now Forrester. Rich discusses his interesting career journey — from a salmon canning company in Alaska to being the founder of SiriusDecisions, a B2B research and advisory firm, before its acquisition by...
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New revenue in an unexpected place, with Dale Scoggin
The Intent Data Exchange: Accelerating B2B Revenue Growth
The secret to helping your sales team achieve more revenue? Teamwork. In this special podcast episode of The Intent Data Exchange, and of Bombora chat about a payment card provider's journey to implement Intent data and the collaborative effort to partner with this Bombora customer. Sure you've heard numerous teamwork tips before, but Dale discovered this enterprise sales opportunity within his first weeks of onboarding at Bombora and unexpectedly closed the sale shortly after with the help of numerous cross-functional team members. He shares practical and tangible advice for B2B personal...
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How Bombora helps customers get a complete view of the B2B buyer’s journey, with McKenzie Farquharson
The Intent Data Exchange: Accelerating B2B Revenue Growth
In this special podcast episode, , enterprise customer success manager at Bombora, joined , COO at Bombora, to share her experience implementing Intent data for a network and system management software customer. McKenzie gets into the nitty gritty and shares: How the Bombora team worked with the customer’s marketing and marketing operations team to implement the Intent data in 6sense The analysis of a list of topics and closed won accounts to understand the buyer’s journey of each product
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How to start ABM: Starting small versus an all-in-one approach, with Hillary Carpio
The Intent Data Exchange: Accelerating B2B Revenue Growth
Is there a wrong or right way to do ABM? , Director of ABM at Snowflake, dishes some ABM adoption tips in this episode of The Intent Data Exchange with Mike Burton, VP of data sales and Bombora co-founder. In addition to hearing the story of her career path, you’ll hear Hillary’s formula for aligning marketing with SDRs and Snowflake's plans for scalable and consistent growth.
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Key elements of a unified go-to-market strategy for 2022 and beyond, with Scott Vaughan
The Intent Data Exchange: Accelerating B2B Revenue Growth
After several CMO and business leadership roles, is an active advisor and consultant working with CMO, CXOs, founders, and the like. Listen to this episode of The Intent Data Exchange to hear Mike Burton, VP of data sales and Bombora co-founder, chat with Scott about his experience executing growth, revenue, and go-to-market (GTM) strategies for top tech businesses. In addition to hearing the stories of his career path, you’ll hear: Key elements of a truly unified GTM strategy (and the characteristics of a bad one) Why a GTM strategy is not a sales or marketing responsibility Where common...
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Inspire your entrepreneurial pursuit: The story of 6sense’s success, with Viral Bajaria
The Intent Data Exchange: Accelerating B2B Revenue Growth
Every startup has a story behind its successes and roadblocks. Viral Bajaria, CTO and co-founder of 6sense, led 6sense through a transformation when the market was asking for something else — and succeeded beyond expectations. Listen to this episode of The Intent Data Exchange to hear the story of how 6sense was founded and the factors that help shape its mission and global culture today. You’ll hear how 6sense customers are shaping what’s next with the platform and the advice he tells every entrepreneur like: Challenging the status quo What is takes to reinvent your business A common...
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Driving an agile approach to change management, with Matt Diiorio
The Intent Data Exchange: Accelerating B2B Revenue Growth
As the assistant VP of global brand and marketing at MetLife, has helped his teams adopt a new mindset for continuous growth and improvement. In this episode of The Intent Data Exchange, you’ll hear Matt’s career journey and his must-haves for building a culture of change with agile approaches, like: Having advocates within the organization embrace change and test new tactics Aligning on guidance from a Northstar to drive collaboration Celebrating the wins and identifying the setbacks
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Embracing a Customer Experience Strategy That Drives Growth, with Michael Marcellin
The Intent Data Exchange: Accelerating B2B Revenue Growth
As CMO of Juniper Networks, Michael Marcellin is responsible for driving growth and ensuring their products expand successfully into new markets and verticals. In today's fast-paced world, is there an accelerated way to get customers to experience the value and ROI of your products? Listen to this episode of The Intent Data Exchange to hear Michael’s customer-listening strategy for growth. Key takeaways include: How to build a winning customer service and support team that reduces churn Organizational changes that help deliver differentiated value to customers Recommendations to guide...
info_outlineRandi Barshack, CMO of RollWorks, has a diverse career path with a background in Japanese film production. She applies the skills she’s learned as a filmmaker to really listen to the market and build solutions that bring value to the B2B and ABM space.
Listen to this episode of The Intent Data Exchange to hear:
- Randi’s journey from Japanese filmmaking to B2B marketing
- Tips on how to develop your marketing stories
- Her perspective on where the marketing industry is headed