From Sustainability to Survival with Jennifer Goddard
Smart Lawyers Position to Transition
Release Date: 08/21/2025
You Don't Need a Coach
Smart Lawyers Position to Transition
Coaching has become the reflex answer for every challenge in the business world, especially for law firm owners. But here is the truth many people never hear. Most firm owners do not need a coach. At least not yet. In this episode, Victoria Collier breaks down when coaching truly helps and when it becomes an expensive distraction. Victoria explains why vague goals lead to vague results, why clarity must come before coaching, and why comparison and fear push law firm owners into programs they are not ready for. She also outlines the specific scenarios where coaching delivers real value and...
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Ethics in Transition: Protecting Clients and Staying Compliant When Buying or Selling a Law Firm
Smart Lawyers Position to Transition
When it comes to selling or buying a law firm, numbers and contracts often steal the spotlight, but ethics are what make or break the deal. In this episode, host Victoria Collier goes into the ethical framework that governs law firm sales and explains how to navigate compliance without sacrificing client trust. From competence and confidentiality to client notifications and handling trust accounts, Victoria walks through the key ABA rules every lawyer must understand, especially Rule 1.17, and shares practical insights for keeping your transaction ethical, professional, and smooth from start...
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Profit or Illusion: Understanding Net Profit, EBITDA, and SDE When Selling Your Law Firm
Smart Lawyers Position to Transition
Think you know your firm’s profit? Think again. In this episode, host Victoria Collier breaks down one of the most misunderstood parts of selling a law firm: the true meaning of profit. Victoria explains the critical differences between Net Profit, EBITDA, and SDE—and how each number tells a very different story about your law firm’s financial health and value. Whether you’re still growing your practice or preparing to sell, understanding these metrics can mean the difference between a fair price and leaving hundreds of thousands on the table. You’ll learn • Why...
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The Smart Seller's Secret: Why Financing the Buyer Can Work in Your Favor
Smart Lawyers Position to Transition
Everyone wants that big check on closing day, but what if not getting it all upfront could actually work to your advantage? In this episode, host Victoria Collier breaks down why seller financing can be a smart, strategic move when selling your law firm. Learn how seller financing works, how to structure it safely, and why it can help you: * Maximize your firm’s value * Expand your pool of qualified buyers * Earn interest income while enjoying a smoother transition * Potentially lower your tax burden Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales...
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Is There a Season for Selling Your Law Firm?
Smart Lawyers Position to Transition
Is there really a “right time” to sell your law firm? In this episode of Smart Lawyers Position to Transition, Victoria Collier breaks down how timing affects sellers and buyers differently—and what both sides should be doing before the year ends. Victoria shares why sellers shouldn’t wait for a “perfect” season, and how buyers often use Q4 to plan and position themselves for a strong start in Q1. From financial prep to strategic timing, this episode is packed with practical advice to help you take action now. You’ll learn: • Why the best time to sell is when...
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After the Ink Dries: The Little Things That Make or Break a Smooth Law Firm Transition
Smart Lawyers Position to Transition
You’ve signed the papers, the wire hit your account, and you’re ready to celebrate, but your work isn’t done yet. In this episode, Victoria Collier uncovers the often forgotten post-sale details that can create real problems if they are ignored. From websites that go dark to phones that stop ringing and trust accounts that are not properly transferred, these “little things” can quickly turn a smooth sale into a stressful mess. Victoria shares real examples from law firm transitions to help you avoid costly mistakes and protect your firm’s reputation, clients, and cash flow. In this...
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Form 8594 Explained: Avoiding IRS Headaches When Selling Your Law Firm
Smart Lawyers Position to Transition
IRS Form 8594 might sound like dry paperwork, but it’s one of the most important documents in a law firm sale. In this episode, our host Victoria Collier breaks down what the form is, why it matters, and how to avoid post-sale IRS problems. From understanding asset classes to negotiating allocations that minimize taxes, this conversation shows how smart preparation can save both buyers and sellers from stress (and money) down the road. Key Topics Covered • What IRS Form 8594 is and why both parties must file it • Why the buyer’s and seller’s forms must match...
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More Than Money: How to Choose the Right Buyer When You Have Multiple Offers
Smart Lawyers Position to Transition
Every law firm owner dreams of multiple offers when it’s time to sell. But what happens when you’re the one holding the cards and now have to choose? In this episode, host Victoria Collier unpacks how to compare offers beyond just the purchase price. You’ll learn: • Why deal structure matters as much as the dollar figure • How to evaluate cash up front versus performance-based payments • The role of transition periods and whether you’ll be compensated fairly for your time • And much more! Victoria Collier is a seasoned...
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What’s It Really Worth to You?: Beyond the Price Tag of Selling Your Law Firm
Smart Lawyers Position to Transition
When it comes to selling your law firm, the question isn’t just what’s my firm worth? It is what’s it worth to me? In this episode, Victoria explores the intangibles behind a sale. The purchase price may grab attention, but for most sellers, factors like time, health, stress, and what comes next in life carry equal or greater weight. What You’ll Learn in This Episode: • Why the “highest offer” isn’t always the best offer • How time commitments in a deal can make or break it • Why health can outweigh every other factor in your decision...
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The Lifecycle of a Law Firm: From Start-Up to Plateau
Smart Lawyers Position to Transition
Every law firm goes through distinct stages: from the hustle of startup, through the rapid growth of scaling, to the challenges of repelling, and finally the stability of plateau. In this episode, host Victoria Collier breaks down what each stage looks like, how income changes along the way, and when it makes the most sense to sell. Whether you’re just starting out, feeling the stress cracks of growth, or enjoying a period of stability, knowing where you are in the cycle is key to making smart business and exit decisions. What you’ll learn in this episode: • The four...
info_outlineWhat happens when life throws you a crisis that pulls you out of your business overnight? In this powerful episode, Victoria Collier sits down with Jennifer Goddard, CEO and co-founder of Integrity Marketing Solutions, to share how she faced a rare, aggressive cancer diagnosis—and how her business not only stayed afloat, but thrived without her. This isn’t theory. It’s real-life proof of why systems, culture, and succession planning matter.
3 Key Takeaways
Systems Save Businesses: Documented processes and SOPs gave Jennifer’s team the roadmap they needed to operate and even expand without her daily involvement.
Culture is Everything: A strong, values-driven team culture allowed her staff and family to step up with confidence and lead effectively.
Crisis-Proofing Matters: Whether through health issues, unexpected absences, or other life events, planning for continuity is not optional—it’s essential.
About Our Guest
Jennifer Goddard is the CEO and co-founder of Integrity Marketing Solutions, a digital marketing agency serving estate planning and elder law attorneys nationwide. With more than 30 years in business, Jennifer has built her firm on a foundation of integrity, innovation, and client service. She is also the host of The Marketing Lawcast and a passionate advocate for business resilience and succession planning. Jennifer’s story of overcoming cancer while her business thrived is a testament to her leadership, her team, and her unshakable belief in living with purpose.
The Marketing Lawcast
https://podcast.marketinglawcast.com/1806835/episodes
Connect with Jennifer Goddard
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Connect with Victoria Collier
Private Facebook Group
https://www.facebook.com/groups/1284225722042602
https://www.linkedin.com/company/victoria-collier-coaching/