What to Do the Moment an RFP Drops (It's Not What You Think)
Release Date: 09/24/2025
What to Do the Moment an RFP Drops (It's Not What You Think)
Cresco Contracting
An RFP hits your inbox. What's your next move? APMP discussions suggest most small businesses will dive straight into requirements - no strategy, no analysis, just hope. Meanwhile, they'll spend 40+ hours and $2,100-$10,000 per response with lottery-level odds of winning. In this episode, I'm breaking down the 5-question go/no-go framework and why it changes everything about how you approach government contracting. What we cover: Why most small businesses are winging their RFP responses (and losing) The 5 strategic questions that prevent proposal disasters Why pricing strategy must come...
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Welcome to Cresco Contracting!
Cresco Contracting
Tired of the RFP chase cycle? Welcome to Cresco Contracting, where we refuse to let small businesses waste another minute on losing proposals. I'm Ashley Johnson, founder of Creative Cresco, and I've spent years watching passionate entrepreneurs with world-class capabilities lose contracts not because they can't do the work, but because nobody taught them how government contracting marketing really works. This podcast is your strategic rebellion against "that's how we've always done it." Every week, we're sharing the insights, foundation-building tactics, and real-world strategies that...
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Stop Chasing RFPs. Your wasting your time...
Cresco Contracting
Stop Chasing RFPs: 4 Strategies to Win More Government Contracts by Pursuing Less 61% of organizations plan to submit MORE RFPs in 2025. More proposals, more hours, more stress - because everyone thinks volume is the answer. What if I told you that's exactly backwards? In this episode, I break down why the "spray and pray" approach to government contracting keeps small businesses stuck in feast-or-famine cycles, and share the four strategies that help you win more contracts by pursuing fewer opportunities. What You'll Learn: Why submitting more RFPs won't solve your win rate problem How to...
info_outlineAn RFP hits your inbox. What's your next move?
APMP discussions suggest most small businesses will dive straight into requirements - no strategy, no analysis, just hope. Meanwhile, they'll spend 40+ hours and $2,100-$10,000 per response with lottery-level odds of winning.
In this episode, I'm breaking down the 5-question go/no-go framework and why it changes everything about how you approach government contracting.
What we cover:
- Why most small businesses are winging their RFP responses (and losing)
- The 5 strategic questions that prevent proposal disasters
- Why pricing strategy must come BEFORE proposal writing
This episode builds on our strategic positioning approach and sets the foundation for our upcoming deep dives into RFP analysis and professional proposal design.
Resources mentioned:
- Go/No-Go Decision Template: https://docs.google.com/spreadsheets/d/1a617XAkMjW5CkkIpQRHh7iKAJ42Q3EDbILA7HJ08sqU/edit?usp=sharing
- Stop Chasing RFPs video: https://youtu.be/eGyQqyJkPKA
- Creative Cresco blog: https://www.creativecresco.com/insights
Ready to stop the RFP chase cycle and start winning strategically? This framework gives you a strategic advantage over most of your competition.
Connect with Creative Cresco:
Instagram: https://www.instagram.com/creativecresco
LinkedIn: https://www.linkedin.com/company/creative-cresco
YouTube: https://www.youtube.com/@CreativeCresco
Stop the RFP chase cycle. Start positioning strategically.
#GovernmentContracting #SmallBusiness #RFPStrategy #ProposalManagement #BusinessDevelopment