EP 09 - eCommerce Mastery: Boosting Profitability, Conversion Rates, and Success with Eddie Maalouf
Release Date: 04/28/2023
EP 15 - Navigating the World of eCommerce Finance with Nathan Hirsch
The eCommerce Expert Show
Discover the secrets to mastering e-commerce accounting and building a successful business in our conversation with Nathan Hirsch, founder of e-com balance and outsource school. Learn how having a bookkeeper from day one can help you make strategic decisions, grow your business, and even exit with immaculate records. We reveal the importance of selecting the right accounting tools for your e-commerce business and finding a bookkeeper who truly understands the complexities of e-commerce. Nathan shares valuable insights into the differences between e-commerce accounting and traditional business...
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EP 14 - Transform Your D2C Brand into an Amazon Powerhouse
The eCommerce Expert Show
Discover the secrets of transforming your D2C brand into an Amazon powerhouse as I chat with ecommerce superhero Ken Freeman in this riveting episode. Get ready to level up your Amazon game as we dive into Ken's own experience of building a multiple seven-figure brand from scratch to a successful exit, along with actionable strategies and tactics for D2C brands.
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EP 13 - Unlocking the Potential of Media Buying in eCommerce Affiliate Marketing with Galel Fajardo
The eCommerce Expert Show
In this engaging conversation, we discuss strategies for finding and connecting with potential affiliates to promote your eCommerce brand. We emphasize the importance of researching organic search results, identifying competitors' affiliates and advertisers, and crafting a compelling pitch that focuses on what you can offer the affiliate. By leveraging these tactics, you can significantly amplify your brand's presence and boost the success of all aspects of your business. Keep learning, networking, and engaging with potential affiliates to maximize your eCommerce brand's growth with the power...
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EP 12 -Pandemic Reshapes eCommerce Landscape: Unraveling the Impact with Janak Mehta
The eCommerce Expert Show
In this information-packed episode, we dive deep into the world of eCommerce and digital marketing with our guest, the CEO of Media Scale and Traffic Online. We discuss the impact of the pandemic on eCommerce, the challenges of Facebook advertising, and the increasing importance of AI in business success. We also explore the benefits of leveraging AI in every aspect of a business, and the need to stay competitive by adopting new technologies. Remember, simply listening isn't enough to make a difference in your business - you must take action! Apply at least one thing you learned and watch the...
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EP 11 - Mastering Amazon: Winning eCommerce Strategies with Ken Johnson
The eCommerce Expert Show
Ready to level up your Amazon Marketing game? In this eCommerce Expert Show Podcast episode 10, I sat down with Ken Johnson, the CEO of Ridgeline Insights, to unveil the secrets of successful Amazon Marketing strategies. Don't miss this chance to elevate your business and conquer the Amazon marketplace! In our conversation, we tackle various topics that are vital for anyone looking to thrive on Amazon. From brand ownership vs. partnerships to the evolution of advertising on the platform, this episode is packed with insights that will transform your Amazon Marketing approach.
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EP 10 - Unlock eCommerce Success with Google Shopping & AI Ads with Ramon Boone
The eCommerce Expert Show
Welcome to another episode of the eCommerce expert podcast, where we dive into the ever-evolving world of Google Shopping with my special guest Ramon Boone, a game-changing Director of Customer Acquisition with nearly 20 years of experience in paid acquisition and growing brands. We discuss the power of Google's PerformanceMax as a marketing tool, harnessing the vast amount of data collected by Google across its various platforms, and the importance of providing more assets and freedom to the platform in order to fully harness its potential. We also delve into the strategy of segmenting...
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EP 09 - eCommerce Mastery: Boosting Profitability, Conversion Rates, and Success with Eddie Maalouf
The eCommerce Expert Show
In this episode, I had an insightful conversation with Eddie Maalouf, founder and CEO of 4Media Marketing, one of the fastest-growing full-service eCommerce and info product marketing agencies in the USA. We discussed Eddie's incredible growth journey, the importance of optimizing cash flow and profitability in eCommerce businesses, and strategies for increasing eCommerce conversion rates. We also explored the common mistakes made in eCommerce conversion and the importance of minimizing distractions, as well as the secrets of successful eCommerce marketing and creating enticing offers for...
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EP 08 - Unlocking eCommerce Success: From Concrete Business to Shopify Optimization Expert with Matthew Stafford
The eCommerce Expert Show
In this episode, I had the pleasure of speaking with Matthew Stafford, owner of Build Grow Scale and a top Shopify Optimization Expert. We dove into his entrepreneurial journey, which began with running a successful concrete business and later transitioned into the world of eCommerce. We discussed the importance of focusing on more than just traffic and ads to achieve eCommerce success and the significance of starting with the checkout process to optimize your website. We also explored the world of KPIs and metrics, touching on the growing role of SMS in eCommerce and the need for businesses...
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EP 07 - Unlocking the Secrets to Success in Amazon Private Label Businesses with Neil Twa
The eCommerce Expert Show
In this episode, I dive deep into the world of Amazon private label businesses with my guest, Neil Twa, who has been launching, operating, and growing eCommerce businesses on Amazon for the past nine years. We discuss the evolution of Amazon as a traffic source, the concept of recession-proof business models, and the potential of eCommerce as a solution. We also explore strategies for building a profitable Amazon brand, the importance of competing on profit rather than volume, and the intricacies of wholesaling, retail, and online arbitrage on Amazon. Finally, we tackle the challenges of...
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EP 06 - The Power of Email and SMS Marketing with Jimmy Kim
The eCommerce Expert Show
In this episode, we dive deep into advanced email marketing & SMS strategies for eCommerce businesses. My guest Jimmy Kim, founder of Sendlane, explains how his company started as a platform to make money for himself and his co-founder and has now evolved into a Series B company with the vision to unify the stack and give merchants more data and tech power. We also dive into how email marketing has evolved over the past twenty years and discuss contextual targeting related to retention marketing. Additionally, we explore how SMS can be used for enhanced eCommerce experiences, as well as the...
info_outlineIn this episode, I had an insightful conversation with Eddie Maalouf, founder and CEO of 4Media Marketing, one of the fastest-growing full-service eCommerce and info product marketing agencies in the USA. We discussed Eddie's incredible growth journey, the importance of optimizing cash flow and profitability in eCommerce businesses, and strategies for increasing eCommerce conversion rates. We also explored the common mistakes made in eCommerce conversion and the importance of minimizing distractions, as well as the secrets of successful eCommerce marketing and creating enticing offers for customers. Additionally, we delved into the process of creating captivating hooks and concepts for social media advertising and the value of upsells and downsells to increase average order value. Join me in this episode to learn more about Eddie's experience in scaling his business, the challenges faced along the way, and the strategies to achieve success in the ever-evolving world of eCommerce. Don't miss out on these valuable insights that can help you level up your eCommerce game!