The Wrap-up: Being a B2B Difference Maker
B2B Difference Makers
Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them. Think you know what it takes to be a Difference Maker? Find out in this episode. Resources: Missi’s Walk-up Song: Jennifer’s Walk-up Song: Beth’s Walk-up Song: Genefa’s Walk-up Song: Lauren’s Walk-up Song:
info_outline
The Technology Consolidator: Lauren Wagner of Okta
B2B Difference Makers
Strategy should drive technology, not the other way around. is the Director of Marketing Technology at , where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends. In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn’t always better. In her words, the modern marketer is really “part marketing technologist,” who has to be smart when deciding which programs and platforms to use. What does Lauren think it takes to be a B2B Difference Maker?...
info_outline
The Inspiration Seeker: Genefa Murphy of Five9
B2B Difference Makers
What experiences can you bring to inform your current role? is the CMO of , but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws inspiration from her previous experiences to inform how she operates in her current role. In this episode Genefa shares the value of understanding different perspectives and surrounding yourself with those who can educate you. What does Genefa think it takes to be a B2B Difference Maker? Tune in to find...
info_outline
The Empathetic Teammate: Beth Magee of Forsta
B2B Difference Makers
As a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening. , Global Head of Marketing at , joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what they need to make informed decisions and how to approach the challenging marketing-sales relationship. What does Beth think it takes to be a B2B Difference Maker? Tune in to find out. Resources: Beth’s Walk-up Song:
info_outline
The Curious Learner: Jennifer McAdams of Progress
B2B Difference Makers
Having extensive experience in a field helps you become an expert, but the true secret is being curious and learning from others. In this episode, , Vice President of Demand Generation and Field Marketing at , joins Jeannine Crispino to discuss the importance of continued learning. In any challenging situation, she has found that asking deeper questions and reaching out to others for answers has helped solve the problem. What does Jennifer think it takes to be a B2B Difference Maker? Tune in to find out. Resources: Jennifer’s Walk-up Song:
info_outline
The Wrap-up: What Makes a B2B Difference Maker?
B2B Difference Makers
Season One has come to an end and we are excited to kick-off the second season of B2B Difference Makers. On this episode, reflects on the amazing guests and conversations had on the first season of the show, highlighting key takeaways from the season. Think you know what it takes to be a Difference Maker? Find out in this episode. Resources Get the B2B Difference Maker Spotify Playlist:
info_outline
The Data Whisperer: Amandah Magnarelli of RSA Security
B2B Difference Makers
Data isn’t static or lifeless; it tells a story, if you know how to listen. On this episode of B2B Difference Makers, we’re joined by Amandah Magnarelli, Director of Marketing Operations at RSA Security, Amandah understands that for data to be effective, you have to let it live and breathe through constant feedback from the people it impacts. In this conversation, you’ll hear how she encourages feedback and how she’s tackling the never-ending challenges of database marketing. What does Amandah think it takes to be a B2B Difference Maker? Find out in this episode. Takeaways:...
info_outline
The Account-Based Disruptor: Emily Carroll of Aruba
B2B Difference Makers
Account Based Marketing is nothing new, but most marketers tend to stay on the marketing side of things. But not this guest. On this episode of B2B Difference Makers, we’re joined by Emily Carroll, Account Based Marketing and Operations Manager at Aruba, a leading provider of next-generation network access solutions for the mobile enterprise. Emily is a disruptor in the ABM field, using the account based marketing strategy within sales. In this conversation with Emily, you’ll hear how she manages to keep sight of marketing while focusing on sales, and what she’s learned about getting...
info_outline
The Storyteller: Sruthi Kumar of Sendoso
B2B Difference Makers
Every now and then you meet someone and immediately feel energized and inspired. That’s exactly how hosts Latane Conant and Jeannine Crispino felt when meeting Sruthi Kumar, Associate Director of Field & Partner Marketing at Sendoso. Sruthi is a storyteller, connecting product stories to prospects and customers. In this conversation with Sruthi, you’ll hear how she leans into her strengths in the midst of unprecedented circumstances, and what she’s learned about marketing in a digital must environment. What does Sruthi think it takes to be a B2B Difference Maker? Find out...
info_outline
The Visionary: Steve Scotkin of Thomson Reuters
B2B Difference Makers
, Senior Director of Marketing Technology of , understands how navigating change at a large complex organization requires one thing above all else: buy-in. In this conversation with Steve, learn how he turns a vision into a strategy while marrying the right technology. What does it take to be a B2B Difference Maker? Takeaways: 1. Create a Sense of Urgency Supporting Quote: Steve: “You can create a sense of urgency on small things. If you understand how many of those small things, how many of the little bits of progress add up to a milestone, you can dissect it for...
info_outlineDo you characterize yourself as a B2B Marketer? If yes, keep reading. Do you characterize yourself as a revenue driver? If yes, continue to keep reading. Do you characterize yourself as creative, as open-minded, as innovative? Yes. Yes. Yes. Is your ultimate goal to drive change within your organization because you’re intrinsically wired to never take no for an answer? We thought so.
When it comes to being a [Different Marketer] there is no switching between on and off. Your natural mode is just on. You don’t think in to-do lists and check marks because you know it takes intentional and thoughtful work to yield maximum results. You don’t trust the status quo and you hate being in the slow lane.
The big question for you isn’t who’s going to get all this stuff done? That’s not your style. You don’t buck the work or whine about the challenges. No, your question is, why aren’t there more marketers like me?
We’re 6sense and we know you’re out there. We see you. We want to highlight you. We know that without a different type of marketer - a marketer like you - change within organizations simply won’t happen. We’re going on a quest to uncover the marketers who get it. Those who charge forward without looking back, the evolved marketers who know it takes more than a creative outlook to forge ahead.
We want to hear from you. A Different Marketer is a show that will invigorate you, inspire you, and connect you to others, equipping you with the momentum you need to achieve your greatest goals. Why? Because we know you’re out there. Join us.