The Wrap-up: Being a B2B Difference Maker
B2B Difference Makers
Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them. Think you know what it takes to be a Difference Maker? Find out in this episode. Resources: Missi’s Walk-up Song: Jennifer’s Walk-up Song: Beth’s Walk-up Song: Genefa’s Walk-up Song: Lauren’s Walk-up Song:
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The Technology Consolidator: Lauren Wagner of Okta
B2B Difference Makers
Strategy should drive technology, not the other way around. is the Director of Marketing Technology at , where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends. In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn’t always better. In her words, the modern marketer is really “part marketing technologist,” who has to be smart when deciding which programs and platforms to use. What does Lauren think it takes to be a B2B Difference Maker?...
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The Inspiration Seeker: Genefa Murphy of Five9
B2B Difference Makers
What experiences can you bring to inform your current role? is the CMO of , but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws inspiration from her previous experiences to inform how she operates in her current role. In this episode Genefa shares the value of understanding different perspectives and surrounding yourself with those who can educate you. What does Genefa think it takes to be a B2B Difference Maker? Tune in to find...
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The Empathetic Teammate: Beth Magee of Forsta
B2B Difference Makers
As a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening. , Global Head of Marketing at , joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what they need to make informed decisions and how to approach the challenging marketing-sales relationship. What does Beth think it takes to be a B2B Difference Maker? Tune in to find out. Resources: Beth’s Walk-up Song:
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The Curious Learner: Jennifer McAdams of Progress
B2B Difference Makers
Having extensive experience in a field helps you become an expert, but the true secret is being curious and learning from others. In this episode, , Vice President of Demand Generation and Field Marketing at , joins Jeannine Crispino to discuss the importance of continued learning. In any challenging situation, she has found that asking deeper questions and reaching out to others for answers has helped solve the problem. What does Jennifer think it takes to be a B2B Difference Maker? Tune in to find out. Resources: Jennifer’s Walk-up Song:
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The Wrap-up: What Makes a B2B Difference Maker?
B2B Difference Makers
Season One has come to an end and we are excited to kick-off the second season of B2B Difference Makers. On this episode, reflects on the amazing guests and conversations had on the first season of the show, highlighting key takeaways from the season. Think you know what it takes to be a Difference Maker? Find out in this episode. Resources Get the B2B Difference Maker Spotify Playlist:
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The Data Whisperer: Amandah Magnarelli of RSA Security
B2B Difference Makers
Data isn’t static or lifeless; it tells a story, if you know how to listen. On this episode of B2B Difference Makers, we’re joined by Amandah Magnarelli, Director of Marketing Operations at RSA Security, Amandah understands that for data to be effective, you have to let it live and breathe through constant feedback from the people it impacts. In this conversation, you’ll hear how she encourages feedback and how she’s tackling the never-ending challenges of database marketing. What does Amandah think it takes to be a B2B Difference Maker? Find out in this episode. Takeaways:...
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The Account-Based Disruptor: Emily Carroll of Aruba
B2B Difference Makers
Account Based Marketing is nothing new, but most marketers tend to stay on the marketing side of things. But not this guest. On this episode of B2B Difference Makers, we’re joined by Emily Carroll, Account Based Marketing and Operations Manager at Aruba, a leading provider of next-generation network access solutions for the mobile enterprise. Emily is a disruptor in the ABM field, using the account based marketing strategy within sales. In this conversation with Emily, you’ll hear how she manages to keep sight of marketing while focusing on sales, and what she’s learned about getting...
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The Storyteller: Sruthi Kumar of Sendoso
B2B Difference Makers
Every now and then you meet someone and immediately feel energized and inspired. That’s exactly how hosts Latane Conant and Jeannine Crispino felt when meeting Sruthi Kumar, Associate Director of Field & Partner Marketing at Sendoso. Sruthi is a storyteller, connecting product stories to prospects and customers. In this conversation with Sruthi, you’ll hear how she leans into her strengths in the midst of unprecedented circumstances, and what she’s learned about marketing in a digital must environment. What does Sruthi think it takes to be a B2B Difference Maker? Find out...
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The Visionary: Steve Scotkin of Thomson Reuters
B2B Difference Makers
, Senior Director of Marketing Technology of , understands how navigating change at a large complex organization requires one thing above all else: buy-in. In this conversation with Steve, learn how he turns a vision into a strategy while marrying the right technology. What does it take to be a B2B Difference Maker? Takeaways: 1. Create a Sense of Urgency Supporting Quote: Steve: “You can create a sense of urgency on small things. If you understand how many of those small things, how many of the little bits of progress add up to a milestone, you can dissect it for...
info_outlineHaving extensive experience in a field helps you become an expert, but the true secret is being curious and learning from others.
In this episode, Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress Software, joins Jeannine Crispino to discuss the importance of continued learning. In any challenging situation, she has found that asking deeper questions and reaching out to others for answers has helped solve the problem.
What does Jennifer think it takes to be a B2B Difference Maker? Tune in to find out.
Resources:
Jennifer’s Walk-up Song: Happy by Pharell Williams