040 | SEO vs. GEO - What is Generative Engine Optimization and Which Actions You Should Take Now
CONVERSaiTION - the AI in Business podcast
Release Date: 08/26/2025
040 | SEO vs. GEO - What is Generative Engine Optimization and Which Actions You Should Take Now
CONVERSaiTION - the AI in Business podcast
Ready to abandon SEO? Not so fast - Generative Engine Optimization (GEO) is the evolution, not the replacement, of your tried-and-true strategies. Picture this: your beautifully optimized content isn't begging Google for attention but seamlessly appearing in AI-driven answers engaging potential customers directly. This shift isn’t a tech quirk; it’s the future. Today, you'll learn how to adapt and thrive in an AI-enhanced search landscape, without losing your unique voice or scrapping years of solid SEO work. You're about to discover your blueprint for optimizing content in an AI world. In...
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039 | How Much Better is GPT-5?
CONVERSaiTION - the AI in Business podcast
If you've ever felt overwhelmed by AI tools or worried about losing your unique voice in a sea of generic content, today’s episode is for you. Let's explore what makes GPT‑5 special, why it matters for entrepreneurs and creators, and how you can use it to amplify your impact without sacrificing authenticity. Turn on your curiosity switch; we're about to demystify the latest AI and arm you with a new secret weapon. You'll walk away knowing how to integrate this tech marvel into your workflow without a PhD in prompts. In This Episode, You’ll Learn: Why GPT-5's unified system is a...
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038 | What Is MCP and Why Is Everyone Talking About It?
CONVERSaiTION - the AI in Business podcast
Imagine having a universal remote for AI tools, a single protocol that lets you control everything without learning the tech lingo. Enter Model Context Protocol (MCP), and it's set to revolutionize how you use AI in your business. Picture this: You're on the couch after a long day, your phone buzzes about MCP, and suddenly, everyone is talking about it. Today, we're diving into why Model Context Protocol is the buzz of the tech world, what it is, and how it can keep your business streamlined and adaptable without requiring a degree in computer science. You'll walk away knowing how MCP could...
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037 | How to Design a Workflow Your Clients Actually Follow (and Automate it Then)
CONVERSaiTION - the AI in Business podcast
The real reason your client workflows are chaos isn’t stubborn clients - it’s a lack of clear, enforced systems (and no, a WhatsApp message at midnight isn’t a system). Imagine finally ditching the endless file fetch: no more “did you get my PDF?” hunts, no more late-night WhatsApp dumps. In this episode, you’ll discover exactly how to get clients using one streamlined process—so your agency stops running on digital detective work, and starts scaling with sanity intact. By the end, you’ll be ready to design a workflow your clients (actually) follow—meaning more automation,...
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036 | ChatGPT Agent Mode Explained - What You Need to Know to Protect your Privacy
CONVERSaiTION - the AI in Business podcast
Handing your to-do list to an AI isn’t crazy - it’s the new reality. But giving it your house keys and your wallet? That’s where things get interesting (and a little risky). This episode, you’ll get the inside scoop on ChatGPT’s agent mode: what it can automate, why everyone’s giddy (and a bit nervous), and how you can experiment without waking up to an AI surprise party in your inbox. There’s a ton of potential - if you keep your privacy radar switched on. By the end, you’ll know exactly how to tap into AI automation for your business while keeping your data (and sanity)...
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035 | If You're Managing Multiple Social Media Accounts for Your Clients, You Need to Listen to This (1/2)
CONVERSaiTION - the AI in Business podcast
Still hunting through old Instagram posts and spreadsheets to find what “sounds like the client”? You’re leaving hours—and your sanity—on the table. This episode is the shortcut social media pros wish they’d had sooner. Picture this: one click, and every past caption, stat, and winning post for all your client accounts lands in a tidy Google Sheet, ready for training your own AI coworker. You skip the chaos, nail the brand voice, and actually find time to drink your matcha while your GPT drafts next month’s captions. Today, you’ll see exactly how it’s done—no tech degree...
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034 | How to Prepare for the EU AI Act with Dr. Sachiko Scheuing
CONVERSaiTION - the AI in Business podcast
Think the EU AI Act is just another bureaucratic buzzkill? Think again. Dr. Sachiko Scheuing makes it clear: get familiar now, and you'll not only stay compliant but move faster while others untangle the details. Welcome back to CONVERSaiTION, where we dive into the EU's AI Act and GDPR with Dr. Sachiko Scheuing, a luminary in European privacy and AI governance. She's advising legislators on practical applications in real-world companies, ensuring the laws reflect actual needs. In this episode, you'll learn why these rules are far from dry bureaucracy - they're your secret weapon to get ahead....
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033 | Your Digital Declutter Checklist: Simplify Your Digital Life
CONVERSaiTION - the AI in Business podcast
Your digital chaos is quietly sabotaging your productivity. If your desktop is a digital toybox explosion and your phone pings more than it rings, it’s time for a reset. Welcome back to CONVERSaiTION! In this episode, we're tackling digital clutter: that pesky energy drain you didn't even know was lurking in your tech life. Through a proven digital declutter checklist, we’ll show you how to regain clarity without sacrificing hours. Juggling kids, clients, and caffeine? No problem. Walk away from this episode knowing exactly how to clear your inbox, calm your notifications, and maybe even...
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032 | Do You Have Your AI Agents Driver's License?
CONVERSaiTION - the AI in Business podcast
Think you’ve mastered ChatGPT just by trying it once? Think again. It’s 2025, and AI agents are everywhere, yet most people simply aren’t using them effectively. Picture this: you’re in a racing car with no driving lessons. The potential is there, but the know-how? That’s another story. Walk away from this episode with real strategies to harness AI powerfully, starting with process clarity over shiny prompts. In This Episode, You’ll Learn: Why most AI users confuse access with mastery How to clarify processes before automating The real role of AI agents in your workflow Key steps...
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031 | The PDER Method to Create Better Prompts
CONVERSaiTION - the AI in Business podcast
Ever feel like ChatGPT just doesn’t “get” what you’re asking for? It’s not the AI’s fault - it’s the prompt's. In this episode of CONVERSaiTION, Julia guides you through the art of effectively crafting prompts to transform AI from a frustrating sidekick into a valuable team member. It’s not about tricks or templates, but about mastering a core skill that boosts your creativity and workflow. After this episode, you’ll be all set to craft prompts that give you actionable, reliable results every time. In This Episode, You’ll Learn: The true skill behind prompt crafting Why a...
info_outlineReady to abandon SEO? Not so fast - Generative Engine Optimization (GEO) is the evolution, not the replacement, of your tried-and-true strategies.
Picture this: your beautifully optimized content isn't begging Google for attention but seamlessly appearing in AI-driven answers engaging potential customers directly. This shift isn’t a tech quirk; it’s the future. Today, you'll learn how to adapt and thrive in an AI-enhanced search landscape, without losing your unique voice or scrapping years of solid SEO work.
You're about to discover your blueprint for optimizing content in an AI world.
In This Episode, You’ll Learn:
- The core differences between SEO and GEO
- How to structure content AI understands and trusts
- Why both SEO and GEO are crucial, not competitive
- The tools to balance AI trends with foundational SEO
- Common mistakes to avoid in GEO adoption
- Your challenge: give a favorite post a GEO makeover
Resources & Links Mentioned:
- Check out Episode 030 about Storytelling with AI with Dr. Rod Berger
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