From B2B Journalism to Nutraceutical PR with Richard Clarke of Ingredient Communications
Nutrapreneur: The Nutra Industry Podcast
Release Date: 02/15/2024
Cole Riccardi's Journey From Investment Analyst to Insurance Innovator
Nutrapreneur: The Nutra Industry Podcast
Episode Topic In this episode of Neutral Preneur, we dive into the world of regenerative agriculture with Tyler Dawley, the visionary CEO of Big Bluff Ranch. Tyler shares his journey of transforming a 4,000-acre ranch in Northern California into one of the largest pasture poultry operations on the West Coast. He emphasizes the importance of sustainable farming practices that not only benefit the environment but also enhance the nutritional quality of food. This episode explores the challenges and rewards of regenerative agriculture, offering valuable insights into how these practices can shape...
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Revolutionizing Nutraceuticals with Derek Lurth Enhancing Transparency and Trust through Blockchain
Nutrapreneur: The Nutra Industry Podcast
In this episode of Nutra Preneur, host Bethany Jolley welcomes Derek Lurth, co-founder of HealthLoq, to discuss the innovative ways his company is enhancing transparency and traceability in the nutraceutical industry. HealthLoq is revolutionizing the health and nutrition sectors by utilizing blockchain and zero-knowledge proof (XCP) technologies to provide tamper-proof document verification and protection. This episode dives deep into how these technologies ensure the authenticity of ingredients and products, building trust between suppliers, brand owners, and consumers. Discover how HealthLoq...
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Expanding Horizons, Transforming Lives and Innovating Health with Rob Rogers of Real Ketones
Nutrapreneur: The Nutra Industry Podcast
Episode Topic In this episode of , we get into metabolic health solutions via Ketones with , the visionary founder of . This episode focuses on how Real Ketones is revolutionizing health and nutrition through innovative ketone-based products. Rob shares his experiences and the pivotal moments that led to the founding of Real Ketones in 2014. Learn the science behind ketones and their profound impact on metabolic health, providing listeners with an in-depth understanding of why ketones are considered a game-changer in the nutraceutical industry. Lessons You’ll Learn Throughout the...
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Breaking Down Hangovers with Science and Safety with Zack Abbott of ZBiotics
Nutrapreneur: The Nutra Industry Podcast
Episode Topic In this episode of , we get into the groundbreaking realm of Probiotics and Biotechnology in Health with , the visionary founder of , to explore the science and innovation behind the world's first genetically engineered probiotic drink. This episode sheds light on how ZBiotics is revolutionizing the nutraceutical industry by leveraging modern biotechnology to improve human health. Dr. Abbott shares the inspiration behind ZBiotics, his journey from inception to founding the company, and the specific scientific advancements that set their products apart in a crowded market....
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Regenerative Agriculture with Sustainable Plant-Based Oils by Andrew Hebard.
Nutrapreneur: The Nutra Industry Podcast
Episode Topic In this episode of , we get into the transformative role of oilseed crops in sustainable agriculture with , founder, president, and CEO of . He shares his expertise on how these specialty oilseed crops are pioneering a regenerative approach to farming. Andrew discusses the importance of diversifying agriculture beyond dominant commodity crops and highlights the environmental and health benefits of low-input, biodiverse crops. Learn how Natures Crops is setting a new standard in sustainability by integrating regenerative practices across their supply chain, from soil to oil....
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Accelerating the Protein Transition by Meat Reduction with Chris Bryant of Bryant Research
Nutrapreneur: The Nutra Industry Podcast
Episode Topic In this episode of , we get into the critical subject of protein transition, exploring the shift from traditional animal farming to alternative protein sources. Our guest, , a leading researcher in the field of alternative proteins, sheds light on the ethical, environmental, and societal impacts of industrial farming. He discusses the necessity of accelerating this transition to benefit both animals and the planet. With billions of animals affected by current farming practices, Chris emphasizes the urgency of addressing this great moral wrong. The episode provides an...
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Wellness Through Gut Health and Supercharged Food by Lee Holmes from Supercharge Your Gut
Nutrapreneur: The Nutra Industry Podcast
Episode Topic In this episode of , Bethany Jolley hosts Lee Holmes, a trailblazer in nutritional wellness and gut health. , the clinical nutritionist and director of and , shares her compelling journey of overcoming a non-specific autoimmune disease and fibromyalgia through the power of food. The episode digs deep into Lee's personal story, highlighting how her struggles led her to uncover the profound connection between diet and health. Listeners will gain insights into the inception of Supercharged Food, a brand dedicated to promoting gut health through clean and nutritious eating. The...
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The Power of Personalized Nutrition Mariette Abrahams, of Qina.
Nutrapreneur: The Nutra Industry Podcast
Episode Topic: In this episode of , we get into the fascinating world of personalized nutrition with , CEO and founder of . Discover the journey from traditional nutrition to the cutting-edge field of personalized nutrition and how technology is revolutionizing the industry. Explore the challenges and opportunities in bridging the gap between research, consumers, and practitioners. Get ready to uncover insights into the evolving landscape of nutraceuticals and the role of data and AI in shaping the future of nutrition. Lessons You'll Learn: ...
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Innovative Wellness Approaches with Virginie Descamps of Alurx Inc
Nutrapreneur: The Nutra Industry Podcast
Episode Topic In this episode of , host Bethany Jolley sits down with , the Chief Marketing Officer at Wellness. The conversation gets into how Alurx, Inc Wellness is pioneering changes in sleep, nutrition, and stress management, particularly during challenging times like the COVID-19 pandemic. Virginie shares insights on the inception of Alurx, Inc Wellness, its strategic vision, and the innovative ways the company has been addressing common wellness issues. This episode is a deep dive into the intersection of wellness and effective brand strategy, showcasing how Alurx, Inc Wellness has...
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Transforming Global Food Systems with Aliga Microalgae’s David Erlandsson
Nutrapreneur: The Nutra Industry Podcast
Episode Topic: In this episode of , dig into the innovative world of microalgae production with , co-founder of . Eligor is a pioneering European company specializing in microalgae products for food, feed, and dietary supplements. David shares the inspiring journey of how Eligor transitioned from a concept to a leading player in the algae industry. This episode highlights the potential of microalgae to revolutionize the global food system, offering sustainable and nutritious alternatives to traditional food ingredients. Listeners will gain insight into Eligor's innovative production...
info_outlineEpisode Topic: In this episode of NutraPreneur, we discuss the evolving landscape of public relations and communication within the nutraceutical industry, through the lens of Richard Clarke, the Managing Director of Ingredient Communications. This discussion explores the transition from traditional B2B journalism to pioneering a PR agency dedicated to the nuanced needs of the food, beverage, dietary supplements, nutrition, and food ingredients sectors. The episode sheds light on how Ingredient Communications is bridging the gap between technical information and engaging content, thereby making a significant impact in these industries.
Lessons You'll Learn: Listeners will gain invaluable insights into the transformation of communication strategies to meet the rapidly changing demands of the nutraceutical industry. Richard Clarke shares his journey from a seasoned B2B journalist to founding a niche PR agency, underscoring the importance of understanding industry-specific challenges and opportunities. The episode also highlights the shift towards utilizing artificial intelligence in content creation, the increasing focus on plant-based products, and the critical role of targeted communication strategies in catering to diverse sectors within the industry. Learn about the innovative approaches to PR and marketing that can help companies stay ahead in the competitive nutraceutical market.
About Our Guest: Richard Clarke is a visionary in the field of PR and communications, with a distinguished career spanning over 15 years as a B2B journalist before founding Ingredient Communications. Richard's deep understanding of the media landscape and his commitment to addressing the specific needs of the nutraceutical industry set him apart as a leader in PR and communications consultancy. His work is characterized by a keen eye for market needs and a dedication to innovation, making him a respected figure in the industry.
Topics Covered: This episode covers a broad spectrum of topics relevant to the nutraceutical industry and PR professionals. Starting with Richard Clarke's personal journey and the founding of Ingredient Communications, we explore the evolution of PR strategies in response to industry trends, such as the rise of plant-based products and the integration of AI in content creation. The discussion also touches on the challenges and opportunities in transforming technical information into engaging content, the importance of tailored communication for different industry sectors, and insights into the declining satisfaction among vegetarians with available food products.
Check out our website- https://nutrapayments.com/