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Ep 4: ROI from ML at "Reasonable Scale" E-Commerce Companies with Ciro Greco

Building Things with Machine Learning

Release Date: 10/28/2022

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Building Things with Machine Learning

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Ep 4: ROI from ML at Ep 4: ROI from ML at "Reasonable Scale" E-Commerce Companies with Ciro Greco

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Ciro Greco has built ML systems used at many named-brand retailers. In this episode, he gives us tips on getting value out of ML at “reasonable scale” companies with NLP and information retrieval. The concept of “reasonable scale” was one he returned to, and he clearly has a very nuanced understanding of that segment and how they are different from the hyper scale tech giants. He also brings advanced ideas like embeddings from NLP towards e-commerce personalization.  For more episodes, visit .   Show Notes:  1:36: Key differences in applying ML at “reasonable scale”...

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Trailer show art Trailer

Building Things with Machine Learning

Welcome to the Building Things with Machine Learning Podcast.  Every episode, I’ll be interviewing someone who building really interesting products using machine learning.  Our focus is really on applications: Medical diagnostics Autonomous vehicles  & advanced driver assistance systems (ADAS) Geospatial analytics Media and Content analysis Manufacturing Logistics And AEC, Architecture / Engineering / Construction What you won’t get are coding tips or research papers. Although ML developers are definitely part of our audience, so are product managers and marketers and...

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More Episodes

Ciro Greco has built ML systems used at many named-brand retailers. In this episode, he gives us tips on getting value out of ML at “reasonable scale” companies with NLP and information retrieval. The concept of “reasonable scale” was one he returned to, and he clearly has a very nuanced understanding of that segment and how they are different from the hyper scale tech giants. He also brings advanced ideas like embeddings from NLP towards e-commerce personalization. 

For more episodes, visit https://yaoshiang.com/podcast.html.

 

Show Notes: 

1:36: Key differences in applying ML at “reasonable scale” companies like major retailers where you can’t just “big-data” your way out of problems, compared to the hyper scale tech giants. 

3:22: The basics of personalization: suggestions, search, recommendations, and categories. 

4:38: A non-obvious challenge: how to personalize for non-logged-in users without a profile who visit infrequently. 

9:00: Different incentives for reasonable scale vs hyper scale companies.

9:44: Getting your data right: data ingestion, data practices, organizing teams around data, transforming data, infrastructure for flexible data access, so that you can make developers productive when you have finite resources.

11:23: Learning from experience that data - replayability and replicitability - is more important than modeling.

12:58: Learnings from experiences at presenting at top tier conferences: so many published papers come from the hyper scale companies.

14:19: Taking session data and catalog data to create a “product to vector” embedding to personalize an experience.

19:20: Requirements on how to sell: the sales people must communicate to the “people who write the check” that data integration is a first class citizen, not a downstream task, to achieve ROI.

21:09: Dynamics of regulatory and privacy issues, and how to tackle them as an organization.

24:10: Ciro talks about his personal journey into ML, starting with a PhD in neuroscience and linguistics. 

25:46: Early challenges in applying deep learning to NLP.

26:22: The “a ha” moment that led to Ciro’s first startup delivering search products.

27:55: Changes in the role of a data scientist over the past decade. From the role of PhDs who had to tackle problems with very little tooling, to today where there are so many tools available. And a  shift towards understanding products and customers. 

For the video version of this podcast, visit https://www.youtube.com/watch?v=F3e0UPqenwo