Libsyn Directory

Navigating the Nuances of EdTech Marketing

Release Date: 08/02/2024

AI Literacy First: Jeff Riley On How Schools Can Lead AI Education

EdTech Elevated

AI is moving quickly into schools, and reactions range from cautious to enthusiastic. What does it mean to teach AI before it teaches us? In this episode of EdTech Elevated, host Lisa March, president and founder of Partner in Publishing, sits down with Jeff Riley, Executive Director of Day of AI, to explore how schools can approach artificial intelligence with intention and responsibility. Jeff shares the mission behind Day of AI, a research-led, movement-minded organization focused on empowering students to become informed creators and thoughtful leaders in an AI-shaped world....

Affordable Test Prep for All Students: Kim Canning on Expanding Access

EdTech Elevated

In this episode of EdTech Elevated, host Lisa March, President and Founder of Partner in Publishing, sits down with Kim Canning, Vice President of University Partnerships at Kaplan, for a timely conversation about access, affordability, and what it really means to be student-centered in admissions preparation. Kim shares how Kaplan’s mission of leveling the playing field through access shows up in practice, from breaking down socioeconomic barriers to rethinking how test prep is delivered at scale. The conversation explores Kaplan’s All Access License, a model designed to make high-quality...

How Tiny Things Make a Big Impact: Teaching Chemistry with Dr. Ashley Evanoski-Cole and Dr. Elaine Villanueva Bernal

EdTech Elevated

What if the most powerful chemistry lessons were the ones students couldn’t see, but could feel in their everyday lives? In this episode of EdTech Elevated, host Elaine Villanueva Bernal, Ph.D. Chemist of the University of California, Long Beach, is joined by Dr. Ashley Evanoski-Cole, Ph.D. Chemist of Westfield State University, who believes that tiny, invisible interactions can spark big learning breakthroughs. Together, Elaine and Ashley explore how chemistry comes alive when it’s connected to the world students already care about, from the air we breathe and the food we cook to...

Dr. Amy Burkert on Designing Chemistry Courseware for All Students to Succeed

EdTech Elevated

Chemistry can feel like an intimidating subject for college students. So, how do chemistry professors make their courses feel designed for every learner? In this episode of EdTech Elevated, PIP’s president and founder, Lisa March, sits down with Dr. Amy Burkert, Senior Vice Provost for Academic Initiatives and chemistry professor of Carnegie Mellon University. Together with the REAL CHEM team, she’s helping transform a course historically known for “weeding students out” into one that welcomes students in and lifts them up. By shaping the next generation of college learners, Dr....

Bonding with Chemistry: Dr. Gizelle Sherwood on Real-World Science in Higher Ed

EdTech Elevated

Chemistry sticks when students can feel it. So, how do we make the subject truly tangible? In this episode of EdTech Elevated, PIP’s president and founder, Lisa March, sits down with Dr. Gizelle Sherwood, a passionate chemistry educator and innovator at Carnegie Mellon University. With 17 years of teaching experience and her current role as Director of Undergraduate Studies in Chemistry, Dr. Sherwood has dedicated her career to making science meaningful, accessible, and connected to the world beyond the classroom. In shaping the next generation of college learners, Dr. Sherwood’s...

From School to Silicon Valley: Alfredo Mathew III on the Entrepreneurial Mindset

EdTech Elevated

What if students graduated seeing themselves as future CEOs, not just future employees? In this episode of EdTech Elevated, Partner in Publishing (PIP) President and Founder Lisa March sits down with Alfredo Mathew III, founder and CEO of SPCC.1 and co-founder of ESO Ventures, to explore how schools can better prepare students to thrive in the real-world economy. From developing an entrepreneurial mindset to reimagining what “career readiness” truly means, Lisa and Alfredo dive into how education can bridge classrooms and capital. They unpack what it takes to connect Gen Z learners...

Talking AI with a People-First Perspective: Lisa March and Kevin O’Sullivan, Founders of PIP

EdTech Elevated

Both can be true: AI is the new frontier—and in business, humans connect with humans. In this episode of EdTech Elevated, Partner in Publishing (PIP) President and Founder Lisa March and CEO Kevin O’Sullivan pull back the curtain on what it takes to build a company from the ground up. From finding your niche and getting your business off the ground to helping others do the same (as true partners), they share the insights and anecdotes that have been “the secret to the sauce” (Kevin’s all-time favorite phrase). It’s all about human connection. How we balance that with the...

The Lisa and K.O. Show: A Partnership in EdTech

EdTech Elevated

In this episode of EdTech Elevated, Partner in Publishing (PIP) President and Founder, Lisa March, sits down with CEO Kevin O’Sullivan for a candid conversation that goes back to where it all began. Together, they reflect on how PIP started with relationships, reputation, and insider knowledge (and inside jokes), and how those early priorities shaped the company’s values and growth over the last sixteen years. Lisa and Kevin share stories from the early days of building the business, the lessons they’ve learned as partners, and what has kept their collaboration strong through different...

From Insight to Impact: Nicole Dingley on Advocacy-Driven Marketing in Higher Ed

EdTech Elevated

What happens when marketing leads with empathy, deep listening, and a genuine commitment to student outcomes? In this episode, Lisa March sits down with Nicole Dingley, VP of Marketing at Ad Astra, to explore how customer advocacy can fuel pipeline growth, shape marketing efforts, and build lasting partnerships in higher ed. From uncovering real challenges facing institutions to translating those insights into meaningful marketing and product direction, Nicole offers a practical and mission-driven approach to connecting with customers. Along the way, she also explores how something as...

Learning at the Speed of AI: Mike Hale on VitalSource’s Vision

EdTech Elevated

In this episode of EdTech Elevated, Lisa March sits down with Mike Hale, Ph.D., Chief Learning Officer at VitalSource, to explore the evolving role of AI in education. Mike shares how VitalSource is leveraging AI to accelerate learning, support faculty, and scale evidence-based practices grounded in learning science. From intelligent tutoring systems to real-time decision-making data, he explains how AI tools can enhance—not replace—effective teaching and learning. They also discuss common misconceptions about AI promoting “lazy learning” and the importance of human oversight in...

More Episodes

Join Mike Moore, seasoned Academic Researcher and Senior Project Manager at Partner in Publishing, as he sits down with Lisa March, the visionary Founder and President of the company. In this enlightening episode, they tackle the complexities of marketing in the EdTech sphere and dissect the critical components of an effective go-to-market strategy. Lisa delves into the crucial need to integrate sales and marketing efforts to adeptly communicate the value of educational technologies to a broad range of stakeholders. Additionally, she underscores the vital role that agencies like Partner in Publishing play in navigating EdTech companies through market intricacies and setting new industry standards. Get ready to uncover deep insights on how data informs marketing decisions, the growing importance of social proof, and the strategic impact of content.

TOPICS