EdTech Elevated
EdTech Elevated is a PIP powered podcast where we'll be discussing the latest trends, groundbreaking ideas, and inspiring stories that are shaping the future of educational technology. Join us as we explore the EdTech landscape and dive deep into conversations that are transforming the face of education.
info_outline
AI Literacy First: Jeff Riley On How Schools Can Lead AI Education
01/27/2026
AI Literacy First: Jeff Riley On How Schools Can Lead AI Education
AI is moving quickly into schools, and reactions range from cautious to enthusiastic. What does it mean to teach AI before it teaches us? In this episode of EdTech Elevated, host Lisa March, president and founder of Partner in Publishing, sits down with Jeff Riley, Executive Director of Day of AI, to explore how schools can approach artificial intelligence with intention and responsibility. Jeff shares the mission behind Day of AI, a research-led, movement-minded organization focused on empowering students to become informed creators and thoughtful leaders in an AI-shaped world. Together, Lisa and Jeff discuss what districts are asking for as AI enters classrooms, why trusted guidance matters, and how open communication between educators, administrators, parents, students, and vendors is essential to getting it right. The conversation covers developing AI policy, addressing privacy and safety concerns, and teaching students to be healthy skeptics who understand both the power and limitations of prediction-based systems. This episode is essential listening for educators, district leaders, and EdTech partners who want to lead AI education responsibly and keep students at the center of the conversation. Sponsored by Partner in Publishing: Bookmarks: 0:40: Meet Jeff Riley and Day of AI 4:20: Digital Natives & Digital Immigrants 5:40: AI for a Better World 7:30: Learning About AI From a Trusted Source 11:00: Privacy & Safety with AI 12:40: Raising Healthy Skeptics of AI 16:30: Parents Can’t Be Out of the Loop 27:30: AI Literacy 29:30: Teaching Critical Thinking First 31:20: Research-Led, Movement-Minded 33:00: Personalizing Instruction with AI 36:50: For Parents and Schools: How to Get Involved with Day of AI Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/39896290
info_outline
Affordable Test Prep for All Students: Kim Canning on Expanding Access
01/07/2026
Affordable Test Prep for All Students: Kim Canning on Expanding Access
In this episode of EdTech Elevated, host Lisa March, President and Founder of Partner in Publishing, sits down with Kim Canning, Vice President of University Partnerships at Kaplan, for a timely conversation about access, affordability, and what it really means to be student-centered in admissions preparation. Kim shares how Kaplan’s mission of leveling the playing field through access shows up in practice, from breaking down socioeconomic barriers to rethinking how test prep is delivered at scale. The conversation explores Kaplan’s All Access License, a model designed to make high-quality admissions prep available to all students, not just those who can afford it. Together, Lisa and Kim unpack how strong university partnerships are built by listening first: aligning with institutional priorities, supporting employability readiness through skills courses, and extending value beyond enrollment to alumni. Kim also walks through a powerful case study with Hampton University, highlighting how integrated test prep and skills development can help graduates become confident, critical thinkers. Whether you’re an institutional leader, EdTech innovator, or university partner thinking about equity in admissions, this episode offers practical insight into how access-driven design and collaboration can open doors for students at every stage of their academic journey. Sponsored by Partner in Publishing: Bookmarks: 0:40: Meet Kim Canning, VP of University Partnerships at Kaplan 2:23: The DNA of Kaplan: Leveling the Playing Field and Providing Access 6:45: Breaking Socioeconomic Barriers: Making Test Prep Affordable for ALL Students 9:00: Introducing the Kaplan All Access License 12:02: Working with University Partners on Their Priorities 16:47: Fostering Employability Readiness with Skills Courses 17:30: Case Study: Hampton University Graduates Critical Thinkers 21:30: What Does It Mean to Be Student-Centered? 25:30: Endless Ways of Partnering with Schools for Test Preparation 26:57: Supporting Alumni Through University Partnerships 28:30: How Schools Get Started with Kaplan 31:06: Creative Ways Big Institutions Partner with Kaplan Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/39652340
info_outline
How Tiny Things Make a Big Impact: Teaching Chemistry with Dr. Ashley Evanoski-Cole and Dr. Elaine Villanueva Bernal
12/17/2025
How Tiny Things Make a Big Impact: Teaching Chemistry with Dr. Ashley Evanoski-Cole and Dr. Elaine Villanueva Bernal
What if the most powerful chemistry lessons were the ones students couldn’t see, but could feel in their everyday lives? In this episode of EdTech Elevated, host Elaine Villanueva Bernal, Ph.D. Chemist of the University of California, Long Beach, is joined by Dr. Ashley Evanoski-Cole, Ph.D. Chemist of Westfield State University, who believes that tiny, invisible interactions can spark big learning breakthroughs. Together, Elaine and Ashley explore how chemistry comes alive when it’s connected to the world students already care about, from the air we breathe and the food we cook to exercise, weather, and even baking. They dive into how tools like REAL CHEM and interactive simulations help students visualize abstract concepts, collaborate more confidently, and move past common barriers like math anxiety. The conversation also touches on the role of mentorship in chemistry education, the power of group learning, and how thoughtfully designed explorations and checkpoints can help students build both conceptual understanding and confidence. Along the way, Elaine and Ashley share practical examples of how stoichiometry becomes a kitchen lesson, atmospheric chemistry becomes personal, and learning shifts from memorization to meaning. Whether you’re teaching general chemistry, designing courseware, or looking for ways to help students see themselves in STEM, this episode is a reminder that when chemistry feels real, students lean in. Sponsored by Partner in Publishing: Bookmarks: 0:34: Meet Dr. Ashley Evanoski-Cole and Dr. Elaine Villanueva Bernal 2:43: Atmospheric Chemistry: The Invisible Science of the Air 5:15: Teaching General Chemistry with REAL CHEM 7:10: PHET Simulations: Connecting Things We Can’t See to Things We Care About 9:10: Teaching Group Activities with REAL CHEM 11:15: Real-Life Chemical Connections to Food, Weather, and Exercise 14:25: Mentorship in Chemistry Education 16:12: Getting Past the Fear of Math in Learning Chemistry 18:41: How Stoichiometry Becomes a Baking Lesson 22:03: Diving Deeper into REAL CHEM’s Explorations & Checkpoints 23:45: Q&A Lightning Round: Chemistry Favorites Resources: Elaine Villanueva Bernal on Instagram
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/39445795
info_outline
Dr. Amy Burkert on Designing Chemistry Courseware for All Students to Succeed
12/10/2025
Dr. Amy Burkert on Designing Chemistry Courseware for All Students to Succeed
Chemistry can feel like an intimidating subject for college students. So, how do chemistry professors make their courses feel designed for every learner? In this episode of EdTech Elevated, PIP’s president and founder, Lisa March, sits down with Dr. Amy Burkert, Senior Vice Provost for Academic Initiatives and chemistry professor of Carnegie Mellon University. Together with the REAL CHEM team, she’s helping transform a course historically known for “weeding students out” into one that welcomes students in and lifts them up. By shaping the next generation of college learners, Dr. Bukert's work unites chemistry with real-world impact. We also explore REAL CHEM, the next-generation digital learning experience she helped design to make chemistry more engaging and effective, bringing learning science to life for students everywhere. Join us for a conversation about what it really takes to help students see the chemistry in everything, and how innovation in teaching can transform how we understand learning itself. Sponsored by Partner in Publishing: Bookmarks: 0:35: Meet Dr. Amy Burkert 08:10: Collaboration in Chemistry Education 11:30: An Adaptive Approach to Teaching Chemistry 16:50: Empowering Faculty to be Independent in Their Coursework 18:15: The Challenges (and Strengths) of Self-Directed Learning 19:23: Shifting Chem Ed from a Solo Sport to a Community of Practice 21:30: Mapping Principles of Learning Science & Engineering 22:27: The Shared Vision of REAL CHEM and its Partners 25:00: Contagious Excitement: Moments of Pride in Advancing This Work 26:04: Reaching Learners Who Are Left Out (Or Opt Out) Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/39337800
info_outline
Bonding with Chemistry: Dr. Gizelle Sherwood on Real-World Science in Higher Ed
11/19/2025
Bonding with Chemistry: Dr. Gizelle Sherwood on Real-World Science in Higher Ed
Chemistry sticks when students can feel it. So, how do we make the subject truly tangible? In this episode of EdTech Elevated, PIP’s president and founder, Lisa March, sits down with Dr. Gizelle Sherwood, a passionate chemistry educator and innovator at Carnegie Mellon University. With 17 years of teaching experience and her current role as Director of Undergraduate Studies in Chemistry, Dr. Sherwood has dedicated her career to making science meaningful, accessible, and connected to the world beyond the classroom. In shaping the next generation of college learners, Dr. Sherwood’s work unites chemistry with real-world impact. We also explore REAL CHEM, the next-generation digital learning experience she helped design to make chemistry more engaging and effective, bringing learning science to life for students everywhere. Join us for a conversation about what it really takes to help students see the chemistry in everything, and how innovation in teaching can transform how we understand learning itself. Sponsored by Partner in Publishing: Bookmarks: 00:40 Meet Dr. Gizelle Sherwood 02:15 Combining Math and Chemistry 05:01 The Tangibility of Homeopathic Chemistry 05:51 The Power of a Network of Chemists 07:02 Inspiring the Next Generation of Chemists Through Research Work 08:30 Cosmetic & Cooking Chemistry 10:50 REAL CHEM Gets Students Excited About the Sciences 14:57 Representation: Students Need to See Themselves in Chemistry 20:00 Student Success with REAL CHEM 20:50 Behind the Scenes of REAL CHEM Video Production 22:18 Students Today Want Tangibility 23:48 Sharing Stories: Favorite Experiments 25:20 How to Use REAL CHEM in Your Classroom 29:00 The Taurus Platform: Data-Driven Teaching 32:50 Learning Science in a Continual Feedback Loop Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/39095075
info_outline
From School to Silicon Valley: Alfredo Mathew III on the Entrepreneurial Mindset
11/04/2025
From School to Silicon Valley: Alfredo Mathew III on the Entrepreneurial Mindset
What if students graduated seeing themselves as future CEOs, not just future employees? In this episode of EdTech Elevated, Partner in Publishing (PIP) President and Founder Lisa March sits down with Alfredo Mathew III, founder and CEO of SPCC.1 and co-founder of ESO Ventures, to explore how schools can better prepare students to thrive in the real-world economy. From developing an entrepreneurial mindset to reimagining what “career readiness” truly means, Lisa and Alfredo dive into how education can bridge classrooms and capital. They unpack what it takes to connect Gen Z learners to meaningful work, why the language of business belongs in every classroom, and how teaching the “business of life” could redefine the purpose of education altogether. Alfredo shares how developing an entrepreneurial mindset early on helps students see themselves as creators, innovators, and leaders equipped to drive change and define success on their terms. Education and entrepreneurship don’t have to be separate paths. They can be one journey. Sponsored by Partner in Publishing: Bookmarks: 0:32 Meet Alfredo Mathew: Changemaker & Entrepreneurship Advocate 2:34 Mentoring Young People in Ownership 3:57 Work AND College: Creating Economic Opportunities 6:35 Bridging Silicon Valley & Schools 9:05 The Gap Between the Wall Street & the Main Street Economy 11:32 History Class Teaches Entrepreneurial Thinking 15:25 The Educator Mindset: Thinking Strategically 18:54 Education Exists Within the Economy 20:02 The Creator Economy 24:33 Mateo’s Story 27:35 How Do Schools Get Involved with Alfredo’s Work? Resources
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/38899355
info_outline
Talking AI with a People-First Perspective: Lisa March and Kevin O’Sullivan, Founders of PIP
09/29/2025
Talking AI with a People-First Perspective: Lisa March and Kevin O’Sullivan, Founders of PIP
Both can be true: AI is the new frontier—and in business, humans connect with humans. In this episode of EdTech Elevated, Partner in Publishing (PIP) President and Founder Lisa March and CEO Kevin O’Sullivan pull back the curtain on what it takes to build a company from the ground up. From finding your niche and getting your business off the ground to helping others do the same (as true partners), they share the insights and anecdotes that have been “the secret to the sauce” (Kevin’s all-time favorite phrase). It’s all about human connection. How we balance that with the efficiency of modern-day tech, especially in the age of AI, is a hot-button issue in today’s climate, and Lisa and Kevin tackle it head-on. Together, they get real about the human side of growth and how AI has officially joined the sales team, bringing numbers through the roof. Packed with stories, laughs, and “wait… that actually worked?” moments, this episode is a must-listen for anyone navigating the future of business growth in the evolving world of EdTech. Sponsored by Partner in Publishing: Bookmarks: 00:00 Take Your Idea From Concept to Close 4:25 Finding (and Following) Your Niche 7:28 Getting Your Business off the Ground 12:20 Bringing AI Into Sales: It’s A Numbers Game 16:25 Taking Calls to Close with Efficiency 18:58 The Impact of AI in Market Research 20:50 Humans Connect with Humans 21:48 The PIP Eras 23:49 LinkedIn is the Biggest Publisher Out There 25:00 AI as the New Frontier Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/38399695
info_outline
The Lisa and K.O. Show: A Partnership in EdTech
09/10/2025
The Lisa and K.O. Show: A Partnership in EdTech
In this episode of EdTech Elevated, Partner in Publishing (PIP) President and Founder, Lisa March, sits down with CEO Kevin O’Sullivan for a candid conversation that goes back to where it all began. Together, they reflect on how PIP started with relationships, reputation, and insider knowledge (and inside jokes), and how those early priorities shaped the company’s values and growth over the last sixteen years. Lisa and Kevin share stories from the early days of building the business, the lessons they’ve learned as partners, and what has kept their collaboration strong through different eras of EdTech. The conversation doesn’t stop at the past, though (and neither do the laughs and great stories). They also look ahead to the future of marketing in education, exploring new strategies, trends, and AI-driven technologies that are reshaping the field today. This episode is part retrospective and part future-oriented, offering listeners both an inside look at the origins of Partner in Publishing and timely insights into where EdTech is heading next. Sponsored by Partner in Publishing: Bookmarks: 00:00 Introducing the Lisa and K.O. Show, Powered by PIP 5:50 The PIP Difference: A Full-Service Partner 9:14 Customer Support as a Lesson of the Pandemic 11:24 Developing Product Ambassadors and “Real Fans” 14:14 Modernization: Bringing Marketing and Sales Under the Same Roof 14:58 Social Media Marketing vs. Email Marketing 16:52 Developing Great Storytelling Content 19:50 You Can’t Just Do One Thing 22:30 Working With Solopreneurs vs. Designated Team 27:01 Building a Culture of Mentorship and Connection 28:39 Everyone is a Publisher
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/38135460
info_outline
From Insight to Impact: Nicole Dingley on Advocacy-Driven Marketing in Higher Ed
06/24/2025
From Insight to Impact: Nicole Dingley on Advocacy-Driven Marketing in Higher Ed
What happens when marketing leads with empathy, deep listening, and a genuine commitment to student outcomes? In this episode, Lisa March sits down with Nicole Dingley, VP of Marketing at Ad Astra, to explore how customer advocacy can fuel pipeline growth, shape marketing efforts, and build lasting partnerships in higher ed. From uncovering real challenges facing institutions to translating those insights into meaningful marketing and product direction, Nicole offers a practical and mission-driven approach to connecting with customers. Along the way, she also explores how something as foundational as course scheduling can influence equity and accessibility—and why listening is one of the most powerful tools in any marketer’s playbook. Sponsored by Partner in Publishing: Bookmarks: 00:39 - Lisa introduces Nicole and highlights her early achievements in sales at Wiley. 03:07 - Nicole defines customer advocacy and explains how it shaped her $2M territory. 04:15 - Discovering her dream role: Nicole’s pivot into customer success marketing 07:15 - Why customer advocacy marketing is essential in the age of AI 09:02 - What Ad Astra does and how course scheduling impacts equity and student outcomes 11:32 - Partner in Publishing’s Digital Marketing Services 12:35 - Why customer feedback was key to tackling inefficiencies in course scheduling 14:40 - Using community and benchmarking data (Higher Education Scheduling Index) to guide marketing 17:37 - Ad Astra’s annual Aspire Conference and how it fosters customer learning and engagement 19:20 - The link between scheduling equity and breaking cycles of poverty 21:18 - Multi-channel marketing strategies: community, associations, and roadshows 23:30 - Partner in Publishing’s Video Services 24:40 - Nicole’s love for content marketing and how it supports student-centered solutions 26:32 - Navigating complex sales and tailoring content for multiple campus stakeholders 29:52 - Nicole’s favorite marketing tool: Influitive - for building community and content 30:39 - Career advice: shifting from individual contributor to collaborative leader 32:12 - What excites Nicole about EdTech marketing and the mission behind her work 34:22 - Reflections on the partnership with Partner in Publishing and scaling with confidence Resources: by Lisa McLeod by Lisa McLeod - Customer advocacy SAAS
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/37129715
info_outline
Learning at the Speed of AI: Mike Hale on VitalSource’s Vision
06/03/2025
Learning at the Speed of AI: Mike Hale on VitalSource’s Vision
In this episode of EdTech Elevated, Lisa March sits down with Mike Hale, Ph.D., Chief Learning Officer at VitalSource, to explore the evolving role of AI in education. Mike shares how VitalSource is leveraging AI to accelerate learning, support faculty, and scale evidence-based practices grounded in learning science. From intelligent tutoring systems to real-time decision-making data, he explains how AI tools can enhance—not replace—effective teaching and learning. They also discuss common misconceptions about AI promoting “lazy learning” and the importance of human oversight in maintaining quality and rigor. As Mike puts it, the way people learn hasn’t changed—but the tools available to help them have improved dramatically. He also gives us a look into the near future, forecasting both an explosion and eventual refinement of AI tools in edtech. Whether you’re an educator, administrator, or tech innovator, this conversation offers practical insights into where education is heading—and what we should be paying attention to now. Sponsored by Partner in Publishing: Bookmarks: 00:38 - Introduction: Lisa March welcomes Mike Hale, Ph.D, Chief Learning Officer at VitalSource. 01:08 - VitalSource’s role in connecting learning content providers, institutions, and faculty. 03:19 - AI in learning materials: Using AI to enhance courseware and support student learning. 04:24 - Challenges of AI adoption: Faculty vs. student use; need for responsible, ethical AI integration. 05:15 - Bringing faculty up to speed on AI: Training, experimentation, and critical thinking. 6:35 - The Digital Education Council’s Five Dimensions of AI Literacy. 09:12 - Promising AI tools for education: Examples like Khanmigo, Coursemojo, and VitalSource’s interactive tools. 13:50 - Applying Isaac Asimov’s insight: AI should enhance, not replace, human thinking. 14:49 - The Doer Effect: Active engagement multiplies learning, and AI accelerates this. 15:40 - Tutor model revisited: AI-powered personalized questioning inspired by Plato’s Dialogues and The Republic. 18:10 - Institutional policies on AI: Need for evaluation and approved AI tool lists to ensure responsible adoption. 20:25 - What AI trends will shape the edtech space in the next 6 to 12 months? 21:50 - Human learning remains constant; AI boosts speed and productivity when used thoughtfully. 23:29 - What AI-driven tools and innovations is VitalSource developing for higher education? 24:47 - Leveraging VitalSource’s data to inform smarter course material decisions. 26:03 - Excitement for scalable adaptive learning and strong partnerships ahead. Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/36829710
info_outline
How AI is Transforming Education: Navigating Innovation, Ethics and Security
04/01/2025
How AI is Transforming Education: Navigating Innovation, Ethics and Security
In this episode of EdTech Elevated, Lisa March speaks with Dr. Federica Fornaciari, Academic Program Director at National University, about the ethical implications of AI in education. Dr. Fornaciari explains how AI tools not only solve problems but often redefine them, shifting the focus from critical thinking and creativity to engagement metrics and measurable outcomes. She highlights the importance of ethical AI development, urging creators to anticipate unintended consequences, address bias, and design systems that prioritize student privacy, autonomy, and equitable access. The conversation explores the risks of commodifying student data and the need for transparency and accountability in EdTech. Dr. Fornaciari emphasizes that AI-powered educational platforms should inspire curiosity and deeper learning rather than simply maximize engagement. She encourages EdTech developers to collaborate with educators, ethicists, and policymakers from the outset to ensure technology supports meaningful learning experiences. Sponsored by Partner in Publishing: Bookmarks: 00:00 Introduction to EdTech Elevated 01:00 Introducing Dr. Federica Fornaciari 01:24 AI in Education: Solving Problems or Redefining Them? 03:09 Unintended Consequences of AI in Learning 03:50 Bias in AI: Whose Values Shape the Tools? 04:30 The Portfolio of Risks Approach in AI Development 05:09 Democratization of AI: Opportunity and Responsibility 06:05 Ethics in AI: Shaping Minds, Not Just Learning Experiences 07:47 Balancing Accuracy vs. Engagement in AI Tools 10:00 Autonomy and Equality: AI’s Double-Edged Sword 12:02 How AI Can Widen or Bridge Educational Gaps 13:44 Commodification of Privacy: How Data Becomes Currency 15:26 AI and the Erosion of Privacy in Education 18:03 Data Responsibility: Trust, Consent, and Security in EdTech 20:42 Securing Student Data: Privacy by Design Principles 22:56 The Engagement Trap: Motivation vs. Clicks in AI Learning 28:57 Ethical AI Development: Transparency, Fairness, and Collaboration 31:48 Dr. Fornaciari’s Teaching Approach: Preparing Students for AI Challenges 34:00 The Evolving Role of Educators in an AI World 36:25 Final Thoughts and Looking Ahead Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/35857965
info_outline
Behind the Scenes: Creating High-Impact Video for EdTech
02/26/2025
Behind the Scenes: Creating High-Impact Video for EdTech
In this episode of EdTech Elevated, Jeff Rucker, Vice President of Content Marketing at Partner in Publishing, sits down with Lindsay Semevolos, a video content strategist and senior project manager, and Renée Kennedy, a video marketing strategist at PIP, to discuss the power of video in EdTech. They explore the evolution of video production, from tutorials and testimonials to high-profile video shoots, and share insights on how brands can leverage video for engagement and impact. The conversation covers the latest trends in video marketing, the rise of short-form content, and the growing role of podcasts in digital strategy. Lindsay and Renee also reveal behind-the-scenes details from some of their most exciting projects, including a video presentation for a high-profile public figure. They highlight the importance of strategic storytelling, audience engagement, and adapting to emerging platforms like TikTok and LinkedIn. Sponsored by Partner in Publishing: Bookmarks: 00:00 Introduction to EdTech Elevated 00:24 Host Introduction: Jeff Rucker 01:09 Guest Introductions: Lindsay Semevolos & Renée Kennedy 02:58 The Evolution of Video at Partner in Publishing 04:48 PIP’s Approach to Video Production & Workflow 05:20 The Role of Technology in Video & Podcast Production 07:23 Types of Videos Clients Request: Explainers, Tutorials & Testimonials 09:04 Onsite Video Shoots: Planning, Execution & Benefits 11:36 Challenges of Onsite Video Production 13:31 Favorite Video Projects & Behind-the-Scenes Stories 15:51 High-Profile Video Projects & Industry Impact 17:27 Trends in Video Marketing & The Rise of Short-Form Content 19:56 The Role of Long-Form Video & Podcasting in Digital Strategy 23:06 How Video Enhances Digital Marketing & Engagement 24:29 Should EdTech Brands Use TikTok & LinkedIn? 26:42 The Impact of Video on Brand Storytelling & Marketing Strategy 27:19 EdTech Elevated Closing Remarks Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/35413600
info_outline
Optimizing Tech Teams and Strategy in EdTech with Leigh Newsome
01/28/2025
Optimizing Tech Teams and Strategy in EdTech with Leigh Newsome
In this episode of EdTech Elevated, Lisa March, President and Founder of Partner in Publishing, sits down with Leigh Newsome, Partner at Hoola Hoop and adjunct professor at NYU. They discuss how EdTech companies can navigate the complexities of technology leadership and scale successfully. Leigh shares his journey from Silicon Valley engineer to CEO and advisor, offering valuable insights on optimizing tech teams, managing technical debt, and making strategic decisions that align with a company’s mission and vision. The conversation explores challenges in outsourcing, the growing role of AI in EdTech, and how to assess and integrate new technologies during mergers and acquisitions. Leigh also highlights the importance of transparent communication between CEOs and CTOs and shares how Hoola Hoop’s multidisciplinary team supports C-level leaders through coaching, due diligence, and tailored advisory services. Sponsored by Partner in Publishing: Bookmarks: 00:06 - Introduction to EdTech Elevated 00:22 - Leigh Newsome's Background and Role 01:31 - Leigh’s journey to Hoola Hoop and CTO Leadership 05:09 - Challenges in Technology Leadership 07:42 - AI’s Impact on EdTech 10:18 - Supporting Pre-Revenue Companies 13:03 - Due Diligence for Investors and M&A 16:45 - Outsourcing and Tech Team Management 19:20 - CEO and CTO Collaboration 25:10 - Hoola Hoop Team Overview 27:12 - Closing Remarks Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/35036710
info_outline
The Future of Hiring: Balancing Candidate Expectations and Company Needs
01/14/2025
The Future of Hiring: Balancing Candidate Expectations and Company Needs
In this episode of EdTech Elevated, Lisa March, President and Founder of Partner in Publishing, interviews Jonathan Abrams, Managing Director and Senior Search Partner, to discuss current trends and challenges in the EdTech hiring landscape. They explore the post-COVID shift in funding, emphasizing the need for mission-critical solutions for companies to thrive. Jonathan shares insights on effective recruiting strategies, including the importance of storytelling for candidates, process velocity for clients, and cultural alignment in hiring. The conversation highlights the growing due diligence by candidates, the appeal of established companies over startups, and the evolving expectations around work-life balance. Jonathan also discusses innovative recruitment solutions like fractional recruiting to help companies scale effectively. The episode underscores the value of industry-specific expertise in connecting top talent with organizations, ensuring long-term success for both employers and employees. Sponsored by Partner in Publishing: Bookmarks: 00:07 - Introduction to EdTech Elevated 00:56 - Jonathan Abrams' Background and Role 01:51 - Challenges in EdTech Hiring and Growth 03:14 - Storytelling for candidates 06:07 - Roles and Specializations in Recruitment 07:58 - Startup Challenges and Candidate Concerns 16:46 - Work-Life Balance and Cultural Fit 19:50 - Importance of Communication in Recruitment 22:10 - Value of Industry-Specific Recruiting Expertise 26:10 - Closing Remarks Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/34839995
info_outline
Community as a Catalyst: Elevating Women in Leadership Through SHATTR
11/21/2024
Community as a Catalyst: Elevating Women in Leadership Through SHATTR
In this episode of EdTech Elevated, host Allison Langley speaks with Marsha Gordon and MJ O’Leary, co-founders of SHATTR, a network and immersive leadership experience designed to support and elevate women into executive roles. They discuss the unique challenges and systemic barriers women face in leadership, introducing SHATTR's approach, which combines skill-building, mentorship, and a strong community to help women thrive. Marsha and MJ also touch on SHATTR's “Get Clear, Get Free, Get Going” framework, designed to build confidence and break through personal and professional barriers. This conversation is an inspiring look at empowering women leaders to rise with resilience and purpose in today’s corporate world. Sponsored by Partner in Publishing: Bookmarks: 00:07 - Introduction to EdTech Elevated 00:39 - Host Introduction: Allison Langley 01:09 - Guest Introduction: Marsha Gordon and MJ O’Leary from SHATTR 02:27 - Founding story of SHATTR 02:42 - Marsha Gordon’s journey in psychology and leadership development 04:28 - MJ O'Leary’s background and motivation 05:58 - Overview of SHATTR as a leadership experience for women executives 07:35 - Unique aspects of SHATTR: personal growth, community, and wellbeing 09:53 - SHATTR’s approach to diverse networking (“Outside” perspective) 12:54 - SHATTR app’s role in community connectivity 16:34 - Skill development framework in SHATTR: "Get Clear, Get Free, Get Going" 18:49 - Addressing impostor thoughts and building confidence 20:43 - Redefining “Impostor Syndrome” 23:16 - Book club on The Confidence Code and cross-cohort learning 36:48 - Steps organizations can take for inclusivity and women’s leadership 39:01 - Flexible work policies and supporting women’s unique leadership styles 34:50 - SHATTR’s growth vision and community impact goals 51:10 - Aha moments: Transformational stories from SHATTR members Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/34020337
info_outline
Bridging the Gap: Aligning Sales and Marketing in EdTech
10/01/2024
Bridging the Gap: Aligning Sales and Marketing in EdTech
In this episode of EdTech Elevated, host Dr. Mike Moore interviews Allison Langley, a marketing manager and content strategist at Partner in Publishing. They discuss the importance of aligning sales and marketing teams to drive business growth, emphasizing clear communication and shared goals. Allison draws from her background in content strategy and the investment industry to highlight how breaking down silos between teams is crucial for success. The conversation explores the role of sales enablement tools, such as competitor analyses, and the need for targeted, value-driven content. Allison also underscores the benefits of partnering with a marketing agency for diverse insights and strategy enhancement. Lastly, she emphasizes the power of storytelling in marketing, advising professionals to craft clear narratives that resonate with their audience. Sponsored by Partner in Publishing: Bookmarks: 00:05: Intro to EdTech Elevated 00:37: Host Introduction: Dr. Mike Moore 01:12: Guest Introduction: Allison Langley 03:33: Importance of Sales and Marketing Alignment 05:10: Breaking Down Silos 06:17: Impact of Digital Marketing Tools 07:59: Sales Enablement Tools Explained 09:58: Creating Value-Driven Content 12:06: Understanding the Customer Journey 13:49: Advantages of Working with an Agency 16:57: Maintaining Brand Voice in Copy 19:15: Challenges and Opportunities in EdTech 20:47: Leveraging Cross-Industry Experience 22:58: The Power of Storytelling Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/33261387
info_outline
Why an 8-Week Calendar Could Be the Future of Higher Education
09/17/2024
Why an 8-Week Calendar Could Be the Future of Higher Education
In this episode of the EdTech Elevated, host Dr. Mike Moore interviews Dr. Brad Piazza, Provost and Vice President of Academic Affairs at Waukesha County Technical College. Dr. Piazza discusses WCTC's transition to an 8-week academic calendar, which has led to improved student completion rates. He also shares how WCTC is leveraging educational technology and data analytics to make data-driven decisions about program offerings and costs. Additionally, Dr. Piazza talks about WCTC's new Associate of Applied Science degree in Artificial Intelligence, one of the first of its kind at the two-year college level. The conversation also touches on the role of educational technology in the accreditation process and additionally how institutions may use AI to help in the accreditation process. Sponsored by Partner in Publishing: Bookmarks: 00:07: Intro to EdTech Elevated 00:39: Host Introduction: Dr. Mike Moore 01:13: Guest Introduction: Dr. Brad Piazza 02:20: Brad's Journey in Higher Education 05:02: Switching to an 8-Week Academic Calendar 14:39: Know the Problem Before Throwing Technology at It 15:23: EdTech is a Business 16:39: What’s the cost? 17:46: Technology for Student Support 19:34: Evaluating Program Costs 19:58: The Need for Day-One Access to Course Materials 21:37: Mike’s Love for Course Materials 22:02: Can Institutions Do It Themselves? 23:11: Using External Solutions for Complex Needs 24:34: Opportunity Costs and Strategic Partnerships 25:37: WCTC's Unique Initiatives in Artificial Intelligence 28:58: The Fear Around AI 32:47: Closing Remarks Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/33055237
info_outline
Fostering Student Success Through Quality Teaching
09/03/2024
Fostering Student Success Through Quality Teaching
In this episode of EdTech Elevated, Dr. Mike Moore engages in a compelling conversation with Dr. Jonathan Gyurko, President and Founder of the Association of College and University Educators (ACUE), about the transformative power of quality teaching in higher education. Dr. Gyurko underscores the critical need for a national movement focused on enhancing teaching practices, highlighting that while faculty are often trained as researchers, they are rarely trained in effective pedagogy. This lack of focus on teaching quality directly impacts student engagement, persistence, and graduation rates. The discussion also explores how educational technology, including artificial intelligence, can play a vital role in supporting faculty development and improving the teaching and learning experience. Dr. Gyurko introduces the concept of 'publicization,' which aims to redefine the public versus private interests in education, advocating for educational policies that prioritize the common good and ensure accessibility and quality for all students. The episode concludes with a thought-provoking dialogue on the evolving meaning of being an educated American in the 21st century, arguing for a holistic approach that integrates access, affordability, and a commitment to high-quality teaching, thereby fostering an education system that prepares students not just for the workforce but also for thoughtful, engaged citizenship. Sponsored by Partner in Publishing: Bookmarks: 00:07: Introduction to EdTech Elevated 00:38: Host Introduction: Dr. Mike Moore 01:13: Guest Introduction: Dr. Jonathan Gyurko 02:30: Professors Aren’t Taught How to Teach 04:43: The Need for NHETC 05:07: ACUE’s Mission 11:06: Partner in Publishing’s Marketing Services 11:44: How EdTech Has Influenced Teaching and Learning 13:01: ACUE’s New AI Quick Series 14:39: What it Means to be an Educated American 19:32: Examination of Declining Public Confidence in Higher Education 23:04: Partner in Publishing’s Video Services 23:39: Dr. Gyurko’s Book, “Publicization” 32:35: The Role of Technology in Enhancing Public Education and Community Engagement 34:57: EdTech Elevated Closing Remarks Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/32815657
info_outline
Reengaging Adult Learners with myFootpath’s Vision
08/20/2024
Reengaging Adult Learners with myFootpath’s Vision
In this episode of EdTech Elevated, guest host Dr. Mike Moore chats with J.T. Allen, Founder, President, and CEO of myFootpath, a leading EdTech company that is redefining higher education. J.T., who originally co-founded the company with his mother, reveals how myFootpath is tackling the challenge of re-engaging the 50 million Americans with some college experience but an incomplete degree. Additionally, J.T. explains what tech tools are being utilized by myFootpath and how their multi-tiered system is aiding adult learners that are stuck in the complex processes introduced by academic institutions. Tune in for a fascinating look at the future of educational re-engagement and myFootpath’s impact on over 27,000 students. Sponsored by Partner in Publishing: Bookmarks: 00:00 Introduction to EdTech Elevated 00:34 Host Introduction: Dr. Mike Moore 01:09 Guest Introduction: JT Allen 01:55 Founding Story of My FootPath 05:07 The Challenge of Reengaging Adult Learners 06:52 Details on Operation Reengage 08:25 MyFootpath’s Complementary Approach to Institutional Resources 09:25 Tips for Adult Learners: Getting Back to School 10:41 Partner In Publishing Video Services 11:14 Operation Graduate: Leading Students Across the Stage 12:34 Success Story: Northern Arizona University 16:32 Tailoring Solutions for Academic Institutions 19:47 Opportunity Assessment for Institutions 22:00 Partner in Publishing Marketing Services 22:37 How MyFootpath Leverages Technology 24:24 MyFootpath’s Upcoming Projects and Pilots 27:05 New Opportunities for Institutions 29:33 Connecting with My FootPath 30:39 EdTech Elevated Closing Remarks Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/32594672
info_outline
Navigating the Nuances of EdTech Marketing
08/02/2024
Navigating the Nuances of EdTech Marketing
Join Mike Moore, seasoned Academic Researcher and Senior Project Manager at Partner in Publishing, as he sits down with Lisa March, the visionary Founder and President of the company. In this enlightening episode, they tackle the complexities of marketing in the EdTech sphere and dissect the critical components of an effective go-to-market strategy. Lisa delves into the crucial need to integrate sales and marketing efforts to adeptly communicate the value of educational technologies to a broad range of stakeholders. Additionally, she underscores the vital role that agencies like Partner in Publishing play in navigating EdTech companies through market intricacies and setting new industry standards. Get ready to uncover deep insights on how data informs marketing decisions, the growing importance of social proof, and the strategic impact of content. Sponsored by Partner in Publishing: Bookmarks: 00:00 Introduction and Setting the Stage 2:50 How Partner in Publishing (PIP) Began 6:14 The Role of Agencies in Redefining the EdTech Market 6:45 Market Development Powers Sales 7:34 Impact of COVID-19 on EdTech Marketing 8:54 The Role of Data in Marketing 12:10 Comprehensive Marketing Strategies 15:26 Future of EdTech and PIP’s Role 15:42 Social Proof and Content Creation 18:26 Organic Marketing Approach 19:27 Importance of SEO and digital ads 20:07 Integrated Marketing Efforts 20:55 Your Content Shouldn’t Always be Promotional 23:04 Scalability with Agency Support 24:41 Tailored Marketing Strategies 25:38 Elevating Leadership with the Right Team 28:15 Client Diversity and Success Stories 29:04 The Role of Sales and Marketing Integration 29:51 Embedded Agency Partnership 30:13 The Concept of "Everyone is a Publisher" 32:42 Closing Remarks Resources:
/episode/index/show/770f1f1a-5dd8-4a89-b94e-da817beb6618/id/32419457