Builder Straight Talk Podcast
Most builders hit a wall. They work 80-hour weeks, carry tools, manage crews, chase payments, and somehow still struggle to make ends meet. Sound familiar? That was Duane Johns twenty years ago, grinding it out in Charlotte, North Carolina after moving from the Hamptons. Then 2008 hit. While other builders went under, Duane used the crisis as a mirror. "I think that that too, one thing that happened in that 2008 environment, especially the few years after, was everyone got reduced to a commodity, you know, I mean, the builders or modelers, they had the lower hand, no doubt." The...
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Starting a construction company during the 2008 recession sounds insane, but sometimes desperation breeds the best business decisions. Matt Millsap's story starts like a lot of ours do - working weekends with dad, thinking he was going to hang out with friends but ending up tearing out bathrooms instead. What makes his story different is where it goes from there. After flunking out of college, Matt found himself cutting grass for a builder who saw something in the kid. That builder, Mark, became the mentor who taught him everything. It was old-school apprenticeship at its finest, and Matt...
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You know that moment when you're staring at a project and wondering if you're about to make a fortune or lose your shirt? Brian Coffman, Director of Homebuilder Finance at Sound Capital, has been on both sides of that conversation thousands of times, and he's got some real talk for builders ready to scale up. Michael Krisa sits down with Brian to tackle a question that keeps a lot of builders up at night: what separates those who successfully jump from 10 houses to 50 houses from those who flame out trying? Turns out, it's not about having the best crew or knowing the slickest...
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Picture this: an eight-year-old kid on construction sites, already reading blueprints like other kids read comic books. That's how Adrian C. Avila's story begins, learning from his uncle who took him everywhere and taught him the fundamentals that would shape his entire career. Fast forward to today, and Adrian runs AVICA Construction and Development, averaging over 800 doors a year across residential, commercial, and industrial projects. But the most compelling part of his journey happened when he was 29 and faced what he calls a "death experience" that forced him to completely rethink how he...
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Michael Krisa welcomes Kelly Bosetti Primeau, an award-winning marketing strategist who has spent 28 years helping builders and developers scale their businesses. This episode quickly evolved into a masterclass on residential marketing strategy. Kelly reveals that many builders essentially forgot how to market during the COVID boom years. Now that the market has normalized, builders are scrambling to relearn fundamental marketing skills they neglected during the easy times. One of Kelly's core principles involves comprehensive research before launching any campaigns. She shares compelling...
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Sometimes the best builders are the ones who never planned to build. And Cammie Hancock Beckert proves that taking the long way around can lead to exactly where you're supposed to be. As the founder of Cameron Custom Homes & Renovations and a third-generation member of the Camelot Homes family, Cammie spent years avoiding the family business only to discover it was her calling all along. On this episode of Builder Straight Talk, Cammie breaks down how she went from market research and land brokerage to leading a custom division that's redefining luxury building in Arizona. "I had to prove...
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Building houses? You've got that covered. But building a business that doesn't rely on you working 80-hour weeks while making $25 an hour? That's where most builders hit the wall. Cole Tilbury, performance coach with The Professional Builder, is helping construction pros break free from the chaos cycle and build businesses that actually work for them instead of against them. With nearly two years coaching builders across North America, Cole has seen the same pattern over and over: skilled craftsmen trapped in their own success, spinning plates instead of scaling profits. On this episode of...
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In this episode of Builder Straight Talk, Michael Krisa invited Sergio Barajas to explore the construction industry's critical labor shortage and how the NHCA is addressing it through education, networking, and business development. Sergio shares how the alliance grew from zero to 2,500 members across eight markets in just 14 months, with plans to reach 5,000 members in 15 markets by year-end. The conversation covers the stigmatization of blue-collar work over the past 20 years and how removing shop classes from schools disconnected young people from building trades. With only 1.3-1.4 people...
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In this episode of Builder Straight Talk, host Michael Krisa welcomes Patrick Lawler, Vice President of Lawler Construction, Inc., to discuss his journey from professional baseball player to construction industry leader. As the son of company founder Jim Lawler (), Patrick shares insights on family business dynamics, faith-based leadership, and the evolving challenges facing the construction industry. What we discussed with Patrick: From Sports to Construction Patrick's unexpected path from minor league baseball to the family construction business during the 2008 recession. Working on...
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Michael Krisa sits down with Tanya Cromwell, one of the founding and managing owners of Caddis Builders in Eastern Idaho, to explore the practical side of running a successful construction company in today's competitive market. Tanya's journey began in 1995 when she couldn't find a house design she liked and decided to teach herself AutoCAD and build her own home. Three decades later, she's built an impressive dual career running both Idaho Home Design, which designs 125 homes a year and creates renderings for Parade of Homes magazine, and Caddis Builders, which handles everything from...
info_outlineComposite SIPs might not sound like battlefield tech—but for Evan Mai, they’re the future of building smarter, faster, and stronger. After logging over 2,300 hours in an F-16 and leading combat missions in Desert Storm, Evan’s new mission is on the ground: disrupting construction with a material most builders haven’t even touched yet.
Evan’s story isn’t your typical builder bio. He grew up on a Kansas farm, got hooked on flying, and ended up as a mission commander in the U.S. Air Force. After active duty, he spent years in the defense world, working with Raytheon on billion-dollar modernization programs for U.S. allies around the world. But the itch to build never left.
He started buying land, building custom homes, and even tackled condo conversions across California—900 units over five years. But when the 2008 recession hit, the financial crash wiped out his projects and forced a hard reset. “We thought we had our backside covered,” he says, “until the FDIC seized our two major banks.”
That sting pushed him back toward familiar ground—military and defense contracting. But it also got him thinking about how inefficient and fragile the construction world still was. Watching investors lose money and homeowners lose properties lit a fire under him. He started asking a question his dad once posed: “Why are we still building with sticks and stones?”
That question led him to composite SIPs—foam core panels wrapped in composite shells, the same kind of materials used in aerospace, marine, and automotive industries. After testing his own prototype in a garage (where all good ideas start), he discovered JD Composites in Nova Scotia. They were building homes from recycled plastic bottles and composite panels—homes that could take 325 mph wind in a test tunnel with less than a quarter-inch of deflection.
But the U.S. code compliance wasn’t there yet. Testing was expensive and slow. That’s when Evan connected with MDLR Brands and saw they already had composite SIPs approved for use in all 50 states. They had the scale, testing, and factories to take this material from concept to jobsite.
Now, as a business development executive at MDLR, Evan is helping builders see the light. These aren’t just “green” panels. They’re rugged, energy-efficient, hurricane-rated, and fast to assemble. In some builds, walls and roofing systems go up in just two days, with 50–70% less labor than traditional framing. That’s not theoretical. That’s field-tested reality.
Unlike traditional SIPs or stick-built homes, composite SIPs don’t rely on trusses, felt paper, or shingles. They reduce thermal bridging, eliminate drywall in some cases, and cut down on HVAC loads. That translates into real savings—not just on the build, but over the life of the home. For developers, that means lower maintenance and operating costs. For homeowners, it’s comfort and cost control.
Still, Evan knows builders are slow to adopt anything new. The big names won’t switch unless it’s 20% cheaper across the board. But the real value isn’t just in raw materials. It’s in time, simplicity, and fewer trades. “You can build a stronger, quieter, more energy-efficient home and cut your labor in half,” he says. “You just have to be willing to try something new.”
Evan isn’t waiting for the industry to catch up. He’s out partnering with builders, funding small projects, and showing what’s possible with composite SIPs. His goal is to build model homes, ADUs, even multifamily projects—then open the books and let the numbers speak for themselves.
He’s not looking for IPOs or Wall Street exits. This is mission-driven. “I’m retired Air Force. I’m retired Raytheon. This is the thing I want to do,” he says. “Let’s build better, faster, and smarter.”
And for anyone still doubting if this fighter pilot knows what he’s doing on a jobsite—just remember, he’s been solving high-stakes problems since the day Saddam invaded Kuwait. Figuring out how to frame a house faster? That’s just another mission.
Watch the full episode on YouTube.
About Evan Mai
Evan Mai is a former U.S. Air Force Lieutenant Colonel, F-16 Weapons School Instructor, and defense industry leader turned construction innovator. With a background in mission-critical operations and global modernization projects, Evan now leads national business development at MDLR Brands—bringing next-gen building materials like composite SIPs to forward-thinking builders across the U.S.
He’s on a mission to help contractors build stronger, faster, and smarter without the headaches of traditional methods.
Learn more at MDLRBrands.com.
About Michael Krisa
Michael Krisa is the creator and host of Builder Straight Talk, a no-fluff podcast built for serious builders, remodelers, and tradespeople who want to grow, scale, and simplify their businesses. With a background in marketing and a passion for real builder stories, Michael cuts through the noise to spotlight the people and ideas driving real results in construction today.
If you’re ready for straight talk, smart strategies, and the occasional hard-earned lesson, this is your corner of the internet.
Learn more at BuilderStraightTalk.com.