Builder Straight Talk Podcast
Real builders. Real stories. Real talk about what it takes to grow in this business. Builder Straight Talk is the go-to podcast for builders, remodelers, and tradespeople who want to scale their business, get projects funded, and learn from folks who’ve actually walked the job site and built something real. Hosted by Michael Krisa, each episode dives into honest conversations with builders who’ve figured out how to grow, fail forward, and keep things moving—through systems, smart money, and straight-up grit. If you're building more than just houses—if you're building a real business—this is the show for you. No suits. No filters. Just the stuff that works.
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S1Ep116 Why Sustainable Homes Are the Future of Building with Jake Wilson
06/24/2025
S1Ep116 Why Sustainable Homes Are the Future of Building with Jake Wilson
Sustainable homes are no longer just a “nice to have.” They’re fast becoming the smartest path forward for builders facing tighter margins, supply chain headaches, and rising buyer expectations. Few understand this better than Jake Wilson. As the founder of Conscious Living Design and Build and Conscious Energy Collective, Wilson has made it his mission to redefine homebuilding by combining affordability, innovation, and real-world performance. He’s doing this through a powerful mix of 3D printed construction, net-zero energy systems, and smarter financial structures. “Sustainability isn’t just greenwashing,” Jake says. “It’s smarter business. These homes cost less to run, last longer, and go up faster.” Wilson’s process starts with structure. Traditional framing is out—concrete 3D printing is in. The tech isn’t just for headlines. He’s printing full home shells in under 48 hours, cutting out the delays, labor shortages, and material waste that bog down most jobs. “You’re not chasing lumber deliveries or praying the crew shows up,” Jake says. “You’re printing a wall that’s square, plumb, and ready to work with—fast.” What follows is just as intentional. From solar panels to advanced HVAC, from passive cooling strategies to airtight insulation, every piece is selected for performance. The goal isn’t just energy efficiency—it’s net-zero living. That means homes that generate as much energy as they consume. But sustainable homes also have to be practical, and Wilson doesn’t shy away from cost. With a background in both building and finance—he also works with Security National Mortgage Company—he understands how vital it is to keep the numbers tight. “It’s not enough to build green,” he says. “You’ve got to get people in the door. That means financing has to work. Monthly costs have to make sense. You have to build for the long haul.” Wilson sees sustainable homes as the answer to the housing crisis—not just an environmental fix, but a market solution. His projects target the missing middle: people who can’t afford luxury, but don’t want junk. “We’re building homes that are durable, efficient, and cost-effective,” Jake says. “That’s how we solve real housing issues—not with more of the same.” And his impact goes beyond just single homes. Through Conscious Energy Collective, Wilson is exploring how sustainable homes can reshape entire communities. He’s working on utility-scale solar solutions, energy sharing models, and streamlined permitting to help developers build smarter at scale. “The tech is here,” he says. “The bottleneck is mindset. Builders, cities, even inspectors—they need to catch up. We’re proving it can be done differently.” Part of that mindset shift is helping other builders see that sustainable doesn’t mean soft. These homes are strong, efficient, and built for real-world wear and tear. They’re not lab projects—they’re livable, ownable homes. “Sustainability should never feel like a sacrifice,” Jake says. “It should feel like a win—for the builder, the homeowner, and the planet.” Jake Wilson’s work is showing what the next chapter of construction could look like. It’s fast, clean, cost-aware, and purpose-built for the next generation of homebuyers. For those in the building trade tired of Band-Aid solutions and margin pressure, the rise of sustainable homes offers a new playbook—one where doing right and doing well aren’t at odds, they’re aligned. Watch the full interview on . About Jake Wilson Jake Wilson is a builder, innovator, and founder of Conscious Living Design and Build and the Conscious Energy Collective. He’s leading the charge on sustainable homes through 3D printed construction, net-zero design, and cost-effective building strategies that don’t cut corners. With deep experience in both construction and finance—including his work with Security National Mortgage Company—Jake bridges the gap between smart design and real-world affordability. His mission is to make sustainable homes the new standard by proving they can be faster to build, cheaper to run, and tougher than traditional builds. From individual projects to full-scale community solutions, Jake’s redefining what’s possible in housing—without the fluff. Learn more at and . About Michael Krisa and BuilderStraightTalk.com Michael Krisa is the creator and host of Builder Straight Talk, a podcast and platform built for real builders—not corporate suits. With a background in real estate, media, and marketing, Michael cuts through the noise to bring honest conversations with the people who actually swing the hammers, manage the crews, and build the future of construction. Builder Straight Talk is where builders, GCs, and tradespeople share real-world lessons on growth, funding, scaling, and what it really takes to stay ahead in today’s market. No fluff. No hype. Just field-tested stories, smart strategies, and straight talk. Explore more at .
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S1Ep115 Building a Healthy Home from the Ground Up with Brian Johnson
06/17/2025
S1Ep115 Building a Healthy Home from the Ground Up with Brian Johnson
Building a healthy home isn’t about slapping a “green” label on a house and calling it a day. For Brian Johnson of Synergy360, it’s about stripping things down to what really matters—health, longevity, and getting builders back in control of the environment they’re creating. In this episode of Builder Straight Talk, Brian returns for a deep-dive conversation with Michael Krisa—no fluff, just real systems, real strategies, and real talk. If you’re curious about what it really takes to start building a healthy home, this episode gives you the playbook. “This isn’t about paper straws and bragging rights,” Brian says. “This is about homes that heal. That keep you breathing better, sleeping deeper, living longer.” Brian walks through his no-BS approach to building a healthy home—starting with the structure, diving into materials, systems, and even furnishings. The key? Synergy. Everything connects. From non-toxic insulation to human-centric lighting, from advanced air filtration to low-EMF wiring—it’s a full-system mindset most builders aren’t even thinking about. “We start with the building envelope,” he explains. “Mass wall systems, smart waterproofing, breathable designs. Then we get into materials—everything’s vetted. No formaldehydes, no VOCs. We know what’s going in the house because that stuff ends up in your lungs.” Brian doesn’t just talk about healthy home theory—he’s putting it into action. Right now, he’s managing projects across the country and preparing to launch the Healthy Builders Academy in Tucson, Arizona. The goal? Train builders, trades, and even designers through real-time, hands-on experience. “You’re not just learning from a PowerPoint. You’re picking up tools, cutting into walls, running systems. We’re going full-on field training,” Brian says. Brian is also building two new communities in Arizona based entirely on these healthy home principles—spacious lots, natural trails, non-toxic materials, advanced filtration systems, and designs that actually support human well-being. Cost often comes up, and Brian doesn’t shy away from the money talk. His approach includes “good-better-best” options that make building a healthy home accessible to more than just luxury clients. “Even if someone’s building mid-range,” he says, “they can upgrade paint, ventilation, wiring. Small changes, big impact.” Another major piece of the puzzle is the Healthy Building Alliance, a vetted platform Brian’s building to bring together serious pros—builders, health experts, designers, and materials suppliers—who are all aligned in building better, safer, healthier spaces. “If I wouldn’t let you in my house, you’re not getting on that list,” he says. “This is about trust. We’re building a community of people who actually give a damn.” The heart of the conversation is simple: if you’re a builder, contractor, or remodeler, and you want to step above the rest—not with gimmicks but with real, performance-driven builds—then Brian’s 12-step framework is your in. “Your home should be your sanctuary,” Brian says. “If there’s one place to invest in your health, it’s where you live.” This episode gives you the strategy, the language, and the roadmap to start building a healthy home right now. Whether you’re planning your next custom build or just looking to upgrade your specs, this conversation is packed with field-tested wisdom you won’t get from a showroom or a seminar. Watch the full episode on . About Brian Johnson and Synergy360 Brian Johnson is the founder of Synergy360—a builder, biohacker, and certified Building Biologist with over 22 years in the trenches of construction. He’s on a mission to bring healthy home construction to the mainstream by fusing performance building, non-toxic materials, and human-first design. From managing multimillion-dollar projects to mentoring hands-on builders, Brian works across the U.S. as a project manager, consultant, and educator—helping pros build homes that heal instead of harm. Want the blueprint? Download , Brian’s free guide breaking down the 12 core systems behind building a healthy home. Learn more at About Michael Krisa Michael Krisa is the host of Builder Straight Talk and a long-time advocate for builders who want more than just hammers and handshakes. With a background in real estate, marketing, and media, Michael brings a rare mix of strategy and storytelling to the trades. He’s known for cutting through the fluff and getting to the heart of what helps builders scale smarter, fund faster, and build better. Through Builder Straight Talk, Michael interviews real-world builders, remodelers, and tradespeople to share the lessons, mistakes, and wins that actually move the needle. Want honest insight from the front lines of construction? Michael’s your guy. Learn more at
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S1Ep114 Game-Changing Tips for Scaling a Construction Business with Marti Amos
06/10/2025
S1Ep114 Game-Changing Tips for Scaling a Construction Business with Marti Amos
Scaling a construction business isn’t about working harder—it’s about working smarter. That’s the straight talk from Marti Amos, CEO of The Professional Builder, who joined Michael Krisa on Builder Straight Talk to lay out what he calls the builder’s roadmap to freedom. For more than 21 years, Marti’s coached over 3,000 builders and general contractors across the globe. From New Zealand to North America, the challenges are strikingly similar: long hours, low margins, constant chaos. Builders get stuck in the grind, wearing every hat, and never getting ahead. “They’re trapped in the hamster wheel,” Marti told Michael. “Busy all day, but not moving forward. Scaling a construction business starts with stepping back and seeing the bigger picture.” That’s where his “Professional Builder’s Rate” comes in. Marti challenges builders to calculate their true hourly worth based on their income goals. The goal is simple: stop spending time on tasks that don’t justify your rate. From there, apply the SAD principle—Stop, Automate, Delegate—to free up time and focus on high-value decisions that drive growth. One of the key mistakes Marti sees? Builders trying to scale without systems. “No system means no scalability,” he said. “If everything depends on you, you don’t have a business—you have a job.” To break out of that cycle, Marti helps builders install plug-and-play systems for estimating, job costing, sales, and team management. That’s what allows his clients to increase margins, buy back personal time, and get booked six to twelve months out—with profitable work. Michael asked what the turning point looks like for builders ready to scale. Marti pointed to revenue plateaus—specifically the $1–2 million range, and again at $5–7 million. At those points, the business demands more leadership, not more hustle. That means hiring smart—like an office manager or general manager—to get the owner out of day-to-day firefighting. “You don’t grow a business by doing more. You grow it by leading more,” Marti said. “That starts with leading yourself.” Mindset is a huge part of scaling a construction business. Marti sees fear and uncertainty as common barriers. Builders worry about letting go, raising prices, or saying no to the wrong clients. But he’s blunt: “If you’re not charging what you’re worth, you’re already losing.” That’s where Marti’s 10-step sales process comes in. It’s designed to help builders stop competing on price and start leading with value. From handling objections to building trust, the process creates a buyer journey that results in better clients and higher margins. Marketing is another make-or-break area. Marti breaks it down simply: most builders are doing “hope marketing”—posting on social media and hoping someone calls. He flips that on its head with direct response marketing—measurable, lead-generating strategies that include lead magnets, tracking, follow-ups, and strong calls to action. “Marketing’s job is to get the phone ringing with the right kind of clients,” Marti said. “Everything else is noise.” Community is another powerful piece of the puzzle. Marti’s coaching programs include access to a global network of builders, accountability groups, and specialized coaches who help builders execute with speed. Whether it’s a pricing spreadsheet, a job ad, or a sales script, his team provides the exact tools needed to move forward. He’s also upfront about the endgame: exit strategy. Scaling isn’t just about now—it’s about building something you can eventually sell or step back from. “A true business is something that can run without you,” he said. “That’s what gives you options.” Michael wrapped the conversation by digging into Marti’s personal drive. Marti shared that every day, he asks himself how he can be the best version of himself. It’s not just about business success—it’s about building a life of purpose, impact, and freedom. For builders stuck in the day-to-day grind, Marti’s advice is simple: invest in yourself, join a community, and stop doing it all alone. The path to scaling a construction business isn’t easy, but it is proven—and it’s waiting for the builders willing to take that first step. Free Resource for Builders Marti Amos is giving away 50 free copies of his book The Profitable Builders Playbook—packed with 85 proven strategies to help you scale smarter, boost profitability, and reclaim your time. Just cover shipping and it's yours. before they’re gone. About Marti Amos Marti Amos is the CEO of The Professional Builder and a globally recognized business coach for the construction industry. With over two decades of experience helping 3,000+ builders systemize, scale, and reclaim their time, Marti brings real-world tools and straight-shooting advice to help contractors grow profitably. His mission is simple: build a business that works for you—so you don’t have to work around the clock for it. Explore tools, coaching, and resources at About Michael Krisa Michael Krisa is the creator and host of Builder Straight Talk, the podcast built for real builders who want more than just jobsite survival. With a background in marketing and media, Michael brings smart conversations to the trades—spotlighting practical strategies and battle-tested stories from the people building real businesses in construction. Catch more episodes, insights, and straight talk at
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S1Ep113 Why Builder Customer Experience Matters with S. Robert August
06/03/2025
S1Ep113 Why Builder Customer Experience Matters with S. Robert August
When you’ve helped generate over $25 billion in real estate transactions, recruited 5,000 NAHB members, and built communities through double-digit interest rates, you learn what separates the builders who survive from the ones who scale. For S. Robert August, it’s not product. It’s not price. It’s not even design. It’s the builder customer experience. And if you’re still treating service like a “post-closing problem,” you’re missing your biggest opportunity. Robert started his career in customer service—handling nothing but complaints. “Nobody called because they were happy campers,” he says. “Every call was a problem, and every problem was a lesson.” That crash course taught him what most builders learn the hard way: service isn’t just about fixing things. It’s about how you make people feel. “Problems don’t fix themselves. You have to address them fast, and with empathy.” Throughout his 50+ years in the industry, Robert has helped builders turn problems into profit—especially with change orders. Instead of treating them like chaos, he teaches builders to structure them into a repeatable, profitable system. Set expectations early. Explain the domino effect. Tie costs into financing. And don’t be afraid to charge for strange requests. “Anticipate change, expect change. If you embrace it, you can move on a dime.” But builder customer experience isn’t just about buyers. It’s how you treat trades, vendors, and lenders. Respect, trust, and clear expectations are the foundation of every relationship. “It takes 75 to 125 companies to build one home,” he says. “You better treat every one of them like they matter.” Robert shared a story about a custom builder who handled post-closing like a mission. He showed up every morning for a month just to check in, answer questions, and make sure the new homeowners felt supported. The result? Zero issues—and endless referrals. “The coffee was waiting for him at 8 a.m. That builder never had a service call we couldn’t handle.” Too often, builders avoid post-closing follow-up because they fear complaints. Robert says that’s exactly when you should be leaning in. Ask how the buyers are doing. Ask for referrals. Stay top of mind—not just during the sale, but after the move-in. “Every meeting is a chance to earn a referral.” And if you want to build a winning team, invest in your people the same way. Robert’s companies mystery shop their own sales teams—not to fire anyone, but to help them improve. “We don’t shop salespeople to fire them. We shop them to help them get better.” At the core of it all is mindset. Build trust. Set expectations. Follow through. And don’t overpromise just to pad your margins. “You can do 158 things right—but if you blow one, nobody remembers the rest.” And the one thing your buyers will remember most? How you made them feel. About S. Robert August S. Robert August is the founder of North Star Synergies and one of the most accomplished voices in home building, marketing, and real estate development. With over 50 years of industry experience, he’s helped drive more than $25 billion in real estate sales across residential, commercial, and resort projects. A Senior Life Director of the NAHB and a nationally recognized educator, Robert has trained thousands of builders and sales professionals, served as Chairman of the NAHB’s National Sales and Marketing Council, and holds the all-time record for NAHB member recruitment. His focus? Helping builders create stronger customer experiences, more predictable cash flow, and long-term growth through smart strategy and real relationships. Learn more at . About Michael Krisa Michael Krisa is the creator and host of Builder Straight Talk, a podcast built for serious builders who want real conversations—not fluff. With a background in marketing and media strategy, Michael brings a no-nonsense approach to helping builders, contractors, and remodelers grow their business, simplify their systems, and fund more projects. He’s known for asking the tough questions, digging out practical insights, and shining a spotlight on the people driving real results in the construction industry. If you're tired of buzzwords and ready for real builder talk, you’re in the right place. Learn more at .
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S1Ep112 From F16s to Composite SIPs with Evan Mai
05/27/2025
S1Ep112 From F16s to Composite SIPs with Evan Mai
Composite SIPs might not sound like battlefield tech—but for Evan Mai, they’re the future of building smarter, faster, and stronger. After logging over 2,300 hours in an F-16 and leading combat missions in Desert Storm, Evan’s new mission is on the ground: disrupting construction with a material most builders haven’t even touched yet. Evan’s story isn’t your typical builder bio. He grew up on a Kansas farm, got hooked on flying, and ended up as a mission commander in the U.S. Air Force. After active duty, he spent years in the defense world, working with Raytheon on billion-dollar modernization programs for U.S. allies around the world. But the itch to build never left. He started buying land, building custom homes, and even tackled condo conversions across California—900 units over five years. But when the 2008 recession hit, the financial crash wiped out his projects and forced a hard reset. “We thought we had our backside covered,” he says, “until the FDIC seized our two major banks.” That sting pushed him back toward familiar ground—military and defense contracting. But it also got him thinking about how inefficient and fragile the construction world still was. Watching investors lose money and homeowners lose properties lit a fire under him. He started asking a question his dad once posed: “Why are we still building with sticks and stones?” That question led him to composite SIPs—foam core panels wrapped in composite shells, the same kind of materials used in aerospace, marine, and automotive industries. After testing his own prototype in a garage (where all good ideas start), he discovered JD Composites in Nova Scotia. They were building homes from recycled plastic bottles and composite panels—homes that could take 325 mph wind in a test tunnel with less than a quarter-inch of deflection. But the U.S. code compliance wasn’t there yet. Testing was expensive and slow. That’s when Evan connected with MDLR Brands and saw they already had composite SIPs approved for use in all 50 states. They had the scale, testing, and factories to take this material from concept to jobsite. Now, as a business development executive at MDLR, Evan is helping builders see the light. These aren’t just “green” panels. They’re rugged, energy-efficient, hurricane-rated, and fast to assemble. In some builds, walls and roofing systems go up in just two days, with 50–70% less labor than traditional framing. That’s not theoretical. That’s field-tested reality. Unlike traditional SIPs or stick-built homes, composite SIPs don’t rely on trusses, felt paper, or shingles. They reduce thermal bridging, eliminate drywall in some cases, and cut down on HVAC loads. That translates into real savings—not just on the build, but over the life of the home. For developers, that means lower maintenance and operating costs. For homeowners, it’s comfort and cost control. Still, Evan knows builders are slow to adopt anything new. The big names won’t switch unless it’s 20% cheaper across the board. But the real value isn’t just in raw materials. It’s in time, simplicity, and fewer trades. “You can build a stronger, quieter, more energy-efficient home and cut your labor in half,” he says. “You just have to be willing to try something new.” Evan isn’t waiting for the industry to catch up. He’s out partnering with builders, funding small projects, and showing what’s possible with composite SIPs. His goal is to build model homes, ADUs, even multifamily projects—then open the books and let the numbers speak for themselves. He’s not looking for IPOs or Wall Street exits. This is mission-driven. “I’m retired Air Force. I’m retired Raytheon. This is the thing I want to do,” he says. “Let’s build better, faster, and smarter.” And for anyone still doubting if this fighter pilot knows what he’s doing on a jobsite—just remember, he’s been solving high-stakes problems since the day Saddam invaded Kuwait. Figuring out how to frame a house faster? That’s just another mission. Watch the full episode on . About Evan Mai Evan Mai is a former U.S. Air Force Lieutenant Colonel, F-16 Weapons School Instructor, and defense industry leader turned construction innovator. With a background in mission-critical operations and global modernization projects, Evan now leads national business development at MDLR Brands—bringing next-gen building materials like composite SIPs to forward-thinking builders across the U.S. He’s on a mission to help contractors build stronger, faster, and smarter without the headaches of traditional methods. Learn more at . About Michael Krisa Michael Krisa is the creator and host of Builder Straight Talk, a no-fluff podcast built for serious builders, remodelers, and tradespeople who want to grow, scale, and simplify their businesses. With a background in marketing and a passion for real builder stories, Michael cuts through the noise to spotlight the people and ideas driving real results in construction today. If you’re ready for straight talk, smart strategies, and the occasional hard-earned lesson, this is your corner of the internet. Learn more at .
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S1Ep111 Healthy Home Construction with Brian Johnson of Senergy360
05/20/2025
S1Ep111 Healthy Home Construction with Brian Johnson of Senergy360
Healthy home construction isn’t just a buzzword anymore—it’s becoming a necessity. Builders across the country are realizing that the way we’ve been framing, finishing, and sealing up homes is creating spaces that look great but quietly make people feel like hell. Brian Johnson has been ahead of that curve for over a decade, and now he’s helping contractors, clients, and communities rethink how homes should actually be built. With 22+ years in the construction world and a background as a pro athlete, Brian didn’t come at healthy home construction from theory. He lived it. He was biohacking, working with functional medicine pros, and training hard—only to find out through extensive lab testing that his mold and toxin levels were off the charts. No symptoms, just performance slowly grinding down. That was his wake-up call. “I wasn’t sick—but I was a ticking time bomb. The testing showed mold and toxicity levels higher than people who were bedridden. That’s when the lightbulb went off.” Most builders hear “healthy” and think green tech, solar panels, or another set of costly specs to upsell. But Brian makes it clear—this isn’t greenwashing. Healthy home construction means dialing in every element of the build so the home supports human performance, not just energy performance. And he breaks it down in builder terms: it starts with the envelope, the layout, the air systems, and the materials—every trade has a role. “There’s a big difference between building green and building for health. One makes you feel good about your choices. The other actually helps people feel better in their homes.” He’s not pushing straw bale huts or boutique systems either. Brian’s using proven materials like ICF (Insulated Concrete Forms) to create mass-wall construction with serious thermal performance and mold resistance. No cavities, no leaks, no nonsense. It’s not about being exotic—it’s about making smart, science-backed upgrades that fit into your existing process. Brian works with builders across the country as a project manager and consultant—bringing his Synergy360 specs and healthy home construction playbook to projects in places like Miami, Austin, California, and Arizona. These aren’t pipe dreams—they’re million-dollar homes, full-on communities, and proof-of-concept models that get contractors, clients, and investors aligned. “We’re building communities, not just homes. These are live case studies—and we’re inviting other builders in to see it for themselves.” The kicker? These homes don’t just feel better—they perform better. Lower EMF exposure, cleaner air, reduced humidity, and minimal off-gassing means fewer client complaints, longer-lasting materials, and better word-of-mouth. And yes, there’s a cost—Brian says to expect about 20–30% more than a standard custom build—but for clients looking for longevity, healing, and a real lifestyle upgrade, that’s a no-brainer. “The home becomes the modality. It’s not just where you live—it’s where you recover.” Healthy home construction isn’t just for the rich, though. The long game is scale. Brian’s rolling out the Healthy Builders Academy to teach builders, trades, and project managers how to adopt these systems without wrecking their budgets or timelines. He’s also building model homes and small communities in Arizona that serve as live training grounds—real builds, not PowerPoints. The best part? Builders are finally paying attention. Five years ago, Brian says they looked at him like he was wearing a tinfoil hat. Now, contractors are calling him in to spec jobs, train crews, and walk sites. Because once you understand what’s really making people sick in their homes—whether it’s bad air, mold, EMFs, or chemical exposure—you can’t unsee it. And when you realize it’s fixable with smarter construction? That’s a game-changer. “I speak the language of construction. I just put health into builder terms—so the trades get it, and they care.” Healthy home construction isn’t about selling a dream. It’s about building homes that work—for the people who live in them, and for the builders who put their name on the sign out front. About Brian Johnson Brian Johnson is the founder of Senergy360, a builder, biohacker, and certified Building Biologist with over 22 years of construction experience. His mission is to bring healthy home construction to the mainstream by combining performance building, non-toxic materials, and human-centered design. Brian works across the U.S. as a project manager, consultant, and educator to help builders create homes that support health, recovery, and long-term well-being. Want the blueprint? Download , Brian’s free guide breaking down the 12 core systems behind his healthy home strategy. Learn more at About Michael Krisa Michael Krisa is the straight-talking voice behind Builder Straight Talk—the podcast and platform built for real-deal builders, developers, and tradespeople who are serious about scaling their business, funding smarter, and learning from others who’ve been in the trenches. He’s not just a host—Michael’s a veteran real estate investor, digital strategist, and branding expert who’s spent over 20 years helping industry pros cut through the fluff and focus on what actually grows a business. His no-BS interviews get right to the heart of what makes the best in the building industry thrive. Each week on Builder Straight Talk, Michael sits down with builders, contractors, remodelers, and developers to dig into real-world wins, lessons learned the hard way, funding moves that worked (and didn’t), and the systems that turn chaos into consistency. If you’re serious about growing your construction business—and want honest conversations without the hype—this is your show.
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S1Ep110 Builder Construction Loans, Smarter Growth, and Real Risk Advice with James Minarsich
05/13/2025
S1Ep110 Builder Construction Loans, Smarter Growth, and Real Risk Advice with James Minarsich
Builder construction loans are the fuel behind most successful projects—but only if they’re built right. James Minarsich has made it his business to deliver funding that moves at the speed of builders—not banks. As Senior VP of Construction Lending at , James oversees a team that works exclusively with professional home builders, helping them scale with fast, flexible financing. He understands the real risks builders face: funding gaps, market timing, unexpected delays—and how to solve for them without killing your cash flow or drowning in red tape. On this episode of Builder Straight Talk, James gets real about how smart builders use construction loans not just to finish projects—but to grow businesses. “We’re not here to slow you down. We’re here to give you control.” James breaks down the difference between traditional financing and builder-focused lending, explaining how Sound Capital structures draw schedules, underwrites deals based on real builder capacity, and prioritizes speed and relationship over paperwork. He dives into: How builder construction loans differ from consumer loans What lenders really look for when reviewing your pipeline How to use funding as a growth tool—not a panic button Common mistakes builders make when borrowing How to protect margin without overleveraging “Cash is your oxygen in this business. If you can’t breathe, you can’t build.” One of the most valuable takeaways? James explains how builder construction loans should scale with you, not against you. He offers a strategic look at how to phase capital across multiple projects, manage draws responsibly, and reduce stress through proactive planning. Whether you’re a spec builder, custom operator, or mid-size developer juggling multiple builds, this episode brings clarity to the numbers—and the strategy behind them. James also touches on what makes a builder “bankable,” how to set yourself up for long-term financial partnerships, and how Sound Capital approaches deals with a builder’s mindset, not a banker’s checklist. “We’re not in the business of saying no. We’re in the business of helping builders win.” If you’re looking to grow without losing control, fund projects faster, or finally build a reliable capital partner—this is required listening. Watch the full episode on or listen here or on your favorite podcast platform. About James Minarsich James Minarsich is Senior Vice President of Construction Lending at Sound Capital Loans, LLC. With a focus on enabling builders to scale efficiently, James leads lending strategies that prioritize speed, precision, and builder-centric financial solutions. He works directly with clients to structure flexible draw schedules, manage risk, and keep projects on track—helping builders grow with confidence and control. To learn more about James and construction lending for builders, visit . About Michael Krisa Michael Krisa is the host of Builder Straight Talk, where real builders share real business strategies—no fluff, no suits. With a background in real estate investing and digital strategy, Michael helps builders simplify operations, secure funding, and scale smarter through honest, practical conversations that get to the point. Learn more at .
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S1Ep109 Modular Home Construction, Smarter Building, and the Future with Harrison Langley
05/06/2025
S1Ep109 Modular Home Construction, Smarter Building, and the Future with Harrison Langley
Modular home construction isn’t just a trend—it’s a solution. And Harrison Langley is proving it can be done faster, smarter, and more sustainably than traditional building ever could. As the CEO and founder of , Harrison is combining cutting-edge materials, rapid fabrication, and high-impact design to solve real-world problems in housing. Whether it’s building hurricane-resistant homes, reducing environmental impact, or making construction faster and more scalable, he’s on a mission to redefine what’s possible. On this episode of Builder Straight Talk, Harrison breaks down how his company uses LiteSIP® composite panels and the Boxvana modular building platform to deliver strong, energy-efficient, transportable homes—at speeds traditional stick-built crews can’t touch. “It’s not about replacing builders. It’s about giving them a better toolset.” Harrison explains how modular home construction allows for dramatically reduced build times (think hours, not weeks), less jobsite waste, and more control over energy performance. In disaster zones, they’ve delivered homes in under 24 hours. In the private market, they’re working with developers and municipalities to bring housing solutions that meet code, meet demand, and beat the clock. But it’s not just about speed. Harrison’s big picture is about shifting the mindset of the entire industry—from reactive to proactive, from site-built to system-built. He dives into: Why factory-built doesn’t mean cookie-cutter The biggest resistance builders have—and how to overcome it What traditional GCs can learn from modular production lines The role of LiteSIP® panels in performance and durability Why scalability depends on materials, not just manpower “You can’t scale a business on labor alone. You need smarter materials and repeatable systems.” One of the most compelling parts of the conversation is how modular is being used to solve for affordability without sacrificing aesthetics or performance. In places where labor costs are high and skilled trades are stretched thin, modular makes the economics work again. And for developers, it reduces uncertainty—fewer subs to manage, tighter timelines, and fewer change orders. Harrison also touches on the future of building as a tech-driven, manufacturing-powered process. It’s not about wiping out traditional trades—it’s about supporting them with tools and systems that make their work faster, more profitable, and more repeatable. “We’re not trying to disrupt the industry. We’re trying to help builders stay in the game.” For builders and developers looking to stay ahead of the curve, modular home construction isn’t something to watch—it’s something to explore now. Whether you're in custom, spec, or workforce housing, what Harrison shares could fundamentally change how you think about your next build. To see how MDLR is changing the way homes get built, visit . Watch the full episode on or listen here or on your favorite podcast platform. About Harrison Langley Harrison Langley is the CEO and Founder of MDLR Brands, a construction innovation company focused on modular building, sustainable materials, and scalable housing solutions. Through proprietary technologies like LiteSIP® and Boxvana modular systems, Harrison is working to solve housing challenges with smarter, faster, and more resilient solutions. His background spans real estate, environmental conservation, and tech—bringing a unique, visionary approach to the future of homebuilding. About Michael Krisa Michael Krisa is the host of Builder Straight Talk, where builders, developers, and tradespeople share real stories, funding strategies, and business moves that actually work. With decades of experience in real estate and digital strategy, Michael brings straight-shooting conversations that help builders grow without the fluff. Learn more at .
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S1Ep108 Healthy Home Construction, Building Smarter, and the Future of Better Homes with Lauren Riddei
05/01/2025
S1Ep108 Healthy Home Construction, Building Smarter, and the Future of Better Homes with Lauren Riddei
Healthy home construction is more than just a buzzword—it’s fast becoming the next frontier for serious builders, and Lauren Riddei is right in the middle of the shift. Lauren Riddei is a strategic advisor and consultant specializing in building health, indoor air quality, and the use of non-toxic materials. Her background spans brand strategy, marketing, and now an intense focus on how homes affect the health of the people living in them. In this episode of Builder Straight Talk, Lauren breaks down why healthy home construction isn't just for luxury clients anymore—it’s something buyers are starting to demand across all market levels. From indoor air quality and moisture control to material selection and smart ventilation, Lauren lays out how even small decisions during construction can have huge impacts on long-term occupant health. “The way we’ve been building for speed and cost efficiency has introduced real health problems—especially in energy-tight homes.” Lauren shares how the industry’s push for energy efficiency created a second problem: homes that don't breathe properly. Without better ventilation, filtration, and smarter material choices, today's "tight" homes can trap pollutants inside, leading to serious health consequences over time. She’s clear about this: healthy home construction isn’t just about switching to non-toxic paint or eco-friendly insulation. It's a full systems approach that builders need to understand if they want to future-proof their projects—and protect their reputations as client expectations rise. Lauren also highlights simple, practical ways builders can start improving their builds today: Choosing low-VOC and formaldehyde-free materials Implementing balanced ventilation systems Designing for proper moisture management from slab to roof Educating clients early to set realistic expectations about upgrades and options “You don’t have to flip your entire process overnight. Start small. But start thinking differently.” One powerful insight Lauren shares is how the pandemic shifted consumer awareness. People are now more concerned than ever about the air they breathe indoors—and that awareness is bleeding into how buyers shop for homes, especially in competitive markets. Builders who lean into healthy home construction now will be positioned as leaders, not laggards, when these demands become standard across the industry. She also touches on the financial angle: properly executed healthy home features can actually increase property value, drive better appraisals, and offer a new angle for marketing homes in crowded markets. “You can’t afford to ignore this. The clients are waking up. It’s not a niche anymore—it’s an expectation.” If you’re a builder, developer, or tradesperson serious about staying ahead of market shifts, Lauren’s insights will show you how to integrate healthy building practices without blowing up your margins or operations. Watch the full episode on or listen here or on your favorite podcast platform. About Lauren Riddei Lauren Riddei is a building health consultant and brand strategist dedicated to improving the construction industry's approach to occupant wellness. After years in corporate brand strategy, Lauren pivoted to focus on healthy home construction, indoor air quality, and building biology. She works with builders, developers, and architects to design homes that support better health, performance, and peace of mind. To learn more about Lauren Riddei’s work and her upcoming resources for builders, visit About Michael KrisaMichael Krisa is the host of Builder Straight Talk, where builders, developers, and tradespeople come for real-world strategies on scaling businesses, funding smarter, and building legacies. With over 20 years of experience in real estate investing, digital marketing, and brand strategy, Michael delivers straight-talking insights that help construction entrepreneurs grow without the corporate noise or fluff.
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S1Ep107 Avoid These Costly Mistakes When Building ADUs with Whitney Hill
04/30/2025
S1Ep107 Avoid These Costly Mistakes When Building ADUs with Whitney Hill
Accessory dwelling units are changing the way builders, homeowners, and developers think about growth—and Whitney Hill is right at the front of that movement. Whitney Hill is the co-founder of SnapADU, a California-based construction and development firm specializing in accessory dwelling units (ADUs). What started as a niche offering has grown into a full-scale operation designed to meet the rising demand for smarter, more flexible housing solutions. In this episode of Builder Straight Talk, Whitney lays out how accessory dwelling units have exploded in popularity, especially in tight urban markets where space is limited and home values are rising fast. She shares how focusing on ADUs opened new revenue streams and created opportunities for homeowners to unlock wealth right in their backyards. Whitney talks about the importance of specialization. Rather than chasing every project, SnapADU dialed in on building systems and processes specifically for ADUs—standardizing plans, permitting, project management, and construction delivery. That tight focus helped the company grow in both volume and efficiency, while still offering clients a semi-custom experience. “ADUs aren’t just about adding space. They’re about adding options—options for families, for rental income, for multi-generational living.” Whitney also shares the hard lessons learned early on: dealing with city permitting chaos, managing client expectations, and building a brand that clients trust without overpromising. She emphasizes that real estate development—even on a small lot—requires vision, patience, and clear communication. One of the big takeaways? Builders who want to scale with ADUs need to think differently. It’s not custom homebuilding. It’s a hybrid between spec efficiency and client-driven customization. Success depends on having a streamlined product offering that can flex without breaking project timelines or budgets. She also touches on the broader market dynamics. In cities like San Diego, LA, and San Francisco, accessory dwelling units are part of how local governments are trying to solve housing shortages without massive new development. That trend is likely to continue, offering builders a long-term opportunity if they can figure out how to deliver ADUs profitably. “The opportunity is huge. But the builders who win will be the ones who systematize early, not the ones treating every project like a one-off.” Whitney’s insights aren’t just for California builders either. As zoning laws evolve across the U.S., smart operators are already eyeing accessory dwelling units as a critical part of future real estate strategies—from boosting single-family property value to creating cash-flowing rental portfolios. If you’re thinking about scaling your business, adapting to market shifts, or offering new products that match where the demand is headed, this conversation with Whitney Hill will give you a clear blueprint on how to do it right. Watch the full episode on or listen here or on your favorite podcast platform About Whitney Hill Whitney Hill is the co-founder and Head of Business Development and Innovation at SnapADU, a California-based general contracting firm specializing in accessory dwelling units (ADUs). With a background in management consulting and a passion for streamlining systems, Whitney helped turn SnapADU into a leading builder in the Southern California ADU market. She is dedicated to making ADUs more accessible through education, transparency, and operational excellence. To learn more about Whitney and SnapADU, visit About Michael KrisaMichael Krisa is the host of Builder Straight Talk, where builders, developers, and tradespeople come for real-world strategies on scaling businesses, funding smarter, and building legacies. With over 20 years of experience in real estate investing, digital marketing, and brand strategy, Michael delivers straight-talking insights that help construction entrepreneurs grow without the corporate noise or fluff.
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S1Ep106 Michael Vitale on Building Homes in Florida With Hustle and Heart
04/22/2025
S1Ep106 Michael Vitale on Building Homes in Florida With Hustle and Heart
When it comes to building homes in Florida, Michael Vitale isn’t your average story. He wasn’t born into construction. He didn’t grow up swinging a hammer. He came from the Italian military and police force—then landed in Florida, fell in love, and said yes to a challenge that would flip his life upside down. His father-in-law offered him a chance: a line of credit and the opportunity to build a home. No hand-holding, no training wheels. Just a sink-or-swim opportunity. Michael dove in headfirst. In this episode of Builder Straight Talk, Michael shares how he built Vitale Homes from scratch—studying the field, scouting the trades, and earning trust by promising what the big national builders couldn’t: 15-day pay and a personal relationship. It started with 50 lots carved out of a distressed subdivision. That first build? He dug the permit trench himself. The garage became his office, the model home was his headquarters, and his sales rep worked out of the spare bedroom. Every inch of it was earned. “I knew I wasn’t going to be the biggest,” he says. “But I could be the best at building trust.” Today, Vitale Homes builds 60 to 120 homes a year, mostly in master-planned communities. He runs a semi-custom model: standardized floor plans with enough flexibility to let buyers choose colors, tiles, and design tweaks. It’s not fully custom—but it feels personal. His success in building homes in Florida didn’t come from flashy marketing. It came from discipline, leadership, and being in the field. Michael still spends time with construction managers, office staff, and sales—staying hands-on while building up each department. He credits his military background with helping him handle stress, lead teams, and think on his feet. For him, delegation isn’t about barking orders—it’s about guiding people, being on-site when it counts, and showing your team the way. “You don’t lead with authority,” Michael says. “You lead by example. That’s how you earn loyalty.” His trades followed him into hurricane recovery work—not because they had to, but because they believed in him. That loyalty was forged over years of doing what he said he would, treating trades like partners, and never letting his name down. Now Vitale Homes is growing into luxury waterfront homes, with starting prices at $2.5 million and up. But even as the price tags rise, the principles stay the same: build quality, build trust, and never stop showing up. Michael also raises real concerns about the future of the trades. With an aging workforce and fewer young people entering the industry, the labor shortage is real. He believes part of the solution is rebranding the trades—showing the next generation that plumbing, electrical, and HVAC are not fallback careers. They’re paths to wealth, ownership, and respect. “We’ve got to get the trades back in schools,” he says. “It’s not about avoiding college—it’s about creating opportunity.” Watch the full episode on or listen here or on your favorite podcast platform. About Michael VitaleMichael Vitale is the owner and president of Vitale Homes, a home building company serving Pasco and Hernando Counties in Florida. With a background in home construction and military service in Kosovo and Afghanistan for the NATO alliance, Michael brings a unique perspective to the home building industry. His experience allows him to adeptly respond to changing market conditions and provide homes tailored to a range of buyers, from first-time homeowners to those seeking executive custom homes. To see what Michael’s building next, visit . About Michael Krisa Michael Krisa is the host and producer of the Builder Straight Talk Podcast, where he shares expert interviews and real solutions to the U.S. housing shortage. With a background in SEO, video marketing, and real estate, Michael leverages his experience to deliver unfiltered insights into the building industry. His mission is to help builders navigate challenges and succeed by providing practical strategies and stories from those who have been in the trenches. Through Builder Straight Talk, Michael offers a platform for builders, contractors, and tradespeople to share their journeys, lessons learned, and strategies for growth. His straight-talking, casual but credible approach resonates with a no-nonsense, practical-minded audience seeking to scale their businesses and fund more projects.
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S1Ep105 From HOA Management to Production Homebuilding: Stephen Connor’s Straight Talk on Scaling Smart
04/22/2025
S1Ep105 From HOA Management to Production Homebuilding: Stephen Connor’s Straight Talk on Scaling Smart
Volume building isn't just about stacking houses fast. It's about staying lean, sharp, and structured. And Stephen Connor gets that—because he’s living it. In this episode of Builder Straight Talk, we sit down with Stephen Connor, co-owner of Stephen Elliott Homes, a production builder working across the Atlanta metro. They’re putting up 150 to 200 homes a year, serving first-time and move-up buyers with value-driven homes in high-demand markets. But this isn’t a legacy story. Stephen didn’t grow up swinging a hammer every day—he came up through HOA and property management, built and sold companies, and eventually partnered with his dad to scale something bigger. “We don't do custom. We're not pretending to be that. But we build a product people are proud to live in.” Stephen breaks down what it really takes to make production building work in a market where land is scarce, costs are climbing, and buyers are getting squeezed. He talks about: How his dad’s old-school concrete roots and his own business background made for a strong operational team What it means to manage cost without cutting corners Why scope clarity with subs is non-negotiable if you want to protect margins Their land play—developing raw dirt themselves when lot prices get out of control How they're raising capital to reduce financing costs and scale smarter Stephen also opens up about their approach to BTR (build-to-rent), why they stick to pre-set plans with minimal client customization, and how they keep buyers looped in from pre-sale to walkthrough with a dedicated third-party sales team. “My dad still signs every paper check by hand. That’s how serious we are about cost control.” This episode isn’t about shiny tech or hype strategies. It’s about knowing your numbers, keeping things tight, and building a business that can bend with the market instead of breaking. Stephen shares candid insight into working with family, raising four kids, and building a legacy—one home, one deal, one hard-earned lesson at a time. Watch the full episode on or stream it on your favorite podcast platform. About Stephen Connor Stephen is a partner at Stephen Elliott Homes, a production homebuilder based in Atlanta, Georgia. Before stepping into the homebuilding world full-time, he built and sold a successful HOA management business and launched several companies serving community associations. Now, he brings his operational chops to the field—partnering with his father to build homes that blend function, price, and smart business fundamentals. To learn more about their homes and how they operate, visit . About Michael Krisa Michael Krisa is the host and producer of the Builder Straight Talk Podcast, where he shares expert interviews and real solutions to the U.S. housing shortage. With a background in SEO, video marketing, and real estate, Michael leverages his experience to deliver unfiltered insights into the building industry. His mission is to help builders navigate challenges and succeed by providing practical strategies and stories from those who have been in the trenches. Through Builder Straight Talk, Michael offers a platform for builders, contractors, and tradespeople to share their journeys, lessons learned, and strategies for growth. His straight-talking, casual but credible approach resonates with a no-nonsense, practical-minded audience seeking to scale their businesses and fund more projects.
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S1Ep104 Ramin Bassam on Real Estate Development, Big Leaps, and Bigger Payoffs
04/22/2025
S1Ep104 Ramin Bassam on Real Estate Development, Big Leaps, and Bigger Payoffs
Real estate development is never a straight line—and Ramin Bassam is living proof. From humble beginnings as a concrete subcontractor to developing high-end condominiums, and ultimately rising to become a premier general contractor trusted by some of Los Angeles' most affluent clients—Ramin's journey has been defined by craftsmanship, vision, and relentless work. Over the last 10 years, he’s delivered more than $300 million in built projects through his firm, . Ramin started out working driveway jobs with his dad’s concrete crew, scraping together $10K over nearly a decade. His first real estate development deal was a burned-out liquor store in Washington, DC. He turned it into two condos and walked away with $70K in profit. That deal changed the trajectory of his life—and how he saw the business. In this episode of Builder Straight Talk, Ramin shares how those early DC projects taught him what real estate development really demands: risk tolerance, decisive action, and the discipline to reinvest. One of his biggest wins came when he sold two condo projects before they were even finished, walking away with $11.5 million in early returns—no punch list, no post-close stress. That momentum gave him the confidence to pack up and start over in Los Angeles. No contacts. No crew. Just a teardown property and a willingness to learn everything from scratch. Fast forward to today, and through Rane Construction, he’s managing ultra-high-end builds for a private client list that includes celebrities, investors, and legacy homeowners in Beverly Hills and beyond. “Every project is years off your life,” Ramin says. “You better make it count.” Today, 90% of his work is client-driven, not spec. That pivot—from risky personal development to high-trust, high-budget general contracting—changed everything. Ramin still builds his own projects, including a 20-unit condo development in West Hollywood, but his focus is on managing expectations, delivering precision, and maintaining long-term relationships. He uses transparent, tech-forward tools that let clients track everything—from budgets and invoices to timelines and trade performance. But the biggest differentiator? Personal connection. He insists on meeting every client face-to-face before he signs on. “You’re not just building a house. You’re managing a dream, an investment, a relationship,” he says. Even as his projects scale, Ramin hasn’t forgotten where he came from. He’s vocal about the power of the trades, sharing stories of immigrant builders who went from pickup trucks to $300 million companies. He’s living proof that real estate development, when done right, is still one of the most powerful paths to independence and long-term wealth. To see what Ramin and his team are building now, visit . Watch the full episode on or listen here or on your favorite podcast platform. About Ramin Bassam Ramin Bassam is the founder and president of RANE Construction, a fully integrated real estate development and construction firm based in Los Angeles. Established in 2006 with the development of a single row house, RANE has evolved into a leading company specializing in luxury single-family homes and high-end urban multifamily properties. With a focus on premium craftsmanship and strategic urban development, RANE has delivered over $300 million in residential projects, shaping exceptional living spaces that define modern luxury and elevate communities. Ramin's journey began with humble beginnings as a concrete subcontractor, leading to the development of high-end condominiums and ultimately rising to become a premier general contractor trusted by some of Los Angeles' most affluent clients. His commitment to quality, creativity, and community integration continues to drive RANE's growth and reputation as an industry leader. About Michael Krisa Michael Krisa is the host and producer of the Builder Straight Talk Podcast, where he shares expert interviews and real solutions to the U.S. housing shortage. With a background in SEO, video marketing, and real estate, Michael leverages his experience to deliver unfiltered insights into the building industry. His mission is to help builders navigate challenges and succeed by providing practical strategies and stories from those who have been in the trenches. Through Builder Straight Talk, Michael offers a platform for builders, contractors, and tradespeople to share their journeys, lessons learned, and strategies for growth. His straight-talking, casual but credible approach resonates with a no-nonsense, practical-minded audience seeking to scale their businesses and fund more projects.
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S1Ep103 Kyle Bobbitt on Building Custom Homes and Innovation
04/22/2025
S1Ep103 Kyle Bobbitt on Building Custom Homes and Innovation
Building custom homes isn’t just Kyle Bobbitt’s business—it’s in his blood. A third-generation builder, Kyle learned the trade the hard way: carrying shingles, framing walls, and doing trim work under the guidance of his dad. But over time, he evolved the family tradition into something bigger. Today, he’s the owner and president of Kyle Bobbitt Custom Homes, leading a team that builds up to 50 homes a year across North Carolina. In this episode of Builder Straight Talk, Kyle shares how he scaled his business by shifting from labor to leadership, building systems, and treating every project like a process—not a guessing game. Kyle talks about the transition from doing everything himself to becoming a true construction management firm. Ninety percent of his work is now subcontracted, but the oversight, planning, and quality control are tighter than ever. For him, success in building custom homes comes down to one thing: process. His crews follow a 287-point checklist on standard projects—and over 500 items on his high-end custom builds. Clients are brought into that system, too. They see the steps, they understand the timelines, and they know what’s coming next. That level of transparency helps avoid conflict and keep expectations grounded. He also touches on something most builders avoid: client fit. With 50–70 leads coming in weekly, Kyle only engages with about 10%. Why? Because not every client is a good fit for the process. “We’re basically getting married,” he says. “If it’s not a good relationship, it’s going to go bad fast.” Kyle explains how he balances building custom homes with developing more attainable housing options. He rejects the “cookie cutter” label and calls it what it is—attainable housing. His goal is to deliver homes he’d be proud to live in himself, whether it’s a $500,000 spec or a $2 million custom project. And he doesn’t just talk about systems—he lives them. Every decision, from land acquisition to material selection, is filtered through a lens of process and repeatability. That’s how he keeps margins tight and clients happy—even as his team builds across the state. But Kyle’s also looking ahead. Way ahead. He’s one of the few builders openly exploring 3D-printed homes—not as a gimmick, but as a real solution to housing shortages and trade labor gaps. He shares what it was like sleeping in a 3D-printed home in Austin and why he believes the future of building custom homes will involve automation, concrete extrusion, and radical efficiency. “You can 3D print a house with one operator and a tablet,” he says. “That’s how we solve the labor problem.” Kyle also dives into funding. While he self-finances many builds, he works with one private investor and a few banks when needed. His old-school mindset—“if you can’t buy it, don’t buy it”—keeps his operation lean, his risk low, and his cash flow under control. This episode is a must-listen for builders who are stuck in the grind and looking for a smarter way to scale. From lead filtering to client counseling, construction tech to managing chaos, Kyle lays out a blueprint for building custom homes with strategy—not just hustle. Watch the full episode on or listen here or on your favorite podcast platform. About Kyle BobbittKyle Bobbitt is the founder and owner of Kyle Bobbitt LLC, a custom home building company based in Wake Forest, North Carolina. With over 18 years of experience as a general contractor, Kyle specializes in designing and constructing unique luxury custom homes and commercial projects across North Carolina, Florida, and Tennessee. His company offers a range of services, including 3D printed homes, construction management, and design-build construction. Kyle's commitment to innovation and quality craftsmanship has earned his company a reputation for excellence in the construction industry. To learn more about Kyle’s work or connect with his team, visit . About Michael Krisa Michael Krisa is the host and producer of the Builder Straight Talk Podcast, where he shares expert interviews and real solutions to the U.S. housing shortage. With a background in SEO, video marketing, and real estate, Michael leverages his experience to deliver unfiltered insights into the building industry. His mission is to help builders navigate challenges and succeed by providing practical strategies and stories from those who have been in the trenches. Through Builder Straight Talk, Michael offers a platform for builders, contractors, and tradespeople to share their journeys, lessons learned, and strategies for growth. His straight-talking, casual but credible approach resonates with a no-nonsense, practical-minded audience seeking to scale their businesses and fund more projects.
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S1Ep102 Jose Berlanga on Real Estate Development and Building Smarter
04/22/2025
S1Ep102 Jose Berlanga on Real Estate Development and Building Smarter
Jose Berlanga didn’t set out to become a big name in real estate development—but that's exactly what happened. He started with a $7,500 lot and a small spec build, then scaled that single project into a high-volume inner-city operation producing over 200 homes a year. In this episode of Builder Straight Talk, Jose breaks down how he went from bootstrapping small residential builds to leading Onyx Land Partners, a real estate development firm now active in both residential and commercial projects. But Jose isn’t your typical builder. He admits he doesn’t know how to build a house—and doesn’t want to. His strength is in assembling the right people, structuring the deal, and managing risk like a pro. That’s why his take on real estate development stands out: it's not about the hammer, it’s about the vision. His first success came not from hitting a home run, but from staying in the game. The first few builds didn’t make a dime, but the lessons were invaluable. Instead of bailing, he and his brother kept reinvesting profits, refining the process, and slowly growing a company that would go on to dominate inner-city Houston. Jose dives into how they redeveloped neighborhoods one block at a time—buying up lots, cleaning up streets, improving the surroundings, and increasing property values across the board. It wasn’t about waiting for the perfect deal. It was about creating value through smart real estate development. He explains how they transitioned from infill housing to full-scale development, and why they stayed away from suburban tract building. Inner-city builds may be harder to manage logistically, but the margins and market differentiation made it worthwhile. He also opens up about common traps developers fall into—like overestimating what the market will pay, assuming prices will rise, or stretching the numbers too far. “If your deal only works in a perfect market, it’s not a deal,” he says. That mindset helped them survive downturns and navigate financing challenges. Jose also shares his playbook for funding growth. With no investors and no bank willing to back a spec home early on, he hacked the system—getting personal credit under the guise of building his own home, then rolling those profits into the next project. Over time, he earned trust, leveraged banking relationships, and scaled into larger real estate development loans. He talks about building his teams the same way—slow and strategic. First hire? The job you hate the most. As he puts it: “Start by offloading the things you suck at.” Whether it was jobsite management or back-office accounting, he learned to delegate and focus on what he does best: land acquisition, financing, and structuring deals. Now, with decades in the business, Jose focuses more on land development, rental communities, and large-scale projects. He still builds, but with leaner teams and smarter systems. He’s shifted from feeding a massive payroll “monster” to outsourcing and keeping overhead tight—a lesson every builder can relate to. He’s also the author of The Business of Home Building, a book that lays out the fundamentals of building not just homes—but a company that lasts. It’s not about design trends or hammering nails—it’s about how to run the business behind the build. “Most builders work in the business, not on it. That’s why they stay stuck,” Jose says. “Real estate development is about seeing the big picture and building with intention.” This episode delivers practical insight for anyone looking to grow, pivot, or restructure their approach to building. Whether you're still handling every role yourself or stepping into your next phase, Jose’s story offers a clear-eyed look at what sustainable real estate development really takes. Watch the full episode on or listen here or on your favorite podcast platform. About Jose BerlangaJose is a seasoned entrepreneur and real estate developer with over 35 years of experience. Originally from Mexico City, he moved to Houston, Texas, in the mid-1980s, where he began his entrepreneurial journey while attending the University of St. Thomas. Jose co-founded Tricon Homes in 1997, transforming it into an industry leader with annual revenues of $100 million. Under his leadership, Tricon Homes played a pivotal role in revitalizing Houston's inner-city neighborhoods, building close to 2,000 homes. Beyond real estate, Jose has founded and co-founded successful ventures in various industries, including oil and gas, import/export, and manufacturing. He is also the author of "The Business of Home Building," sharing insights from his extensive experience in the construction industry. To learn more about Jose Berlanga and his latest projects, at and grab his book The Business of Home Building on Amazon. About Michael Krisa Michael Krisa is the host and producer of the Builder Straight Talk Podcast, where he shares expert interviews and real solutions to the U.S. housing shortage. With a background in SEO, video marketing, and real estate, Michael leverages his experience to deliver unfiltered insights into the building industry. His mission is to help builders navigate challenges and succeed by providing practical strategies and stories from those who have been in the trenches. Through Builder Straight Talk, Michael offers a platform for builders, contractors, and tradespeople to share their journeys, lessons learned, and strategies for growth. His straight-talking, casual but credible approach resonates with a no-nonsense, practical-minded audience seeking to scale their businesses and fund more projects.
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S1Ep101 Jim Lawler on Building Homes in Arizona the Right Way
04/21/2025
S1Ep101 Jim Lawler on Building Homes in Arizona the Right Way
If you’re serious about building homes in Arizona, this is one story worth paying attention to. Jim Lawler started in the trades at 18, got his license at 25, and built a company that’s lasted through four recessions. From custom homes in Sedona to entire subdivisions in Cottonwood and Lake Havasu, Jim has seen—and built—it all. He started with a tool belt and a willingness to learn. Within a few years, he was managing million-dollar builds and handling everything from jobsite logistics to client scopes of work. His early mentors gave him more than tasks—they gave him access. He learned how to manage budgets, coordinate subs, and run a job from the inside out. That foundation shaped everything. But it wasn’t just skill that carried him. It was vision. Jim worked 12-hour days because he knew where he was headed. When he finally struck out on his own, he was ready. Not just technically—but mentally. And when the 2012 housing slump hit, that preparation paid off. An investor approached him with a failing subdivision after the original builder went bankrupt. Jim didn’t pitch himself—he delivered a full business plan. The investor handed him the keys. Over the next few years, he built 127 semi-custom homes and expanded into another development in Lake Havasu. While many builders chase volume by stripping down quality, Jim did the opposite. “We’re yes builders,” he said. “Most guys say no to customizations. We say yes.” That mindset helped Lawler Construction stand out in a sea of tract builders and price shoppers. He’s also been honest about the toll. “There were times in 2009 when I thought it was over,” he said. “I dedicated the company to God. I said, if it’s meant to go, so be it. But we’re still here.” Now, Jim’s focused on legacy. His son Patrick is helping run the business. Younger crews are stepping into leadership. And a new generation of tradespeople is starting to show up, thanks in part to local vocational programs making a comeback in Cottonwood. His advice to builders looking to scale is blunt: know your weaknesses, hire better than yourself, and don’t fake it. “You can’t do it all. Surround yourself with strong people, and everything gets better.” You can check out Jim’s work and learn more at . Watch the full episode on or listen here or on your favorite podcast platform. About Jim Lawler Jim is the founder and president of Lawler Construction, a family-owned and operated general contracting company based in the Verde Valley, Arizona. With over 37 years of experience, Jim has built a reputation for delivering quality custom homes and commercial projects. Starting his career at 19, he learned the importance of relationships and craftsmanship from his father, a plumbing contractor. At 26, Jim secured his first contract as a general contractor, laying the foundation for Lawler Construction's commitment to "Good Service, Good Value, and Good Quality." The company is known for its dedication to energy-efficient building practices and has been an ENERGYSTAR® Partner, incorporating sustainable building methods into their projects. About Michael Krisa Michael Krisa is the host and producer of the Builder Straight Talk Podcast, where he shares expert interviews and real solutions to the U.S. housing shortage. With a background in SEO, video marketing, and real estate, Michael leverages his experience to deliver unfiltered insights into the building industry. His mission is to help builders navigate challenges and succeed by providing practical strategies and stories from those who have been in the trenches. Through Builder Straight Talk, Michael offers a platform for builders, contractors, and tradespeople to share their journeys, lessons learned, and strategies for growth. His straight-talking, casual but credible approach resonates with a no-nonsense, practical-minded audience seeking to scale their businesses and fund more projects.
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