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Building a Healthy Home from the Ground Up with Brian Johnson

Builder Straight Talk Podcast

Release Date: 06/17/2025

How a French Developer Rebuilt Miami’s Luxury Market - One Spec Home at a Time with Pascal Nicolai show art How a French Developer Rebuilt Miami’s Luxury Market - One Spec Home at a Time with Pascal Nicolai

Builder Straight Talk Podcast

How a French Developer Rebuilt Miami’s Luxury Market - One Spec Home at a Time with Pascal Nicolai Pascal shows up in Miami in 2008 with some cash from selling assets in France, right when everything's melting down. Most people would think that's terrible timing, but he saw it differently.  "I said to my wife at the time, look, I think there is one opportunity to go there, it is now. I don't think we're going to see this kind of opportunity in our lives. The market was crashed, very accessible if you have some money."  He didn't even know he'd end up in construction. His specialty...

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Builder Straight Talk Podcast

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Builder Straight Talk Podcast

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There's something rare about sitting down with two brothers who genuinely like working together. Chris and Clif Poston make running a homebuilding company that closes over 1,000 homes a year look almost easy, but their story is anything but. Clif: "Doing what we say we're going to do is really, really important. A foundation of our business. And we try to get that out to people in every aspect of the business, from our employees, to the marketing side, to the sales side, to dealing with our vendors, to dealing with the public when it comes to buying land and rezoning." The Poston brothers...

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Builder Straight Talk Podcast

Jim Tobin never set out to spend 27 years at the National Association of Home Builders. He wanted to fly helicopters like his dad photographed at Sikorsky Aircraft. Then politics caught his attention, and he found himself on Capitol Hill in 1995, thinking he'd become a defense lobbyist selling guns and things that go boom. Instead, he landed at NAHB and discovered something better: an industry that builds shelter, creates wealth, and gives families a shot at the American dream. Now as President and CEO of NAHB, Jim spends his time doing something most association heads don't: actually visiting...

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Builder Straight Talk Podcast

If you've ever driven past a construction site and wondered why we're still building houses the same way we did 50 years ago, this conversation is for you. Michael sits down with Ken Semler, President and CEO of Impresa Modular, who's spent the last 25 years trying to get people to understand what modular construction actually is. And no, it's not a double-wide trailer. That's the first misconception Ken tackles, and honestly, it's the one that's been holding the industry back for decades. Ken's journey into modular started almost by accident. He was flipping houses back in 2003 when his day...

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Builder Straight Talk Podcast

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Builder Straight Talk Podcast

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Builder Straight Talk Podcast

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Builder Straight Talk Podcast

Starting a construction company during the 2008 recession sounds insane, but sometimes desperation breeds the best business decisions. Matt Millsap's story starts like a lot of ours do - working weekends with dad, thinking he was going to hang out with friends but ending up tearing out bathrooms instead. What makes his story different is where it goes from there. After flunking out of college, Matt found himself cutting grass for a builder who saw something in the kid. That builder, Mark, became the mentor who taught him everything. It was old-school apprenticeship at its finest, and Matt...

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More Episodes

Building a healthy home isn’t about slapping a “green” label on a house and calling it a day. For Brian Johnson of Synergy360, it’s about stripping things down to what really matters—health, longevity, and getting builders back in control of the environment they’re creating.

In this episode of Builder Straight Talk, Brian returns for a deep-dive conversation with Michael Krisa—no fluff, just real systems, real strategies, and real talk. If you’re curious about what it really takes to start building a healthy home, this episode gives you the playbook.

“This isn’t about paper straws and bragging rights,” Brian says. “This is about homes that heal. That keep you breathing better, sleeping deeper, living longer.”

Brian walks through his no-BS approach to building a healthy home—starting with the structure, diving into materials, systems, and even furnishings. The key? Synergy. Everything connects. From non-toxic insulation to human-centric lighting, from advanced air filtration to low-EMF wiring—it’s a full-system mindset most builders aren’t even thinking about.

“We start with the building envelope,” he explains. “Mass wall systems, smart waterproofing, breathable designs. Then we get into materials—everything’s vetted. No formaldehydes, no VOCs. We know what’s going in the house because that stuff ends up in your lungs.”

Brian doesn’t just talk about healthy home theory—he’s putting it into action. Right now, he’s managing projects across the country and preparing to launch the Healthy Builders Academy in Tucson, Arizona. The goal? Train builders, trades, and even designers through real-time, hands-on experience.

“You’re not just learning from a PowerPoint. You’re picking up tools, cutting into walls, running systems. We’re going full-on field training,” Brian says.

Brian is also building two new communities in Arizona based entirely on these healthy home principles—spacious lots, natural trails, non-toxic materials, advanced filtration systems, and designs that actually support human well-being.

Cost often comes up, and Brian doesn’t shy away from the money talk. His approach includes “good-better-best” options that make building a healthy home accessible to more than just luxury clients.

“Even if someone’s building mid-range,” he says, “they can upgrade paint, ventilation, wiring. Small changes, big impact.”

Another major piece of the puzzle is the Healthy Building Alliance, a vetted platform Brian’s building to bring together serious pros—builders, health experts, designers, and materials suppliers—who are all aligned in building better, safer, healthier spaces.

“If I wouldn’t let you in my house, you’re not getting on that list,” he says. “This is about trust. We’re building a community of people who actually give a damn.”

The heart of the conversation is simple: if you’re a builder, contractor, or remodeler, and you want to step above the rest—not with gimmicks but with real, performance-driven builds—then Brian’s 12-step framework is your in.

“Your home should be your sanctuary,” Brian says. “If there’s one place to invest in your health, it’s where you live.”

This episode gives you the strategy, the language, and the roadmap to start building a healthy home right now. Whether you’re planning your next custom build or just looking to upgrade your specs, this conversation is packed with field-tested wisdom you won’t get from a showroom or a seminar.

Watch the full episode on YouTube.

About Brian Johnson and Synergy360
Brian Johnson is the founder of Synergy360—a builder, biohacker, and certified Building Biologist with over 22 years in the trenches of construction. He’s on a mission to bring healthy home construction to the mainstream by fusing performance building, non-toxic materials, and human-first design.

From managing multimillion-dollar projects to mentoring hands-on builders, Brian works across the U.S. as a project manager, consultant, and educator—helping pros build homes that heal instead of harm.

Want the blueprint?
Download Beyond the Build: A Blueprint for High-Performance Healing Homes, Brian’s free guide breaking down the 12 core systems behind building a healthy home.

Learn more at Synergy360.com

About Michael Krisa

Michael Krisa is the host of Builder Straight Talk and a long-time advocate for builders who want more than just hammers and handshakes. With a background in real estate, marketing, and media, Michael brings a rare mix of strategy and storytelling to the trades. He’s known for cutting through the fluff and getting to the heart of what helps builders scale smarter, fund faster, and build better.

Through Builder Straight Talk, Michael interviews real-world builders, remodelers, and tradespeople to share the lessons, mistakes, and wins that actually move the needle.

Want honest insight from the front lines of construction? Michael’s your guy. Learn more at BuilderStraightTalk.com