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AI Takeoffs in Minutes with Patrick Murphy of Togal.AI

Builder Straight Talk Podcast

Release Date: 07/01/2025

How a French Developer Rebuilt Miami’s Luxury Market - One Spec Home at a Time with Pascal Nicolai show art How a French Developer Rebuilt Miami’s Luxury Market - One Spec Home at a Time with Pascal Nicolai

Builder Straight Talk Podcast

How a French Developer Rebuilt Miami’s Luxury Market - One Spec Home at a Time with Pascal Nicolai Pascal shows up in Miami in 2008 with some cash from selling assets in France, right when everything's melting down. Most people would think that's terrible timing, but he saw it differently.  "I said to my wife at the time, look, I think there is one opportunity to go there, it is now. I don't think we're going to see this kind of opportunity in our lives. The market was crashed, very accessible if you have some money."  He didn't even know he'd end up in construction. His specialty...

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Are You Leaving Money on the Table? CRM for Builders with Shari Morton show art Are You Leaving Money on the Table? CRM for Builders with Shari Morton

Builder Straight Talk Podcast

CRMs aren't sexy. Understatement of the year! They're not the kind of thing you get excited to talk about at the jobsite. But here's the thing: if you're building homes and not using one, you're probably leaving serious money on the table. And we're not talking pocket change here. In this episode, Michael invited Shari Morton, founder and Chief Growth Officer of Shared Drive, to talk about something most builders would rather avoid: customer relationship management systems. We call it the "broccoli" of the building industry. Everyone knows it's good for you, but most people stay away from it...

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Build For Speed: America Needs Housing Now! with Scott Menard show art Build For Speed: America Needs Housing Now! with Scott Menard

Builder Straight Talk Podcast

Scott Menard has been in construction since he was 17 years old, starting as a laborer for KB Homes during summer breaks. Over nearly four decades, he's worked his way through purchasing, project management, land acquisition, and operations at some of the nation's most respected builders, including Ryland, Taylor Woodrow, and Shea Homes.  Now he's the president of Homes Built for America, a company that didn't exist four years ago and is already the 14th largest builder in the San Francisco Bay Area. They're doing something many builders won't touch: focusing exclusively on first-time...

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How Two Brothers Survived the Housing Crisis and Scaled to 1,000+ Homes | Chris & Clif Poston show art How Two Brothers Survived the Housing Crisis and Scaled to 1,000+ Homes | Chris & Clif Poston

Builder Straight Talk Podcast

There's something rare about sitting down with two brothers who genuinely like working together. Chris and Clif Poston make running a homebuilding company that closes over 1,000 homes a year look almost easy, but their story is anything but. Clif: "Doing what we say we're going to do is really, really important. A foundation of our business. And we try to get that out to people in every aspect of the business, from our employees, to the marketing side, to the sales side, to dealing with our vendors, to dealing with the public when it comes to buying land and rezoning." The Poston brothers...

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Housing, Policy, and the Fight for Affordability with Jim Tobin show art Housing, Policy, and the Fight for Affordability with Jim Tobin

Builder Straight Talk Podcast

Jim Tobin never set out to spend 27 years at the National Association of Home Builders. He wanted to fly helicopters like his dad photographed at Sikorsky Aircraft. Then politics caught his attention, and he found himself on Capitol Hill in 1995, thinking he'd become a defense lobbyist selling guns and things that go boom. Instead, he landed at NAHB and discovered something better: an industry that builds shelter, creates wealth, and gives families a shot at the American dream. Now as President and CEO of NAHB, Jim spends his time doing something most association heads don't: actually visiting...

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Debunking the Modular Myth with Ken Semler show art Debunking the Modular Myth with Ken Semler

Builder Straight Talk Podcast

If you've ever driven past a construction site and wondered why we're still building houses the same way we did 50 years ago, this conversation is for you. Michael sits down with Ken Semler, President and CEO of Impresa Modular, who's spent the last 25 years trying to get people to understand what modular construction actually is. And no, it's not a double-wide trailer. That's the first misconception Ken tackles, and honestly, it's the one that's been holding the industry back for decades. Ken's journey into modular started almost by accident. He was flipping houses back in 2003 when his day...

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The $4 Million Bottleneck: Working ON Your Business, Not IN It with Glen Harris III show art The $4 Million Bottleneck: Working ON Your Business, Not IN It with Glen Harris III

Builder Straight Talk Podcast

Glen Harris III was living the contractor's dream in 2016. His custom home building company was doing $4 million in revenue, clients were happy, and he was making good money. There was just one problem: he WAS the business. Every estimate, every decision, every five-minute phone call ran through him. He'd hit a ceiling and couldn't see how to break through it. This episode is about what happened next and why it matters if you're stuck in the same trap. What You'll Learn Why systems beat hustle when you want to scale. Glen breaks down the moment he realized working harder wasn't going to get...

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Start Small, Build Big: Lance Williams on 30 Years of Homebuilding, Risk, and 100% Completion Rate show art Start Small, Build Big: Lance Williams on 30 Years of Homebuilding, Risk, and 100% Completion Rate

Builder Straight Talk Podcast

In this conversation, Lance walks through what it actually takes to build a homebuilding business that lasts. He talks about why his first hire made the first project successful (because he knew what he didn't know), how to structure your first deal so you have enough margin to survive your mistakes, and why contingency planning isn't optional when unexpected costs show up. When Lance Williams started his homebuilding company in 1996, his equity partners were his wife, mother-in-law, and sister-in-law. Talk about pressure!  He'd just been laid off during a market downturn, took a short...

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Builder Mindset to Business Mindset with Duane Johns of Alair Homes show art Builder Mindset to Business Mindset with Duane Johns of Alair Homes

Builder Straight Talk Podcast

Most builders hit a wall. They work 80-hour weeks, carry tools, manage crews, chase payments, and somehow still struggle to make ends meet. Sound familiar? That was Duane Johns twenty years ago, grinding it out in Charlotte, North Carolina after moving from the Hamptons. Then 2008 hit. While other builders went under, Duane used the crisis as a mirror.  "I think that that too, one thing that happened in that 2008 environment, especially the few years after, was everyone got reduced to a commodity, you know, I mean, the builders or modelers, they had the lower hand, no doubt."  The...

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Scaling a Construction Business: From College Dropout to $100M+ Builder show art Scaling a Construction Business: From College Dropout to $100M+ Builder

Builder Straight Talk Podcast

Starting a construction company during the 2008 recession sounds insane, but sometimes desperation breeds the best business decisions. Matt Millsap's story starts like a lot of ours do - working weekends with dad, thinking he was going to hang out with friends but ending up tearing out bathrooms instead. What makes his story different is where it goes from there. After flunking out of college, Matt found himself cutting grass for a builder who saw something in the kid. That builder, Mark, became the mentor who taught him everything. It was old-school apprenticeship at its finest, and Matt...

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More Episodes
Can AI create comprehensive takeoffs in minutes, and save you time? In this episode, I sit down with Patrick Murphy of Togal.AI to explore his solution to tedious takeoffs, compliance and staying within budget.
 
"If a human can interpret plans, why can't a computer?"
 
Patrick also shares his other venture - RENCO - providing innovative, greener and cheaper building blocks.
 
"One person built a 1,500-square-foot house alone in a day."
 
Patrick Murphy's career path reads like a modern American story: CPA at Deloitte, two-term U.S. Congressman, and now construction tech entrepreneur. In this episode, Patrick shares how he's using AI to solve one of construction's biggest inefficiencies - estimating - and how he's revolutionizing building materials with recycled composite blocks.
 
Patrick Murphy is Chief Investment Officer of Coastal Construction, where he started as a day laborer and worked his way up through project engineering, estimating, and accounting. A CPA with experience at Deloitte & Touche, Patrick is now pioneering AI-driven construction technology through Togal.ai and CodeComply.ai, while developing the RENCO composite building system.
 
He served four years in Congress representing Palm Beach and the Treasure Coast, and currently serves on President Biden's Export Council as the only appointee from the construction industry.
 
From Tedious Takeoffs to AI Innovation
Patrick opens up about the construction world's biggest time-waster: manual estimating. He describes how 50-60% of his family's construction team spent their days "coloring plans and counting materials" - a process that sparked his lightbulb moment about AI automation.
 
Togal.ai: How Does it Work?
We dive into the nuts and bolts of Patrick's AI platform, from uploading PDF plans to getting instant takeoffs in seconds. Patrick explains how the system serves everyone from small contractors to billion-dollar companies for $250 per user per month, and shares the story of one customer who grew 215% in 40 days instead of their planned 25%.
 
AI's Future in Construction
Patrick paints a picture of construction in five years, where you could input your address, budget, and style preferences and get a fully compliant design instantly. He envisions AI optimizing everything from plumbing layouts to permitting, potentially bringing construction productivity back to Empire State Building-era levels.
 
Building with LEGO-Like Blocks
The conversation shifts to Patrick's other venture, Renco, which creates building blocks from recycled materials that snap together like LEGOs. Patrick walks through the 10-year journey and 450 tests required to get regulatory approval for blocks that are 80% greener and 20% cheaper than traditional materials.
 
Skilled Labor Crisis
The harsh reality is that for every five builders retiring, only 1.5 enter the trades, while the country needs to build a million homes annually. Patrick explains how both AI and innovative materials can help bridge this gap by reducing the need for highly skilled labor.
 
Education and the Devaluation of Trades
We also discuss how American culture has systematically undervalued trade work while pushing everyone toward traditional college paths. Patrick advocates for bringing back shop class and teaching practical skills alongside AI literacy and critical thinking.
 
Lessons from Congress
Patrick reflects on his time in Washington, sharing observations about partisan dysfunction and the incentive structures that reward division over problem-solving. He discusses his book "A Divided Union" and what he learned about governance during his two terms representing Palm Beach.
 
Resources
* Togal.ai - AI-powered construction takeoff software
* Renco - Renewable composite building blocks
* Patrick's book, "A Divided Union"