JoeyBoy Unplugged
Branding Rafi
This episode of Branding Rafi features Phoenix radio legend Joey Rodriguez for a conversation that goes way beyond radio. Joey opens up about building his career over 30 years in broadcasting, creating the original “Call Rafi” jingle, and how authentic relationships helped shape both his career and the culture surrounding Rafi Law Group. The conversation also dives into fatherhood, mental health, anxiety, personal growth, and the importance of checking in on people. Joey shares stories about mentoring younger talent, navigating the ups and downs of radio, and why genuine connection matters...
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iHeart The Hustle
Branding Rafi
Suzette Rodriguez joins Branding Rafi for a high-energy conversation about building a career in media, staying authentic on the mic, and what it really takes to thrive in radio at the highest level. From hosting on Phoenix’s 104.7 KISS FM to syndicated shows across multiple major markets, Suzette shares how passion, personality, and persistence helped shape her journey. In this episode, Suzette opens up about her roots, from creating school spirit in high school to strategically building relationships that helped launch her into the world of broadcasting. Her story is a reminder that big...
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One True Purpose
Branding Rafi
In this episode, Hector sits down with the guys behind On The Patio (OTP) to break down how everything really started—from random Instagram Lives during the pandemic to building a platform that people genuinely connect with. What began as two family members just “chopping it up” turned into a podcast built on real conversations, raw honesty, and showing up consistently even when nobody was watching. As they dive deeper, the conversation opens up around the realities of building something from scratch—viral moments, creative differences, and the tension between chasing content versus...
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Thread By Thread
Branding Rafi
In this episode, Hector sits down with Edgar Sarmiento, owner of AZ Thread, to talk about building a business from the ground up, staying consistent for over a decade, and what it really takes to grow in your city. From sneaker culture and vintage fashion to running marathons and giving back to the community, Edgar shares his journey, mindset, and the daily discipline behind his success. This is a conversation about hustle, identity, and staying true to your roots while leveling up.
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The Almighty Grind
Branding Rafi
In Episode 2 of the Branding Rafi Podcast, Hector Sanchez sits down with Phoenix native and sneaker artist Vic Almighty to break down how a simple passion turned into a full-blown brand. From cleaning used sneakers in high school to restoring rare pairs and working with professional athletes, Vic shares the real journey behind his success—including the risks, early struggles, and mindset it took to bet on himself when there was no clear blueprint. They dive into how he built his name from a Twitter handle into a recognized brand, the grind of developing his skills over more than a decade,...
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The Shrimp Guy
Branding Rafi
In the very first episode of Branding Rafi, host Hector Sanchez sits down with Glendale native and viral content creator Lalo Hurtado to talk about building something real—from the ground up. From running a family-owned seafood food truck to blowing up on social media, Lalo shares how he turned a tough moment into momentum, balancing business, content, and community along the way. The conversation dives into everything from internet fame and staying authentic, to giving back, family roots, and what it really means to make an impact locally. It’s a raw, funny, and honest start to the...
info_outlineIn the very first episode of Branding Rafi, host Hector Sanchez sits down with Glendale native and viral content creator Lalo Hurtado to talk about building something real—from the ground up.
From running a family-owned seafood food truck to blowing up on social media, Lalo shares how he turned a tough moment into momentum, balancing business, content, and community along the way. The conversation dives into everything from internet fame and staying authentic, to giving back, family roots, and what it really means to make an impact locally.
It’s a raw, funny, and honest start to the podcast—full of energy, real stories, and a glimpse into the people helping shape the culture and community around Rafi.