E16: Erin Martin: Remaining Customer-Centered In The World of Digital Marketing
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 09/27/2023
E159: Lessons from Success and Struggle: 8 Vital Lessons for Aspiring Entrepreneurs
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode of the before the show goes on hiatus, Roger distills key lessons from 159 episodes and shares eight crucial takeaways for anyone thinking about starting or buying a business. He begins by debunking the myth that entrepreneurship equals freedom, highlighting that it actually means having options gained through hard work. Roger then emphasizes the critical nature of sales in any business and discusses the importance of shifting one’s identity from a struggling business owner to a successful one. The next key point involves acquiring customers profitably from the...
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E158: Seaton Sheldon: A Thriving Young Entrepreneur on Family, Fitness, and Finding Purpose
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with , a thriving young entrepreneur based in Bowling Green, Kentucky. Seaton recounts his journey of growing up in an entrepreneurial family and how his father's wisdom shaped his career path. He delves into the challenges and triumphs of opening his two businesses— and , a recovery, sauna, and cold plunge studio. Seaton also discusses the grind of starting a business, the importance of relationship-building, and the key lessons he’s learned along the way. Roger and Seaton explore his passion for holistic wellness, his transition from collegiate...
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E157: Lloyd Glauberman: Mastering Mindset: Insights from a Behavioral Expert
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes , a clinical psychologist with more than 40 years of experience in behavioral psychology, mindset, and emotional health. Lloyd explores the profound impact mindset has on happiness, purpose, and long-term fulfillment. Drawing from decades of research and his groundbreaking Hypno-Peripheral Processing (HPP) method, he also highlights the critical role of sleep in maintaining both cognitive function and physical vitality. The conversation delves into the challenges of habit change, the negative effects of poor sleep and social media on mental health, and how...
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E156: Ryan Chaw: Building Wealth and Freedom Before 30
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger sits down with , the founder of . Ryan completely redefined his life by leaving his job as a pharmacist and diving headfirst into real estate. By age 28, Ryan had become a millionaire, and just three years later, he retired from his day job — all through a niche strategy focused on student housing investments. Ryan opens up about his early influences, including lessons from his grandfather’s investment success, and how he applied those principles to create long-term wealth. He walks listeners through the pivotal moment when he realized his career in pharmacy...
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E155: Mike Arce: The Standard Is You! Real World Leadership Lessons
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger welcomes back Mike Arce, founder of and author of the new book . They begin by exploring the nuances between stress and pressure, while categorizing team members as tigers, horses, or dogs—and explaining how to manage each type effectively. Mike shares his personal journey and what inspired him to write his book, which is aimed primarily at employees to give them a deeper understanding of business dynamics. The conversation covers thought-provoking topics such as the importance of fair versus equal treatment in the workplace, the benefits of practicing wisdom...
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E154: Adam Jackson: Hiring Reinvented: How Braintrust’s AI is Transforming Recruiting
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger speaks with , the CEO and founder of , an AI-driven recruiting platform. Together, they explore the transformative impact of AI on hiring, along with real-world applications of AI, blockchain, and decentralized funding in modern business. Adam explains how Braintrust (AIR), the world’s first end-to-end AI recruiting platform, streamlines the recruitment process for Fortune 1000 companies by screening candidates and conducting initial interviews. He also shares his journey as a serial entrepreneur, reflecting on past ventures—including a telemedicine company...
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E153: Bryan McAnulty: The Founder of Heights Platform on AI's Impact in the Creative Industry
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with , founder of , an AI-driven online course creation and community-building software. Brian shares his journey from graphic designer to tech entrepreneur, highlighting how AI can be a powerful ally for creative professionals such as designers, musicians, and actors. Together, they explore how AI can streamline repetitive tasks and enhance personalization while still preserving artistic authenticity. The conversation also covers the importance of giving AI proper context, using it as a creative multiplier, and protecting distinctive business processes to stay...
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E152: Rich Chou: Inside the Octagon: The Fight to Bring MMA to the Mainstream
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with , a 20-year veteran of the combat sports industry who has held pivotal roles at legendary mixed martial arts promotions EliteXC, Strikeforce, and Bellator. Rich traces his path from his early days in Hawaii and Guam through the underground beginnings of MMA, ultimately rising to become a key matchmaker and executive helping shape the sport’s evolution on national television. He shares the art and challenges of matchmaking, the business dynamics behind major fight promotions, and the importance of crafting compelling narratives for both athletes and fans....
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E151: Kerim Kfuri: From Prototype to Product: Demystifying The Supply Chain
ThriveMore with Roger Martin: Business, Health, & Wealth
Ever wonder how that toy made in China—or that bag of chips at your local store—actually makes its way into your hands? Behind every product is the complex, high-stakes world of the global supply chain. In this episode, Roger sits down with , President & CEO of , the host of , and bestselling author of . Kerim has guided companies of all sizes through major crises, from COVID-era shipping shutdowns to today’s tariff challenges. Together, they unpack the hidden mechanics of how products move from idea to prototype, through manufacturing, quality control, shipping, customs, and...
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E150: Gregory Vetter: The Author of Undressed on The Naked Truth Behind Entrepreneurship
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with —a founder, investor, entrepreneur, , and author of —to share the rise and fall of Tessemae’s, his trailblazing salad dressing company that grew from kitchen experiments to shelves nationwide. Greg recalls the scrappy early days as “salad dressing gypsies” working in borrowed kitchens, and how grassroots demo strategies and partnerships with college athletes fueled explosive growth. He opens up about raising capital, navigating tricky investor relationships, and why corporate executives often struggle in the startup world. Greg also shares...
info_outlineThe modern landscape of Digital Marketing can at times seem overwhelming. With technology changing at such a rapid pace and the dissemination of messaging and branding spread across so many platforms, marketers and businesses can at times struggle to have a proper understanding of the landscape, trends, and solutions. Despite the rapid change and never-ending onslaught of new software or applications, in many ways great marketing still boils down to some basic principles rooted in customer-centered experiences mixed with data-driven solutions.
Our guest today is an expert at perfecting this balance while continuing to keep the customer at the center of everything that she does. Erin Martin is the Vice President of Marketing at Netsertive, where she and her colleagues live at the intersection of award-winning, proprietary marketing technology and deep hyper-local expertise that enables multi-location businesses to scalably execute digital marketing strategy. Netsertive obsessively builds and pursues solutions to enable localized digital marketing experiences at scale through their localized content, advertising, insights managers, and an expert account team, including digital strategists, account managers, and web specialists. Since 2009, they have been delivering highly effective, localized marketing experiences for multi-location, franchise, automotive, and media brands.
Erin is passionate about getting the right people, processes, and technology in place to do extraordinary things. She remains committed to learning everything she can about scaling great B2B marketing brands with personality and purpose, agile project management, and content strategy. In this episode, Roger and Erin dive deep into her journey into the marketing world while unpacking the tried and true strategies that she has practiced throughout her career. Roger and Erin discuss the many challenges that marketers face today and discuss how modern technology is changing the industry in both positive and negative ways.
This is a must-listen episode for anyone seeking practical, custom-driven advice for the digital marketing space. Erin shares a wealth of insights on everything from fostering client relationships to leveraging AI tools to help remain competitive while producing content at scale. Roger and Erin also discuss some of the more painful lessons she has learned in her career while discussing how Erin has managed to thrive in a workspace that is changing so rapidly.
Topics include:
- The Current State of Digital Marketing
- Common Mistakes Marketers Make
- How Data Drives Decision-Making
- The Relationship Between Self-Awareness and Success
- Leveraging AI Tools For Better Marketing
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Produced By: Social Chameleon