ThriveMore with Roger Martin: Business, Health, & Wealth

Welcome to ThriveMore with Roger Martin! Our mission is to help you live your best life in every aspect possible - financially, physically, and mentally. Together, we'll explore the latest tools and best thinking to help you thrive in all areas of your life. Our lineup of industry experts will be sharing cutting-edge information, so get ready for valuable insights and actionable advice! With the right mindset and resources, anything is possible. Thank you for joining us on this adventure. Let's support each other and celebrate our successes along the way. It's time to THRIVE more!

E121: Murray Hidary: Transcending Grief & Embracing Life Through The Healing Power of Music 03/05/2025

E121: Murray Hidary: Transcending Grief & Embracing Life Through The Healing Power of Music In this week’s episode, Roger sits down for a fascinating conversation with , a tech entrepreneur and musician who discovered a profound connection to music at a young age. Murray shares his journey of taking his first company public in his twenties and building a successful career in the tech industry. However, a personal tragedy led him to reconnect with his true passion—music—resulting in the creation of , an immersive experience that combines music and mindfulness to inspire healing and transformation. Through this innovative platform, Murray connects with people on a deep emotional level, transcending words and traditional forms of expression. Murray also reflects on his early musical experiences, his classical composition training, and the influence of Eastern philosophies and meditation practices on his work. He discusses how his MindTravel concerts, often held in natural settings, have grown to address social issues such as climate change and social justice. His story is one of extraordinary success, profound loss, and the transformative power of music, offering listeners a unique perspective on living a connected and meaningful life. Topics Include: Murray's Unique Musical Journey The Power of Subscription Business Models The Process of Healing Through Music The Power and Influence of Eastern Philosophy The Impermanence of Music and Life Murray’s Book Recommendation: Connect with Murray: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/35514090

E120: How to Unlock Hidden Revenue in Your Sales Pipeline 02/26/2025

E120: How to Unlock Hidden Revenue in Your Sales Pipeline In this episode, Roger explores a crucial yet often-overlooked aspect of business growth: lead nurturing. He highlights how many companies lose potential revenue by failing to engage their leads effectively. Sharing compelling statistics, he reveals that proper lead nurturing can boost sales by 50% while reducing cost per lead by 33%. Roger also underscores the power of a multi-channel approach, utilizing emails, social media, SMS, and phone calls to build connections and convert prospects into loyal customers. The episode also introduces ThriveMore Autopilot, a new initiative designed to help businesses refine their lead nurturing strategies. Key takeaways include how high-quality, relevant content can significantly increase conversion rates and shorten the sales cycle by 23%. Roger argues that the real challenge for most businesses isn’t lead generation but maximizing the potential of existing leads to drive revenue and growth. Tune in for actionable insights on auditing and enhancing your lead nurturing process. Don't forget to subscribe and check the show notes for additional resources! Topics Include: The Importance of Nurturing Leads A Multi-Channel Approach to Lead Nurturing Shortening the Sales Cycle Actionable Steps for Lead Nurturing The Cost of Ignoring Lead Nurturing Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/35416280

E119: Mike Maddock: The Disruptor's Playbook: Using “Napster Moments” to Revolutionize Your Industry 02/19/2025

E119: Mike Maddock: The Disruptor's Playbook: Using “Napster Moments” to Revolutionize Your Industry This week, Roger is joined by Mike Maddock—serial entrepreneur, inventor, writer, keynote speaker, and CEO of . Together, they dive into the concept of what Mike calls "Napster moments," significant industry disruptions sparked by unexpected players, with examples like Uber and Airbnb. Mike unpacks the role of disruptors, the value they bring to organizations, and how to leverage their innovative power. The discussion highlights key takeaways from Mike's book, , offering actionable frameworks for cultivating innovation within companies. The conversation also delves into the challenges posed by deep industry experience, the importance of confronting real-world hate, and how trauma and personal struggles can shape a disruptor's mindset. Mike provides practical advice on managing disruptors in the workplace, prioritizing problems, and striking a balance between entrepreneurial grit and knowing when to pivot or quit non-viable ventures. The episode concludes with reflections on the traits that underpin leadership success—resilience, adaptability, and a mindset of gratitude. Topics Include: Defining a Disruptor in Business Why Industry Experience is a Blind Spot Industries Ripe For Disruption Practicing The Blind Spot Exercise Business Strategies for Disruptors Mike’s Book Recommendation: Connect with Mike: Email: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/35289295

E118: Chris Ronzio: Founder & CEO of Trainual Tells You How To Do It, Document It & Delegate It 02/12/2025

E118: Chris Ronzio: Founder & CEO of Trainual Tells You How To Do It, Document It & Delegate It This week, Roger speaks with Chris Ronzio, the founder and CEO of , a specialized software platform for organizing business knowledge and author of . In this episode, they discuss the key strategy of 'Do it. Document it. Delegate it.' and how it can empower small and mid-sized businesses to scale efficiently. Chris shares his journey from running a video production business at age 14 to creating Trainual and offers valuable insights into effective customer acquisition through Facebook ads, as well as the importance of consistent documentation and standard operating procedures (SOPs) in business growth. The conversation also touches on Chris's personal and professional experiences, including his adventure running a marathon in Antarctica and the unique values that guide Trainual's culture. Chris elaborates on the dynamics of working with family, the significance of building a strong and intentional company culture, and the need for businesses to adapt and eliminate outdated policies. The episode ends with Chris distilling his ultimate goal of making an impactful and positive difference in the world. Topics Include: Scaling and Leveraging Business Processes Exploring Family Dynamics in Business Effective Customer Acquisition Strategies The Entrepreneurial Mindset on Marketing The Do It, Document It, Delegate It Framework Chris’s Book Recommendations: Connect with Chris: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/35199590

E117: Christopher Pellegrini: Bigger than Tequila? Launching a New Japanese Spirit Category in the U.S. 02/05/2025

E117: Christopher Pellegrini: Bigger than Tequila? Launching a New Japanese Spirit Category in the U.S. This week, Roger sits down with Christopher Pellegrini, an expert in Japanese spirits—particularly Shochu and Awamori—and founder of , a distillery dedicated to bringing intensely artisanal Japanese spirits to the United States. Christopher shares his entrepreneurial journey in introducing these relatively unknown spirits to the American market. The conversation covers his background, the challenges of exporting spirits to the U.S., and the significant educational efforts required to establish a new spirits category. He also delves into the intricacies of Shochu, a Japanese distilled spirit that can be made from a variety of diverse ingredients such as barley, sweet potatoes, rice, and buckwheat, emphasizing its unique fermentation process involving Koji mold. Additionally, he addresses the labor-intensive regulatory hurdles and shares strategies for navigating the American three-tier distribution system. Christopher underscores the importance of trust and relationship-building in business, especially given the frequent turnover in the food and beverage industry. He also highlights the cultural differences that impact business practices between Japan and the U.S., sharing personal anecdotes that reveal the importance of respect, patience, and adaptability. Lastly, he discusses his book, , and the role of education in raising awareness about Japanese spirits. Christopher recounts the challenges he faced in gathering information and his commitment to creating a valuable resource. Through this lens, he provides practical insights for entrepreneurs facing similar challenges in introducing a new product to an untapped market. Topics Include: Christopher’s Love of Japanese Culture and Spirits The Art and Science of Shochu and Awamori The Challenges of Bringing Japanese Spirits to the U.S. The Challenges of Distribution and Market Competition Exploring Christopher’s Book The Shochu Handbook Christopher’s Book Recommendation: Connect with Christopher: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/35137170

E116: Unlocking Your Brand’s Value by Selling Status and Identity 01/29/2025

E116: Unlocking Your Brand’s Value by Selling Status and Identity In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience. Roger also contrasts traditional marketing methods—focused on features, advantages, and benefits—with modern approaches that prioritize status and identity. Using real-world examples like Nike and Tom’s Shoes, he demonstrates how appealing to a consumer’s desire for status or reshaping their self-identity, particularly in industries like health and fitness, can lead to increased sales and loyalty. The episode concludes with actionable advice for leveraging these concepts to position your business effectively, urging listeners to help customers achieve their desired status or aspirational self-image. Topics Include: Defining Status vs. Identity The Triad of Buying Categories The Evolutionary Basis of Status Marketing with Status Marketing with Identity Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/35050175

E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth 01/22/2025

E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, , and shares practical advice for businesses to strengthen their relationships with customers and employees. The conversation underscores the critical role trust plays in achieving long-term business success and offers actionable steps for company leaders to measure and improve their trust equity. Lastly, they touch upon the significance of self-improvement and continuous learning, recommending books like by James Clear. Topics Include: Understanding Trust and Its Impact Addressing Trust Issues in Business Breaking Down The Trust Equity Index Investigating Trusted Companies Secrets Examining Natalie’s New Book Trusted Natalie’s Book Recommendation: Connect with Natalie: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34929765

E114: Mark Young: The Author of "Date Your Clients" on Cultivating Meaningful Business Connections 01/15/2025

E114: Mark Young: The Author of "Date Your Clients" on Cultivating Meaningful Business Connections This week, Roger sits down with Mark Young, author of and CEO of , to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections. They explore his diverse career, which includes running a digital marketing firm and leading a medical device company, uncovering how these experiences have shaped his entrepreneurial philosophy. Along the way, Mark introduces key business concepts like the Unique Selling Proposition (USP) and the significance of loving your audience more than your product. The conversation dives into balancing business growth with personal well-being, highlighting themes of radical generosity and the power of proximity. Mark shares compelling stories, including his involvement in health and wellness initiatives, featuring a medical device company that non-pharmaceutically lowers blood pressure. The episode concludes with a forward-looking discussion on the future of business in the ever-evolving digital age. Packed with practical advice, inspiring anecdotes, and actionable insights, this episode is a must-listen for entrepreneurs at every stage of their journey. Topics Include: Your Unique Selling Proposition Mark’s Book: Date Your Clients The True Power of Proximity Balancing Your Health and Career Networking and Building Relationships Mark’s Book and Author Recommendations: Connect with Mark: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34797190

E113: Sally Pederson: A Global Citizen Breaks Down How to Reduce Your Tax Burden Legally! 01/08/2025

E113: Sally Pederson: A Global Citizen Breaks Down How to Reduce Your Tax Burden Legally! In this insightful episode, Roger sits down with , a seasoned business coach and citizen of the world. Sally shares her extensive experiences living in multiple countries, securing various residencies and dual citizenships, and traveling the world. She discusses navigating international tax laws and reveals strategies to legally minimize tax burdens while addressing the cultural challenges in global business ventures. The episode covers topics such as strategic diversification in banking and investments, the importance of understanding cultural differences, and practical advice on selecting countries for tax benefits. Sally explains the difference between tax avoidance and tax evasion, debunks myths about offshore tax strategies, and highlights the many advantages of global citizenship, including access to better healthcare, education, and investment opportunities. The discussion also touches on the pandemic’s impact on her operations, the transformative power of challenging ingrained beliefs, and her vision for fostering a global mindset. Listeners are encouraged to connect with Sally for personalized advice and to explore resources on global business and citizenship opportunities. Topics Include: Understanding Global Citizenship The Challenges of Starting Businesses Abroad Tax Strategies and Legalities Navigating Global Markets The Benefits of Multiple Residencies Sally’s Book Recommendations: Connect with Sally: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34709370

E112: Michael Bernoff: Average Sucks: How to Bust Through Self-Imposed Limits 01/01/2025

E112: Michael Bernoff: Average Sucks: How to Bust Through Self-Imposed Limits This week, Roger sits down with Michael Bernoff, a specialist in neuro-linguistic programming (NLP), and the President and Founder of the . Michael shares his transformative approach to personal development, demonstrating how NLP can turn negative situations into positive ones, help individuals overcome limiting beliefs, and enable them to achieve a life beyond limits. Roger reflects on his own experiences attending Michael's events and reading his book, , emphasizing the profound impact these lessons have had on his life. The discussion covers key topics such as the power of words, effective communication strategies, achieving peak states, and redefining what it means to live beyond average expectations. Michael dives into the principles behind NLP, explaining how language shapes the nervous system and overall mindset. He shares personal insights from his journey, including the influence of mentors like Jim Rohn, and elaborates on the groundbreaking concepts introduced in his programs. The episode also explores practical techniques, such as the "Before, During, and After" framework for enhancing various areas of life and business, the role of peak life states, and the importance of radical self-honesty. Throughout the conversation, Michael's passion for empowering individuals and creating positive change is unmistakable, offering listeners actionable tools and fresh perspectives for both personal and professional growth. Topics Include: The Principles of Neuro-Linguistic Programming How Our Perceptions Hold Us Back Achieving Peak State and Flow on Demand Mastering Your Unconscious Mind The Concepts of Before, During & After Michael’s Book Recommendations: Connect with Michael: Text Influence @202-759-4210 for Free Resources Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34635015

E111: Embracing Gratitude: Lessons on Life & Love This Holiday Season 12/25/2024

E111: Embracing Gratitude: Lessons on Life & Love This Holiday Season In this special 2024 holiday edition episode, Roger dons an ugly Christmas sweater to explore the transformative power of gratitude. He describes gratitude as a "magical secret sauce" that can turn negative situations into positive learning opportunities. Roger explains the role of the reticular activating system (RAS) in shaping our mindsets and emphasizes the importance of seeking growth, benefits, and lessons even during challenging times. Drawing from personal reflections spanning several decades, Roger also illustrates how gratitude shifts focus—from the selfish ambitions often seen in one’s twenties to legacy-building in one’s fifties. The episode highlights that while wisdom frequently stems from past experiences, practicing gratitude enables us to gain insights and fulfillment in real-time. Finally, Roger references Marcus Cicero’s timeless assertion that gratitude is the greatest virtue and the parent of all others, urging listeners to embrace gratitude for a richer, more meaningful life. Topics Include: The Power of Gratitude The Reticular Activating System Wisdom and Scar Tissue Gratitude in Practice Roger’s Holiday Wishes Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34556820

E110: Michelle Kuei: Unlock Your Superpower: The Key to Quieting Your Mind 12/18/2024

E110: Michelle Kuei: Unlock Your Superpower: The Key to Quieting Your Mind This week, Roger delves into a conversation with Michelle Kuei, a motivational speaker, confidence coach, and mindfulness advocate. Michelle shares her extraordinary journey, from overcoming a severe accident at age 11 in Taiwan to achieving significant personal and professional success in the United States. Despite facing language barriers, cultural adjustments, and initially being placed in special education after immigrating to the U.S., Michelle transformed her hardships into strengths. Today, Michelle leverages these experiences to support female entrepreneurs through her work with and her memoir, . Her contributions also extend to global organizations like the United Nations Association, where she emphasizes hope, resilience, and personal transformation. She shares insights from pivotal moments in her life, including a soul-searching hike to Machu Picchu at age 40. This episode is a powerful testament to the human spirit, filled with inspiration and actionable advice for anyone navigating life's challenges. Topics Include: Overcoming Tragedy and Finding Motivation The Adventure of Hiking Machu Picchu The Power of Confidence Coaching Discovering Your Unique Superpower The Enduring Importance of Hope Connect with Michelle & Elevate Life Coaching: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34476495

E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself 12/11/2024

E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself In this engaging episode, Roger sits down with , a multifaceted entrepreneur, podcast host, and author. Known for his straightforward and authentic demeanor, John shares the story of his transition from a successful career in the insurance industry to becoming a self-made entrepreneur, culminating in an impressive eight-figure exit. Emphasizing the importance of self-investment and continuous learning, John provides insights into why betting on oneself can yield significant returns. Listeners will gain valuable advice on overcoming the constraints of corporate America, the concept of "paid training," and how to excel by integrating passion with business acumen. During this inspirational conversation, John elaborates on his approach to personal branding and social media engagement, which has garnered him a substantial following. The discussion highlights John's practical philosophy and innovative thinking, illustrating how he capitalized on industry insights to grow his business. Adding depth to the conversation, John reflects on his viral moments on social media and the strategic mindset that led to his success in both the digital world and entrepreneurial ventures. Whether you're part of the workforce dreaming of an entrepreneurial path or a seasoned business owner, John's journey offers a wealth of wisdom and actionable strategies. Topics Include: Building an Edge in the Insurance Industry The Value of Staying in Your Lane Corporate America vs. Entrepreneurship Personal Branding and Social Media Strategies Networking with High-Profile Individuals John’s Book Recommendations: Connect with John: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34321705

E108: Robert Hunt: Why Nobody Cares Until You Do: Overcoming Victim Mentality 12/04/2024

E108: Robert Hunt: Why Nobody Cares Until You Do: Overcoming Victim Mentality In this compelling episode, Roger sits down with Robert Hunt, an executive coach and co-author of . Together, they explore the debilitating effects of victim mentality and highlight the empowering nature of accountability. Robert shares his journey, including the life-changing decisions he and his wife made, which led to significant personal and professional transformations. During the conversation, Robert emphasizes the importance of consistency in persona, debunking the myth of work-life balance while introducing the concept of “margin” to avoid overload. He also talks about defining one's purpose with insights from Cheryl Bachelder's and shares practical advice on owning one’s circumstances to create meaningful change. Roger’s and Robert’s discussion also touches on humility, gratitude, and the challenges faced by business owners. Plus, Robert extends a special offer for a who respond with the code “THRIVE.” Topics Include: The Power of Accountability The Myth of Work-Life Balance The Power of Being True to Yourself Overcoming the Victimhood Mindset Unlocking Service in Leadership Robert’s Book Recommendations: Connect with Robert: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34247355

E107: Marketing vs. Branding: Why 95% of Entrepreneurs Get This Wrong 11/27/2024

E107: Marketing vs. Branding: Why 95% of Entrepreneurs Get This Wrong In this episode, Roger returns to the solo seat to explore the critical differences between marketing and branding. He discusses how to craft compelling offers that stand out in a competitive market, emphasizing the importance of focusing on one niche at a time to avoid diluting the value proposition. By leveraging principles of scarcity and urgency, Roger provides real-world examples, actionable marketing tactics, and practical recommendations for small to mid-sized businesses looking to grow and thrive. Listeners will gain insight into how branding centers on the emotional connection consumers have with a product, while marketing focuses on prompting a direct call to action. The episode also examines why big brands like Coca-Cola can afford to prioritize extensive branding, while smaller businesses should concentrate on marketing efforts that drive immediate sales. Roger highlights the importance of creating offers with genuine scarcity and urgency, explaining how these principles can be effectively integrated into various campaigns. Concluding with personal anecdotes and industry insights, he provides a comprehensive guide for anyone seeking to refine their marketing strategy and achieve meaningful business results. Topics Include: Understanding Branding as Opposed to Marketing Why Only Large Businesses Truly Benefit From Branding Breaking Down the Rules of Scarcity and Urgency Creating Urgency Need Around Timeframe Why Niching Down Works For Businesses Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34156675

E106: Coach JV: Transform Your Struggles into Strength: From Rock Bottom to Financial Freedom 11/20/2024

E106: Coach JV: Transform Your Struggles into Strength: From Rock Bottom to Financial Freedom In this episode, Roger welcomes Coach JV, who shares his remarkable journey of overcoming a suicide attempt, battling addiction, and ultimately rediscovering his purpose. Coach JV discusses his transition from a troubled past to achieving success in the financial industry, culminating in the founding of the , which focuses on financial literacy, mindset, and building generational wealth. He emphasizes the importance of understanding the financial system, practicing disciplined financial habits, and harnessing the power of manifestation and positive thinking to transform one’s life. The episode also explores JV's insights on the future of cryptocurrencies, financial systems, and how individuals can navigate today’s complex economic landscape. He introduces his 5P framework, a method designed to help people achieve financial freedom and build generational wealth. Additionally, the conversation highlights influential books and resources that have guided Coach JV on his journey. This compelling narrative serves as both an inspiration and a practical guide for listeners seeking to improve their financial well-being and overall life satisfaction. Topics Include: The Power of Manifestation Financial Literacy and Freedom Founding the 3T Warrior Academy Coach’s Journey to TikTok Fame The Future of the Financial System Coach JV’s Book Recommendations: Connect with Coach JV: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/34018567

E105: Conrad Ruiz: Triple Your Productivity by Using a Proven Time Management Process 11/13/2024

E105: Conrad Ruiz: Triple Your Productivity by Using a Proven Time Management Process This week, Roger welcomes Conrad Ruiz, founder and CEO of , a time management consulting agency dedicated to helping clients reclaim their time. Conrad shares insights on the pitfalls of busyness, comparing it to a drug, and challenges the effectiveness of multitasking. The conversation also explores the value of time blocking and focuses on how business owners can regain control of their time through organized systems and the growing use of virtual assistants. Conrad also shares his unique journey, marked by health challenges in his youth that shaped his belief that success is rooted in patience and an awareness of what truly matters. The episode also unpacks Well Aware's approach to time management, highlighting the importance of self-awareness, health, and resourceful wealth management as essential components of personal and professional growth. Conrad further reflects on the concept of multitasking, advocating for organized single-tasking to achieve optimal productivity. The discussion concludes with powerful life and business insights, emphasizing that life’s finite nature should inspire purposeful action. Topics Include: Conrad’s Unique Entrepreneurial Journey What They Don’t Teach You In Business School Debunking the Many Myths of Multitasking Conquering the Horrors of Distractions Links Between Procrastination and Initiative Conrad’s Book Recommendations: Connect with Conrad and Well Aware: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/33852792

E104: Kelly Daugherty: Navigating Grief: The Science Behind Loss & Recovery 11/06/2024

E104: Kelly Daugherty: Navigating Grief: The Science Behind Loss & Recovery This week, Roger shares an enlightening and heartfelt conversation with Kelly Daugherty, a licensed clinical social worker specializing in grief. The discussion begins with a startling statistic: one in 12 people will lose a parent or sibling by the age of 18. Kelly opens up about her personal experience of loss, having lost her mother as a teenager, which ultimately led her to discover her true calling. She also debunks common misconceptions about grief, including the widely-known, but sadly inaccurate, five stages of grief. Kelly delves into the science of grief and offers valuable advice and tools for coping with different types of loss—whether from the death of a loved one, job loss, or divorce. She highlights the importance of support systems and long-term care during the grieving process. Additionally, Kelly discusses the intersection of mental health and entrepreneurship, offering tips on how to support grieving friends and family members. The episode also features Kelly's book, , which serves as a valuable resource for anyone navigating the journey of grief. Tune in to learn how to make a meaningful difference in the lives of those who are grieving. Topics Include: Kelly's Personal Grief Journey Common Misconceptions About Grief Helping Loved Ones Stuck Grieving Addressing Substance Abuse in Grief The Importance of Long-Term Support Connect with Kelly: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/33808267

E103: Laura Di Franco: Networking For Introverts: A Holistic Healer Shares the Cheat Codes 10/30/2024

E103: Laura Di Franco: Networking For Introverts: A Holistic Healer Shares the Cheat Codes This week, Roger sits down with Laura Di Franco, a holistic physical therapist turned accomplished author and publisher. They discuss Laura's journey from a traditional physical therapy background to her current role as the publisher and author of over 80 books. In this conversation, Laura shares insights from her book , offering valuable and practical networking tips that resonate beyond the healing community. She emphasizes the importance of viewing networking as a way to help others build their businesses, rather than simply as a tool for selling one’s services. Laura also delves into holistic health practices, explaining how her comprehensive approach to physical therapy considers the whole person—mind, body, soul, and spirit. She highlights the significance of sleep, nutrition, and emotional well-being, advocating for a deeper connection with oneself to enhance overall health. Additionally, she reflects on her martial arts journey, illustrating how disciplines like Taekwondo can foster mental resilience and promote a holistic approach to life. Topics Include: Laura's Unique Healing Journey The Importance of Holistic Practices The Power of Networking for Healers Empowering Kids Through Books & Reading The Impact of Martial Arts on Laura's Life Laura’s Book Recommendation: Connect with Laura: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/33676492

E102: Dominate Your Market with Unreasonable Hospitality 10/23/2024

E102: Dominate Your Market with Unreasonable Hospitality In this episode, Roger’s monthly monologue emphasizes the importance of differentiating your business by offering "unreasonable hospitality." This concept involves going above and beyond the basic expectations of good service, fair pricing, and high-quality products, which are considered table stakes in today's market. Key strategies include ensuring your mission and vision are clear and consistent across your team, sending personalized handwritten thank-you cards, and making follow-up calls to customers without asking for anything in return. The goal is to become uncommon by adopting practices that your competition will find difficult to replicate. By implementing these techniques, businesses can create memorable experiences that set them apart in the marketplace, making customers feel genuinely appreciated and valued beyond transactional relationships. This foundation leads to higher customer loyalty and word-of-mouth referrals, which can significantly reduce customer acquisition costs while boosting long-term profitability. Additionally, Roger discusses the importance of consistency in recognition and service, both for customers and employees. Creating a culture where outstanding service and hospitality are the norm ensures that the brand promise is continually delivered. This culture of excellence requires committed leadership that models these behaviors. When employees see that the company genuinely cares about both its customers and its team, they're more likely to embrace the mission and perform at higher levels. As a result, businesses not only thrive but can also charge premium prices for their superior service, all while fostering a dedicated and motivated workforce that takes pride in their work. Topics Include: Defining Unreasonable Hospitality The Power of a Clear Mission and Vision The Importance of Going Beyond Expectations Why Recognizing Great Service is Vital Creating a Culture of Excellence : Let's Get Social: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/33559202

E101: Danny Farrar: A Veteran & 9/11 First Responder on Trauma, Triumph & Transformation 10/16/2024

E101: Danny Farrar: A Veteran & 9/11 First Responder on Trauma, Triumph & Transformation In this compelling & moving episode, Roger sits down with Danny Farrar, CEO of , for an in-depth conversation about trauma, leadership, & overcoming adversity after military service. Danny shares his experiences as a first responder at the Pentagon during the 9/11 attacks, as well as his subsequent deployment to Iraq. He also opens up about his personal struggles, including struggling with his weight, coping with trauma, & facing the challenges of transitioning back to civilian life. Danny's raw and authentic storytelling highlights the highs and lows many veterans face, offering a powerful perspective on resilience & growth. The episode also explores Danny's entrepreneurial journey, including the founding of Soldierfit & its unique approach to fitness. Danny further discusses , the nonprofit organization he established to help reduce & someday eradicate veteran suicides. Through candid conversations about fatherhood, divorce, & living up to personal values, this episode provides valuable insights into overcoming adversity & finding purpose. Danny’s story is a testament to the power of perseverance & the importance of supporting our veterans. Topics Include: The Impact of 9/11 & Volunteering for Iraq Danny's Military Background & Personal Struggles Reflections on Divorce & Personal Growth Overcoming Adversity & Finding Purpose The Mission & Vision of Soldierfit Danny’s Book Recommendations: Connect with Danny: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health & wellness franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/33470237

E100: Rick Jordan: A Cybersecurity Expert's Take on Curiosity, Success, and Our Future 10/09/2024

E100: Rick Jordan: A Cybersecurity Expert's Take on Curiosity, Success, and Our Future This week, Roger interviews Rick Jordan, a leading voice in cybersecurity and the CEO of , a world-class cybersecurity and IT firm. Rick, who is also a prominent public speaker, , and White House consultant, delves into his multifaceted career, personal tribulations, and the transformative power of curiosity. The conversation explores Rick's upbringing, the impact of his father's passing, and his unique approach to balancing work and personal life. Rick shares valuable insights into the importance of nurturing curiosity, both in professional settings and at home. He also reflects on the significant trauma he experienced as a teenager, how it shaped his drive in business, and the importance of breaking family cycles of hardship. Rick emphasizes that maintaining open-mindedness and curiosity can lead to personal and professional success, while also fostering unity among people. The discussion also touches on the evolving landscape of education and the value of practical experience versus formal degrees, particularly in the tech and cybersecurity industries. Rick explains how ReachOut uniquely addresses cybersecurity challenges and reflects on the impact of remote work on cybersecurity measures. He shares his perspective on the future of cyber warfare and the vulnerabilities within modern society's infrastructure. The episode further explores the challenges and responsibilities of being a public company CEO, including managing public scrutiny and the importance of transparent communication with stakeholders. Rick's journey offers valuable lessons in resilience, leadership, and navigating the ever-changing world of cybersecurity. Topics Include: Rick's Multifaceted Career and Achievements A Personal Journey Through Trauma Predictions on The Future of Cyber Warfare The Impact of Remote Work on Cybersecurity Challenges of Being a Public Company CEO Connect with Rick & ReachOut: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/33371712

E99: Earle Birney: From Prison to Peace—An Unlikely Journey to Enlightenment 10/02/2024

E99: Earle Birney: From Prison to Peace—An Unlikely Journey to Enlightenment This week, Roger sits down with Earle Birney, a with an extraordinary life story. Earle shares his journey, from dropping out of college and traveling the world to an unexpected, life-changing 22-month stay in a New Zealand prison. During this time, he discovered Buddhism and developed a deep commitment to meditation and yoga. With this newfound passion, upon returning to Canada, Earle played a pivotal role in establishing multiple retreats and centers, dedicating his life to teaching these practices. This episode explores Earle's transformation from a seeker of freedom to a teacher of inner peace and spirituality. The conversation delves into the practical application of spiritual teachings in everyday life, especially within the fast-paced American culture. Earle discusses the importance of ethical living, mindfulness, and understanding the nature of reality as core principles that stabilize the mind and promote true happiness. Roger and Earle also explore the influence of perception on our experiences, the role of generosity in cultivating a sense of abundance, and the power of stepping back from daily distractions to focus on mental and spiritual health. This episode offers a refreshing departure from typical business-focused discussions, providing valuable insights into achieving mental and spiritual well-being. Topics Include: Earle's Journey from College to Prison Exploring Perception and Frames of Reference The Role of Generosity in Perception The Science Behind Positive Focus The Power of Presence and Engagement Earle’s Book Recommendation: Connect with Earle: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/33239937

E98: Sales as a Team Sport: Empowering Every Employee to Drive Growth 09/25/2024

E98: Sales as a Team Sport: Empowering Every Employee to Drive Growth In this episode, Roger returns to the solo seat to share his insights on the importance of adopting a sales mindset across all roles within an organization. Drawing from Chapter 7 of his book, , Roger explores common fears and misconceptions about sales, emphasizing the need for every employee to understand their influence on customer interactions. He also explains how shifting the culture to one where everyone views themselves as part of the sales team can help organizations better serve their customers and remain competitive in today’s market. Roger also highlights the importance of continuous training and development to enhance sales skills. He discusses how the simple act of asking, "Would it help you if…?" can significantly improve how employees communicate with customers. This mindset, he posits, isn't about manipulation but about persuasively conveying value and helping customers bridge the gap between their current state and the improved one your product or service can facilitate. Topics Include: Overcoming Limiting Beliefs About Sales The True Cost of Customer Acquisition Creating Raving Fans Through Every Interaction The Necessity of Continuous Learning & Training Effective Role-Playing Techniques : Let's Get Social: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/33196797

E97: Herb Cogliano: A Crystal Clear Process on How to Scale Your Business 09/18/2024

E97: Herb Cogliano: A Crystal Clear Process on How to Scale Your Business This week, Roger welcomes Herb Cogliano, a renowned international executive business coach. Herb, who is a certified and an experienced CEO, explains the critical elements for scaling a business: people, strategy, execution, and cash. Drawing from his firsthand experience with the Scaling Up platform, he breaks down complex business concepts into easy-to-understand terms, offering valuable insights for navigating different growth stages. Herb also shares his journey—from working in a family business to running his own successful enterprises and eventually becoming a business coach. This episode provides a clear strategy for making scaling decisions, establishing effective meeting rhythms, and managing cash to sustain and leverage growth opportunities. Herb and Roger delve into the modern labor market, discussing challenges and solutions for recruiting and retaining top talent aligned with company values. They also explore the importance of structured interviews and assessments in building high-performing teams. Herb underscores the necessity of maintaining cash reserves, not just for operational stability but also for seizing growth opportunities. The episode concludes with a personal note on Herb's training for an Ironman triathlon and his focus on continuous personal and professional development. Listeners are encouraged to visit Herb's website, , to access valuable resources and assessments to measure their business's scaling readiness and leadership impact. Topics Include: Understanding the Scaling Up Process The Importance of Valuation and Profit Insights on Hiring the Right People Effective Interview Structures The Role of Assessments in Hiring Herb’s Book Recommendation: Connect with Herb: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/32885902

E96: Clint Pulver: Leadership and Employee Retention: Wisdom From The Undercover Millennial 09/11/2024

E96: Clint Pulver: Leadership and Employee Retention: Wisdom From The Undercover Millennial This week, Roger engages in a compelling conversation with Clint Pulver, an Emmy Award-winning filmmaker and actor, leadership keynote speaker, and bestselling author of . Clint shares his transformative journey from a troubled 10-year-old to a professional drummer, as well as a speaker and the founder of The Center for Employee Retention. His “Undercover Millennial” research has revolutionized how over 300 organizations approach employee engagement. In this conversation, Clint's passion for mentorship shines through as he discusses the five C's of effective leadership: Confidence, Credibility, Competence, Candor, and Care. The episode also explores Clint's diverse experiences, including his time as a pro drummer, his appearance on America’s Got Talent, and his inspiring short film, . In this inspiring chat, Clint reveals how a single conversation with a teacher changed the trajectory of his life, leading him to embrace his true calling. He also discusses his subsequent endeavors in music, his eventual shift to public speaking, and the profound lessons he’s learned along the way. The discussion emphasizes the impact that effective leadership and mentorship can have on employee retention and satisfaction. Additionally, Clint shares personal anecdotes, offering insights into his philosophy on living a fulfilling life driven by passion, purpose, and provision. This episode is a treasure trove of wisdom for anyone interested in personal development, leadership, and creating meaningful connections in the workplace. Topics Include: Exploring The Undercover Millennial Program The Impact of One Great Conversation Clint’s Experience on America’s Got Talent An Unexpected Emmy Journey and Win Clint’s Five C's of Mentorship Clint’s Book Recommendation: Connect with Clint: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/32885762

E95: Dan Caron: From Gym Bro to Business Pro: Revolutionizing Sports Supplements 09/04/2024

E95: Dan Caron: From Gym Bro to Business Pro: Revolutionizing Sports Supplements In this episode, Roger interviews Dan Caron, co-founder of Runway Sports Nutrition . Dan shares his inspiring journey from being broke and heartbroken to co-founding an innovative sports nutrition brand. He talks about moving to Chicago, starting his career at LA Fitness, and then joining Equinox, where he met Kurt, the CEO of Vital Proteins. Dan got invaluable lessons at Vital, from failing fast to effective marketing strategies– like giving away products. Dan explains how the idea for RNWY came about and their focus on creating holistic and clean products for athletes, emphasizing combined benefits. The discussion covers the company's distribution and marketing strategies, including field activations and a strong DTC presence. Dan also shares personal insights, including book recommendations that have inspired him, and his thoughts on the future of the nutritional supplement industry. The episode wraps up with details on how to connect with Dan and learn more about Runway Sports Nutrition. Topics Include: Dan's Unique Business Journey Marketing and Exposure Tactics The Inch Wide Mile Deep Mentality Distribution Strategies and Challenges The Future of the Nutritional Supplement Industry Dan’s Book Recommendations: Connect with Dan: Use Code Thrive15 to save 15% Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/32659292

E94: How Do You Know When It’s Time To Start Your Business? 08/28/2024

E94: How Do You Know When It’s Time To Start Your Business? In this episode, Roger emphasizes the critical importance of taking action rather than simply planning and deciding. He highlights key insights from Chapter 10 of his book, where he contrasts the theoretical knowledge often emphasized in business school with the dynamic, unpredictable nature of real-world business. Roger shares his personal journey from corporate America to entrepreneurship, illustrating the necessity of courage and decisive action. Using relatable analogies like the frog on a log and the burning of boats by Cortés, he underscores that success requires full commitment and the willingness to take risks. The episode also advises on overcoming fear, finding mentors, and continually investing in oneself to navigate the complexities of business life effectively. Concluding with quotes from Abraham Lincoln and 'The Shawshank Redemption', the podcast inspires listeners to stop waiting and start building their destiny. Topics Include: The Importance of Courage & Taking Action What They Don’t Teach In Business School Burning Your Boats: A Lesson from History Overcoming Fear & Finding Mentors Finding and Forging Your Own Destiny Roger’s Book: Let's Get Social: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/32659132

E93: Michael Beecher: Keeping Your Business Safe: The Reality of Cyber Threats 08/21/2024

E93: Michael Beecher: Keeping Your Business Safe: The Reality of Cyber Threats Roger Martin sits down with Michael Beecher, president of , about the essential topic of cybersecurity for businesses. Michael delves into the prevalent cybersecurity threats such as email phishing and ransomware, stressing how these threats can cripple companies and even disrupt entire economies. He also shares his own journey into the IT and cybersecurity fields, highlighting the steps businesses need to take to protect their sensitive data. They discuss the importance of conducting risk assessments and utilizing frameworks like the (CIS) and the (NIST) to enhance cybersecurity efforts. The conversation touches on the potential of AI and machine learning in both bolstering cybersecurity defenses and equipping attackers with new tools. Michael provides practical advice for small to mid-sized businesses, emphasizing the need for vigilance and proactive measures in an increasingly interconnected world. Roger and Michael explore the broader implications of cybersecurity on international politics and economic stability, underscoring the critical role of IT in maintaining the flow of information and resources. Michael’s insights offer valuable guidance for businesses aiming to safeguard their operations and ensure long-term growth. Topics Include: Michael's Journey Into IT and Cybersecurity Common Cybersecurity Threats for Small Businesses Real-World Cyber Attack Examples AI and Machine Learning in Cybersecurity The Importance of Risk Assessment Michael’s Book Recommendation: Connect with Michael & Resources: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/32520117

E92: Dr. J.J. Peterson: How to Create Marketing that Rivals the World’s Top Brands 08/14/2024

E92: Dr. J.J. Peterson: How to Create Marketing that Rivals the World’s Top Brands In this episode, Roger sits down with Dr. J.J. Peterson, the head of to discuss the vital elements of storytelling in marketing and branding. J.J. elaborates on how the StoryBrand framework can help businesses clarify their message, making it so compelling that customers are naturally drawn to their products or services. They delve into the seven essential elements of a great story, such as defining the character's desire, outlining the problem, and positioning the brand as a guide. J.J. also provides insights into narrative transportation and the importance of memorization in marketing, offering listeners actionable tips to improve their messaging strategies. Whether you're a small business owner or part of a large organization, this episode is packed with valuable information on how to use storytelling to enhance your marketing efforts and drive business growth. Tune in to learn how to avoid common pitfalls like being too vague or clever and discover why empathy and clarity are paramount in creating effective marketing campaigns. Don’t miss J.J.'s expert advice on making your customer the hero of the story and positioning your company as the guide who helps them succeed. Topics Include: The Power of Clear Messaging The Seven Elements of a Great Story Tips on Creating a Brand Script Effective Copywriting Tips The Future of Marketing J.J.’s Book Recommendations: Connect with J.J.: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: /episode/index/show/79bea217-cbb6-40bd-92ca-94edb3aa3da3/id/32517462

ThriveMore with Roger Martin: Business, Health, & Wealth

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