ThriveMore with Roger Martin: Business, Health, & Wealth
Welcome to ThriveMore with Roger Martin! Our mission is to help you live your best life in every aspect possible - financially, physically, and mentally. Together, we'll explore the latest tools and best thinking to help you thrive in all areas of your life. Our lineup of industry experts will be sharing cutting-edge information, so get ready for valuable insights and actionable advice! With the right mindset and resources, anything is possible. Thank you for joining us on this adventure. Let's support each other and celebrate our successes along the way. It's time to THRIVE more!
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E159: Lessons from Success and Struggle: 8 Vital Lessons for Aspiring Entrepreneurs
11/26/2025
E159: Lessons from Success and Struggle: 8 Vital Lessons for Aspiring Entrepreneurs
In this episode of the before the show goes on hiatus, Roger distills key lessons from 159 episodes and shares eight crucial takeaways for anyone thinking about starting or buying a business. He begins by debunking the myth that entrepreneurship equals freedom, highlighting that it actually means having options gained through hard work. Roger then emphasizes the critical nature of sales in any business and discusses the importance of shifting one’s identity from a struggling business owner to a successful one. The next key point involves acquiring customers profitably from the first purchase to ensure business growth. Roger also stresses the need to set strategic pricing that reflects the value provided to customers. He outlines a simplified business process focusing on lead generation, nurturing, and conversion. In terms of marketing, he underscores the necessity of continuous investment in brand awareness. Finally, Roger wraps up by discussing the importance of building a self-sustaining business with robust systems and processes, ensuring that the business can operate independently of its founder. Listeners are encouraged to apply these insights to avoid common pitfalls, save time and money, and ultimately achieve greater business success. Topics Include: The Reality of Entrepreneurship The Power of Identity in Business Acquiring Customers Profitably The Importance of Pricing Strategy Building a Self-Sustaining Business Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E158: Seaton Sheldon: A Thriving Young Entrepreneur on Family, Fitness, and Finding Purpose
11/19/2025
E158: Seaton Sheldon: A Thriving Young Entrepreneur on Family, Fitness, and Finding Purpose
This week, Roger sits down with , a thriving young entrepreneur based in Bowling Green, Kentucky. Seaton recounts his journey of growing up in an entrepreneurial family and how his father's wisdom shaped his career path. He delves into the challenges and triumphs of opening his two businesses— and , a recovery, sauna, and cold plunge studio. Seaton also discusses the grind of starting a business, the importance of relationship-building, and the key lessons he’s learned along the way. Roger and Seaton explore his passion for holistic wellness, his transition from collegiate baseball to entrepreneurship, and the deep-rooted values of family and faith that guide his approach to life and work. Throughout the conversation, Seaton offers practical advice for aspiring entrepreneurs, sharing insights on team building, leadership, and the realities of running two growing businesses. His story is an inspiring example of how passion, discipline, and perseverance can lead to lasting success. Topics Include: Seaton’s Transition from Baseball to Business The Challenges & Realities of Running a Business Seaton’s Tips on Building a Strong Team Balancing Passion and Mental Health The 3 Pillars of Faith, Family, and Fitness Seaton’s Book Recommendations: Connect with Seaton: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E157: Lloyd Glauberman: Mastering Mindset: Insights from a Behavioral Expert
11/12/2025
E157: Lloyd Glauberman: Mastering Mindset: Insights from a Behavioral Expert
This week, Roger welcomes , a clinical psychologist with more than 40 years of experience in behavioral psychology, mindset, and emotional health. Lloyd explores the profound impact mindset has on happiness, purpose, and long-term fulfillment. Drawing from decades of research and his groundbreaking Hypno-Peripheral Processing (HPP) method, he also highlights the critical role of sleep in maintaining both cognitive function and physical vitality. The conversation delves into the challenges of habit change, the negative effects of poor sleep and social media on mental health, and how Lloyd’s app uses cutting-edge psychology and AI to help people build healthier routines. The episode concludes with Lloyd’s insights on how AI may transform the future of therapy and his distinctive perspective on leadership, resilience, and societal growth. Topics Include: The Birth of Hypno-Peripheral Processing (HPP) The Power of Sleep and Its Impact on Health Introduction to the LQ App and Its Benefits The Impact of Shame and Steps to Overcome It Advice for Habit Change and Improving Mindset Connect with Lloyd: Email: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E156: Ryan Chaw: Building Wealth and Freedom Before 30
11/05/2025
E156: Ryan Chaw: Building Wealth and Freedom Before 30
In this episode, Roger sits down with , the founder of . Ryan completely redefined his life by leaving his job as a pharmacist and diving headfirst into real estate. By age 28, Ryan had become a millionaire, and just three years later, he retired from his day job — all through a niche strategy focused on student housing investments. Ryan opens up about his early influences, including lessons from his grandfather’s investment success, and how he applied those principles to create long-term wealth. He walks listeners through the pivotal moment when he realized his career in pharmacy wasn’t aligned with his goals, and how that clarity led him to start purchasing single-family homes and transforming them into multi-bedroom student rentals. Listeners will gain a front-row seat to Ryan’s real-world experiences — the wins, the setbacks, and the tough lessons learned from properties that didn’t go as planned. He discusses the hidden challenges of older homes, why sewage line inspections became a non-negotiable, and how mastering the details of property management helped him protect his investments and maximize returns. Topics Include: Unpacking the Student Housing Model Ryan’s Lessons Learned in Real Estate First Steps to Start Real Estate Investing Ryan’s Tips on Smart Financing Moves Practical Advice on Managing Tenants Ryan’s Book Recommendation: Connect with Ryan and Newbie Real Estate Investing: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E155: Mike Arce: The Standard Is You! Real World Leadership Lessons
10/29/2025
E155: Mike Arce: The Standard Is You! Real World Leadership Lessons
In this episode, Roger welcomes back Mike Arce, founder of and author of the new book . They begin by exploring the nuances between stress and pressure, while categorizing team members as tigers, horses, or dogs—and explaining how to manage each type effectively. Mike shares his personal journey and what inspired him to write his book, which is aimed primarily at employees to give them a deeper understanding of business dynamics. The conversation covers thought-provoking topics such as the importance of fair versus equal treatment in the workplace, the benefits of practicing wisdom over intelligence, and the value of intentionally examining your own thinking. They also discuss the power of creating compartments in life to enhance productivity and personal satisfaction. Packed with actionable insights, engaging stories, and practical strategies, this episode offers listeners tools to develop an ownership mindset and achieve success both professionally and personally. Topics Include: Leadership Insights from Mike's New Book Distinguishing Between Pressure and Stress Practicing Wisdom Over Intelligence The Importance of Responsibility The Rewarding Challenge of Stillness Mike’s Book Recommendations: Connect with Mike: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E154: Adam Jackson: Hiring Reinvented: How Braintrust’s AI is Transforming Recruiting
10/22/2025
E154: Adam Jackson: Hiring Reinvented: How Braintrust’s AI is Transforming Recruiting
In this episode, Roger speaks with , the CEO and founder of , an AI-driven recruiting platform. Together, they explore the transformative impact of AI on hiring, along with real-world applications of AI, blockchain, and decentralized funding in modern business. Adam explains how Braintrust (AIR), the world’s first end-to-end AI recruiting platform, streamlines the recruitment process for Fortune 1000 companies by screening candidates and conducting initial interviews. He also shares his journey as a serial entrepreneur, reflecting on past ventures—including a telemedicine company launched with Dr. Phil McGraw—that shaped his innovative approach to business. Looking ahead, Adam outlines his vision for the future of AI in staffing, emphasizing the importance of speed, adaptability, and new funding models such as tokens instead of equity. With practical advice for entrepreneurs and insights into how AI is reshaping industries, this episode delivers both inspiration and actionable strategies for anyone navigating the intersection of technology and business. Topics Include: How Braintrust is Revolutionizing Recruitment Telemedicine and the COVID-19 Impact Adam’s Advice for Small Business Owners Key Traits of Successful Founders Challenges and Lessons in Blockchain Adam’s Book Recommendations: Connect with Adam & Braintrust: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E153: Bryan McAnulty: The Founder of Heights Platform on AI's Impact in the Creative Industry
10/15/2025
E153: Bryan McAnulty: The Founder of Heights Platform on AI's Impact in the Creative Industry
This week, Roger sits down with , founder of , an AI-driven online course creation and community-building software. Brian shares his journey from graphic designer to tech entrepreneur, highlighting how AI can be a powerful ally for creative professionals such as designers, musicians, and actors. Together, they explore how AI can streamline repetitive tasks and enhance personalization while still preserving artistic authenticity. The conversation also covers the importance of giving AI proper context, using it as a creative multiplier, and protecting distinctive business processes to stay competitive. Brian explains how Heights Platform empowers creators to harness AI for content generation and community management, making it easier to scale their work without losing the human touch. Throughout the episode, Brian reflects on the broader implications of AI in both business and the creative world. He emphasizes the risks of overreliance on technology, the need to maintain unique processes, and offers practical advice for aspiring creators who want to integrate AI into their own ventures. The result is a balanced discussion that blends optimism with caution, offering listeners both inspiration and actionable insights. Topics Include: Leveraging AI for Small Businesses AI's Impact on Branding and Customer Experience The Power of AI for Individual Creators The Challenges of Being an Entrepreneur How Heights Platform Empowers Creators Bryan’s Book Recommendations: Connect with Bryan: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E152: Rich Chou: Inside the Octagon: The Fight to Bring MMA to the Mainstream
10/08/2025
E152: Rich Chou: Inside the Octagon: The Fight to Bring MMA to the Mainstream
This week, Roger sits down with , a 20-year veteran of the combat sports industry who has held pivotal roles at legendary mixed martial arts promotions EliteXC, Strikeforce, and Bellator. Rich traces his path from his early days in Hawaii and Guam through the underground beginnings of MMA, ultimately rising to become a key matchmaker and executive helping shape the sport’s evolution on national television. He shares the art and challenges of matchmaking, the business dynamics behind major fight promotions, and the importance of crafting compelling narratives for both athletes and fans. Rich also reflects on lessons learned from industry leaders and highlights the unique culture of the fight business, emphasizing the values of patience, passion, and adaptability. The conversation closes with Rich’s current work at , a tech-driven company focused on expanding combat sports participation at every level. He offers insights into the future of MMA, the role of technology in connecting communities, and his personal philosophies on leadership, loyalty, and making a positive impact. Topics Include: Rich’s Experiences with Rumble on the Rock The Rise and Fall of EliteXC Rich’s Transition to Strikeforce Memorable Fights and Events Exploring the Mission of MMA.Inc Rich’s Book Recommendations: Connect with Rich: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E151: Kerim Kfuri: From Prototype to Product: Demystifying The Supply Chain
10/01/2025
E151: Kerim Kfuri: From Prototype to Product: Demystifying The Supply Chain
Ever wonder how that toy made in China—or that bag of chips at your local store—actually makes its way into your hands? Behind every product is the complex, high-stakes world of the global supply chain. In this episode, Roger sits down with , President & CEO of , the host of , and bestselling author of . Kerim has guided companies of all sizes through major crises, from COVID-era shipping shutdowns to today’s tariff challenges. Together, they unpack the hidden mechanics of how products move from idea to prototype, through manufacturing, quality control, shipping, customs, and distribution—where even one missed detail can unravel an entire business model. Kerim also sheds light on the misunderstood aspects of supply chain management, the role of AI in transforming logistics, and the costly mistakes entrepreneurs must avoid as they scale. Whether you’re building a product-based business or simply wondering why your Amazon package sometimes takes weeks instead of days, this episode is packed with practical insights into the systems that power our everyday lives. Topics Include: From Factory Floor to Front Door: The Journey of Every Product Navigating Risks: Tariffs, Pandemics, and Global Disruptions Guarding Against Theft and Counterfeiting in Supply Chains How AI is Reshaping Sourcing, Prototyping, and Logistics Entrepreneurial Lessons: Balancing Details with Big-Picture Strategy Connect with Kerim: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E150: Gregory Vetter: The Author of Undressed on The Naked Truth Behind Entrepreneurship
09/24/2025
E150: Gregory Vetter: The Author of Undressed on The Naked Truth Behind Entrepreneurship
This week, Roger sits down with —a founder, investor, entrepreneur, , and author of —to share the rise and fall of Tessemae’s, his trailblazing salad dressing company that grew from kitchen experiments to shelves nationwide. Greg recalls the scrappy early days as “salad dressing gypsies” working in borrowed kitchens, and how grassroots demo strategies and partnerships with college athletes fueled explosive growth. He opens up about raising capital, navigating tricky investor relationships, and why corporate executives often struggle in the startup world. Greg also shares field-guide lessons such as starting each day ready to win, stepping onto the dance floor, and remembering that fear is a liar. Beyond business, he reflects on what true success means—emphasizing that health, soul, time, and family are the ultimate measures of wealth. Packed with hard-earned lessons on resilience, balance, and staying grounded, this episode is a must-listen for entrepreneurs determined to build both their business and their life on solid foundations. Topics Include: From Kitchen to Collapse: The Rise and Fall of Tessemae’s Scrappy Growth: “Salad Dressing Gypsies” and Creative Demo Strategies Field Guide Wisdom: Start Strong, Step In, Fear Is a Liar Raising Capital: Investor Pitfalls and Corporate Misfits in Startups True Wealth: Health, Soul, Time, Family—and Facing What You Ignore Gregory’s Book Recommendations: Connect with Gregory: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E149: Kyle McDowell: Begin with We: 10 Principles for Creating Leaders not Bosses
09/17/2025
E149: Kyle McDowell: Begin with We: 10 Principles for Creating Leaders not Bosses
This week, Roger welcomes , a former Fortune 10 executive turned inspirational speaker, leadership coach, and bestselling author of . In this engaging conversation, Kyle shares his journey from corporate America to developing a leadership philosophy rooted in humanity and empathy. He reflects on the pivotal moment that inspired his “10 We’s,” a set of guiding principles designed to build stronger workplace cultures and elevate leadership effectiveness. The episode is packed with insights on transforming leadership styles, the power of empathy and communication, and the critical importance of cultivating cultures of excellence. Kyle also offers advice for those feeling stuck in corporate roles, discussing the tough choices they face and how to navigate them. With compelling stories, actionable strategies, and real-world examples, this episode serves as a practical guide for anyone looking to strengthen their leadership skills and foster healthier, more impactful organizations. Topics Include: Kyle's Background and Philosophy Advice for Unhappy Corporate Employee Unpacking and Understanding the '10 We's' Misconceptions in Team Building Empathy and Communication in Leadership Kyle’s Book Recommendations: Connect with Kyle: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E148: Nik Agharkar: Mastering Your Money & Navigating Financial Success
09/10/2025
E148: Nik Agharkar: Mastering Your Money & Navigating Financial Success
This week, Roger sits down with , a multifaceted lawyer, wealth consultant, and financial planner with . Together, they explore the many dimensions of money, from individual psychology and mindset to the influence of upbringing on financial behaviors and decision-making. Nik candidly shares his unconventional career path, transitioning from litigator to respected authority in wealth management, while offering insights on building and preserving wealth amid modern economic uncertainties. The conversation covers practical strategies for navigating turbulent financial times, including intentional action, diversification, and the need for universal financial education. Nik also provides valuable advice for both new and seasoned entrepreneurs, highlighting common mistakes to avoid and proven strategies for success. The episode wraps with reflections on personal goals, the importance of financial confidence, and a curated list of recommended reading to deepen listeners’ understanding of today’s financial landscape. Topics Include: Nik's Journey From the Courtroom to Wealth Advisor Insider Financial Lessons and Mindset The Importance of Financial Confidence Flexible Business Planning in the Internet Era Navigating Economic Uncertainty Nik’s Book Recommendations: Connect with Nik and ShoreHaven Wealth Partners: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E147: Shannon Tracey: The Future of Boutique Fitness and Wellness
09/03/2025
E147: Shannon Tracey: The Future of Boutique Fitness and Wellness
This week, Roger welcomes , Vice President of Sales and Marketing at , a leading CRM and marketing platform for boutique fitness brands. Shannon shares invaluable insights from her early career at SoulCycle and Flywheel, offering a firsthand perspective on the explosive growth of the boutique fitness industry over the past 15 years. She also discusses its evolution, from shifting consumer expectations to emerging trends such as the rise of strength training and the demand for personalized fitness experiences. In addition, Shannon highlights the transformative role of technology and AI in driving customer engagement and streamlining operations. Throughout the episode, she provides practical guidance for fitness entrepreneurs—emphasizing the importance of pre-launch marketing, strong staff training programs, and the power of storytelling to build brand loyalty. Whether you’re aspiring to open your first studio or looking to strengthen an established brand, this episode delivers a wealth of actionable insights for navigating the fast-changing fitness landscape. Topics Include: The Evolution of Boutique Fitness Experiences Current Trends in Fitness and Wellness The Role of Technology and Wearables Defining Your Brand's Secret Sauce The Realities of Studio Ownership Shannon’s Book Recommendations: Connect with Shannon & Mariana Tek: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E146: Top 10 Business Lessons Learned after 150 Podcast Interviews
08/27/2025
E146: Top 10 Business Lessons Learned after 150 Podcast Interviews
In this episode, we open the vault as Roger distills two years of conversations with more than 150 business leaders, executives, and world-class athletes into one high-impact session. Across industries and arenas, Roger uncovers 10 essential lessons that separate the good from the truly great. From doubling down on core strengths and leveraging the hidden power of distribution, to pricing based on outcomes, building teams with talent density and candor, and running fast, reversible experiments, he unpacks the principles that create momentum. You’ll also hear why systems outperform goals, why founder energy beats hype, how trust outlasts flash, and why cash flow and unit economics are the real scoreboard. Each lesson is paired with a concrete challenge, giving you not just insights, but a personal playbook to sharpen your business, leadership, and life. Topics Include: Insights from 150 Interviews Why Systems Beat Goals How Customer Truth Beats Boardroom Myths Why Cash Flow is Like Oxygen How Trust Compounds and Hype Decays Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E145: Mike Tolbert: A 3-Time Pro Bowler on Transitioning From the NFL to Entrepreneurship
08/20/2025
E145: Mike Tolbert: A 3-Time Pro Bowler on Transitioning From the NFL to Entrepreneurship
This week, Roger interviews , a former NFL All-Pro fullback celebrated for his resilience, tenacity, and leadership. Mike shares his inspiring journey from college football to becoming a three-time Pro Bowler and competing in the Super Bowl with the Carolina Panthers. He speaks candidly about his time with the San Diego Chargers and his transition to the Panthers, reflecting on the influence of key teammates and coaches throughout his career. Mike also opens up about his decision to retire in order to support his family—particularly his wife during her battle with postpartum depression—and his transition into entrepreneurship as the owner of a studio. Throughout the episode, he highlights the importance of perseverance, adaptability, and community, offering valuable insights for both aspiring athletes and entrepreneurs. The conversation concludes with reflections on legacy and Mike’s continued commitment to giving back and living a purposeful, well-balanced life. Topics Include: Mike’s Unlikely NFL Journey Super Bowl Experiences and Lessons Learned The Power of Leadership and Mentorship Transitioning to Small Business Ownership Handling Doubts and Challenges in Business Connect with Mike: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E144: Daniel Goddard: Actor & CEO on Transitioning From Soap Operas to Startups
08/13/2025
E144: Daniel Goddard: Actor & CEO on Transitioning From Soap Operas to Startups
This week, Roger sits down with Daniel Goddard, best known for his roles in BeastMaster, General Hospital, and The Young and the Restless. Daniel shares his fascinating journey from a highly successful acting career to becoming an innovative entrepreneur and coach. He speaks candidly about his early entrepreneurial spirit, offers behind-the-scenes stories from his time in showbiz, and reflects on how he navigated the competitive entertainment industry. Daniel also dives into his latest venture, —an AI-driven social networking app designed to revolutionize how people connect. He discusses the challenges of entrepreneurship, the valuable lessons learned from failure, and the importance of resilience and adaptability. Packed with insights from Daniel's multifaceted career and relentless pursuit of growth, this episode is a must-listen for aspiring actors, entrepreneurs, and anyone looking to reinvent themselves. Topics Include: The Risks and Rewards of Acting How Dysko is Revolutionizing Social Networking Challenges and Innovations in AR and AI The Invaluable Lessons of Failure Balancing Entrepreneurship and Acting Daniel’s Book Recommendations: Connect with Daniel & Dysko: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E143: Bas Rutten: A UFC Hall of Famer Reflects on Fighting, Acting with Dwayne Johnson, and a Winner's Mentality
08/06/2025
E143: Bas Rutten: A UFC Hall of Famer Reflects on Fighting, Acting with Dwayne Johnson, and a Winner's Mentality
This week, Roger had the honor of sitting down with , a former Pancrase champion, UFC heavyweight champion, commentator for Pride Fighting Championships, and accomplished actor. Bas shares his inspiring life story, from his struggles with eczema and asthma during childhood and dealing with bullying, to becoming a world-renowned fighter and entertainer. He also discusses his transition from fighting to commentating, acting in films with stars like Kevin James and Dwayne “The Rock” Johnson, and his philosophy of self-discipline and positive habit-forming practices. Bas also delves into the science behind his invention, the , which has transformed his life and has helped many others. His journey highlights the power of overcoming difficulties, staying true to oneself, and the importance of positive habit-forming for achieving success. Listen in to hear Bas's incredible story and gain insights on resilience, determination, and self-improvement! Topics Include: Overcoming Childhood Health Challenges Transition to Professional Fighting and Bouncing The Journey to Japan and Pancrase Success Transition to UFC and Commentary Career Acting Career and Recent Projects Connect with Bas: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E142: Mastering Sales Without the Sleaze: Boosting Profits by Transforming Beliefs | #Thrivemore
07/30/2025
E142: Mastering Sales Without the Sleaze: Boosting Profits by Transforming Beliefs | #Thrivemore
In this episode—tailored for both business owners and employees who hold a negative perception of sales—Roger explores the root causes of sales aversion and shares actionable strategies to overcome them. He covers key topics such as identifying limiting beliefs, reframing sales as a form of service, understanding the buyer's journey, and mastering the art of asking the right questions. Listeners will also gain practical tips on improving tonality, building daily habits, and positioning the customer as the hero of their own story. Roger introduces the sales training and coaching resources available through , which are helping business owners tackle their biggest growth challenges. Listeners will also discover the three core levers for business growth and how deeply limiting beliefs can impact sales performance. Drawing from 33 years of professional experience, Roger offers valuable insights on mindset shifts, skill-building, and the power of consistency. Whether you're uncomfortable with sales or looking to enhance your team’s effectiveness, this e Topics Include: The Three Levers of Business Growth The Root Cause of Sales Challenges Understanding the Buyer's Journey The Power of Asking Questions The Importance of Tonality in Sales Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E141: Puneet Nanda: A TikTok Sensation’s Journey to Smashing Business Success
07/23/2025
E141: Puneet Nanda: A TikTok Sensation’s Journey to Smashing Business Success
This week, Roger sits down with , a successful entrepreneur known for his innovative approach to oral care by blending Ayurvedic principles with Western medicine. Puneet shares his journey from growing up in India, immersed in the dental industry, to founding Dr. Fresh and later . He emphasizes the value of combining Eastern wisdom with Western clinical research to create high-quality, accessible oral care products—including a revolutionary oil-pulling mouthwash and the top-selling Butter on Gums toothbrush. The conversation explores key aspects of maintaining oral health and Puneet’s mission to make this knowledge and care more widely accessible. He also discusses his viral success on TikTok, which significantly increased brand awareness and sales, and details how he navigated supply chain challenges amid rapid growth. Drawing inspiration from mentors like Warren Buffett and business icons like Elon Musk, Puneet highlights the importance of diversification, execution, and long-term resilience. This episode offers a rich blend of entrepreneurial insight, the science behind oral care, and practical strategies for health and business success. Topics Include: Puneet’s Unique Entrepreneurial Journey The Science Behind Oral Hygiene Puneet’s Accidental TikTok Fame The Challenges of Rapid Growth The Importance of Diversification Puneet’s Book Recommendations: Connect with Puneet: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E140: Jay Owen: The Resilient Entrepreneur on How Storytelling Can Transform Your Brand
07/16/2025
E140: Jay Owen: The Resilient Entrepreneur on How Storytelling Can Transform Your Brand
This week, Roger welcomes , CEO of , to share his journey from launching a digital marketing agency at age 17 to leading a multimillion-dollar enterprise. Jay offers practical wisdom on turning failures into success, harnessing the power of AI in marketing, and maintaining a healthy balance between business growth and family life. He explores the value of relationships, mentorship, and personal development, while offering insights into effective strategies, mindset shifts, and the use of the framework for clear, compelling messaging. Jay also emphasizes the importance of kindness and understanding in today's world, along with the practical steps he takes to foster continuous learning and team growth. Jay’s story weaves together personal resilience and professional insight, highlighting the significance of community, clarity, and adaptability. From his humble start in web design to becoming a seasoned growth strategist and author, he inspires entrepreneurs to embrace personal development, leverage emerging technologies like AI, and build meaningful connections. Tune in for actionable advice on how to grow your business for the long haul—without sacrificing well-being or the relationships that matter most. Topics Include: Jay's Journey: Becoming a Teen CEO The Evolution of Digital Marketing The Importance of Relationships in Business The Traps of Entrepreneurship StoryBrand: A Powerful Marketing Tool Jay’s Book Recommendation: Connect with Jay & Business Builders: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E139: Lloyd Ross: Transforming Your Financial Life: Lessons From a Millionaire Mentor
07/09/2025
E139: Lloyd Ross: Transforming Your Financial Life: Lessons From a Millionaire Mentor
This week, Roger speaks with Lloyd Ross, Founder and Director of , about financial literacy, budgeting, and building wealth. Lloyd shares his journey from practicing law to becoming a financial educator, emphasizing the importance of managing money wisely, even on a tight budget. He underscores the power of changing financial behaviors and taking practical steps to eliminate debt, save consistently, and invest strategically, no matter where you start. Lloyd also delves into his success in network marketing and outlines how effective time management and leveraging high-ticket offers through sales funnels helped him achieve financial freedom. Lloyd also introduces his new book, , which guides readers on how to better manage their time to unlock financial freedom and live with greater purpose. Drawing from personal experiences and real-world strategies, he explains the mindset and habits required to create more time and improve life outcomes. Throughout the episode, Lloyd offers valuable insights into wealth-building fundamentals, the importance of financial audits, and the idea of treating time as the ultimate currency. He shares practical tips for launching side hustles, maximizing IRA contributions, and building a strong financial foundation. Don’t miss this episode…it could change your financial future! Topics Include: The Impact of “The Four-Hour Work Week” Understanding Assets and Liabilities Simple Steps to Financial Freedom Maximizing Your IRA Contributions Unpacking the Concept of Time Rich Lloyd’s Book Recommendations: Connect with Lloyd: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E138: Jamil Hasan: Crypto Investing 101: Making Sense of Blockchain and Bitcoin
07/02/2025
E138: Jamil Hasan: Crypto Investing 101: Making Sense of Blockchain and Bitcoin
This week, Roger is excited to welcome Jamil Hasan, the host of the “” podcast and author of the book “,” to demystify the world of cryptocurrency. Jamil covers a range of foundational topics, such as what blockchain technology is, the origins and purpose of Bitcoin and Ethereum, and the differences between various cryptocurrencies, including stablecoins and meme coins. He also offers practical advice on how to start investing in crypto safely, the importance of critical thinking, and how to avoid common scams in the industry. The discussion also touches on the potential impact of artificial intelligence on the crypto market, as well as the challenges Jamil faced in his own journey into this complex field. This episode is a must-listen for neophytes and seasoned investors alike, providing valuable insights into navigating the evolving digital currency landscape. Topics Include: Understanding Blockchain Technology The Origin and Value of Bitcoin Common Mistakes by New Crypto Investors The Current Impact of AI on Crypto Safe Investment Practices in Crypto Jamil’s Book Recommendations: Connect with Jamil: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E137: How Ambiguity is Sabotaging Your Success
06/25/2025
E137: How Ambiguity is Sabotaging Your Success
This week, Roger explores how ambiguity undermines success in both business and personal life. Framing ambiguity as the enemy of execution, he emphasizes the power of specificity—particularly through setting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals. By turning vague ambitions into clear, actionable steps, individuals can make real progress. Roger shares practical examples from fitness, finance, and relationships to show how removing ambiguity ensures daily actions align with desired outcomes. He also offers actionable strategies for bringing greater clarity to tasks, boosting execution across all areas of life. Listeners are challenged to reflect on whether their behaviors match their goals, and to course-correct where needed. Ultimately, the episode makes a compelling case that by embracing specificity, we can execute more effectively and live with greater purpose and fulfillment. Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E136: Sam Tejada: Founder of Liquivida on Optimizing Your Health & the Future of Healthcare
06/18/2025
E136: Sam Tejada: Founder of Liquivida on Optimizing Your Health & the Future of Healthcare
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E135: Andrew Matthews: Life Lessons on the Pursuit of Happiness
06/11/2025
E135: Andrew Matthews: Life Lessons on the Pursuit of Happiness
This week, Roger sits down with Australian author and international speaker , an expert on happiness and resilience. Andrew, who has written 12 books translated into 48 languages, shares his journey of discovering happiness and how it's influenced his life and work. He discusses key topics such as the importance of gratitude, the impact of social media on happiness, and how happiness can lead to success. With Andrew’s talent for making complex ideas simple, the conversation also explores the significance of focusing on the positive aspects of life and maintaining a hopeful outlook. Listeners will gain insight into Andrew’s illustrative storytelling approach and the powerful messages behind his books like “” and “.” The discussion covers practical strategies for overcoming challenges, understanding the essence of self-love, and fostering positive relationships. Andrew emphasizes that happiness is a daily choice and explains how financial stability can contribute to a happier life. This episode is a treasure trove of wisdom for anyone seeking to improve their well-being and find joy in everyday moments. Topics Include: Andrew's Journey to Understanding Happiness The Impact of Social Media on Happiness Gratitude as the Foundation of Happiness Understanding Relationships and Happiness The Relationship Between Financial Success and Happiness Andrew’s Book Recommendation: Connect with Andrew: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E134: Lauren Dry: A Relationship Expert's Insights on Navigating Love and Life
06/04/2025
E134: Lauren Dry: A Relationship Expert's Insights on Navigating Love and Life
This week, Roger welcomes relationship expert Lauren Dry, also known as . Together, they explore why so many marriages end in divorce—especially second marriages—and examine the patterns that often undermine long-term commitment. Lauren shares her personal story of navigating her own relationship challenges and how those experiences led her to become a marriage coach. Their conversation includes practical strategies for building fulfilling partnerships, shedding light on how unconscious behavioral patterns affect relationships and how high-achieving individuals can channel their problem-solving strengths into personal growth. Lauren underscores the power of self-reflection, vulnerability, and learning to downregulate from hypervigilant states. She and Roger discuss how compassion, kindness, and empathy can transform relationships, leading to deeper and more meaningful connections. Drawing from neuroscience and personal anecdotes, this episode offers rich insights for those seeking to align professional success with emotional fulfillment—making it a must-listen for anyone striving to strengthen their personal connections. Topics Include: Understanding Patterns in Relationships Exploring the Value of Vulnerability The Importance of Emotional Connections Men and Problem-Solving Tendencies The Role of Compassion and Curiosity Connect with Lauren: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E133: Priceless Business Lessons & Hacks from Traveling Abroad
05/28/2025
E133: Priceless Business Lessons & Hacks from Traveling Abroad
This week, Roger shares key business insights inspired by his recent travels. From his trip to Australia, he illustrates how small gestures of reciprocity can yield substantial returns and underscores the power of building brand advocates—highlighted through the story of the beloved Tim Tam biscuits. He also emphasizes the value of creating memorable customer experiences, using an exceptional dining experience in Sydney as an example. Roger challenges business owners to find low-cost ways to delight customers and to standardize what works across their organizations. A visit to the late “Crocodile Hunter” Steve Irwin’s in Queensland inspires reflections on how passion and a strong mission can sustain employee enthusiasm and customer loyalty long after a founder’s time. Roger also introduces , a new service designed to help brick-and-mortar fitness and wellness studios scale by leveraging proprietary AI and personalized calls to generate and manage leads. He wraps up by sharing lessons from Italy about value extraction, VIP experiences, and reducing friction in business operations, highlighted by a seamless return to the U.S. using Global Entry. Roger leaves listeners with a final takeaway: invest in experiences that create lasting memories rather than material possessions. Tune in for strategies that can create a meaningful impact for your small or mid-sized business. Topics Include: Business Lessons from Abroad Lasting Lessons From “The Crocodile Hunter” Steve Irwin’s Legacy Building Brand Advocates: The Tim Tam Story What Italians Can Teach Everyone About Value Extraction Reducing Friction: The Power of Efficiency Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E132: Frank Shamrock: Caged No More: The Life & Legacy of a UFC Champion
05/21/2025
E132: Frank Shamrock: Caged No More: The Life & Legacy of a UFC Champion
This week, Roger was truly honored to sit down with The Legend, , a former UFC and Strikeforce champion, and all-around mixed martial arts icon. Frank opens up about his tumultuous childhood, marked by instability and abuse, including being locked in a closet by his mother. He discusses his time in juvenile hall and prison, where he began a path of self-discovery and physical training. Frank also shares how he turned his life around through martial arts, becoming a champion in various MMA leagues, including the first-ever UFC middleweight (now light heavyweight) champion. He talks about important relationships in his life, especially with his adoptive father Bob Shamrock and half-brother Ken Shamrock, a MMA pioneer in his own right and pro wrestling legend, and their profound influence on his career. In addition, Frank recounts his experiences training in Japan, his fights in the UFC, and transitioning into a successful career as a commentator and actor, through which he even worked with Chuck Norris. He also candidly discusses his struggles with alcohol and substance abuse, and the epiphany that led him to sobriety. Now, Frank uses his life experiences to coach high-performing executives, highlighting his commitment to personal growth and helping others achieve their best. This inspiring interview showcases Frank's resilience, determination, and the transformative power of martial arts. Topics Include: Frank's Early Life and Tumultuous Childhood Reflections on Time in Prison and Self-Discovery Unpacking and Understanding the Fighter's Mindset Frank’s Transition to UFC and Early Challenges Coaching Executives and Personal Growth Connect with Frank: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E131: Kami Kay Kirschbaum: The Business of Bulletproof Clothing
05/14/2025
E131: Kami Kay Kirschbaum: The Business of Bulletproof Clothing
This week, Roger interviews Kami Kay Kirschbaum, founder of , a company dedicated to creating bulletproof clothing for civilians. Kami shares how, at 15, she lost a close friend to gun violence—an experience that ignited her lifelong mission to enhance personal safety. She reflects on her unconventional path from working as a hairdresser to moving to Sweden at 18 and eventually launching Civilian. The company specializes in stylish, functional bulletproof clothing, including t-shirts and hoodies designed to stop handgun bullets up to a .44 Magnum. The episode explores how Civilian’s products seamlessly blend with everyday fashion, allowing people to wear protective gear that looks like regular clothing. Kami discusses the company’s growing partnerships and its focus on reaching consumers through e-commerce. Throughout the conversation, her passion for safety and innovation is unmistakable, making this a must-listen for anyone interested in entrepreneurial resilience, groundbreaking products, and the mission to save lives. Topics Include: Getting to Know Kami Kay Kirschbaum The Impact of Gun Violence on Kami The Birth of Civilian Bulletproof Clothing Product Details and Market Strategy Kami’s Philosophy and Future Goals Connect with Kami: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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E130: Janet McConnell: Rewriting the Rules of Aging by a 60-year Old BodyBuilder
05/07/2025
E130: Janet McConnell: Rewriting the Rules of Aging by a 60-year Old BodyBuilder
This week, Roger had the privilege of sitting down with Janet McConnell, author of , who transformed her life at age 47 to become a competitive natural bodybuilder. Janet shares her incredible journey from struggling with weight and health issues to becoming a certified fitness trainer and IBFF national champion. She also discusses the pivotal moments that drove her to take action, the importance of strength training, and how her fitness journey reshaped both her personal and professional life. In their conversation, Janet recalls the emotional wake-up call from her doctor in her mid-forties and the disciplined path she followed to transform her body and mind. She explains how discovering an exercise she loved, setting realistic goals, and staying committed led to remarkable success. Janet also debunks common misconceptions about weightlifting for women, and highlights the importance of resilience and grit. With her sights set on competing again at 70, her story is a testament to the power of determination and the limitless possibilities that come with taking charge of one’s health! Topics Include: Janet’s Inspirational Story of Transformation The Power of Proper Strength Training Overcoming Misconceptions About Weightlifting The Power of Finding a New Mission Advice for Starting Your Fitness Journey Janet’s Book Recommendations: Connect with Janet: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By:
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