ThriveMore with Roger Martin: Business, Health, & Wealth
Welcome to ThriveMore with Roger Martin! Our mission is to help you live your best life in every aspect possible - financially, physically, and mentally. Together, we'll explore the latest tools and best thinking to help you thrive in all areas of your life. Our lineup of industry experts will be sharing cutting-edge information, so get ready for valuable insights and actionable advice! With the right mindset and resources, anything is possible. Thank you for joining us on this adventure. Let's support each other and celebrate our successes along the way. It's time to THRIVE more!
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E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself
12/11/2024
E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself
In this engaging episode, Roger sits down with , a multifaceted entrepreneur, podcast host, and author. Known for his straightforward and authentic demeanor, John shares the story of his transition from a successful career in the insurance industry to becoming a self-made entrepreneur, culminating in an impressive eight-figure exit. Emphasizing the importance of self-investment and continuous learning, John provides insights into why betting on oneself can yield significant returns. Listeners will gain valuable advice on overcoming the constraints of corporate America, the concept of "paid training," and how to excel by integrating passion with business acumen. During this inspirational conversation, John elaborates on his approach to personal branding and social media engagement, which has garnered him a substantial following. The discussion highlights John's practical philosophy and innovative thinking, illustrating how he capitalized on industry insights to grow his business. Adding depth to the conversation, John reflects on his viral moments on social media and the strategic mindset that led to his success in both the digital world and entrepreneurial ventures. Whether you're part of the workforce dreaming of an entrepreneurial path or a seasoned business owner, John's journey offers a wealth of wisdom and actionable strategies. Topics Include: Building an Edge in the Insurance Industry The Value of Staying in Your Lane Corporate America vs. Entrepreneurship Personal Branding and Social Media Strategies Networking with High-Profile Individuals John’s Book Recommendations: Connect with John: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E108: Robert Hunt: Why Nobody Cares Until You Do: Overcoming Victim Mentality
12/04/2024
E108: Robert Hunt: Why Nobody Cares Until You Do: Overcoming Victim Mentality
In this compelling episode, Roger sits down with Robert Hunt, an executive coach and co-author of . Together, they explore the debilitating effects of victim mentality and highlight the empowering nature of accountability. Robert shares his journey, including the life-changing decisions he and his wife made, which led to significant personal and professional transformations. During the conversation, Robert emphasizes the importance of consistency in persona, debunking the myth of work-life balance while introducing the concept of “margin” to avoid overload. He also talks about defining one's purpose with insights from Cheryl Bachelder's and shares practical advice on owning one’s circumstances to create meaningful change. Roger’s and Robert’s discussion also touches on humility, gratitude, and the challenges faced by business owners. Plus, Robert extends a special offer for a who respond with the code “THRIVE.” Topics Include: The Power of Accountability The Myth of Work-Life Balance The Power of Being True to Yourself Overcoming the Victimhood Mindset Unlocking Service in Leadership Robert’s Book Recommendations: Connect with Robert: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E107: Marketing vs. Branding: Why 95% of Entrepreneurs Get This Wrong
11/27/2024
E107: Marketing vs. Branding: Why 95% of Entrepreneurs Get This Wrong
In this episode, Roger returns to the solo seat to explore the critical differences between marketing and branding. He discusses how to craft compelling offers that stand out in a competitive market, emphasizing the importance of focusing on one niche at a time to avoid diluting the value proposition. By leveraging principles of scarcity and urgency, Roger provides real-world examples, actionable marketing tactics, and practical recommendations for small to mid-sized businesses looking to grow and thrive. Listeners will gain insight into how branding centers on the emotional connection consumers have with a product, while marketing focuses on prompting a direct call to action. The episode also examines why big brands like Coca-Cola can afford to prioritize extensive branding, while smaller businesses should concentrate on marketing efforts that drive immediate sales. Roger highlights the importance of creating offers with genuine scarcity and urgency, explaining how these principles can be effectively integrated into various campaigns. Concluding with personal anecdotes and industry insights, he provides a comprehensive guide for anyone seeking to refine their marketing strategy and achieve meaningful business results. Topics Include: Understanding Branding as Opposed to Marketing Why Only Large Businesses Truly Benefit From Branding Breaking Down the Rules of Scarcity and Urgency Creating Urgency Need Around Timeframe Why Niching Down Works For Businesses Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E106: Coach JV: Transform Your Struggles into Strength: From Rock Bottom to Financial Freedom
11/20/2024
E106: Coach JV: Transform Your Struggles into Strength: From Rock Bottom to Financial Freedom
In this episode, Roger welcomes Coach JV, who shares his remarkable journey of overcoming a suicide attempt, battling addiction, and ultimately rediscovering his purpose. Coach JV discusses his transition from a troubled past to achieving success in the financial industry, culminating in the founding of the , which focuses on financial literacy, mindset, and building generational wealth. He emphasizes the importance of understanding the financial system, practicing disciplined financial habits, and harnessing the power of manifestation and positive thinking to transform one’s life. The episode also explores JV's insights on the future of cryptocurrencies, financial systems, and how individuals can navigate today’s complex economic landscape. He introduces his 5P framework, a method designed to help people achieve financial freedom and build generational wealth. Additionally, the conversation highlights influential books and resources that have guided Coach JV on his journey. This compelling narrative serves as both an inspiration and a practical guide for listeners seeking to improve their financial well-being and overall life satisfaction. Topics Include: The Power of Manifestation Financial Literacy and Freedom Founding the 3T Warrior Academy Coach’s Journey to TikTok Fame The Future of the Financial System Coach JV’s Book Recommendations: Connect with Coach JV: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E105: Conrad Ruiz: Triple Your Productivity by Using a Proven Time Management Process
11/13/2024
E105: Conrad Ruiz: Triple Your Productivity by Using a Proven Time Management Process
This week, Roger welcomes Conrad Ruiz, founder and CEO of , a time management consulting agency dedicated to helping clients reclaim their time. Conrad shares insights on the pitfalls of busyness, comparing it to a drug, and challenges the effectiveness of multitasking. The conversation also explores the value of time blocking and focuses on how business owners can regain control of their time through organized systems and the growing use of virtual assistants. Conrad also shares his unique journey, marked by health challenges in his youth that shaped his belief that success is rooted in patience and an awareness of what truly matters. The episode also unpacks Well Aware's approach to time management, highlighting the importance of self-awareness, health, and resourceful wealth management as essential components of personal and professional growth. Conrad further reflects on the concept of multitasking, advocating for organized single-tasking to achieve optimal productivity. The discussion concludes with powerful life and business insights, emphasizing that life’s finite nature should inspire purposeful action. Topics Include: Conrad’s Unique Entrepreneurial Journey What They Don’t Teach You In Business School Debunking the Many Myths of Multitasking Conquering the Horrors of Distractions Links Between Procrastination and Initiative Conrad’s Book Recommendations: Connect with Conrad and Well Aware: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E104: Kelly Daugherty: Navigating Grief: The Science Behind Loss & Recovery
11/06/2024
E104: Kelly Daugherty: Navigating Grief: The Science Behind Loss & Recovery
This week, Roger shares an enlightening and heartfelt conversation with Kelly Daugherty, a licensed clinical social worker specializing in grief. The discussion begins with a startling statistic: one in 12 people will lose a parent or sibling by the age of 18. Kelly opens up about her personal experience of loss, having lost her mother as a teenager, which ultimately led her to discover her true calling. She also debunks common misconceptions about grief, including the widely-known, but sadly inaccurate, five stages of grief. Kelly delves into the science of grief and offers valuable advice and tools for coping with different types of loss—whether from the death of a loved one, job loss, or divorce. She highlights the importance of support systems and long-term care during the grieving process. Additionally, Kelly discusses the intersection of mental health and entrepreneurship, offering tips on how to support grieving friends and family members. The episode also features Kelly's book, , which serves as a valuable resource for anyone navigating the journey of grief. Tune in to learn how to make a meaningful difference in the lives of those who are grieving. Topics Include: Kelly's Personal Grief Journey Common Misconceptions About Grief Helping Loved Ones Stuck Grieving Addressing Substance Abuse in Grief The Importance of Long-Term Support Connect with Kelly: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E103: Laura Di Franco: Networking For Introverts: A Holistic Healer Shares the Cheat Codes
10/30/2024
E103: Laura Di Franco: Networking For Introverts: A Holistic Healer Shares the Cheat Codes
This week, Roger sits down with Laura Di Franco, a holistic physical therapist turned accomplished author and publisher. They discuss Laura's journey from a traditional physical therapy background to her current role as the publisher and author of over 80 books. In this conversation, Laura shares insights from her book , offering valuable and practical networking tips that resonate beyond the healing community. She emphasizes the importance of viewing networking as a way to help others build their businesses, rather than simply as a tool for selling one’s services. Laura also delves into holistic health practices, explaining how her comprehensive approach to physical therapy considers the whole person—mind, body, soul, and spirit. She highlights the significance of sleep, nutrition, and emotional well-being, advocating for a deeper connection with oneself to enhance overall health. Additionally, she reflects on her martial arts journey, illustrating how disciplines like Taekwondo can foster mental resilience and promote a holistic approach to life. Topics Include: Laura's Unique Healing Journey The Importance of Holistic Practices The Power of Networking for Healers Empowering Kids Through Books & Reading The Impact of Martial Arts on Laura's Life Laura’s Book Recommendation: Connect with Laura: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E102: Dominate Your Market with Unreasonable Hospitality
10/23/2024
E102: Dominate Your Market with Unreasonable Hospitality
In this episode, Roger’s monthly monologue emphasizes the importance of differentiating your business by offering "unreasonable hospitality." This concept involves going above and beyond the basic expectations of good service, fair pricing, and high-quality products, which are considered table stakes in today's market. Key strategies include ensuring your mission and vision are clear and consistent across your team, sending personalized handwritten thank-you cards, and making follow-up calls to customers without asking for anything in return. The goal is to become uncommon by adopting practices that your competition will find difficult to replicate. By implementing these techniques, businesses can create memorable experiences that set them apart in the marketplace, making customers feel genuinely appreciated and valued beyond transactional relationships. This foundation leads to higher customer loyalty and word-of-mouth referrals, which can significantly reduce customer acquisition costs while boosting long-term profitability. Additionally, Roger discusses the importance of consistency in recognition and service, both for customers and employees. Creating a culture where outstanding service and hospitality are the norm ensures that the brand promise is continually delivered. This culture of excellence requires committed leadership that models these behaviors. When employees see that the company genuinely cares about both its customers and its team, they're more likely to embrace the mission and perform at higher levels. As a result, businesses not only thrive but can also charge premium prices for their superior service, all while fostering a dedicated and motivated workforce that takes pride in their work. Topics Include: Defining Unreasonable Hospitality The Power of a Clear Mission and Vision The Importance of Going Beyond Expectations Why Recognizing Great Service is Vital Creating a Culture of Excellence : Let's Get Social: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E101: Danny Farrar: A Veteran & 9/11 First Responder on Trauma, Triumph & Transformation
10/16/2024
E101: Danny Farrar: A Veteran & 9/11 First Responder on Trauma, Triumph & Transformation
In this compelling & moving episode, Roger sits down with Danny Farrar, CEO of , for an in-depth conversation about trauma, leadership, & overcoming adversity after military service. Danny shares his experiences as a first responder at the Pentagon during the 9/11 attacks, as well as his subsequent deployment to Iraq. He also opens up about his personal struggles, including struggling with his weight, coping with trauma, & facing the challenges of transitioning back to civilian life. Danny's raw and authentic storytelling highlights the highs and lows many veterans face, offering a powerful perspective on resilience & growth. The episode also explores Danny's entrepreneurial journey, including the founding of Soldierfit & its unique approach to fitness. Danny further discusses , the nonprofit organization he established to help reduce & someday eradicate veteran suicides. Through candid conversations about fatherhood, divorce, & living up to personal values, this episode provides valuable insights into overcoming adversity & finding purpose. Danny’s story is a testament to the power of perseverance & the importance of supporting our veterans. Topics Include: The Impact of 9/11 & Volunteering for Iraq Danny's Military Background & Personal Struggles Reflections on Divorce & Personal Growth Overcoming Adversity & Finding Purpose The Mission & Vision of Soldierfit Danny’s Book Recommendations: Connect with Danny: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health & wellness franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E100: Rick Jordan: A Cybersecurity Expert's Take on Curiosity, Success, and Our Future
10/09/2024
E100: Rick Jordan: A Cybersecurity Expert's Take on Curiosity, Success, and Our Future
This week, Roger interviews Rick Jordan, a leading voice in cybersecurity and the CEO of , a world-class cybersecurity and IT firm. Rick, who is also a prominent public speaker, , and White House consultant, delves into his multifaceted career, personal tribulations, and the transformative power of curiosity. The conversation explores Rick's upbringing, the impact of his father's passing, and his unique approach to balancing work and personal life. Rick shares valuable insights into the importance of nurturing curiosity, both in professional settings and at home. He also reflects on the significant trauma he experienced as a teenager, how it shaped his drive in business, and the importance of breaking family cycles of hardship. Rick emphasizes that maintaining open-mindedness and curiosity can lead to personal and professional success, while also fostering unity among people. The discussion also touches on the evolving landscape of education and the value of practical experience versus formal degrees, particularly in the tech and cybersecurity industries. Rick explains how ReachOut uniquely addresses cybersecurity challenges and reflects on the impact of remote work on cybersecurity measures. He shares his perspective on the future of cyber warfare and the vulnerabilities within modern society's infrastructure. The episode further explores the challenges and responsibilities of being a public company CEO, including managing public scrutiny and the importance of transparent communication with stakeholders. Rick's journey offers valuable lessons in resilience, leadership, and navigating the ever-changing world of cybersecurity. Topics Include: Rick's Multifaceted Career and Achievements A Personal Journey Through Trauma Predictions on The Future of Cyber Warfare The Impact of Remote Work on Cybersecurity Challenges of Being a Public Company CEO Connect with Rick & ReachOut: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E99: Earle Birney: From Prison to Peace—An Unlikely Journey to Enlightenment
10/02/2024
E99: Earle Birney: From Prison to Peace—An Unlikely Journey to Enlightenment
This week, Roger sits down with Earle Birney, a with an extraordinary life story. Earle shares his journey, from dropping out of college and traveling the world to an unexpected, life-changing 22-month stay in a New Zealand prison. During this time, he discovered Buddhism and developed a deep commitment to meditation and yoga. With this newfound passion, upon returning to Canada, Earle played a pivotal role in establishing multiple retreats and centers, dedicating his life to teaching these practices. This episode explores Earle's transformation from a seeker of freedom to a teacher of inner peace and spirituality. The conversation delves into the practical application of spiritual teachings in everyday life, especially within the fast-paced American culture. Earle discusses the importance of ethical living, mindfulness, and understanding the nature of reality as core principles that stabilize the mind and promote true happiness. Roger and Earle also explore the influence of perception on our experiences, the role of generosity in cultivating a sense of abundance, and the power of stepping back from daily distractions to focus on mental and spiritual health. This episode offers a refreshing departure from typical business-focused discussions, providing valuable insights into achieving mental and spiritual well-being. Topics Include: Earle's Journey from College to Prison Exploring Perception and Frames of Reference The Role of Generosity in Perception The Science Behind Positive Focus The Power of Presence and Engagement Earle’s Book Recommendation: Connect with Earle: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E98: Sales as a Team Sport: Empowering Every Employee to Drive Growth
09/25/2024
E98: Sales as a Team Sport: Empowering Every Employee to Drive Growth
In this episode, Roger returns to the solo seat to share his insights on the importance of adopting a sales mindset across all roles within an organization. Drawing from Chapter 7 of his book, , Roger explores common fears and misconceptions about sales, emphasizing the need for every employee to understand their influence on customer interactions. He also explains how shifting the culture to one where everyone views themselves as part of the sales team can help organizations better serve their customers and remain competitive in today’s market. Roger also highlights the importance of continuous training and development to enhance sales skills. He discusses how the simple act of asking, "Would it help you if…?" can significantly improve how employees communicate with customers. This mindset, he posits, isn't about manipulation but about persuasively conveying value and helping customers bridge the gap between their current state and the improved one your product or service can facilitate. Topics Include: Overcoming Limiting Beliefs About Sales The True Cost of Customer Acquisition Creating Raving Fans Through Every Interaction The Necessity of Continuous Learning & Training Effective Role-Playing Techniques : Let's Get Social: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E97: Herb Cogliano: A Crystal Clear Process on How to Scale Your Business
09/18/2024
E97: Herb Cogliano: A Crystal Clear Process on How to Scale Your Business
This week, Roger welcomes Herb Cogliano, a renowned international executive business coach. Herb, who is a certified and an experienced CEO, explains the critical elements for scaling a business: people, strategy, execution, and cash. Drawing from his firsthand experience with the Scaling Up platform, he breaks down complex business concepts into easy-to-understand terms, offering valuable insights for navigating different growth stages. Herb also shares his journey—from working in a family business to running his own successful enterprises and eventually becoming a business coach. This episode provides a clear strategy for making scaling decisions, establishing effective meeting rhythms, and managing cash to sustain and leverage growth opportunities. Herb and Roger delve into the modern labor market, discussing challenges and solutions for recruiting and retaining top talent aligned with company values. They also explore the importance of structured interviews and assessments in building high-performing teams. Herb underscores the necessity of maintaining cash reserves, not just for operational stability but also for seizing growth opportunities. The episode concludes with a personal note on Herb's training for an Ironman triathlon and his focus on continuous personal and professional development. Listeners are encouraged to visit Herb's website, , to access valuable resources and assessments to measure their business's scaling readiness and leadership impact. Topics Include: Understanding the Scaling Up Process The Importance of Valuation and Profit Insights on Hiring the Right People Effective Interview Structures The Role of Assessments in Hiring Herb’s Book Recommendation: Connect with Herb: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E96: Clint Pulver: Leadership and Employee Retention: Wisdom From The Undercover Millennial
09/11/2024
E96: Clint Pulver: Leadership and Employee Retention: Wisdom From The Undercover Millennial
This week, Roger engages in a compelling conversation with Clint Pulver, an Emmy Award-winning filmmaker and actor, leadership keynote speaker, and bestselling author of . Clint shares his transformative journey from a troubled 10-year-old to a professional drummer, as well as a speaker and the founder of The Center for Employee Retention. His “Undercover Millennial” research has revolutionized how over 300 organizations approach employee engagement. In this conversation, Clint's passion for mentorship shines through as he discusses the five C's of effective leadership: Confidence, Credibility, Competence, Candor, and Care. The episode also explores Clint's diverse experiences, including his time as a pro drummer, his appearance on America’s Got Talent, and his inspiring short film, . In this inspiring chat, Clint reveals how a single conversation with a teacher changed the trajectory of his life, leading him to embrace his true calling. He also discusses his subsequent endeavors in music, his eventual shift to public speaking, and the profound lessons he’s learned along the way. The discussion emphasizes the impact that effective leadership and mentorship can have on employee retention and satisfaction. Additionally, Clint shares personal anecdotes, offering insights into his philosophy on living a fulfilling life driven by passion, purpose, and provision. This episode is a treasure trove of wisdom for anyone interested in personal development, leadership, and creating meaningful connections in the workplace. Topics Include: Exploring The Undercover Millennial Program The Impact of One Great Conversation Clint’s Experience on America’s Got Talent An Unexpected Emmy Journey and Win Clint’s Five C's of Mentorship Clint’s Book Recommendation: Connect with Clint: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E95: Dan Caron: From Gym Bro to Business Pro: Revolutionizing Sports Supplements
09/04/2024
E95: Dan Caron: From Gym Bro to Business Pro: Revolutionizing Sports Supplements
In this episode, Roger interviews Dan Caron, co-founder of Runway Sports Nutrition . Dan shares his inspiring journey from being broke and heartbroken to co-founding an innovative sports nutrition brand. He talks about moving to Chicago, starting his career at LA Fitness, and then joining Equinox, where he met Kurt, the CEO of Vital Proteins. Dan got invaluable lessons at Vital, from failing fast to effective marketing strategies– like giving away products. Dan explains how the idea for RNWY came about and their focus on creating holistic and clean products for athletes, emphasizing combined benefits. The discussion covers the company's distribution and marketing strategies, including field activations and a strong DTC presence. Dan also shares personal insights, including book recommendations that have inspired him, and his thoughts on the future of the nutritional supplement industry. The episode wraps up with details on how to connect with Dan and learn more about Runway Sports Nutrition. Topics Include: Dan's Unique Business Journey Marketing and Exposure Tactics The Inch Wide Mile Deep Mentality Distribution Strategies and Challenges The Future of the Nutritional Supplement Industry Dan’s Book Recommendations: Connect with Dan: Use Code Thrive15 to save 15% Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E94: How Do You Know When It’s Time To Start Your Business?
08/28/2024
E94: How Do You Know When It’s Time To Start Your Business?
In this episode, Roger emphasizes the critical importance of taking action rather than simply planning and deciding. He highlights key insights from Chapter 10 of his book, where he contrasts the theoretical knowledge often emphasized in business school with the dynamic, unpredictable nature of real-world business. Roger shares his personal journey from corporate America to entrepreneurship, illustrating the necessity of courage and decisive action. Using relatable analogies like the frog on a log and the burning of boats by Cortés, he underscores that success requires full commitment and the willingness to take risks. The episode also advises on overcoming fear, finding mentors, and continually investing in oneself to navigate the complexities of business life effectively. Concluding with quotes from Abraham Lincoln and 'The Shawshank Redemption', the podcast inspires listeners to stop waiting and start building their destiny. Topics Include: The Importance of Courage & Taking Action What They Don’t Teach In Business School Burning Your Boats: A Lesson from History Overcoming Fear & Finding Mentors Finding and Forging Your Own Destiny Roger’s Book: Let's Get Social: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E93: Michael Beecher: Keeping Your Business Safe: The Reality of Cyber Threats
08/21/2024
E93: Michael Beecher: Keeping Your Business Safe: The Reality of Cyber Threats
Roger Martin sits down with Michael Beecher, president of , about the essential topic of cybersecurity for businesses. Michael delves into the prevalent cybersecurity threats such as email phishing and ransomware, stressing how these threats can cripple companies and even disrupt entire economies. He also shares his own journey into the IT and cybersecurity fields, highlighting the steps businesses need to take to protect their sensitive data. They discuss the importance of conducting risk assessments and utilizing frameworks like the (CIS) and the (NIST) to enhance cybersecurity efforts. The conversation touches on the potential of AI and machine learning in both bolstering cybersecurity defenses and equipping attackers with new tools. Michael provides practical advice for small to mid-sized businesses, emphasizing the need for vigilance and proactive measures in an increasingly interconnected world. Roger and Michael explore the broader implications of cybersecurity on international politics and economic stability, underscoring the critical role of IT in maintaining the flow of information and resources. Michael’s insights offer valuable guidance for businesses aiming to safeguard their operations and ensure long-term growth. Topics Include: Michael's Journey Into IT and Cybersecurity Common Cybersecurity Threats for Small Businesses Real-World Cyber Attack Examples AI and Machine Learning in Cybersecurity The Importance of Risk Assessment Michael’s Book Recommendation: Connect with Michael & Resources: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E92: Dr. J.J. Peterson: How to Create Marketing that Rivals the World’s Top Brands
08/14/2024
E92: Dr. J.J. Peterson: How to Create Marketing that Rivals the World’s Top Brands
In this episode, Roger sits down with Dr. J.J. Peterson, the head of to discuss the vital elements of storytelling in marketing and branding. J.J. elaborates on how the StoryBrand framework can help businesses clarify their message, making it so compelling that customers are naturally drawn to their products or services. They delve into the seven essential elements of a great story, such as defining the character's desire, outlining the problem, and positioning the brand as a guide. J.J. also provides insights into narrative transportation and the importance of memorization in marketing, offering listeners actionable tips to improve their messaging strategies. Whether you're a small business owner or part of a large organization, this episode is packed with valuable information on how to use storytelling to enhance your marketing efforts and drive business growth. Tune in to learn how to avoid common pitfalls like being too vague or clever and discover why empathy and clarity are paramount in creating effective marketing campaigns. Don’t miss J.J.'s expert advice on making your customer the hero of the story and positioning your company as the guide who helps them succeed. Topics Include: The Power of Clear Messaging The Seven Elements of a Great Story Tips on Creating a Brand Script Effective Copywriting Tips The Future of Marketing J.J.’s Book Recommendations: Connect with J.J.: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E91: Stephen Campolo: The Hard Truth (and Lies) About Fad Diets
08/07/2024
E91: Stephen Campolo: The Hard Truth (and Lies) About Fad Diets
In this episode, Roger sits down with fitness and nutrition expert Stephen Campolo to discuss effective weight loss strategies and the mindset needed for long-term success. Stephen shares his personal journey from being 100 pounds overweight as a child to becoming a fitness coach and bodybuilder. The conversation covers the pros and cons of various diets, including Keto and the Mediterranean diet, and the importance of sustainability in fitness. He provides insights into overcoming food addiction, building a healthy relationship with food, and the role of rest and recovery in a well-designed exercise regimen. Stephen also discusses the impact of medications like Ozempic for weight loss and the significance of investing in yourself and learning from experts. Highlights include Stephen’s early struggles with weight, his transformative New Year's resolution, and his challenges in building muscle and overcoming loose skin. He recounts his journey from passion to profession, eventually founding a successful fitness business. The episode features practical tips for embarking on a weight loss journey, debunking common myths, and setting realistic expectations including tips from Stephen’s book His authentic and caring approach provides valuable insights for anyone looking to improve their health and fitness. Topics Include: Stephen’s Incredible Fitness Transformation Building Muscle and Overcoming Challenges The Business of Fitness In 2024 Debunking Weight Loss Myths The Real Problems with Extreme Diets Stephen’s Book Recommendations: Connect with Stephen: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E90: Jenn Drummond: Scaling Life's Summits: A Climber's Insights on Living a Life of Significance
07/31/2024
E90: Jenn Drummond: Scaling Life's Summits: A Climber's Insights on Living a Life of Significance
In this episode, Roger enjoyed interviewing , a mother of seven and a world record holder who has climbed the second-highest peaks on all seven continents, plus the iconic Mount Everest. Jenn shares insights from her incredible journey, discussing the transformative experience following a near-fatal car accident in 2018. This event reshaped her outlook on life, prompting her to pursue goals of profound significance. Jenn draws parallels between her adventurous endeavors and strategies for achieving success and resilience in life, as outlined in her incredible book Additionally, Jenn explains the unique challenges of climbing the second-highest peaks and the life lessons she has gained from these treacherous and demanding climbs. Her narrative is about personal victories and inspiring others to reach their true potential with courage and confidence. From confronting fears to choosing people over peaks, Jenn's stories emphasize the importance of love, community, and living authentically. Topics Include: Living a Life of True Significance Embracing Tests of Endurance The Challenges of the Seven Second Summits Embracing Life After Tragedy Empowering Others Through Climbing Connect with Jenn: Text Everest to 33777 to join Jenn’s Network Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E89: Mike Calise: EV's May Save the Planet, but Capitalism Saved EV's
07/24/2024
E89: Mike Calise: EV's May Save the Planet, but Capitalism Saved EV's
In this incredibly compelling episode, Mike Calise shares his extensive expertise in the electric vehicle (EV) industry and its evolving infrastructure. As a former CEO with deep roots in the EV sector, Mike discusses his early involvement with Tesla and the significant advancements in EV charging technology. He sheds light on the industry's growth from a capitalist perspective, highlighting investment opportunities and market trends shaping clean transportation's future. The conversation transitions from the technical nuances and challenges of EV adoption to Mike's passion project—a documentary on electric motorcycle racing titled 'Chasing Electric'. Listeners will gain insights into EV Technology's current state and future potential, the importance of rapid charging infrastructure, and the environmental impacts of both conventional and electric energy sources. The episode also covers Mike's investment philosophies, emphasizing the identification of disruptive innovations and their long-term benefits. Towards the end, Mike's visionary thoughts on immortality through technological advancements offer a thought-provoking perspective on the future. This episode is a treasure trove of knowledge for anyone interested in the dynamic intersection of technology, investment, and sustainable innovation. Topics Include: The Evolution of Electric Vehicles The Future of EV Charging Infrastructure Debunking Myths About EVs and Clean Energy The Dawn of Electric Motorcycle Racing Investment Philosophies & Disruptive Innovations Mike’s Book and Resources Recommendations: Connect with Mike: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E88: Dave Reggina: Embracing the No Snooze Mindset
07/17/2024
E88: Dave Reggina: Embracing the No Snooze Mindset
This week Roger sits down with Dave Reggina, a motivational figure who champions the 'No Snooze' philosophy. Dave is best known for his popular which is streamed across 75 countries and followed by over 40,000 people on . In this chat, Dave emphasizes the importance of starting each day by attacking your goals and dreams. The conversation takes a deep dive into men's health and mental wellness, personal struggles, and the significance of community support. Dave shares his journey from facing health issues like Crohn's disease and dealing with family adversities to becoming a prominent leader and deputy commissioner in New York. He also highlights the benefits of a disciplined morning routine, personal fitness, and consistent actions. The discussion offers insights into leadership, overcoming negative thoughts, and the value of intentional parenting. The episode provides a blend of personal anecdotes, practical advice, and motivational insights aimed at helping listeners improve their personal and professional performance. Topics Include: Unpacking The No Snooze Philosophy The Power of Routine and Habit Stacking The Challenges and Joys of Single Parenting Men's Mental Health and Seeking Help Advice On Combating Negative Thoughts Dave’s Book Recommendations: Connect with Dave: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E87: Terry L. Fossum: Applying The Oxcart Technique to Achieve Your Goals
07/10/2024
E87: Terry L. Fossum: Applying The Oxcart Technique to Achieve Your Goals
In this episode, Roger welcomes Terry L. Fossum, a bestselling author, survival reality show winner, and accomplished businessman who shares his powerful three-step framework for setting and achieving goals. Terry's method, which is outlined in his book , emphasizes both the carrot and the stick—using failure scenarios to fuel action. He discusses his background, from humble beginnings and military service to his reality show victory and success in direct sales. Terry also touches on addiction recovery and continually inspires others to conquer their struggles using his unique approach to goal setting. Terry unpacks compelling stories from his life, including his profound transformation after a low point, his time in the Amazon jungle, and his victorious experience on a survival reality show. He highlights how The Oxcart Technique is not limited to business goals but is also effective in personal domains like marriage and addiction recovery. Listeners are encouraged to actively apply the Oxcart Technique and internalize the importance of effort, perseverance, and emotional engagement in their journey toward success. Topics Include: Terry's Background and Early Struggles The Science Behind Goal Setting Exploring the Fear of Failure Unpacking Terry’s Oxcart Technique Terry’s Reality TV Adventure Terry’s Book Recommendations: Connect with Terry: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E86: Relationships are your Chips in the Poker Game of Business
07/03/2024
E86: Relationships are your Chips in the Poker Game of Business
This week Roger is flying solo to unpack key principles of loyalty and the importance of formalizing business relationships upfront. Pulling from just some of the lessons in his book, , Roger illustrates how loyalty serves as a key competitive advantage. Roger highlights 'relationship capital,' emphasizing long-term, authentic relationships with vendors, employees, and partners. Roger shares the true value of relationship loyalty in day-to-day business. He points out the vital importance of formalizing agreements in writing and how this process helps to avoid misunderstandings and miscommunications. Listeners are encouraged to balance relationship-building with clear documentation to ensure business success. This short but sweet solo episode contains several simple tips that might end up making all the difference when you need to cash in some metaphorical relationship chips in the high-stakes poker game of business! Topics Include: The Quick Fix World and Its Pitfalls The Significance of Building Relationship Capital The Importance of Authenticity in Relationships Balancing Loyalty with Written Agreements Why Paper Remembers What People Forget Roger’s Book: Let's Get Social: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers
06/26/2024
E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers
In this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of , and CEO of , about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation , to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the value of a targeted email list. Joe breaks down the funnel process, from attracting a broad audience with educational content to converting the most qualified leads through personalized interactions. Joe's insights underline the significance of a well-strategized marketing plan incorporating modern AI-driven tools for maximum efficiency. Additionally, Joe shares his journey from web design to becoming a digital marketing strategist and highlights the influence of his background in rabbinical studies on his business integrity and relationship-building approach. Roger and Joe discuss his future vision for digital marketing, foreseeing a move towards more personalized and niche networks driven by advancements in AI technology. Topics Include: The Importance of Integrity in Business Does Your Business Really Need a Website? Creating a Successful Marketing Funnel Is Email Marketing Really Dead? Streamlining Your LinkedIn Interactions with AI Joe’s Book Recommendations: Connect with Joe Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E84: Victoria Pelletier: Creating Lasting Impact Through Personal Branding
06/19/2024
E84: Victoria Pelletier: Creating Lasting Impact Through Personal Branding
In this episode, Roger sits down with Victoria Pelletier, a seasoned corporate executive, board director, public speaker, and bestselling author of . The discussion begins with answering the essential question: Is personal branding narcissism or a necessity in today's business world? Victoria delves into her rapid career progression, sharing how she became a COO at 24 and a CEO at 41. Her journey highlights resilience, starting from working at a young age to climbing corporate ladders while leveraging confidence and authentic leadership. Victoria emphasizes the importance of personal branding, providing a four-step process to develop and grow one's brand, focusing on subject matter expertise, personal passion, unique value proposition, and legacy. In addition, Victoria talks about the no-excuses mindset, whole human leadership, and the significance of leading with transparency and empathy. Sharing personal stories of overcoming trauma and adversity, Victoria underlines how these experiences fuel her professional drive and leadership style. The episode concludes with practical advice for young professionals and entrepreneurs on fast-tracking their careers by embracing Lifelong learning, resilience, and effective personal branding. Take advantage of this deep dive into actionable strategies for professional and personal growth. Tune in to learn how to build a personal brand that can lead to greater business success and personal fulfillment. Topics Include: Forging a Lasting Legacy Through Branding Victoria's Personal Story of Resilience Understanding Whole Human Leadership Unpacking the No Excuses Mindset Sound Advice For Young Professionals Victoria’s Book Recommendation: Connect with Victoria: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E83: Fly Your Business Three Mistakes High: Why Cash Flow Is the Oxygen That Fuels Success
06/12/2024
E83: Fly Your Business Three Mistakes High: Why Cash Flow Is the Oxygen That Fuels Success
In today’s episode, Roger continues sharing business insights and wisdom from his book, . In this installment he delves into some crucial financial principles for small to mid-sized business owners, emphasizing the importance of cash flow management. Roger discusses the four leading financial indicators that are vital for your business to succeed. Key takeaways include maintaining at least three times the working capital you think you need, the significance of daily cash flow monitoring, and strategic ways to free up cash tied up in inventory and other assets. Roger stresses knowing your financial KPIs and using your balance sheet effectively to ensure your business has the 'oxygen'—cash—it needs to thrive and fly high. Topics Include: Understanding Financial Leading Indicators The Importance of Consistent Cash Flow Managing Cash Flow and Credit Lines Monitoring Your Business's Financial Health Tips for Optimizing Your Balance Sheet Roger’s Book: Let's Get Social: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E82: Diana Chaloux-LaCerte: Transformative Health Tips for Busy Professionals
06/05/2024
E82: Diana Chaloux-LaCerte: Transformative Health Tips for Busy Professionals
In this episode, fitness expert and author of the book, Diana Chaloux-LaCerte discusses strategies for high-performing professionals to improve their health and fitness. Diana is a seasoned entrepreneur, business consultant, fitness expert, author, and motivational speaker who is passionate about empowering people to build strength in mind, body, and spirit. As a two-time world champion fitness athlete, Diana is committed to arming her clients with the tools they need to embrace whole-body wellbeing. In this chat, Diana shares her personal transformation journey, the importance of incorporating fitness into a busy lifestyle, and how she and her husband pioneered the online personal training industry with . Diana also addresses mindset shifts, the concept of being the 'CEO of your body,' and the power of affirmations like 'I am.' This episode is packed with actionable advice for entrepreneurs and executives looking to achieve a balanced, healthier lifestyle. Topics Include: Diana's Personal Transformation Journey Pioneering Online Personal Training Diana’s Tips For Avoiding Burnout Balancing Business and Personal Health The Importance of Morning Routines Diana’s Book Recommendation: Connect with Diana: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E81: Marco Torres: Unleash Your Business Growth with a No-Nonsense Marketing Strategy
05/29/2024
E81: Marco Torres: Unleash Your Business Growth with a No-Nonsense Marketing Strategy
In this episode, Marco Torres joins the show and shares his journey of building a billion-dollar business in real estate, losing it to the 2008 crash, and then pivoting to create a successful marketing company. Marco dives into his experiences with entrepreneurship from a young age, emphasizing the importance of value-add incentives over price cuts. In addition, he discusses his upbringing in Puerto Rico, various ventures in restaurants, nightclubs, and travel services, and the creation of , a marketing firm that helps entrepreneurs boost their sales using incentive-based marketing. In this chat, Roger and Marco also explore emerging digital marketing trends, the impact of iOS privacy changes, and the philosophy of leveraging personal hardships for growth. Marco's candid opinions on contemporary issues and insightful advice for aspiring entrepreneurs make this episode a must-listen for any entrepreneur or small business owner looking to get a leg up in the fast-paced and overly saturated world of online marketing. Topics Include: The Rise and Fall of a Billion-Dollar Business Lessons From The Service Industry Thoughts on Navigating the 2008 Financial Crisis The Evolution of Digital Marketing Innovative Marketing Strategies and Incentives Marco’s Book Recommendations: Connect with Marco: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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E80: Jesse Simpson: Conquering Your Credit to Grow Your Business
05/27/2024
E80: Jesse Simpson: Conquering Your Credit to Grow Your Business
In this episode, Roger sits down with Jesse Simpson, a former Marine and firefighter turned entrepreneur and advisor. Jesse talks about his mission to help entrepreneurs access business credit to finance their vision. This rollercoaster of a convo delves into the U.S. financial system, its fiat currency, and market instability. Jesse also shares his personal journey, including how a transformative one-way flight to Costa Rica seeking greater purpose resulted in subsequent travels around the world volunteering with work exchange programs to help improve the lives of others. Roger and Jesse explore Jesse's current role as the co-founder of , a unique company that assists entrepreneurs in securing business funding without personal capital. The conversation emphasizes the importance of clear vision and responsible entrepreneurship. Jesse candidly discusses mental health, his pivot in life to supporting visionaries, and the underlying philosophy driving his mission. The episode also wraps up with some thoughtful insights into freedom, love, and life. Topics Include: The Transforming Power of Traveling Internationally Exploring the Philosophy of Money and Credit Navigating the Complexities of Business Funding The Ethical Dilemmas of Debt and Credit Repair Personal Reflections on Life, Love, and Liberty Jesse’s Book Recommendations: Connect with Jesse: Let's Get Social: Check Out Roger’s Book: Visit Us: Check Out Our Sponsors: Rockbox Fitness: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit for more information! beem: is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By:
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