E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 01/22/2025
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger explores how ambiguity undermines success in both business and personal life. Framing ambiguity as the enemy of execution, he emphasizes the power of specificity—particularly through setting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals. By turning vague ambitions into clear, actionable steps, individuals can make real progress. Roger shares practical examples from fitness, finance, and relationships to show how removing ambiguity ensures daily actions align with desired outcomes. He also offers actionable strategies for bringing greater clarity to...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Australian author and international speaker , an expert on happiness and resilience. Andrew, who has written 12 books translated into 48 languages, shares his journey of discovering happiness and how it's influenced his life and work. He discusses key topics such as the importance of gratitude, the impact of social media on happiness, and how happiness can lead to success. With Andrew’s talent for making complex ideas simple, the conversation also explores the significance of focusing on the positive aspects of life and maintaining a hopeful outlook. ...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes relationship expert Lauren Dry, also known as . Together, they explore why so many marriages end in divorce—especially second marriages—and examine the patterns that often undermine long-term commitment. Lauren shares her personal story of navigating her own relationship challenges and how those experiences led her to become a marriage coach. Their conversation includes practical strategies for building fulfilling partnerships, shedding light on how unconscious behavioral patterns affect relationships and how high-achieving individuals can channel their...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger shares key business insights inspired by his recent travels. From his trip to Australia, he illustrates how small gestures of reciprocity can yield substantial returns and underscores the power of building brand advocates—highlighted through the story of the beloved Tim Tam biscuits. He also emphasizes the value of creating memorable customer experiences, using an exceptional dining experience in Sydney as an example. Roger challenges business owners to find low-cost ways to delight customers and to standardize what works across their organizations. A visit to the late...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger was truly honored to sit down with The Legend, , a former UFC and Strikeforce champion, and all-around mixed martial arts icon. Frank opens up about his tumultuous childhood, marked by instability and abuse, including being locked in a closet by his mother. He discusses his time in juvenile hall and prison, where he began a path of self-discovery and physical training. Frank also shares how he turned his life around through martial arts, becoming a champion in various MMA leagues, including the first-ever UFC middleweight (now light heavyweight) champion. He talks about...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger interviews Kami Kay Kirschbaum, founder of , a company dedicated to creating bulletproof clothing for civilians. Kami shares how, at 15, she lost a close friend to gun violence—an experience that ignited her lifelong mission to enhance personal safety. She reflects on her unconventional path from working as a hairdresser to moving to Sweden at 18 and eventually launching Civilian. The company specializes in stylish, functional bulletproof clothing, including t-shirts and hoodies designed to stop handgun bullets up to a .44 Magnum. The episode explores how Civilian’s...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger had the privilege of sitting down with Janet McConnell, author of , who transformed her life at age 47 to become a competitive natural bodybuilder. Janet shares her incredible journey from struggling with weight and health issues to becoming a certified fitness trainer and IBFF national champion. She also discusses the pivotal moments that drove her to take action, the importance of strength training, and how her fitness journey reshaped both her personal and professional life. In their conversation, Janet recalls the emotional wake-up call from her doctor in her...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger tackles the challenge of hiring dedicated employees in small and mid-sized businesses. He introduces six essential interview questions designed to help business owners find candidates who not only fit the role but also genuinely care about their work. Drawing from his expertise in competency selection interviewing and insights from his book “,” Roger underscores the importance of understanding a candidate’s traits and past performance to ensure long-term success and employee retention. Roger further emphasizes that while skills can be taught, innate qualities like...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Matt Theriault, a U.S. Marine Desert Storm veteran and former record label owner. Matt shared his journey from music industry success to financial ruin when digital downloads upended the market. Once earning millions, he found himself bagging groceries for $7 an hour after bankruptcy. Thankfully, a conversation with a grocery store manager introduced him to the power of passive income through real estate, setting him on a path to financial recovery. Matt discusses his early years as a DJ and producer, the impact of digitization on his business, and his...
info_outlineThis week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust.
Natalie introduces her latest book, Trusted: The Proven Path to Customer Loyalty and Business Growth, and shares practical advice for businesses to strengthen their relationships with customers and employees. The conversation underscores the critical role trust plays in achieving long-term business success and offers actionable steps for company leaders to measure and improve their trust equity. Lastly, they touch upon the significance of self-improvement and continuous learning, recommending books like Atomic Habits by James Clear.
Topics Include:
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Understanding Trust and Its Impact
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Addressing Trust Issues in Business
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Breaking Down The Trust Equity Index
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Investigating Trusted Companies Secrets
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Examining Natalie’s New Book Trusted
Natalie’s Book Recommendation:
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Connect with Natalie:
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
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Produced By: Social Chameleon