E116: Unlocking Your Brand’s Value by Selling Status and Identity
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 01/29/2025
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger interviews , a former NFL All-Pro fullback celebrated for his resilience, tenacity, and leadership. Mike shares his inspiring journey from college football to becoming a three-time Pro Bowler and competing in the Super Bowl with the Carolina Panthers. He speaks candidly about his time with the San Diego Chargers and his transition to the Panthers, reflecting on the influence of key teammates and coaches throughout his career. Mike also opens up about his decision to retire in order to support his family—particularly his wife during her battle with postpartum...
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This week, Roger sits down with Daniel Goddard, best known for his roles in BeastMaster, General Hospital, and The Young and the Restless. Daniel shares his fascinating journey from a highly successful acting career to becoming an innovative entrepreneur and coach. He speaks candidly about his early entrepreneurial spirit, offers behind-the-scenes stories from his time in showbiz, and reflects on how he navigated the competitive entertainment industry. Daniel also dives into his latest venture, —an AI-driven social networking app designed to revolutionize how people connect. He discusses the...
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This week, Roger had the honor of sitting down with , a former Pancrase champion, UFC heavyweight champion, commentator for Pride Fighting Championships, and accomplished actor. Bas shares his inspiring life story, from his struggles with eczema and asthma during childhood and dealing with bullying, to becoming a world-renowned fighter and entertainer. He also discusses his transition from fighting to commentating, acting in films with stars like Kevin James and Dwayne “The Rock” Johnson, and his philosophy of self-discipline and positive habit-forming practices. Bas also delves into...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
In this episode—tailored for both business owners and employees who hold a negative perception of sales—Roger explores the root causes of sales aversion and shares actionable strategies to overcome them. He covers key topics such as identifying limiting beliefs, reframing sales as a form of service, understanding the buyer's journey, and mastering the art of asking the right questions. Listeners will also gain practical tips on improving tonality, building daily habits, and positioning the customer as the hero of their own story. Roger introduces the sales training and coaching resources...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with , a successful entrepreneur known for his innovative approach to oral care by blending Ayurvedic principles with Western medicine. Puneet shares his journey from growing up in India, immersed in the dental industry, to founding Dr. Fresh and later . He emphasizes the value of combining Eastern wisdom with Western clinical research to create high-quality, accessible oral care products—including a revolutionary oil-pulling mouthwash and the top-selling Butter on Gums toothbrush. The conversation explores key aspects of maintaining oral health and Puneet’s...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes , CEO of , to share his journey from launching a digital marketing agency at age 17 to leading a multimillion-dollar enterprise. Jay offers practical wisdom on turning failures into success, harnessing the power of AI in marketing, and maintaining a healthy balance between business growth and family life. He explores the value of relationships, mentorship, and personal development, while offering insights into effective strategies, mindset shifts, and the use of the framework for clear, compelling messaging. Jay also emphasizes the importance of kindness...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger speaks with Lloyd Ross, Founder and Director of , about financial literacy, budgeting, and building wealth. Lloyd shares his journey from practicing law to becoming a financial educator, emphasizing the importance of managing money wisely, even on a tight budget. He underscores the power of changing financial behaviors and taking practical steps to eliminate debt, save consistently, and invest strategically, no matter where you start. Lloyd also delves into his success in network marketing and outlines how effective time management and leveraging high-ticket offers...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger is excited to welcome Jamil Hasan, the host of the “” podcast and author of the book “,” to demystify the world of cryptocurrency. Jamil covers a range of foundational topics, such as what blockchain technology is, the origins and purpose of Bitcoin and Ethereum, and the differences between various cryptocurrencies, including stablecoins and meme coins. He also offers practical advice on how to start investing in crypto safely, the importance of critical thinking, and how to avoid common scams in the industry. The discussion also touches on the potential impact of...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger explores how ambiguity undermines success in both business and personal life. Framing ambiguity as the enemy of execution, he emphasizes the power of specificity—particularly through setting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals. By turning vague ambitions into clear, actionable steps, individuals can make real progress. Roger shares practical examples from fitness, finance, and relationships to show how removing ambiguity ensures daily actions align with desired outcomes. He also offers actionable strategies for bringing greater clarity to...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
info_outlineIn this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience.
Roger also contrasts traditional marketing methods—focused on features, advantages, and benefits—with modern approaches that prioritize status and identity. Using real-world examples like Nike and Tom’s Shoes, he demonstrates how appealing to a consumer’s desire for status or reshaping their self-identity, particularly in industries like health and fitness, can lead to increased sales and loyalty. The episode concludes with actionable advice for leveraging these concepts to position your business effectively, urging listeners to help customers achieve their desired status or aspirational self-image.
Topics Include:
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Defining Status vs. Identity
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The Triad of Buying Categories
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The Evolutionary Basis of Status
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Marketing with Status
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Marketing with Identity
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Produced By: Social Chameleon