E120: How to Unlock Hidden Revenue in Your Sales Pipeline

In this episode, Roger explores a crucial yet often-overlooked aspect of business growth: lead nurturing. He highlights how many companies lose potential revenue by failing to engage their leads effectively. Sharing compelling statistics, he reveals that proper lead nurturing can boost sales by 50% while reducing cost per lead by 33%. Roger also underscores the power of a multi-channel approach, utilizing emails, social media, SMS, and phone calls to build connections and convert prospects into loyal customers. The episode also introduces ThriveMore Autopilot, a new initiative designed to help businesses refine their lead nurturing strategies.

Key takeaways include how high-quality, relevant content can significantly increase conversion rates and shorten the sales cycle by 23%. Roger argues that the real challenge for most businesses isn’t lead generation but maximizing the potential of existing leads to drive revenue and growth. Tune in for actionable insights on auditing and enhancing your lead nurturing process. Don't forget to subscribe and check the show notes for additional resources!

 

Topics Include:

• The Importance of Nurturing Leads

• A Multi-Channel Approach to Lead Nurturing

• Shortening the Sales Cycle

• Actionable Steps for Lead Nurturing

• The Cost of Ignoring Lead Nurturing

 

Let's Get Social: Connect with Roger and ThriveMore Brands

 

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

 

Visit Us: ThriveMore Brands Website

 

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ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

 

Produced By: Social Chameleon