E120: How to Unlock Hidden Revenue in Your Sales Pipeline
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 02/26/2025
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode—tailored for both business owners and employees who hold a negative perception of sales—Roger explores the root causes of sales aversion and shares actionable strategies to overcome them. He covers key topics such as identifying limiting beliefs, reframing sales as a form of service, understanding the buyer's journey, and mastering the art of asking the right questions. Listeners will also gain practical tips on improving tonality, building daily habits, and positioning the customer as the hero of their own story. Roger introduces the sales training and coaching resources...
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This week, Roger sits down with , a successful entrepreneur known for his innovative approach to oral care by blending Ayurvedic principles with Western medicine. Puneet shares his journey from growing up in India, immersed in the dental industry, to founding Dr. Fresh and later . He emphasizes the value of combining Eastern wisdom with Western clinical research to create high-quality, accessible oral care products—including a revolutionary oil-pulling mouthwash and the top-selling Butter on Gums toothbrush. The conversation explores key aspects of maintaining oral health and Puneet’s...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes , CEO of , to share his journey from launching a digital marketing agency at age 17 to leading a multimillion-dollar enterprise. Jay offers practical wisdom on turning failures into success, harnessing the power of AI in marketing, and maintaining a healthy balance between business growth and family life. He explores the value of relationships, mentorship, and personal development, while offering insights into effective strategies, mindset shifts, and the use of the framework for clear, compelling messaging. Jay also emphasizes the importance of kindness...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger speaks with Lloyd Ross, Founder and Director of , about financial literacy, budgeting, and building wealth. Lloyd shares his journey from practicing law to becoming a financial educator, emphasizing the importance of managing money wisely, even on a tight budget. He underscores the power of changing financial behaviors and taking practical steps to eliminate debt, save consistently, and invest strategically, no matter where you start. Lloyd also delves into his success in network marketing and outlines how effective time management and leveraging high-ticket offers...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger is excited to welcome Jamil Hasan, the host of the “” podcast and author of the book “,” to demystify the world of cryptocurrency. Jamil covers a range of foundational topics, such as what blockchain technology is, the origins and purpose of Bitcoin and Ethereum, and the differences between various cryptocurrencies, including stablecoins and meme coins. He also offers practical advice on how to start investing in crypto safely, the importance of critical thinking, and how to avoid common scams in the industry. The discussion also touches on the potential impact of...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger explores how ambiguity undermines success in both business and personal life. Framing ambiguity as the enemy of execution, he emphasizes the power of specificity—particularly through setting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals. By turning vague ambitions into clear, actionable steps, individuals can make real progress. Roger shares practical examples from fitness, finance, and relationships to show how removing ambiguity ensures daily actions align with desired outcomes. He also offers actionable strategies for bringing greater clarity to...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Australian author and international speaker , an expert on happiness and resilience. Andrew, who has written 12 books translated into 48 languages, shares his journey of discovering happiness and how it's influenced his life and work. He discusses key topics such as the importance of gratitude, the impact of social media on happiness, and how happiness can lead to success. With Andrew’s talent for making complex ideas simple, the conversation also explores the significance of focusing on the positive aspects of life and maintaining a hopeful outlook. ...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes relationship expert Lauren Dry, also known as . Together, they explore why so many marriages end in divorce—especially second marriages—and examine the patterns that often undermine long-term commitment. Lauren shares her personal story of navigating her own relationship challenges and how those experiences led her to become a marriage coach. Their conversation includes practical strategies for building fulfilling partnerships, shedding light on how unconscious behavioral patterns affect relationships and how high-achieving individuals can channel their...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger shares key business insights inspired by his recent travels. From his trip to Australia, he illustrates how small gestures of reciprocity can yield substantial returns and underscores the power of building brand advocates—highlighted through the story of the beloved Tim Tam biscuits. He also emphasizes the value of creating memorable customer experiences, using an exceptional dining experience in Sydney as an example. Roger challenges business owners to find low-cost ways to delight customers and to standardize what works across their organizations. A visit to the late...
info_outlineIn this episode, Roger explores a crucial yet often-overlooked aspect of business growth: lead nurturing. He highlights how many companies lose potential revenue by failing to engage their leads effectively. Sharing compelling statistics, he reveals that proper lead nurturing can boost sales by 50% while reducing cost per lead by 33%. Roger also underscores the power of a multi-channel approach, utilizing emails, social media, SMS, and phone calls to build connections and convert prospects into loyal customers. The episode also introduces ThriveMore Autopilot, a new initiative designed to help businesses refine their lead nurturing strategies.
Key takeaways include how high-quality, relevant content can significantly increase conversion rates and shorten the sales cycle by 23%. Roger argues that the real challenge for most businesses isn’t lead generation but maximizing the potential of existing leads to drive revenue and growth. Tune in for actionable insights on auditing and enhancing your lead nurturing process. Don't forget to subscribe and check the show notes for additional resources!
Topics Include:
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The Importance of Nurturing Leads
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A Multi-Channel Approach to Lead Nurturing
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Shortening the Sales Cycle
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Actionable Steps for Lead Nurturing
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The Cost of Ignoring Lead Nurturing
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ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.
Produced By: Social Chameleon