Align Leadership With Results: Andrew Oxley on the Four Faces of Frustration - Episode 54
Release Date: 09/22/2025
Everyone Wants Better Results - Episode 64
Been There Sold That
Everyone wants better results - the real challenge is knowing when to act and what to act on. In this episode of Been There, Sold That, Brianna Henley and Phil Whitebloom talk about why waiting often feels like the safest option in business, and why it rarely delivers the outcome leaders are hoping for. Problems in leadership, operations, growth, and revenue do not resolve themselves simply because time passes. Business improvement comes from clear, intentional action. We explore why capable, experienced business owners and leaders hesitate, how delay shows up across different areas of a...
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Get Out of Your Sales Slump and Make It Fun Again - Episode 63
Been There Sold That
Every salesperson and every business hits a slump. The real problem is not the slump. It is what you do next. In this episode of Been There, Sold That, Phil Whitebloom and Brianna Hendley talk about how tobreak out of a sales slump by changing behavior, energy, and mindset, and how making the process fun can reignite momentum faster than grinding harder ever will. They share real stories from decades in sales and recruiting, including call blitzes, creative contests, personal challenges, and unconventional outreach ideas that actually worked. The common thread is simple. When activity drops,...
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Money Isn’t the Problem. Avoiding It Is - Episode 62
Been There Sold That
Money is one of the most emotional topics in business and one of the most avoided. In this episode of Been There, Sold That, Phil Whitebloom and Brianna Hendley have an honest, real-world conversation about business finances, budgeting, and decision-making from the perspective of people who have lived it. They talk about what happens when expenses quietly grow, investments stop producing results, software subscriptions pile up, and revenue looks strong on paper while cash flow tells a different story. They also explore why some businesses generate millions in revenue and still struggle...
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Urgency Sells: How to Win When the Clock Is Ticking - Episode 61
Been There Sold That
Why Holiday Pressure Creates the Perfect Window for Big Sales Wins When the calendar tightens, vacations stack up, and the number of real selling days drops fast, something interesting happens: buyers make decisions, deals accelerate, and opportunities open that weren’t available all year long. In this episode, Phil Whitebloom and Brianna Hendley break down exactly how to capitalize on the urgency of the season. Whether it’s the holidays, the end of a fiscal period, or simply a compressed window to hit big goals, this conversation shows you how to turn pressure into profit. You’ll...
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Work Life Balance - Episode 60
Been There Sold That
In this episode of the Been There Sold That Podcast, hosts Brianna Hendley and Phil take a real, honest look at what work-life balance actually means — and why so many professionals struggle to achieve it. If you’ve ever felt stretched too thin, torn between responsibilities, or unsure how to prioritize what matters most, this conversation is for you. Brianna breaks down the power of setting boundaries, planning with intention, and knowing your “why” so you can create a life and business that support each other instead of competing for your energy. Phil shares relatable stories and...
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From Dictation Machines to Over $1.5 Billion in Sales: The Phil Whitebloom Story - Episode 59
Been There Sold That
In this special episode of Been There Sold That, co-host Brianna Hendley flips the script and interviews her longtime partner — sales coach, author, and BeenThere Consulting founder Phil Whitebloom. Hear how Phil’s career started the Monday after college, selling dictation machines in Milwaukee, and evolved into leading national sales teams, generating more than $1.5 billion in revenue, and coaching businesses to immediate results. Phil shares the real-world lessons that shaped his philosophy on sales, leadership, and life — from brutal early training programs to the turning points that...
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Overlooked to Overbooked: Which Niche Will Pay You Next - Episode 58
Been There Sold That
Most businesses fight in crowded markets when the real money sits in overlooked niches. In this episode, Phil Whitebloom and Brianna Hendley show you how to spot under-served segments, validate demand, and turn them into consistent revenue. You will hear how Brianna leveraged a long career in the government sector to spin up a recruiting and consulting arm under her coaching company, why you should pressure test any new niche before jumping, and how to use AI to map targets, refine offers, and plan outreach. The conversation draws on , focusing on practical moves you can make inside the...
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Networking That Actually Works: Turning Conversations into Clients - Episode 57
Been There Sold That
In this episode of Been There, Sold That, hosts Phil Whitebloom and Brianna Hendley break down what real networking looks like in today’s business world. Forget the awkward “What do you do?” introductions—this episode dives into how to turn every conversation into opportunity by being intentional, specific, and story-driven. Phil and Brianna share practical strategies to: Identify who you should really be networking with Craft a 30-second story that gets attention and earns trust Set clear goals for each event (hint: seven appointments beat seven business cards) Avoid wasting...
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Close More by Matching the Buyer’s Mindset: Expectations, Demos, and Active Listening - Episode 56
Been There Sold That
On Been There, Sold That, Phil Whitebloom and Brianna Hendley break down a simple truth that closes deals faster: match your prospect’s psychological state. In this episode, they reveal how to open every meeting with clear expectations, ask the right discovery questions, and deliver proof at the right time so your demo lands and trust grows. You’ll hear a real story of a sale lost by over-questioning—and exactly how to fix it with active listening, expectation setting, and responsive communication. What you’ll learn in this episode: How to read the room and align with the buyer’s...
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Skills for Business Communication: Stop Email Fights, Build Trust, and Get Results - Episode 55
Been There Sold That
On Been There, Sold That, Phil Whitebloom and Brianna Hendley tackle a quiet profit killer in every business: high-conflict emails. Learn when to pick up the phone, how tone and punctuation change outcomes, and why the number of recipients matters. Phil shares a real miscommunication with a client and the simple fixes that prevent repeats. Brianna lays out foundational communication skills for professionals, plus practical NLP techniques to tailor messages to how people process information. Before you hit send, use this playbook to keep relationships strong and conversations productive. What...
info_outlineOn Been There, Sold That, Phil Whitebloom and Brianna Hendley sit down with leadership and executive coach Andrew Oxley to connect leadership behaviors to real business outcomes. Andrew shares his path from engineering to leadership training, explains how to close the gap between perceived and actual performance, and unpacks his Four Faces of Frustration model:
Red hard drivers, Green simmering frustration, Yellow optimistic, Blue worried.
You will learn how to spot each type, adapt your communication, and lead a diverse, post-COVID workforce with clarity and confidence.
What you’ll learn in this episode:
- How to align leadership development with measurable business results
- The Four Faces of Frustration and how to coach each type
- A practical way to close the perception vs. performance gap
- Questioning frameworks that reveal motivation and remove friction
- How to tailor communication for hybrid and multi-generational teams
Resources mentioned:
- Andrew’s book: The Four Faces of Frustration
- More from Andrew: transformingresults.com
- Andrew’s 3-day, 21-minute Leader Shift mini-program
📲 Learn More: Are you ready to break free from hesitation and gain momentum in your career or business? Visit BeenThereSoldThat.com to discover how Brianna and Phil can help you take your next steps with clarity and confidence.
Connect With Us: For more expert insights and resources, visit BeenThereSoldThat.com, where you can schedule discovery calls and engage with Phil and Brianna directly.
Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com
Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com
Phil's book - Handling Objections: Clues For Closing The Sale is available at Amazon
Keywords: leadership coaching, executive coaching, business results, performance gap, communication styles, employee engagement, leadership models, post COVID workforce, Four Faces of Frustration, Andrew Oxley, Phil Whitebloom, Brianna Hendley, Been There Sold That Podcast