Libsyn Directory

28. 3 Reasons Your Marketing Strategies Are Failing

Personal Brand School with Danielle Cevallos

Release Date: 04/10/2024

30. Why We are Doubling Down on Long-Form Content in Our Content Strategy

Personal Brand School with Danielle Cevallos

If you want to build trust with your audience and increase engagement… You HAVE to shift towards long-form content. Today on the Personal Brand School, Danielle discusses why long-form content has become a cornerstone of building a successful personal brand. With attention spans dwindling and trust in companies at an all-time low, the need for in-depth, valuable content has never been greater! Danielle covers: Importance of Long-Form Content: Discover the shortcoming of short-form content and how long-form content helps facilitate meaningful purchasing decisions (3:41). Engagement...

29. How to Effectively Use Email Marketing Strategies

Personal Brand School with Danielle Cevallos

Email marketing is NOT dead…. In fact, it has INCREDIBLE significance, in light of the unpredictable nature of social media platforms. With so many recent issues of hacking and platform outages, the value of owning and nurturing an email list has become increasingly evident. In this episode of the Personal Brand School, Danielle shares the 3 significant changes she’s implementing in her emailing marketing strategy for Q2 and beyond. Danielle covers: Building a Solid Foundation: Discover the importance of high-value lead magnets and weekly educational content (2:22). Nurturing...

28. 3 Reasons Your Marketing Strategies Are Failing

Personal Brand School with Danielle Cevallos

Tired of jumping from one marketing strategy to the next? Looking to learn why NOTHING is working?Today on the Personal Brand School, Danielle discusses 3 unconventional reasons why marketing strategies might not be delivering the results you hoped for. She shares her years of experience with entrepreneurs and businesses of all sizes, from startups to established 8-figure companies, uncovering similarities in the challenges they faced when it comes to marketing, especially in the realm of building a strong online presence. Danielle covers: Discover how many businesses mistake tactics for a...

27. Choosing The Right Platform For Your Personal Brand

Personal Brand School with Danielle Cevallos

Don’t know what social media platform is the MOST strategic for your brand? Today, Danielle walks you through the pros and cons of each platform, helping you make an informed decision based on your business type and target audience. She emphasizes the importance of choosing a primary platform while maintaining a presence on others for backup. Danielle covers: 2:01: Why Facebook is perfect for friendly and familial content 7:04: How Instagram is driven by visuals 10:24: LinkedIn is a must for professionals and thought leaders 13:07: Twitter to gain credibility 14:59: How YouTube...

26. How To Create A Purpose Driven Brand

Personal Brand School with Danielle Cevallos

NEWS ALERT: Your audience does not want more fluff. In an online world oversaturated with content and shiny new hacks, understanding the driving force behind your personal brand is paramount. Join Danielle today for an eye-opening discussion on the true essence and purpose behind your personal brand. Danielle discusses the importance of understanding what sets your brand apart and what will propel you to success. Episode Highlights: Understanding Your Purpose: Danielle helps you identify your purpose, laying the groundwork for a strategic approach to building your brand. Long-Term Goals...

24. Unlocking Creativity: Generating Quality Content

Personal Brand School with Danielle Cevallos

Want to learn how to OVERCOME your content drought? In today’s episode of the Personal Brand School, Danielle delves into the all-too-common challenge of navigating creative block and content droughts. Whether you’re a seasoned content creator or just starting to build your personal brand, you’ve likely experienced moments when inspiration seems elusive, and the well of ideas runs dry. Fear not, today Danielle is here to equip you with invaluable strategies to overcome these obstacles and reignite your creative spark. Key Takeaways: Diversify Your Perspective: Reach out to past clients...

23. Repositioning Your Marketing Strategy

Personal Brand School with Danielle Cevallos

Are you at a STANDSTILL with your marketing strategy, as the economic market shifts? In today’s episode of the Personal Brand School, Danielle dives deep into the intricate art of repositioning your marketing strategy. As an entrepreneur, you often find yourself navigating a dynamic landscape where market trends shift, consumer behaviors evolve, and economic fluctuations impact purchasing power. Join Danielle as she shares actionable strategies to help you stand out in a crowded market and resonate with your ideal clients. Danielle covers: Understanding Your Audience Avoiding Clickbait...

22. Building Trust with Your Personal Brand: Beyond Clickbait

Personal Brand School with Danielle Cevallos

Scared your personal brand is gaining visibility WITHOUT trust? In today’s episode of the Personal Brand School, Danielle discusses the critical topic of building trust with your personal brand and explores the shifting trends in the online space that are influencing how we connect with our audience. This episode is packed with practical advice, eye-opening trends, and strategic methods to elevate your personal brand’s trustworthiness and authenticity in today’s digital world. Danielle covers: The Evolution of Online Marketing Authenticity Wins The Value of...

21. Making Your Mess Your Message

Personal Brand School with Danielle Cevallos

Ever feel like you’re sharing too much of your mess online? Or have you ever felt the desire to share more of your personal life online but don’t know how to set boundaries….. In today’s episode of the Personal Brand School, Danielle introduces the topic of making your mess your message and discusses its implications for personal branding and professional growth. She guides you through the freedom you have in crafting your online persona and encourages you to be intentional about what you share. Danielle covers: Considerations Before Making Your Mess Your Message ...

20. Building Beyond Business: The Art of Personal Branding on LinkedIn with Jackie Hermes

Personal Brand School with Danielle Cevallos

Think you are above personal branding? Danielle is joined by top LinkedIn voice, Jackie Hermes, to prove the long game in personal branding is absolutely worth it. Jackie Hermes is a 2X entrepreneur, brand builder, startup mentor, and LinkedIn expert. She has been running a marketing company, Acelity, for the past 11 years, where she helps B2B software companies grow faster. If you are a founder, executive, or entrepreneur that has been thinking about building your personal brand online, this episode will share encouragement on how to prioritize your commitment to brand...

More Episodes

Danielle covers:

Discover how many businesses mistake tactics for a strategy, such as focusing solely on one platform (1:01).
Explore why your lack of comprehensive strategy is detrimental to your marketing efforts (4:06).
Learn how to escape a fragmented approach to marketing that results in disjointed efforts and wasted resources (8:00).

Remember, investing in your marketing education is ESSENTIAL to your success in building your personal brand.

Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember

Stay Connected with Danielle:

Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand.

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