The EU AI Act and Marketing: What You Need to Know
Marketing AI Radio
The EU AI Act and Marketing: What You Need to Know In this episode of Marketing AI Radio, we dive deep into the EU AI Act and its significant implications for marketers globally. We discuss the Act's four risk categories, its focus on transparency and consumer protection, and actionable steps marketers can take to ensure compliance and build trust. Join us to understand how to navigate this landmark legislation and leverage ethical AI for your marketing strategies. 00:00 Introduction to the EU AI Act 01:36 Risk Categories Explained 01:52 Unacceptable Risk Practices 03:50 High Risk AI...
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Five AI Skills Every Marketer Needs to Future Proof Their Career
Marketing AI Radio
In this episode of Marketing AI Radio, the hosts discuss the essential skills marketers need to thrive in the age of AI. They explore an article outlining five key skills: process optimization, coding basics, data fluency, experimentation, and AI-powered decision making. The hosts share insights, examples, and practical advice on how marketers can upskill and stay relevant in an increasingly AI-driven world. 00:00 Introduction 01:09 Skill 1: Process Optimization 02:48 Skill 2: Coding Basics 05:25 Skill 3: Data Fluency 08:26 Skill 4: Experimentation 11:26 Skill 5: AI-Powered Decision Making...
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Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness
Marketing AI Radio
Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness In this episode of Marketing AI Radio, host Melissa Reeve is joined by Guy Powell, an expert in leveraging AI for data-driven marketing. They explore the world of analytic AI, discuss the convergence in advertising channels, the use of generative AI, ethical and governance considerations, and challenges for new graduates entering the field of marketing. Guy also shares a healthcare use case demonstrating the impact of AI on marketing effectiveness. 00:00 Introduction to Guy Powell 10:04 Convergence in Advertising Channels...
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Using AI to Repurpose Content with Lorraine Ball
Marketing AI Radio
In this episode of Marketing AI Radio, host Melissa Reeve interviews Lorraine Ball, a seasoned small business marketing expert and host of the 'More than a Few Words' podcast. They discuss how AI can be leveraged to repurpose content, make marketing efforts more efficient, and enhance SEO strategies. Lorraine shares her experiences with AI tools like Opus Pro and ChatGPT, providing practical advice for marketers looking to save time and improve their marketing strategies. 00:00 Introduction to Lorraine Ball 00:46 Beginning of Lorraine Ball's Podcast Journey 02:07 Integrating AI in...
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The AI Productivity Myth: What's Slowing You Down
Marketing AI Radio
In this episode of Marketing AI Radio, the hosts discuss the widely believed AI productivity myth. They delve into how AI's rapid task completion does not necessarily translate to overall increased efficiency due to processes like 'wait states.' The discussion explores how AI can be best utilized not as just a speed tool but as a process optimizer, offering practical steps to integrate AI into workflows effectively. The importance of prioritization frameworks, such as RIScoring and value-effort matrices, is also examined to leverage AI effectively in marketing. 00:00 Introduction and the AI...
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Conquering the Marketing AI Time Paradox
Marketing AI Radio
In this episode of Marketing AI Radio, hosts Bailey and Kai discuss the paradoxical challenge marketers face in integrating AI tools into their workflows. They explore strategies to optimize current processes, prioritize tasks effectively, and introduce AI tools to enhance productivity without adding to the workload. The episode includes insights from marketing leader Melissa Reeve on visualizing workflows, the RICE prioritization framework, and the potential of AI in automating reporting, social media scheduling, and email marketing. The hosts also address the importance of team alignment and...
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Your Complete Guide to Marketing AI Analytics
Marketing AI Radio
In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the world of AI-powered marketing analytics. They discuss how AI can transform the way marketers measure and analyze ROI, featuring tools like ChatGPT, Google Gemini, Accio, Supermetrics, Trifacta, MonkeyLearn, and Tableau AI. The conversation covers the benefits of AI, practical applications, integration into existing workflows, and maintaining the human touch in marketing strategies. Tune in to discover actionable insights, tools, and strategies to elevate your marketing efforts. 00:00 Introduction 00:22 Understanding...
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AI Content Marketing and Machine Learning
Marketing AI Radio
AI Content Marketing: Use Machine Learning for Better Results Join hosts Bailey and Kai as they delve into how AI revolutionizes content marketing. From leveraging machine learning to optimizing content, automating tasks, and personalizing experiences, this episode covers practical applications of AI in marketing. Discover real-world examples, challenges, and the future of AI-driven content strategies. 00:00 Marketing AI Radio Introduction 00:18 Deep Dive into AI Content Marketing 00:58 What is Machine Learning? 01:34 Machine Learning Requires Partnering with IT 01:51 Use Case 1: Automating...
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AI and Agile: Why AI is Agile’s Best Use Case
Marketing AI Radio
In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the dynamic intersection of AI and Agile marketing. They explore how data-driven decisions and nimble strategies can lead to smarter marketing organizations. The guide discussed emphasizes the strategic partnership between AI's power and Agile's flexibility, providing insights on measurable outcomes, effective collaboration, and staying proactive in a rapidly evolving market. Key methodologies like Scrum, Kanban, and Scrumban are also covered, showcasing practical tools and techniques to implement AI and...
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Moving Beyond Random Acts of AI
Marketing AI Radio
Moving Beyond Random Acts of AI In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the strategic use of AI in marketing. They explore the pitfalls of unsystematic AI implementation, dubbed 'Random Acts of AI,' and provide a four-step framework to harness AI effectively. With practical examples from companies like Adobe, Spotify, HubSpot, Sephora, Amazon, Netflix, Starbucks, Best Buy, American Express, Nike, and Walmart, listeners will gain insights into automating processes, personalizing customer experiences, optimizing ad targeting, preventing churn, and driving core...
info_outlineAgile Marketing Journey with Erica Korman of HiD
In this episode of the Modrn Marketing Podcast, hosts Melissa Reeve and Jim Ewel talk to Erica Korman, Director of Marketing Campaigns at HID. Erica shares her experiences navigating the Agile marketing journey within her team, and how the use of Agile methodologies, including aspects of SAFe, have transformed their operations. She explains how the Agile approach has increased the team's ability to focus and has led them to redefine their key performance metrics, transitioning from lead generation to pipeline progress. She also discusses internal alignment strategies, the importance of effective tooling, and learning to collaborate effectively with technical teams.
00:00 Introduction to the Podcast and Guest
00:40 Understanding HID and Agile Marketing
01:58 Challenges Faced and the Need for Change
02:35 Introduction to Scrum and Agile Transformation
03:42 The Journey to Implementing Agile in Marketing
04:42 The Role of PI Planning in Agile Marketing
06:52 Benefits of PI Planning and Retrospectives
09:12 The Importance of Having a North Star in Agile Marketing
12:15 The Impact of Agile Marketing on Business Metrics
13:32 Addressing Tooling Challenges in Agile Marketing
16:30 Advice for Marketers Working with Technical Teams
17:36 Conclusion and Appreciation
HiD Global: https://www.hidglobal.com/
Agile Marketing Alliance: agilemarketingalliance.com
Scaled Agile Framework (SAFe): scaledagileframework.com