Marketing AI Radio
Marketing AI Radio: AI in a Nutshell for Busy Marketing Leaders Welcome to Marketing AI Radio, your go-to podcast for actionable insights into the world of AI in marketing. Hosted by our virtual hosts, as well as AI marketing experts Jim Ewel and Melissa Reeve from MarketingFrontier.ai, we bring you bite-sized episodes packed with practical advice, real-world examples, and strategic tips to help busy Marketing leaders make sense of the crazy AI world. Each 5-10 minute episode is designed to give you the knowledge you need, fast—whether it’s debunking AI myths, explaining strategies for implementing AI, or helping you navigate common challenges like change management and team buy-in. Perfect for marketing leaders on the go, our show is your shortcut to smarter, more efficient marketing. Tune in to stay ahead of the curve and discover how to get AI working for you—without the tech overwhelm.
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The EU AI Act and Marketing: What You Need to Know
02/24/2025
The EU AI Act and Marketing: What You Need to Know
The EU AI Act and Marketing: What You Need to Know In this episode of Marketing AI Radio, we dive deep into the EU AI Act and its significant implications for marketers globally. We discuss the Act's four risk categories, its focus on transparency and consumer protection, and actionable steps marketers can take to ensure compliance and build trust. Join us to understand how to navigate this landmark legislation and leverage ethical AI for your marketing strategies. 00:00 Introduction to the EU AI Act 01:36 Risk Categories Explained 01:52 Unacceptable Risk Practices 03:50 High Risk AI Applications 06:00 Limited and Low Risk Categories 08:19 Key Compliance Deadlines 09:03 Practical Steps for Compliance 16:55 Opportunities in Ethical AI 20:41 Conclusion and Resources
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Five AI Skills Every Marketer Needs to Future Proof Their Career
02/05/2025
Five AI Skills Every Marketer Needs to Future Proof Their Career
In this episode of Marketing AI Radio, the hosts discuss the essential skills marketers need to thrive in the age of AI. They explore an article outlining five key skills: process optimization, coding basics, data fluency, experimentation, and AI-powered decision making. The hosts share insights, examples, and practical advice on how marketers can upskill and stay relevant in an increasingly AI-driven world. 00:00 Introduction 01:09 Skill 1: Process Optimization 02:48 Skill 2: Coding Basics 05:25 Skill 3: Data Fluency 08:26 Skill 4: Experimentation 11:26 Skill 5: AI-Powered Decision Making 13:51 Conclusion
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Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness
01/18/2025
Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness
Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness In this episode of Marketing AI Radio, host Melissa Reeve is joined by Guy Powell, an expert in leveraging AI for data-driven marketing. They explore the world of analytic AI, discuss the convergence in advertising channels, the use of generative AI, ethical and governance considerations, and challenges for new graduates entering the field of marketing. Guy also shares a healthcare use case demonstrating the impact of AI on marketing effectiveness. 00:00 Introduction to Guy Powell 10:04 Convergence in Advertising Channels 13:42 Mainstream vs. Leading Edge AI Adoption 15:35 New Roles in AI-Driven Marketing 18:22 Ethical Concerns and Governance in AI 29:01 Impact on New Graduates and Entry-Level Marketers 34:23 Healthcare Use Case of AI in Marketing 37:38 Closing Remarks The Backstory in Marketing - https://podcasts.apple.com/us/podcast/the-backstory-on-marketing-and-ai/id1608074631 ProRelevant - https://prorelevant.com/
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Using AI to Repurpose Content with Lorraine Ball
01/17/2025
Using AI to Repurpose Content with Lorraine Ball
In this episode of Marketing AI Radio, host Melissa Reeve interviews Lorraine Ball, a seasoned small business marketing expert and host of the 'More than a Few Words' podcast. They discuss how AI can be leveraged to repurpose content, make marketing efforts more efficient, and enhance SEO strategies. Lorraine shares her experiences with AI tools like Opus Pro and ChatGPT, providing practical advice for marketers looking to save time and improve their marketing strategies. 00:00 Introduction to Lorraine Ball 00:46 Beginning of Lorraine Ball's Podcast Journey 02:07 Integrating AI in Content Creation 02:22 Leveraging AI for Podcasting 06:13 Gaining Time and Engagement Through AI 08:22 Practical AI Use Cases for Consulting 10:02 SEO and AI-Generated Content 17:09 Repurposing Big Content with AI 19:54 Advice for Marketers New to AI 21:45 Future of SEO and Marketing 25:11 Closing Remarks and Contact Information
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The AI Productivity Myth: What's Slowing You Down
01/17/2025
The AI Productivity Myth: What's Slowing You Down
In this episode of Marketing AI Radio, the hosts discuss the widely believed AI productivity myth. They delve into how AI's rapid task completion does not necessarily translate to overall increased efficiency due to processes like 'wait states.' The discussion explores how AI can be best utilized not as just a speed tool but as a process optimizer, offering practical steps to integrate AI into workflows effectively. The importance of prioritization frameworks, such as RIScoring and value-effort matrices, is also examined to leverage AI effectively in marketing. 00:00 Introduction and the AI Hype 00:23 The AI Productivity Myth 01:34 Wait States and Workflow Bottlenecks 05:04 Optimize Through AI: Five Key Steps 09:05 Effective AI Utilization in Workflows 11:59 Prioritization Frameworks
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Conquering the Marketing AI Time Paradox
12/19/2024
Conquering the Marketing AI Time Paradox
In this episode of Marketing AI Radio, hosts Bailey and Kai discuss the paradoxical challenge marketers face in integrating AI tools into their workflows. They explore strategies to optimize current processes, prioritize tasks effectively, and introduce AI tools to enhance productivity without adding to the workload. The episode includes insights from marketing leader Melissa Reeve on visualizing workflows, the RICE prioritization framework, and the potential of AI in automating reporting, social media scheduling, and email marketing. The hosts also address the importance of team alignment and training in successfully implementing AI. 00:00 Introduction to Marketing AI Time Paradox 00:13 Current Challenges for Marketers 00:50 Optimizing Workflows Before Adding AI 01:55 Visual Tools for Workflow Management 03:35 Effective Prioritization with the RICE Method 05:30 Identifying Quick Wins for AI Integration 06:02 AI Tools for Reporting, Social Media, and Email 07:56 AI in Content Creation and Personalization 09:23 Working with Teams for AI Success 1 1:05 Conclusion and Key Takeaways
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Your Complete Guide to Marketing AI Analytics
11/21/2024
Your Complete Guide to Marketing AI Analytics
In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the world of AI-powered marketing analytics. They discuss how AI can transform the way marketers measure and analyze ROI, featuring tools like ChatGPT, Google Gemini, Accio, Supermetrics, Trifacta, MonkeyLearn, and Tableau AI. The conversation covers the benefits of AI, practical applications, integration into existing workflows, and maintaining the human touch in marketing strategies. Tune in to discover actionable insights, tools, and strategies to elevate your marketing efforts. 00:00 Introduction 00:22 Understanding AI's Role in Marketing 02:12 AI Tools for Marketing ROI 04:11 Framework for AI-Powered Analysis 06:21 Integrating AI into Workflows 08:54 The Human Element in AI 10:45 Enhancing ROI Calculations with AI 13:51 Conclusion Find the full article at: This podcast is provided by and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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AI Content Marketing and Machine Learning
11/06/2024
AI Content Marketing and Machine Learning
AI Content Marketing: Use Machine Learning for Better Results Join hosts Bailey and Kai as they delve into how AI revolutionizes content marketing. From leveraging machine learning to optimizing content, automating tasks, and personalizing experiences, this episode covers practical applications of AI in marketing. Discover real-world examples, challenges, and the future of AI-driven content strategies. 00:00 Marketing AI Radio Introduction 00:18 Deep Dive into AI Content Marketing 00:58 What is Machine Learning? 01:34 Machine Learning Requires Partnering with IT 01:51 Use Case 1: Automating Routine Tasks 02:44 Use Case 2: Content Idea Generation 03:37 Use Case 3: Content Optimization 04:29 Use Case 4: Behavioral Analytics 04:57 Use Case 5: Predictive Analytics 05:30 Use Case 6: Budget Optimization 07:24 How Machine Learning Works 08:27 Challenges to Machine Learning 09:34 Deeper Dive on Predictive Analytics 10:42 More on Budget Optimization 12:01 AI Content Creation 13:28 Personalization 14:14 Potential Downsides to AI Content Marketing 15:15 AI and Analytics 16:14 Getting Started with AI Content Marketing 18:49 Concluding Thoughts Based on this article by the same title: This podcast is provided by and generated using AI Ready to identify your quick wins? Enroll in our FREE five day email course: Identifying High-Impact Marketing AI Use Cases: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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AI and Agile: Why AI is Agile’s Best Use Case
10/31/2024
AI and Agile: Why AI is Agile’s Best Use Case
In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the dynamic intersection of AI and Agile marketing. They explore how data-driven decisions and nimble strategies can lead to smarter marketing organizations. The guide discussed emphasizes the strategic partnership between AI's power and Agile's flexibility, providing insights on measurable outcomes, effective collaboration, and staying proactive in a rapidly evolving market. Key methodologies like Scrum, Kanban, and Scrumban are also covered, showcasing practical tools and techniques to implement AI and Agile successfully. 00:00 Introduction 01:42 Four Question Audit - Outcomes over Outputs 02:47 Finding the Right Tool for the Job 03:14 Importance of Collaboration 04:03 Using AI to be Proactive 05:03 Examples of using AI Effectively 06:04 Experimentation Mindset 07:09 Anticipating Change 09:26 First Steps in Adopting AI in Marketing 10:35 Staying Up to Date on the Latest Developments in AI 12:04 AI Methodologies 14:23 Key Takeaway
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Moving Beyond Random Acts of AI
10/31/2024
Moving Beyond Random Acts of AI
Moving Beyond Random Acts of AI In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the strategic use of AI in marketing. They explore the pitfalls of unsystematic AI implementation, dubbed 'Random Acts of AI,' and provide a four-step framework to harness AI effectively. With practical examples from companies like Adobe, Spotify, HubSpot, Sephora, Amazon, Netflix, Starbucks, Best Buy, American Express, Nike, and Walmart, listeners will gain insights into automating processes, personalizing customer experiences, optimizing ad targeting, preventing churn, and driving core business value with AI. 00:00 Introduction 01:19 Examples of Random Acts of AI 02:34 Step 1: Identify and Eliminate Random Acts of AI 05:15 Step 2: Automate Existing Processes 07:52 Step 3: More Advanced AI Applications 19:32 Step 4: Creating Core Business Value 26:53 Key Takeaways 29:01 Final Thought Provoking Question
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Machine Learning in Marketing: A Beginner's Guide
10/23/2024
Machine Learning in Marketing: A Beginner's Guide
Unlocking the Future: Machine Learning Transformations in Marketing In this episode, digital personas Bailey and Kai explore the revolution of machine learning in modern marketing strategies. Covering fundamental algorithms like supervised, unsupervised, and reinforcement learning, they highlight practical applications from companies such as Sephora and Adobe, showcasing improved customer engagement and revenue. Topics include hyper-personalization, predictive customer service, and the importance of collaboration between marketing and data teams. The episode concludes with actionable steps on data preparation, team building, ethical considerations, and a three-month implementation roadmap. It offers a comprehensive guide for marketers aiming to integrate machine learning into their strategies. 00:00 Machine Learning in Marketing: A Beginner’s Guide 01:20 Machine Learning vs AI vs Generative AI 02:14 Business Intelligence vs Machine Learning 02:56 Case Studies in Machine Learning 05:34 Getting Started with Machine Learning 09:16 Algorithms That Make Machine Learning Work 14:21 Will Machine Learning Replace Marketers? 15:51 The Future of Machine Learning and Marketing 18:44 Misconceptions About Machine Learning
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AI Marketing Content: 5 Tools to Boost Efficiency
10/23/2024
AI Marketing Content: 5 Tools to Boost Efficiency
In this Deep Dive episode of Marketing AI Radio, digital personas Bailey and Kai explore how AI tools can transform content marketing. They discuss five essential tools: Jasper for brainstorming, Grammarly for polishing, MarketMuse for strategy, BuzzSumo for trend analysis, and Canva for visual content creation. Each tool offers unique features to boost marketing efficiency, though some come with learning curves or require a paid subscription for full capabilities. The hosts also address how these tools augment rather than replace human creativity, suggesting a future where AI and humans collaborate to achieve greater marketing success. 00:00 Introduction 00:13 The Content Creation Challenge 00:48 Jasper: Your Brainstorming Buddy 01:35 Grammarly: Polishing Rough Drafts 02:33 MarketMuse: Content Strategy Crystal Ball 03:22 BuzzSumo: Staying Ahead of Trends 04:17 Canva: Design Team on Demand 05:25 The Future of Content Marketing 05:34 Humans and Machines Working Together 06:26 Building the Dream Content Team Based on this article by the same title: This podcast is provided by https://marketingfrontier.ai/ and generated using AI Ready to identify your quick wins? Enroll in our FREE five day email course: Identifying High-Impact Marketing AI Use Cases: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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How to Build an AI Marketing Strategy
10/17/2024
How to Build an AI Marketing Strategy
In this episode of Marketing AI Radio, hosted by Bailey and Kai from MarketingFrontier.ai, we explore how to leverage AI in your marketing strategy. Using Jim Ewel's blog post as a guide, we discuss setting concrete business goals, organizing data, preparing your team, and optimizing tech infrastructure before diving into AI applications like predictive analytics and automation. Emphasis is placed on agile methodologies, ethical considerations, and the importance of collaboration and continuous learning. 00:00 Introduction to AI in Marketing 00:56 Aligning AI with Business Goals 02:53 AI Applications in Marketing 04:57 Building a Roadmap for AI 06:03 The Importance of Collaboration 10:41 Case Studies of AI Success 11:49 Conclusion and Call to Action Find the full article at: This podcast is provided by and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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What Is Marketing AI? An Overview for Leaders
10/16/2024
What Is Marketing AI? An Overview for Leaders
In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the intricacies of AI in marketing. They discuss the difference between hype and reality, and explore the key concepts of AI like machine learning, natural language processing, big data, and predictive analytics. They provide practical examples and actionable advice for marketers looking to leverage AI. 00:00 Introduction 00:13 Demystifying Marketing AI 00:33 Deep Dive into 'What is Marketing AI? An Introduction for Leaders' 00:52 AI as a Sophisticated Assistant 01:45 Key AI Terms for Marketers 01:58 Machine Learning 02:21 Natural Language Processing 05:24 How AI Is Used in Real-World Marketing 05:43 Customer Segmentation and Hyper-Targeting 06:28 AI in Content Creation and Lead Scoring 07:20 Dynamic Pricing 07:56 Visual and Image Recognition 08:12 Getting Started with AI 09:05 Conclusion and Final Thought 09:47 Wrap Up and Call to Action Find the full article, including pro tips and suggestions for executive leave-behinds at: This podcast is provided by and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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Anticipating and Addressing Leadership Concerns About Marketing AI
09/24/2024
Anticipating and Addressing Leadership Concerns About Marketing AI
The episode provides in-depth strategies for pitching AI-powered marketing solutions to skeptical executives by addressing common concerns such as ROI, risk, data privacy, job security, and technological infrastructure. 00:00 Introduction to Marketing AI Radio 00:14 Pitching AI to Executives 00:40 Understanding Executive Concerns 00:57 Return on Investment 01:56 Addressing Risks 01:32 Data Privacy 04:58 Job Security Concerns 05:40 Technology Infrastructure 06:20 Conclusion Find the full article, including pro tips and suggestions for executive leave-behinds at: This podcast is provided by and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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A Marketing Leader’s Guide to Driving AI Integration Across the Organization
09/23/2024
A Marketing Leader’s Guide to Driving AI Integration Across the Organization
In this episode of Marketing AI Radio, we explore a comprehensive guide for marketing leaders to successfully drive AI integration across their organizations. The discussion delves into practical steps to transition from initial AI curiosity to achieving impactful AI-driven results, sharing techniques for effective storytelling, obtaining leadership buy-in, addressing fears of AI, and creating a culture of collaboration. The episode also includes real-world success stories and a phased approach for seamless AI integration. 00:00 Introduction to AI in Marketing 00:28 Crafting Your AI Story 00:38 Addressing Pain Points 01:43 Gaining Leadership Support 02:30 The AI Impact Sheet 03:02 Overcoming Fear of AI 04:44 Real-world Success Stories 05:23 Phased Approach to AI Integration 06:02 Building AI Literacy 06:45 Automating Workflows 07:56 Fostering Collaboration and Ownership 08:47 Conclusion Based on this article by the same title: Find the full article, including pro tips and suggestions for executive leave-behinds at: This podcast is provided by https://marketingfrontier.ai/ and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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Defining Your AI-Driven Marketing Strategy: Align Innovation with Business Goals
09/19/2024
Defining Your AI-Driven Marketing Strategy: Align Innovation with Business Goals
In this episode of Marketing AI Radio, we dive into the practical applications of AI in marketing and how to align AI innovations with your business goals. We discuss setting tangible objectives, the role of OKRs, and various AI tools that can help with content creation, personalization, data analysis, and marketing automation. Learn how to become a masterful conductor of your AI marketing symphony! Introduction The Importance of Strategy in AI Marketing Setting Tangible Goals with OKRs AI in Content Creation Personalized Customer Experiences AI in Data Analysis Marketing Automation with AI AI as an Augmentation Tool 00:00 Introduction 01:12 The Importance of Strategy in AI Marketing 01:39 Setting Tangible Goals with OKRs 03:02 AI in Content Creation 04:20 Personalized Customer Experiences 05:38 AI in Data Analysis 07:41 Marketing Automation with AI 08:26 AI as an Augmentation Tool Find the full article at: This podcast is provided by and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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From Vision to Reality: Planning Your AI Journey in Marketing
09/19/2024
From Vision to Reality: Planning Your AI Journey in Marketing
Your AI Marketing Journey In this episode of Marketing AI Radio, we explore Melissa Reeve's insightful article 'From Vision to Reality: Planning Your AI Journey in Marketing.' Our hosts delve into practical frameworks and strategies to help marketing leaders embrace AI, from experimentation and piloting to scaling and transforming their businesses. Learn how to strategically implement AI tools, prioritize effectively, and prepare your team for an AI-driven future. 00:00 Introduction 00:13 Article Discussion: From Vision to Reality 00:39 Reeve's Framework 01:16 Phase 1: Experimentation and Piloting 02:42 Importance of Data and Strategy 03:26 Phase 2: Scaling Up 04:30 Phase 3: Business Acceleration and Transformation 05:30 Prioritizing and Organizational Readiness 07:17 Empowering Your Team 08:32 Conclusion Find the full article, including pro tips and suggestions for executive leave-behinds at: This podcast is provided by and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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Developing an AI Ready Marketing Team
09/18/2024
Developing an AI Ready Marketing Team
In this episode of Marketing AI Radio, hosts Bailey and Kai discuss strategies for preparing marketing teams to embrace AI technology. They explore insights from Melissa Reeve's recent article on building an AI-ready team, focusing on the importance of company culture, the concept of an AI council, and the value of fostering a culture of experimentation and ethical considerations. 00:00 Introduction 00:13 Diving into AI Integration 00:29 The Human Side of AI 00:52 Building the Right Company Culture 01:06 Cultivating Fertile Ground for AI 01:18 Forming an AI Council 01:59 Council Activities 02:59 Fail Fast, Learn Faster 03:44 Sandbox Projects 04:24 Ethical Considerations 05:03 Final Thoughts Find the full article, including pro tips and suggestions for executive leave-behinds at: This podcast is provided by and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: Need support Scaling your Marketing AI? Book a free 15 minute consultation call: Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs:
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Marketing Agility: From Theory to Practice with Tabitha Stewart
08/02/2024
Marketing Agility: From Theory to Practice with Tabitha Stewart
In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Tabitha Stewart, who oversees marketing agility strategy for a Fortune 100 financial services company. Tabitha shares her journey from project management to integrating agile practices in marketing, emphasizing a problems-first approach. They discuss the challenges and benefits of moving from theory to practice, the importance of hyper-relevant changes, and the role of visualizing work and prioritizing tasks. Tabitha also explains the 'crawl, walk, run' approach to change management and addresses hurdles like resistance to change. Key takeaways include enhanced flexibility, transparency, empowerment, and ownership within marketing teams. 00:00 Introduction to the Modern Marketing Podcast 00:19 Meet Tabitha Stewart: Journey to Marketing Agility 02:05 Implementing Agile in Marketing Teams 04:03 Challenges and Solutions in Agile Marketing 07:14 Hyper-Relevant Approach and Real-World Examples 12:19 Future Challenges and Capacity Management 16:23 Overcoming Hurdles and Embracing Change 21:54 Results and Benefits of Agile Marketing 23:47 Guidance for Marketing Teams 25:23 Conclusion and Final Thoughts
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Emily Sheridan on Agile Marketing Transformation at Noodles & Company
06/17/2024
Emily Sheridan on Agile Marketing Transformation at Noodles & Company
In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel from Agile Marketing Alliance speak with Emily Sheridan, the Senior Marketing Operations and Creative Manager at Noodles & Company. Emily discusses her journey into Agile marketing, the importance of focusing on value and mindset, and the impact it has had on her team's productivity. She highlights the successful implementation of pilot projects, the significance of retrospectives, overcoming roadblocks, and the integration of Agile methodologies with external agencies. Metrics showcasing their improvement in time to market and collaboration are also shared, providing valuable insights for teams considering Agile practices. 00:00 Introduction to the Modern Marketing Podcast 00:21 Guest Introduction: Emily Sheridan from Noodles Company 00:42 Emily's Journey to Agile Marketing 01:53 Starting Agile at Noodles Company 05:22 Pilot Program Success: National Dessert Day 07:03 Wins and Learnings from Agile Implementation 09:34 Challenges and Roadblocks in Agile Adoption 12:52 Metrics and Results of Agile Practices 15:11 Future Plans and Integrating External Agencies 17:49 Conclusion and Final Thoughts Join the Agile Marketing Alliance at:
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Agile Marketing: A Coaches Perspective with Teresa Bonick
05/21/2024
Agile Marketing: A Coaches Perspective with Teresa Bonick
In this discussion on Agile Marketing featuring Agile coach Teresa Bonick, we explore the importance of focusing on value and mindset when practicing Agile, with insights on the similarities and differences across various functions. The conversation delves into the foundational mindset shift needed for organizational change, training the mind through curiosity and intention, role modeling new ways of working, and the significance of buy-in and clear outcomes in successful agile transformations in marketing. Teresa sprinkles in real-world stories to bring her points to life. 00:00 Introduction 02:43 Agile Across Different Functions 05:52 Training for a New Mindset 07:30 Role Modeling in Agile Coaching 10:33 Change Over Time in Agile 14:29 Biggest Mistakes in Agile Adoption 21:32 Delivering Value in Marketing
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Achieving Sustainable Marketing Pace with Agile Practices
04/04/2024
Achieving Sustainable Marketing Pace with Agile Practices
In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewell discuss agile marketing techniques with , an agile coach, currently with Aviva. The conversation covers Fred's journey to becoming an advocate for agility in marketing, the challenges marketers face, including overwhelming workloads in a VUCA (volatile, uncertain, complex, and ambiguous) environment, and how Agile methodologies can address these issues. The podcast delves into the principles of value, flow, and quality to improve marketing processes, emphasizing the shift from push to pull systems for better capacity management and reduced context switching. Fred shares insights on the importance of making work transparent, limiting work in progress, and the mindset shift necessary at personal, team, and organizational levels to create a sustainable marketing pace. The episode also introduces the Agile Marketing Alliance's to help listeners start managing their workloads more effectively. 00:00 Welcome to the Modern Marketing Podcast 00:41 Fred Pernet's Journey to Agile Marketing 02:21 The Overwhelm in Digital Marketing: Causes and Agile Solutions 06:52 Capacity Management: Supply, Demand, and Agile Principles 12:07 Implementing a Pull System in Marketing 18:17 Addressing Emotional and Social Aspects of Agile Transformation 21:14 Cultural Shifts for Sustainable Agile Marketing 23:42 Practical Steps to Create a Pull System and Reduce Overwhelm 25:26 Closing Thoughts and Resources
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Agile Marketing + the CMO with Kurt Uhlir
03/20/2024
Agile Marketing + the CMO with Kurt Uhlir
In this episode of the Modern Marketing Podcast, hosted by Melissa Reeve and produced by the Agile Marketing Alliance, guest Kurt Uhlir discusses his unconventional path from engineering to becoming a CMO and a master in agile marketing. Uhlir shares insights on building marketing programs that balance predictability with flexibility, his methodologies for aligning marketing strategies with business outcomes, and the importance of speaking the language of business to the C-Suite. Furthermore, they delve into how agile marketing principles and servant leadership can empower teams and foster an environment conducive to experimentation and innovative thinking, ultimately driving business success. Uhlir also shares practical advice on dealing with data overwhelm and tips for those without a quantitative background to leverage analytics effectively. 00:00 Welcome to the Modern Marketing Podcast 00:35 Kurt Uhlir's Unconventional Journey to Marketing 03:26 The Revenue-Centric CMO: Aligning Marketing with Business Objectives 07:42 Building Trust and Predictability in Marketing Programs 08:52 Agile Marketing: Flexibility, Experimentation, and Data-Driven Decisions 15:32 Creating a Culture of Experimentation and Learning 18:00 Navigating the Data Overload in Marketing 22:41 Leadership and Agile Marketing: Fostering an Environment for Growth 25:19 Closing Thoughts and Thanks
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Building Agile Marketing Dojos with Tom Diedrich
02/27/2024
Building Agile Marketing Dojos with Tom Diedrich
In the episode of the Modern Marketing Podcast, hosts Jim Ewel and Melissa Reeve welcome Tom Diedrich, who was a Lead Enterprise Agile Coach at Target Retail Stores. Dietrich shares his experience putting marketing teams through Agile marketing dojos to help them gain speed and efficiency and eliminate low-value work. Tom shares how to build continuous dialogues amongst product, marketing and engineering teams and encoure trust in the team. Furthermore, he shares the difficulties of implementing Agile practices in a remote and hybrid world and outlines the benefits of the OKR-method for tracking progress and results. 00:01 Introduction to the Podcast and Guest 00:48 Tom's Journey into Agile Coaching 01:43 Challenges Faced by Marketing Teams 03:23 Approach to Tackling Problems 07:06 The Dojo Approach and its Adaptation in a Hybrid World 10:25 Creating Continuous Dialogue Between Teams 12:28 Using OKRs with Marketing Teams 14:28 Final Words of Wisdom 15:14 Conclusion and Farewell
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Agile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba
02/01/2024
Agile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba
In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel speak with Sylvia Rausch, the Marketing Director at Saba, a European car parking operator. Sylvia shares her journey towards applying agile practices into Saba’s marketing operations. She discusses how the company navigated their triple transformation, which encompassed personal, inter-departmental and process changes, shifting from an infrastructure mentality to a customer-centric one. The hosts probe deeper into the challenges of digital transformation, involving both online and offline components. They also glance at the company's increased customer centricity focus and how agile practices helped with the mission to provide a frictionless mobility experience. Sylvia also talks about receiving the Agile Business Award for Agile Marketing from the Agile Business Consortium and shares advice for companies looking to implement agile practices. 00:00 Introduction to the Modern Marketing Podcast 00:20 Interview with Sylvia Rausch: Agile Marketing in Action 00:41 Understanding Saba: A Journey into Urban Mobility 01:45 The Shift from Infrastructure to Mobility 03:37 Exploring the Mobility Ecosystem 04:49 Discovering Agile: A Solution for Modern Marketing 07:29 Challenges and Triumphs of Digital Transformation 13:22 Becoming Customer Centric: The Agile Way 15:57 Recognition and Evolution: Post-Agile Business Consortium Award 18:05 Guidance for Implementing Agile Practices 20:03 Conclusion and Farewell
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Agile Marketing Insights from US Cellular and BrightSpeed
01/10/2024
Agile Marketing Insights from US Cellular and BrightSpeed
Steve DeCaspers Meagan Corcoran In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Steve De Casper's, Vice President of Marketing at BrightSpeed, and Megan Corcoran, Senior Director of Prepaid at US Cellular. They discuss their experiences introducing agile marketing techniques at US Cellular, including challenges faced and successes achieved. Megan shares how adopting an agile approach has drastically improved churn rates and customer engagement. Steve shares his experience of bringing the same principles to BrightSpeed and how it impacted their sales curve positively. The discussion emphasizes the importance of perseverance, collaboration, clear measurement of results, and a willingness to make changes in pursuing an agile transformation. 00:01 Introduction to the Podcast 00:19 Guest Introduction: Steve De Casper's and Megan Corcoran 00:44 The Journey to Modern Marketing Techniques at US Cellular 02:46 The Challenges of Implementing Agile Marketing 04:07 The Importance of Buy-in for Agile Implementation 05:49 Practical Application of Agile in a Small Business Area 06:34 The Disconnect Between Conceptual and Practical Agile 09:26 Transition to BrightSpeed and Agile Implementation Challenges 10:47 The Role of Perseverance and Grit in Agile Implementation 18:48 The Impact of Agile on US Cellular's CRM and Churn Rate 21:00 The Experience of Implementing Agile at BrightSpeed 23:12 Conclusion and Final Thoughts on LinkedIn on LinkedIn
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Embracing Agile Leadership and Culture in Marketing
12/04/2023
Embracing Agile Leadership and Culture in Marketing
In this episode of the marketing agility podcast, hosted by Melissa Reeve, Simon Hayward, Global Advisor on Leadership and Culture at Accenture, and author of 'The Agile Leader', discusses the importance of changing culture and leadership in organizations to achieve success. He elaborates on the concept of agile marketing, explaining how organizations need to reinvent themselves amid uncertainties created by digital transformation, climate change, and geopolitical instability. Simon emphasizes the key role of leadership, successful transformation, and the essential need to change organizational culture. He draws on personal anecdotes and experiences from sectors including marketing and pharmaceuticals, and provides insights into future trends in agility transformation. 00:00 Introduction to the Podcast 00:16 Guest Introduction: Simon Hayward 00:35 The Importance of Changing Culture and Leadership in Agile 00:50 The Role of Leadership in Agile Transformation 02:15 The Impact of Agile on Organizational Culture 02:49 Challenges in Shifting Leadership Behavior 04:41 The Role of Coaching in Agile Transformation 06:24 Incrementalism vs. Wholesale Change in Agile Transformation 09:59 Applying Agile Practices in Marketing 12:39 Challenges and Results of Agile in Marketing 18:08 The Future of Agile Transformation 22:11 Conclusion and Wrap-up
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Using SAFe + Marketing with Erica Korman of HiD
11/14/2023
Using SAFe + Marketing with Erica Korman of HiD
Agile Marketing Journey with Erica Korman of HiD In this episode of the Modrn Marketing Podcast, hosts Melissa Reeve and Jim Ewel talk to at HID. Erica shares her experiences navigating the Agile marketing journey within her team, and how the use of Agile methodologies, including aspects of SAFe, have transformed their operations. She explains how the Agile approach has increased the team's ability to focus and has led them to redefine their key performance metrics, transitioning from lead generation to pipeline progress. She also discusses internal alignment strategies, the importance of effective tooling, and learning to collaborate effectively with technical teams. 00:00 Introduction to the Podcast and Guest 00:40 Understanding HID and Agile Marketing 01:58 Challenges Faced and the Need for Change 02:35 Introduction to Scrum and Agile Transformation 03:42 The Journey to Implementing Agile in Marketing 04:42 The Role of PI Planning in Agile Marketing 06:52 Benefits of PI Planning and Retrospectives 09:12 The Importance of Having a North Star in Agile Marketing 12:15 The Impact of Agile Marketing on Business Metrics 13:32 Addressing Tooling Challenges in Agile Marketing 16:30 Advice for Marketers Working with Technical Teams 17:36 Conclusion and Appreciation HiD Global: Agile Marketing Alliance: agilemarketingalliance.com Scaled Agile Framework (SAFe): scaledagileframework.com
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Embracing Agile Marketing Approaches: A Conversation with Steve Davis
11/10/2023
Embracing Agile Marketing Approaches: A Conversation with Steve Davis
In this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including one of the earliest Agile Marketing transformations we’ve heard of; Ancestry.com in 2005! This conversation sheds light on the importance of agility in today’s dynamic marketing landscape. Highlights: Steve Davis recounts his journey with Agile, including an early transformation at Ancestry.com in 2005 Discover how Agile made the leap from technology teams into marketing Understand the power of an experience Scrum master in helping marketing teams Hear why Steve thinks Agile marketing hasn’t been adopted by more marketers Notable Quotes: Steve Davis:“I got started in Agile in 2001, which was coincidentally the year that the Agile manifesto was introduced. It was a revolutionary shift that changed everything about how we approach marketing.” “Agile isn’t just a methodology; it’s a mindset. Over the years, it’s been fascinating to see how adopting this mindset has helped companies become frontrunners in their domains.” Relevant Links: Agile Marketing Alliance – Steve Davis on LinkedIn: Closing Thoughts: Dive deep into the world of Agile with Steve Davis and understand why flexibility, responsiveness, and adaptability are key markers of success in contemporary marketing. Whether you’re a novice marketer or a seasoned professional looking to adopt Agile methodologies, this episode is packed with historical context, personal insights, and forward-thinking strategies that promise to inspire and invigorate your marketing approach.
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