Agile Marketing Insights from US Cellular and BrightSpeed
Release Date: 01/10/2024
Steve DeCaspers Meagan Corcoran
In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Steve De Casper's, Vice President of Marketing at BrightSpeed, and Megan Corcoran, Senior Director of Prepaid at US Cellular. They discuss their experiences introducing agile marketing techniques at US Cellular, including challenges faced and successes achieved. Megan shares how adopting an agile approach has drastically improved churn rates and customer engagement. Steve shares his experience of bringing the same principles to BrightSpeed and how it impacted their sales curve positively. The discussion emphasizes the importance of perseverance, collaboration, clear measurement of results, and a willingness to make changes in pursuing an agile transformation.
00:01 Introduction to the Podcast
00:19 Guest Introduction: Steve De Casper's and Megan Corcoran
00:44 The Journey to Modern Marketing Techniques at US Cellular
02:46 The Challenges of Implementing Agile Marketing
04:07 The Importance of Buy-in for Agile Implementation
05:49 Practical Application of Agile in a Small Business Area
06:34 The Disconnect Between Conceptual and Practical Agile
09:26 Transition to BrightSpeed and Agile Implementation Challenges
10:47 The Role of Perseverance and Grit in Agile Implementation
18:48 The Impact of Agile on US Cellular's CRM and Churn Rate
21:00 The Experience of Implementing Agile at BrightSpeed
23:12 Conclusion and Final Thoughts
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