Why you should use artificial intelligence tools like Google BARD to save time and money on marketing taglines.

 

Sabine, the host and producer of the "Selling with Sabine" podcast, is a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients.

Transcript

HI, I'm Sabine Taylor, the host of Selling with Sabine, and I'm thrilled to be back for episode seven. In this show, I'll be sharing how you can utilize artificial intelligence tools like Google BARD  to generate taglines. 

Before we dive in, I'd like to mention that this summer, I needed to allocate time for family matters, which turned out to require a longer break than I anticipated. With that said my commitment to my family led me to prioritize these matters. However, now it's time to resume the podcast show so, as I mentioned in the beginning this show will focus on taglines, so let's talk about it.

A tagline is a short and memorable combination of words designed to capture the essence of your brand or product. Particularly for those overseeing sales teams or working as sales supervisors, you can coach your team to use it as a catchphrase to pitch and sell your product.

Here are a few examples of effective company taglines:

- Nike: Just Do It

- Apple: Think Different

- KFC: We Do Chicken Right

Traditionally, taglines have been crafted by marketing agencies for several thousand or  millions of dollars.  This process involves brainstorming sessions, paying people to participate in focus groups to identify customer themes and then to use those insights, to create a tagline that captures the brand's essence.

However, there's a free Artificial Intelligence tool called Google's BARD that can save you thousands or even millions of dollars. This tool generates taglines within seconds. It's important to note that this doesn't mean marketing agencies are obsolete. However, once you've generated your tagline, the agency can focus on matching the visuals to your message to create effective marketing campaigns. 

You see as a business owner, your plate is full with tasks like managing payroll, hiring, legal matters, marketing, and sales. So, if there's an AI tool like Google BARD or ChatGPT available, make use of it to free up time for more crucial tasks like promoting your business and or product. 

And here's the great news: I've prepared a Google Bard Tagline Prompt Template handout for you. The handout includes an example of how I generated a tagline for a fictitious company. You can then use this template to input product details and generate a tagline for your brand.

To access this handout, visit LinkedIn.com when you land on that site you can type in my name, Sabine Taylor in the search field. My name is spelled out as "S" like success, "a" like achievement, "B" like beautiful, "I" like intelligent, "n" like nice, and "e" like excellence. In the search results, you should find Sabine Taylor The Sales Training Architect. Once on my LinkedIn profile, scroll down to the featured section to access more resources like my 5-Step ChatGPT Sales Coaching Prompt Generator Template for sales supervisors and you will find several other short videos on sales tips as well

Once on the featured section on my LinkedIn profile click on the Google Bard Tagline Prompt Template once the document is open, hover your mouse over the lower right-hand corner and click on the square-shaped box. The document will expand, and you can download it by clicking the downward arrow on the top left corner. 

If you found this information useful, I kindly ask for your support by liking and sharing this podcast and connecting with me on LinkedIn. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips. With that said  I'm also a certified Sales Trainer experienced in leveraging AI tools like ChatGPT and Google BARD and I can help your business close sales learning gaps. If you're interested, reach out to me on LinkedIn; I respond to those messages faster. Have a wonderful day and thank you for listening.

 

https://www.linkedin.com/in/thesalestrainingarchitect/