Selling With Sabine

Get ready to boost your sales and service skills with Selling with Sabine! As the host of this amazing podcast, Sabine is a Certified Consultative Solution Sales Trainer with a Graduate certificate in E-Learning Design. With her extensive experience in training thousands of Sales Reps in Tech Hardware and Software, Sabine is an expert in her field and can help you achieve your sales and service goals. Don't miss out on this incredible opportunity to take your game to the next level and achieve success with Selling with Sabine! To learn more about Sabine and her professional background, visit her LinkedIn Profile at https://www.linkedin.com/in/thesalestrainingarchitect

Shooting your shot in sales: No Matter Who You Are 01/19/2026

Shooting your shot in sales: No Matter Who You Are Welcome back to Selling with Sabine. I’m Sabine Taylor, your host. I’ve spent years working in sales enablement, cybersecurity, and telecommunications, helping large sales organizations train B2C representatives to confidently sell complex products using real-world experience and practical storytelling. If you’d like to connect or explore sales training support, you can reach me at: In this episode of Selling with Sabine, I break down the reality of “shooting your shot” in sales moving past the color of your race and into the grit of daily sales execution. Transcript Welcome, everyone. This is Sabine Taylor, and thank you for listening to Selling with Sabine. I’m the host. Today, I want to talk to you about shooting your shots. What came to mind is a conversation I had with a friend many years ago. He was in the chicken business, and he felt that his prospective customers would not give him a chance because he was a Black man, and that they would be more likely to give a white woman with blue eyes and blonde hair a chance at selling. So he just thought that his customers would be racist toward him. And I understand that, but I kind of told him he needs to get over that. And anyone out there listening needs to get over that, because if you have a product or a service that can solve someone’s pain point—meaning you can help them save money, be more productive, or feel safe—whatever you’re offering, people will buy it, but you’ve got to shoot your shot. And there is a quote that I want to read to you, and Michael Jordan used to say it all the time: “You miss one hundred percent of the shots you don’t take.” And with that said, I worked in a high-tech cybersecurity company, and I was responsible for training my employer’s partners’ workforce. And it was a lot for me to do by myself. Oftentimes, it was overwhelming. I felt like I had more work than hours in a day. And so I took every request to set up a meeting to learn about products from different vendors, and they came from all over the world. They came from India. They came from Switzerland. They came from America. They came from Italy, and they were all pitching me. And I took it because I wanted to learn. And I can tell you they were shocked that I was a Black woman, and they weren’t expecting that. But they followed the sales steps, and they pitched me their product. They explained how it could help me resolve my pain point—meaning be more efficient. And I was like, okay, I’ll give you a chance. And so I onboarded them. Another reason why I took the call is because I wanted them to teach me what my competitors were doing, what was making them so successful. And that’s something you have to keep in mind. As you talk to different customers, whether they sign up with you or not, you will start to learn about their pain points for your particular industry, and you might become a subject matter expert. So your customers may be attracted to the information that you have about their competitors, too. So you have something to offer. Don’t just think that someone’s doing you a favor. You have a product. You have a service. And it has features that your engineering team, or you, designed to make your customer’s life easier. So, again, I want you to take every shot that you’re supposed to take. And what I mean by that: send those emails, call those customers, go knock on those doors if that’s what you have to do to talk to customers and to eventually get through those objections and finally close the sale. So that is what I have for today. If you want to go back and review some of my previous episodes where I talk about doing a mindset reset, look at some recent podcasts that I released. With that said, I want to thank you for listening, and I hope you have a great day. See you next week. And with that said, if you have any sales needs in terms of training for your staff, please keep in mind that I have trained over twenty thousand sales employees that focus on the business-to-consumer side. And I would love to have a conversation with you. You can reach me at . And I hope you have a great day. Bye. /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/39779600

The $12 Million dollar Studio I Walked Away From 01/08/2026

The $12 Million dollar Studio I Walked Away From Welcome back to Selling with Sabine. I’m Sabine Taylor, your host. I’ve spent years working in sales enablement, cybersecurity, and telecommunications, helping large sales organizations train B2C representatives to confidently sell complex products using real-world experience and practical storytelling. If you’d like to connect or explore sales training support, you can reach me at: sellingwithsabine@gmail.com In this episode of Selling with Sabine, I reveal why I walked away from a "once-in-a-lifetime" opportunity involving a $12M studio and a massive platform. On the surface, it looked like the ultimate break—but a single question about the contract changed everything. Transcript Hi, everyone. This is Sabine Taylor, your host of Selling with Sabine. Thank you so much for giving me a little bit of your time today. In this episode, I explain how prior exposure to contracts and licensing terms turned a flashy opportunity into an easy “no” for me. So, this is how it went down. A couple of years ago, I reached out to a company to ask them about pricing for software simulations. They called me back and quoted me something like $70,000 per minute. I thanked them and let them know it was outside of my company's budget. The conversation shifted, and the vendor—I don't remember his name, but he asked me if I'd be interested in creating sales courses for his company. The pitch sounded exciting. He told me all I had to do was write for thirty minutes a day, and his editing team would polish it. They would produce the course, distribute it across major platforms, and it would increase my visibility. I was like, "Wow, this is an awesome opportunity." It just seemed to fall in my lap. So, I said, "Okay, I want to learn more. But first, let me ask you this question: Is there a licensing deal?" He goes, "Well, you'll get access to our $12 million studio. We'll provide you hair, makeup, lighting, and the full production—but there's no licensing deal." My response was, "No, thank you. Not at this time." That raised all sorts of red flags for me. No licensing meant that I would be providing all of my intellectual property while they collected the revenue every time the content was watched, downloaded, or sold—not me. They would get the licensing deal, not me. It also meant that I could potentially limit my ability to create similar content in the future. So, again, I just said no. Not because I'm against partnerships, but because the deal did not make sense. I was thinking, "I don't need someone to give me a video for my website. I can create professional content myself or hire someone to help without giving up my ownership of the work." The only reason I knew to ask about licensing is because of my prior experience. You see, in a previous role, I had supported vendor contracts and had heard leaders discussing licensing terms ad nauseam. That experience and exposure helped me to quickly recognize when a deal was unbalanced, and that one wasn't. That realization is part of what pushed me into podcasting. It reminded me that my knowledge has value and that exposure alone is not a form of payment. So, what does it mean to you? Before you are ever faced with a "once-in-a-lifetime" opportunity, you need to have a foundational understanding of how your value is protected. If you wait until the contract is in front of you, the excitement of working with a big brand could cloud your judgment. So, here is how you get ready: What you want to do right now is research what the standard agreements look like in your industry today so you can spot what seems off. You want to research things like standard agreements, but you also want to look at speaking and other unique opportunities that could be presented to you. You want to be ready before those opportunities come. You also want to know exactly what you're willing to share and what is strictly off-limits before the negotiation begins. Now, back then, I said no. Today, maybe I'll say yes because I've had time to think about the whole scenario. Now, I would be more strategic. I would probably produce a course, and I would not give them my best; I would give them "good enough." So, with that said, I'm going to stop here and say thank you for listening. Make sure you do your homework. Again, get prepared ahead of time so you're ready when the deal lands in front of you. I would love to talk to you if you would like me to come in and help train your sales team. Specifically, I focus on business-to-consumer sales. You can contact me at sellingwithsabine@gmail.com, and you can also go to my LinkedIn profile to learn a little bit more about me. With that said, have a great day. /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/39655675

Word of the Week: Footnote — When Setbacks Don’t Make the Headline 01/07/2026

Word of the Week: Footnote — When Setbacks Don’t Make the Headline Welcome back to Selling with Sabine. I’m Sabine Taylor, your host. I’ve spent years working in sales enablement, cybersecurity, and telecommunications, helping large sales organizations train B2C representatives to confidently sell complex products using real-world experience and practical storytelling. If you’d like to connect or explore sales training support, you can reach me at: In this episode of Selling with Sabine, I introduce Word of the Week and unpack the power of a footnote. I talk about letting go of what no longer deserves center stage and why that mindset matters in sales. Rejection happens—but dwelling on it drains your energy. Customers are waiting to hear your enthusiasm, and if you carry the last loss into the next pitch, you start behind before you even begin. sellingwithsabine@gmail.com https://www.linkedin.com/in/sellingwithsabine/ Transcription Welcome. My name is Sabine Taylor, and I’m the host of Selling with Sabine. Thank you so much for giving me your time and for listening to this episode, where I am introducing a new feature on this podcast called Word of the Week. This week’s word is footnote. When we think about a footnote in a book, it usually sits at the bottom of the page. It’s small, often italicized, and sometimes you almost need a magnifying glass just to read it. A footnote provides historical context or a data point we need to acknowledge, but it’s never the main part of the story. And I want to share how I’ve used this word in my own life to help me move forward from a very traumatic situation connected to my father’s transition. About two months ago, my father passed away. His passing itself was very expected. What was unexpected and deeply traumatic were the funeral arrangements and the family dynamics that surfaced during that time. You see, my father had a lot of kids, so I have stepbrothers and stepsisters. Although we lived in the same household, there was a significant age gap, and we often felt like strangers. Later, my father remarried someone more than three decades younger than him, and that honestly raised some eyebrows with me. That created distance between my father and me because he wanted me to form some type of close relationship with his new partner. I have my boundaries. I was clear with myself that I would remain cordial out of respect for my father, but that was all I felt emotionally able to do. At the funeral, all of these unresolved dynamics came to a head. Allegations were made about me. Lies were told. There were claims that I wanted my father’s money and accusations that I was never there. I was honestly shocked because since graduating college, I never asked my father for a single penny. I also haven’t talked to my cousin since junior high school—since seventh grade. So I was left wondering, where are all of these allegations coming from? And most importantly, where’s the evidence? When I returned home, the events of the funeral replayed in my mind over and over again. Because I have a background in algebra, I did what I knew how to do. I created a bar graph showing the number of years I lived with my father compared to his other children. I sent it to a sibling along with a twenty-five-minute audio message because I felt that no one was going to talk to me that way. But then the thoughts kept coming—ideas like contesting the will, questioning signatures, and even considering legal action. While I may have had grounds, I started to notice something important. The situation was taking up too much of my time and too much of my energy. Instead of focusing on my podcast, my book, and the business moves I wanted to make, my mental space was consumed by the conflicts surrounding my father’s transition. That’s when it dawned on me: my father should have had an end-of-life conversation with all of his children, explaining the will, the funeral arrangements, and his wishes—but he didn’t. And I realized something else. That wasn’t my responsibility to fix. So I made a decision. I acknowledged what happened, but I reclassified it. I made it a footnote—a historical fact, something I could learn from but not live inside of. I closed that chapter and moved on to the next one. Five weeks later, after my father’s transition, I took a trip to Italy. I visited Rome, Milan, and Florence. When I returned, I poured my energy into my podcast. As you can see, I’ve been releasing many episodes, and that’s because I needed to replace the bad memories of the funeral. I began working on my book again, and I started searching for an editor. That’s how I moved forward. Now, if you’re asking, “Sabine, how does this apply to sales?” that’s a fair question. In sales, we face objections and rejections constantly—hourly, daily, and weekly—and that level of rejection can be emotionally draining. What I’ve noticed is that there are generally two ways sales professionals handle objections. The first is what I call destructive dwelling. Some sales reps replay a failed sales conversation over and over in their minds, like a broken record. They relive every objection, every misword, and every moment they wish they could redo. The problem is that when they walk into the next sales meeting, they’re not fully present—and customers can feel that. They can sense it from a mile away. Customers are waiting to hear our enthusiasm, and if we walk into the next sales pitch still carrying the weight of the last deal that didn’t close, we show up with an energy deficit. Customers can hear that in how we respond and how we sell. On the other hand, the healthier approach is documentation. Strong sales professionals take the objection out of their heads and put it on paper. They journal what went well, what could have been improved, and what they learned from it. In doing that, they turn the experience into a footnote—a data point, not a defining moment. In sales, we have to make the main thing the main thing. And the main thing is always selling—being emotionally present, mentally clear, and ready to give the best version of ourselves to the next sales opportunity. That means recategorizing losses as insight, not identity. We have to learn from them, but not let them loop in our heads. We have to put them at the bottom of the page, make them a footnote, and then turn the page. I hope you found this episode helpful. If you’d like to talk with me about working with your team to help grow their business-to-consumer sales performance, I’d love to have that conversation. You can reach me at , and you can also visit my LinkedIn profile to learn more about my background. With that said, thank you for listening, and have a great day. /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/39638395

iShowSpeed Africa Tour: Millions of Eyeballs. 30 Seconds to Sell. Are You Ready? 01/05/2026

iShowSpeed Africa Tour: Millions of Eyeballs. 30 Seconds to Sell. Are You Ready? Welcome back to Selling with Sabine. I’m Sabine Taylor, your host. I’ve spent years working in sales enablement, cybersecurity, and telecommunications, helping large sales organizations train B2C representatives to confidently sell complex products using real-world experience and practical storytelling. If you’d like to connect or explore sales training support, you can reach me at: sellingwithsabine@gmail.com https://www.linkedin.com/in/sellingwithsabine/ In this episode, I explore how viral moments like the iShowSpeed Africa Tour create sudden exposure—and what business owners need to do to be ready when opportunity shows up unannounced. Episode Transcript: Hi, everyone. I hope you are having a great day. Thank you for giving me your time. I am Sabine Taylor, the host of "Selling with Sabine," and today I’m super excited to talk to you about a young man who goes by the name of iShowSpeed. About two weeks ago, he announced an Africa tour where, for twenty-eight days, he will be visiting twenty countries. He’s going to places like Algeria, Angola, Benin, Botswana, Ethiopia, Ghana, Ivory Coast, Kenya, Liberia, Morocco, Mozambique, Namibia, Nigeria, Rwanda, Senegal, South Africa, Zambia, and Zimbabwe. I hope I have people from Africa tuning in because if he is about to come to your country, I hope small business owners are getting ready for a potential highlight by iShowSpeed. The last time I checked TikTok, YouTube, and Instagram, he had about forty-five million to almost fifty million subscribers. So, what does that mean to you? It means that he could potentially come to your restaurant with a whole film crew. If you’re a dancer, maybe he can come do a little dance skit with you. If I were a business, I would get my sales pitch ready. I would be able, on the fly, to say the name of my business, what my business does—whether it’s a product or a service—and what solution it provides. So, if you’re an eatery, maybe you want to say the name of your eatery, what kind of food you specialize in, why people come to your shop, and describe how they enjoy the place. I would maybe have a T-shirt made with my social media on it. There are going to be so many eyeballs on his tour. People are going to be tuning in on TikTok, Instagram, and YouTube, and they’re going to be making commentary about it. You want to get your talking points written down, practice them, and get ready. Find out where he’s going to be, and you might want to show up there, too, and invite him to your place of business. But whether you’re in Africa or in any part of the seven continents, you want to have your elevator pitch ready—which means that in the time it takes to go from one floor to the next, you can succinctly state what your business is. These opportunities don’t come every day, so you just want to be ready. So, that is my tip for today. Please like and subscribe. And if you want to contact me because maybe you have a sales team and you want me to work with you to help develop your sales team, I’m totally interested in having that conversation. You can reach me at sellingwithsabine@gmail.com. You can also go to my LinkedIn profile to learn more about my background. So with that said, tune in and watch this young man. I mean, he's making grown women cry. People are making commentary on the socials talking about how they're touched his work And I'm telling you I'm making this post because I wanted to cry because brought me so much joy just showing what he's doing in Africa and I believe tourism for these countries are probably going to increase, and that's gonna be very good for the country With that said thank you for listening Go iShowSpeed I fully support you. Have a nice day! Bye. /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/39610700

Let the Haters Hate — Stay Focused and Close 01/04/2026

Let the Haters Hate — Stay Focused and Close Welcome back to Selling with Sabine. I’m Sabine Taylor, your host. I’ve spent years working in sales enablement, cybersecurity, and telecommunications, helping large sales organizations train B2C representatives to confidently sell complex products using real-world experience and practical storytelling. If you’d like to connect or explore sales training support, you can reach me at: In this episode of Selling with Sabine, I dive into the reality of what it takes to win when the odds—and even your own colleagues—are against you. We’ve all been there: you’re chasing a goal, and instead of support, you’re met with skepticism or dismissive comments from the sidelines. I take you back to my time as a territory sales manager in New York City to share a pivotal moment when I had to choose between listening to the noise or trusting my process. Transcription Hi everyone. This is Sabine Taylor, the host of Selling with Sabine. I want to thank you so much for taking the time to listen to this episode today, where I’m going to share a story from my time as a territory sales manager working in New York City. At the time, I was managing computer retailers who had small business teams reselling my company’s products in addition to selling retail items. During the month of October, the company launched a “Sprint to the Finish” contest. The goal was to encourage territory sales managers to sell high-ticket items for a chance to win $1,000. There was also an opportunity to earn an additional $500 by writing an essay explaining how the sale was closed. Every Monday, we held a morning call where we were required to give a status update on the activities we were doing to help close a high-ticket sale. In our business, this was challenging because we were selling printers and computer equipment. Many items cost only a few hundred dollars, and even a laser printer might be priced around $2,000. Still, we were expected to explain what we were doing to move larger opportunities forward. One particular week, it was my turn to speak. I shared an opportunity I was working on with a small business team that was trying to close $11,000 worth of computer equipment. However, there were issues with the rebate. What was happening was that they were attempting to use a consumer rebate for a business purchase, which wasn’t allowed. Instead of hearing encouragement like, “Great job” or “I hope you close it,” the responses from my teammates were dismissive. Comments like, “Yeah, right. Good luck with that—you know that’s not going to happen.” I stayed quiet and let them talk because I knew I was willing to do the work they didn’t want to do: the paperwork. A lot of salespeople hate paperwork. They really do. But that’s where I shine. Because I was strong with the backend details, I was able to close that deal by October 31st, which was the end of the fiscal year. I earned the $1,000 and then wrote the essay explaining how I closed the deal. Everyone who doubted me—those making comments from the sidelines—didn’t even come close. I don’t even think they wrote the essay. I earned the $1,000, the additional $500, and I kept my mouth shut. I simply said, “Thank you very much.” If you’re facing something similar, let the haters hate. That’s what they’re there for. They’re so focused on what you’re doing that they fail to focus on the sales preparation work they should be doing themselves. They’re never going to be aligned with you. In the end, when I won, no one had anything to say. Not a single comment. My advice to you is to stay focused and do what you’re supposed to do every day in the field. With that said, thank you so much for listening. If you’d like to talk with me about coming in to help your sales team, I’d love to have that conversation. You can reach me at —that’s S-A-B-I-N-E. You can also find me on LinkedIn and review my profile to see where I’ve worked and some of the things I’ve done. I hope you have a fantastic day. Please like, subscribe, and share. Have a great day. Bye. /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/39605850

Story Time: Learning to Reset When Sales—and Career—Say No 01/03/2026

Story Time: Learning to Reset When Sales—and Career—Say No Welcome back to Selling with Sabine. I’m Sabine Taylor, your host. I’ve spent years working in sales enablement, cybersecurity, and telecom, helping large sales organizations train B2C reps to confidently sell complex products using real-world experiences and practical storytelling. If you’d like to connect or explore sales training support, you can reach me at https://www.linkedin.com/in/sellingwithsabine/ Transcript In this story time episode, I share a personal career setback and the lesson it taught me about resetting when rejection feels constant. From navigating silence after filing an EEOC complaint to finding growth, promotion, and renewed confidence, this episode breaks down why “reset” is a critical skill in sales. If you’ve been feeling stuck, discouraged, or worn down by objections and no’s, this conversation offers a practical and emotional reset to help you keep moving forward. Hi, everyone. It’s January third on a Saturday. I am Sabine Taylor, the host of Selling with Sabine, and thank you for listening. As I’ve stated in the previous two episodes this year, I am trying not to be so consumed with being perfect in terms of audio production. I am going to try to release as many episodes as I can during the holidays. So, with that said, I want to do a little story time, something a little bit personal about me. And my goal is that you would hear from it, glean from it, and use it as motivation if you are feeling a little bit in a rut or if things are not going as expected in your sales career. So, let’s get started. I was working with a company, and I had to file an EEOC complaint. It was dealing with my pay. With that said, it made it difficult to get another job in the industry. But I kept applying to jobs, and I’d have to tell them, “Hey, you know I know you’re hiring me because I have this experience. And, by the way, I filed the EEOC complaint.” And then I heard crickets, and that was just constantly happening. One day I saw a job posting, and I was thinking, I’ll apply, but what are the chances that they call me? It was a big tech company. I was like, I’m just going to give it a try anyway. So I gave it a try, and I think within two or three weeks, I got a callback, and I was very surprised. Then I thought, I might go through the same thing. They get excited about my candidacy, and then when I tell them I filed an EEOC complaint, I might hear crickets. But I went on an interview, and I did tell my hiring manager what happened. I said, “Hey, you know, I filed the EEOC complaint, and I noticed that you want me to work with my former employer.” He asked for recommendations. I think my last manager said that I don’t work well in teams. He said, “So tell me about that.” And I said, “Well, I would agree. You know, I work better by myself. There’s something with me and team dynamics. It doesn’t always work out well for me. I’ve noticed that I perform well as an individual contributor. I can work with teams, but on a day-to-day basis, my personality and their personality, it’s not always meshing.” That’s what I’ve learned about myself throughout the years in the workplace. But I told him that, and I was thinking for sure he was not going to hire me. And then he hired me, and I was like, wow. Initially, I was thinking, what are the chances they’re going to call me? And then I got the job. I have to tell you, in that job, it wasn’t easy, but I learned the most. I had the most growth. My former employer loved me. And, unbeknownst to him, one of the HR people at my former employer had contacted me for a role. That was interesting. I got a lot of praise from my former employer, the one I filed the EEOC complaint against, and that was surprising to me. They were boasting about me, bragging about me. I was really surprised at the turn of events. What that taught me is that I had to do a reset. Although I had all these rejections, and it was kind of demoralizing because at that time it had been years since I’d been back in the industry where I previously worked, I kept at it. In the role I got, I was promoted. I learned so much beyond what I thought I would learn, and I really appreciated my time there. So how does this apply to your situation? I want you to center this word: reset. In sales, you have to do a lot of resets because there are so many objections—actually more rejections and objections, meaning customer objections, than you hear yeses. If you don’t do a reset, you might find yourself in a rut, and you might not be able to overcome the place you’re in. When it comes to resetting, there are two components. There’s a task you have to do for the job, and that task may be that if you are having internal conversations with yourself, you are going to have to press through. If in your mind you’re saying, “This customer is just going to be like the same customer who told me no,” then you’re not going to win. You have to look at each customer as a unique opportunity because customers, although they’re in the same industry, are not a monolith. They have their own customers, operations, employees, and culture. It’s probably different from your last customer or prospect. You’re going to have to cut the noise. The way you do that is by forging through the sales process, following the sales methodology, asking open-ended questions, listening, and responding to objections with good insights. That’s what I had to do because after being laid off and filing an EEOC complaint, it was a challenge to find the next opportunity. But I forced myself to apply, even though I kept getting rejected. The second part of this is the social-emotional piece of resetting. You may need to go out for a walk. When you go out for a walk, a chemical called dopamine is released, and you feel renewed and refreshed. Sometimes just getting fresh air can release dopamine, and that dopamine is what makes you feel good. It’s the resetting of your emotions. Sales requires a lot of resetting, and I want you to center that word: reset. I want you right now to pause this episode, get a pen and paper, and write it down. That way, when you hear those no-no’s, you’ll do the reset. You might step outside, stretch your legs, or do what you need to do to activate dopamine so you can move on to the next calls. That’s what resetting is all about, and in sales, it’s an absolute must for success. I wanted to share this because I know sales is not easy. Personally, it’s an industry with a lot of churn. I’ve trained many new hires who were gone within ninety days. I understand. But that word—reset—is essential. You have to do it. /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/39601005

Put these Tips in your B2C sales playbook: Selling Risk Without Scare Tactics 01/02/2026

Put these Tips in your B2C sales playbook: Selling Risk Without Scare Tactics Welcome back to Selling with Sabine. I’m Sabine Taylor, your host. I’ve spent years working in sales enablement, cybersecurity, and telecom, helping large sales organizations train reps to confidently sell complex products using real-world experiences and practical storytelling. If you’d like to connect or explore sales training support, you can reach me at sellingwithsabine@gmail.com In this episode, I reflect on a widely reported public incident that sparked conflicting narratives and speculation. Rather than focusing on headlines or individuals, I use the situation to explore what happens when there is no clear record of events—and how quickly perception can replace facts when evidence is missing. I then connect this directly to B2C sales, particularly for teams selling products tied to “what-if” scenarios such as protection, documentation, or risk-mitigation tools. This episode breaks down how to acknowledge real-world risk without leading with fear or scare tactics. Through a practical example and short role-play, I show how to guide conversations toward observations, considerations, and features—selling peace of mind instead of panic. This episode is for sales leaders and reps looking for a clear, ethical sales tip they can immediately add to their B2C sales playbook. Episode Transcript: Hi, everyone. Today is Friday, January second. And, I am Sabine Taylor, the host of Selling With Sabine. And I am using Audacity, this software that gives me a seven-day trial, and it helps me with, audio production. And I've used it before and, a couple years ago, I found it was not as intuitive, but now I'm really liking the updates. So, I'm trying to push out as many podcasts as I feasibly can. So, with that said…today, I want to talk about a recent event that's been all over the news involving Anthony Joshua and the tragic loss of his two best friends. And I believe their names are pronounced Sina Ghami and Latif Ayodele Now what caught my attention wasn't the celebrity side of the story, but don't get me wrong. These were gorgeous men, and it is sad that they lost their lives, in this tragic accident. But, nonetheless…what captured my attention was how quickly different versions of the event started flying around, and secondhand accounts started to hit the Internet. And depending on what someone saw or thought they saw, the whole narrative shifted., and people started debating on who was responsible without having a full picture. I mean, the conspiracy theories, it was just, like, on another level. But this isn't just a celebrity thing. This is what happens whenever there isn't a clear record of what went down. When the facts aren't there, perception takes over, and perception isn't always the truth. I think moments like this are worth talking about, not to relive the tragedy per se, but to understand how uncertainty…creates confusion and leaves everyone exposed to unnecessary risk. Like, some people are thinking his opponent, has something to do with it. So, and that's what I mean, but by unnecessary risk, because people could start threatening the other person. So, nonetheless, we see that this plays out every day, whether it's a traffic accident, a customer dispute, or an insurance claim, when stories don't match trust eroads and resolution takes forever. So, honestly, when I was listening…to the news, the first thing I wondered about was did Anthony Joshua's driver have a dash cam? Did a car salesperson, who sold him this car ever offer him that option. And, the great thing about dash cams today is depending on the model you're looking at, you can capture video inside the car, outside of the car, the front of the car, the back of the car, in the night, it records speed. And even if the camera itself is destroyed in the accident, many models save everything to the cloud so a driver can access it from anywhere in the world. So, some dash cams record if someone is getting too close to the vehicle. And given Anthony's celebrity status, I would have made it a requirement for a driver to have that type of technology installed in the car. So if you're wondering, Sabine, how does this, tragic incident turn into a sales topic? Well, that's a fair question. With that in mind, many sales professional sell products that are connected to the "what if" or unfortunate situations. It's a tough spot to be in because none of us want to lead with fear. And the second a customer feels scared or pressured, then we've lost their trust. But this is really about ethical selling versus scare tactics. It's about showing the customer, that your product rather, like a dash cam, provides answers. It cuts down the investigation time when things don't go, as planned on the road. So, for instance, if I am coaching a sales team that sells dash cams, I am telling them to avoid saying, you need this because this could happen to you. Instead, I'm telling them to focus on the peace of mind that the product provides. So, for example, let's look at a mini role play that I've put together, and I want you to imagine we have a customer named Julia, and she's at an aftermarket shop with her son to get some new speakers installed for the car that she just bought him. So here is how I transition from a conversation about speakers to a dash cam. So, Julia, I'm so glad we found the right speakers for your son. While I was checking out the car, I noticed there isn't a dash cam installed. Have you ever considered putting one in? You know, Julia, it's a great way to have that peace of mind knowing you've got footage ready to go if a day on the road doesn't go exactly as planned. So…the transition I used is mostly about peace of mind framing. So, in plain English, that means you acknowledge real world risk without being dramatic, and you don't really anchor the conversation on fear or danger. You reframe the camera as a tool, with features that helps you get clarity and fairness. So, you're selling the outcome, which is peace of mind and not the incident itself. So, you notice I did not mention the word accident, incident. I just talked about the feature. "You'll get that footage." So, this works because I start off with an observation. I said, "I noticed…that you don't have a dash cam install." So, it's not pushy…I'm asking a consideration question, and that's what upselling is about. So, focus on peace of mind when selling products that are tied to unfortunate events. So, in closing, if you want me to coach your business to consumer sales team on upselling or consultative strategies. Or if you need some fresh ideas for your sales enablement playbook, email me at selling: sellingwithsabine@Gmail.com. You can also message me, with your serious inquiries on LinkedIn make sure you provide all the details. Finally, please subscribe and share. I've trained thousands of reps in call centers and in the retail space, and I'd love to help you, achieve your key performance indicators. And, also, I want to send my deepest condolences to Anthony Joshua…and the friends and family of Sina Ghami and Latif Ayodele So have a great day. bye… /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/39597115

Next Sales Huddle? Start with This Travel Protection Story 01/02/2026

Next Sales Huddle? Start with This Travel Protection Story Welcome back to Selling with Sabine. I’m Sabine Taylor, your host. I’ve spent years working in sales enablement, cybersecurity, and telecom, helping large sales organizations train reps to confidently sell complex products using real-world experiences and storytelling. If you’d like to connect or explore sales training support, you can reach me at . In this episode, I share a real experience from a recent trip to Italy where a stolen piece of luggage turned a smooth trip into a stressful and time-consuming situation. I talk through what happened, the challenges of managing an incident like this while traveling abroad, and the hours spent navigating reports, receipts, and claims instead of resting or enjoying the trip. I then connect the experience directly to sales, explaining why stories like this are effective teaching tools especially for reps selling travel insurance or protection products they may never have personally used. This episode is designed for sales leaders looking for practical ways to help their teams better understand the customer experience and communicate the true value of coverage. It also marks my first podcast release of 2026 and my return to the mic. Transcript (English): Happy New Year, everyone. I’m Sabine Taylor with Selling with Sabine, and I’m going to… kind of…go off the cuff. There won’t be much production on these podcasts, at least for the next few episodes, because it takes a lot of time. And I’ve learned that this has become a barrier for me when it comes to working on my podcast. But even so, I set a personal goal that on January 1st, 2026, I would produce and release a podcast. So… I just got back from Rome, Italy, and I’m tired because I landed last night. It was a great trip. There was a small issue. And what I mean by that is I was traveling with my family, and someone decided to steal my luggage—my mother’s luggage. And honestly, I believe it was the bus driver. And that’s why I’m talking about it. And in a somewhat strange way, I’m going to connect this to sales. Okay? We took a really great trip to Italy. I got an amazing deal. I had miles, and each ticket cost literally five dollars and sixty cents. And I thought, there’s not much fun you can have in the U.S. for five dollars and sixty cents. The return trip was about seventeen dollars. So per person, it was around twenty-five dollars. It was a great deal. We arrived in Milan, Italy, and it was wonderful. I noticed that everyone was very well dressed. The dogs were well dressed. Grandmothers were well dressed. Everyone looked good. My mom even noticed that all the men had a full head of hair. We spent about three days in Milan, and then we took a bus from Milan to Rome, or Roma, as they say in Italy. When we arrived at the bus station, we had a somewhat strange interaction with the driver. He looked at my boarding pass, and I had paid for six pieces of luggage to be stored, but we only checked about four. So I had overpaid, and yet there was still a discussion about whether I needed to pay more. And I want to say this: as someone who worked in cybersecurity for seven years and telecom for three years in HR, I’m very alert to anything that feels like fraud. While I was speaking with him, another woman who spoke English and Italian suddenly inserted herself into the conversation and began translating for us. And we said, hold on—we never asked you to translate. Thank you, but no thank you. She had a very distinct look, almost like she didn’t belong. She had so much filler in her lips that she looked a bit unusual. She definitely left a lasting impression. But regardless, the driver said we should put our luggage on the other side of the bus. And I thought, this is strange, because we’re sitting on the passenger side, and he wants to isolate our luggage on the driver’s side. So I decided to take a picture. That ties directly to my cybersecurity background. I’ve spent many years studying crime, writing about it, and teaching company partners how to educate their customers. I have a sharp eye for things that don’t follow procedure. So I took a photo of all the luggage. As someone who has traveled extensively and experienced missing luggage before, I developed the habit of taking photos of my bags and their contents. That helped, because when we arrived in Rome, instead of four bags, we only had three. Our luggage had been isolated, and the only person with the key was the driver. He was very dismissive, didn’t file a report, and didn’t give us a reference number. To me, those were clear signs of something very calculated—what I would call a fraud scheme. When you’re American, people involved in fraud and theft tend to pay attention to that. When I worked in cybersecurity, we had threat reports showing how many risks were targeted at Americans. For me, it feels the same when I travel. Italy doesn’t have many Black people. In the three cities I visited—Milan, Florence, and Rome—I may have seen about six Black people. And the others were working in restaurants or hotels. When I’ve traveled to Asia with my daughter, we clearly don’t look Asian, so we’re seen as tourists and constantly approached to buy things. I believe the transportation industry, which moves passengers from many countries, pays close attention to who is American and who isn’t. And I believe that’s what happened to us. We arrived with three bags instead of four, and I had to deal with the emotional impact. That bag contained medical equipment, cameras, and other important items. The next day, I spent my time writing a report and going to police stations. I went to one, and they told me they closed at one. I went to another, and they told me to go back to the first. All while paying for taxis. It was exhausting. Finally, at the police station, they were writing the report in Italian and asked me to sign it. I asked for a translation because I didn’t understand what I was signing, but I signed it anyway. Later, I used ChatGPT to translate it, and the report stated that I explicitly said I did not want to know who was responsible. And I thought, wow. So how does this relate to sales? I think about people who sell travel insurance or credit card benefits. I wish they promoted this feature more. I spent so much of my vacation navigating police stations, signing documents in another language, returning home, calling the bank, starting a claim, and finding receipts, dates, and merchants. It takes a huge amount of time. Instead of exercising or working on my goals, I was researching and documenting a theft. If I were a company selling travel insurance, I would use real stories like this—the exhaustion, the feeling of violation, the loss of trust. I didn’t know this man, so why isolate my luggage? The sales takeaway here is peace of mind—knowing that if something like this happens, you’re covered. I had a Chase credit card with travel benefits, including coverage for lost or stolen luggage. I had to restart the audio for the second half because it stopped working. But what I wanted to say is that if I were a sales leader, I would play this podcast for my team. It’s hard to sell a product you’ve never used. Stories help customers understand why they need travel insurance. I spent hours reviewing receipts, organizing them in Excel by category, date, location, and currency. My credit card showed charges in U.S. dollars, while my receipts were in euros. It was a mess. This is what customers experience. Sometimes they think, “What are the chances my luggage gets stolen?” And then it happens. The real selling point is saving time. Today, time is money. This can happen to anyone. And I do believe this was a crime involving an employee. Internal fraud happens all the time. It makes travelers wonder why they were targeted and lose trust. I was grateful to have insurance. I don’t know if Chase will ever hear this, but during the holidays, I thought—who wants to go through this? And yet, I was thankful. I wanted to return to the podcast without worrying so much about production. I don’t have the capacity right now to make everything perfect. I’m committed to not being perfect. If you hear something I said wrong, please forgive me. I’m learning to move forward without perfection, because that need held me back. I hope you like and share this episode. If you need sales training, you can find me on LinkedIn. I’m Sabine Taylor, also known as the Sales Training Architect. I’ve worked with large teams, including Fortune 150 companies, and I’d be happy to partner with you. Happy New Year. Don’t get stuck on perfection. Keep moving forward. That’s my commitment to myself. I hope you give yourself grace too. Ciao. Bye. /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/39587940

From Doubt to Confidence: The Power of the Demo 08/31/2024

Beyond the Rap Battle: Valuable Business Lessons from the Kendrick Lamar & Drake Feud 07/10/2024

How To Break The Habit Of Reps Projecting Their Finances Onto Customers 06/24/2024

Managing Objections: Tools You Can Use To Close Sales 06/16/2024

The Career Crossroad: When Sales Isn't The Right Fit 06/08/2024

Nvidia's 10-for-1 Split Fuels AI Boom: New Sales Jobs Emerge 06/07/2024

Mic Drop or Lawsuit? Why They "Not Like Us" A Diss Track by Kendrick Lamar Shouldn't Be Your Sales Team's Motto! 06/02/2024

Sharpe Talk: How to Facilitate Like Shannon Sharpe Without Shutting Down Your Sales Reps 05/24/2024

Beyond Downloads: Empowering Partners and Customers through software simulation tools (Part3) 12/02/2023

Beyond Downloads: Empowering Partners and Customers through software simulation tools (Part3) Sabine, the host and producer of the "Selling with Sabine" podcast, a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients. Podcast Script Welcome to episode 10. I am Sabine Taylor, the host of "Selling with Sabine" and a ChatGPT and Google Bard business-to-consumer sales performance coach and certified sales trainer. Today concludes my three-part series on sales enablement. During our time together, I'll delve into the significance of incorporating simulation tools into your sales enablement practice. To fully appreciate the material covered in this episode, please listen to episode eight and nine where I discuss sales enablement and instructional design in more detail. With this foundation, Episode 10 will offer valuable insights and make more sense to you. Before diving into the practical applications, let's establish clear definitions. Simulation software is designed to capture the step-by-step process of completing a task within another software application. Instructional design, on the other hand, encompasses the systematic process of developing, implementing, and evaluating instructional materials to facilitate effective learning. So, with that said, imagine you're a travel app developer partnering with an airline. The airline call center agents earn commissions when their customers download your app to book travel experiences. However, the agents themselves are unfamiliar with your app, hindering their ability to explain the download and booking process. As a result, app downloads remain disappointingly low. So, Instructional designers can address this learning gap by utilizing screen capture tools like Tech Smith's “Camtasia.” This software can help demonstrate by recording every step of the app download process. This can also help booking agents gain a clearer understanding of what their customers will need to do. Alternatively, tools like Adobe Captivate offer a more interactive approach. They enable the recording of actions within software and convert them into many e-learning courses. This way, instead of passively watching a video, booking agents can actively click through the download process and simulate a customer's experience. However, Adobe Captivate has a steep learning curve. You can try their free trial version and take courses on platforms like LinkedIn Learning to familiarize yourself with the software. With that said, hiring an instructional designer to create a Captivate-based e-learning course is another option if your time is limited. Now you can use these recordings to upload them to a dedicated “Education” or “How it Works” tab on your website. This way, visitors on your website can watch the recording to understand how your app functions while also finding answers to their questions. You see, very few companies take the time to provide a comprehensive customer education library. And this actually forces customers to seek information on platforms like YouTube, where influencers often control the narrative. This can be detrimental, as influencers might showcase problems encountered when using your app, negatively impacting sales and creating vocal detractors. With that said, ensure you create screen recordings for all compatible devices, whether it's Android, iOS, Windows, or Mac. Differences in user interfaces can dramatically affect how your app looks and behaves on different operating systems. Investing time in these screen recordings can significantly reduce app deactivations due to confused customers. However, when customers are empowered by educational content, they are more likely to download your app, leave positive reviews, and recommend your app to their network of family and friends. As I prepare to wrap up, make sure you listen to the previous episodes where I talk about sales tips and the benefits of using artificial intelligence tools like ChatGPT and Google Bard. If you find this information useful, I kindly ask for your support by liking and sharing this podcast. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips. If you're interested in contacting me or working with me, visit linkedin.com. When you land on that site, you can type in the name Sabine Taylor in the search field. In the search results, you should find Sabine Taylor “The Sales Training Architect.” I respond to those messages faster. Have a wonderful day and thank you for listening. https://www.linkedin.com/in/thesalestrainingarchitect/ /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/28899438

Instructional Design for Sales Enablement Success (Part 2) 10/20/2023

Instructional Design for Sales Enablement Success (Part 2) Sabine, the host and producer of the "Selling with Sabine" podcast, a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients. Podcast Script: Hi, I'm Sabine Taylor, the host of "Selling with Sabine," and welcome to Episode 9, the second installment of a three-part series on sales enablement. Today, I'll be discussing how enrolling in a master of instructional design graduate program has streamlined my efforts in sales enablement. First, let's define Instructional Design: It is the science of how adults learn and which training materials and methods are most effective in helping individuals achieve their learning goals. Now that we have the definition, allow me to describe the process of creating training materials before I embarked on my graduate journey in Instructional Design. Back then, I would develop numerous training assets with minimal user input. However, this approach was not ideal because while it may have worked for some, it did not resonate with all, resulting in frustration among certain learners. My approach transformed once I started the Instructional Design program. I began to follow project management workflows and learning principles, such as ADDIE (Analysis, Design, Development, Implementation, and Evaluation). With this knowledge, I spent more time engaging with the end users, including them in various meetings to understand their needs and share the design drafts of the work I was creating for them. Another advantage of following instructional design principles is that, when collaborating with a curriculum design vendor, I could effectively convey my requirements and preferences. This helped to streamline the communication process leading to quicker completion of job aids and e-learning courses I was creating, ultimately making the client or partner satisfied with my work. Now I've noticed a growing trend where Sales Enablement teams are now hiring more Instructional Designers to assist with client training. However, many companies are still relying on PowerPoint presentations, where a marketing head delivers a presentation to investors about their product and uses the same material for partner-facing training. If this scenario applies to your situation, consider hiring a Learning and Design professional to apply Instructional Design principles to repurpose that content. This will enable you to deliver more effective partner training. For small businesses, I recommend contracting with a Learning and Development professional to repurpose the materials you currently have. This can help bridge knowledge gaps, allowing your sales representatives to better understand the products they are selling. Ultimately, this can improve your customers' knowledge about the products, potentially reducing returns and churn. As I prepare to wrap up, make sure you listen to Episode 8, where I talk about using artifical intelligence tools, such as ChatGPT, to determine which sales frameworks are being used by your partners. If you found this information useful, I kindly ask for your support by liking and sharing this podcast. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips. With that said if you're interested in contacting me or working with me, visit LinkedIn.com when you land on that site you can type in the name, Sabine Taylor in the search field. In the search results, you should find Sabine Taylor “The Sales Training Architect.” I respond to those messages faster. Have a wonderful day and thank you for listening. LinkedIn Profile: https://www.linkedin.com/in/thesalestrainingarchitect /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/28376873

Sales Enablement Series: Uncovering Partner Sales Frameworks with ChatGPT (Part 1) 09/11/2023

Sales Enablement Series: Uncovering Partner Sales Frameworks with ChatGPT (Part 1) Sabine, the host and producer of the "Selling with Sabine" podcast, a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients. Transcript Hi, I'm Sabine Taylor, the host of "Selling with Sabine," and welcome to Episode 8, the first of a three-part series on sales enablement. In this installment, we will talk about using AI tools, such as ChatGPT, to determine which sales frameworks are being used by your partners. So, let's get started! Before we dive deeper, let's establish a clear understanding of sales enablement from a partner's perspective. In this scenario it typically involves two companies engaged in a financial agreement, with one company reselling the products of the other company to their customers. To illustrate, imagine a relationship between LG and Walmart. In this example, LG is the manufacturer, and Walmart is their partner. When a customer buys an LG TV for lets say $286 at Walmart, LG may receive $136, while Walmart keeps $140. As the manufacturer, LG's primary objective is to sell as many TVs within Walmart's ecosystem, such as stores and online. To achieve this goal, LG should know the sales framework Walmart uses to train their sales representatives. However, for competitive reasons, Walmart may not share share their proprietary sales framework with LG. They may be concerned that sharing this framework could lead to LG sharing it with other retailers, such as BestBuy or Staples, who also are LG’s partners. Instead, Walmart may request sales training from LG by simply asking for product specifications. But what happens when customers ask questions that cannot be answered using the specs? In this scenario the Sales Rep will lose credibility if they cannot answer those questions, and the customer may simply go someplace else to buy from a Rep who can answer all of their questions. When a partner refrains from sharing their sales framework, there is a risk that the company may create training materials that do not align with their unique sales approach. Such materials can confuse the Sales Representatives, resulting in misinformation which can often lead to product returns. More importantly, there is a possibility that the partner may not renew the contract with that first company especially if they find another company who comprehends the partner's sales process better. To tackle this challenge effectively, there are three criteria’s that need to be in place: First, a company must have a certified sales trainer with substantial onboarding experience, someone who is well-versed in following sales frameworks and can visit a store or shadow a sales rep during a sales call to assess what flows the reps are using, when selling products so are they greeting first, asking questions second and recommending solutions third etc. The second criteria, is that the certified sales trainer prompts ChatGPT an Artificial Intelligence tool to provide a list of sales framework that follow this sales approach that they observed when they were shadowing that Sales Rep. Third criteria is that the certified sales trainer provide that list of sale frameworks that they got from ChatGPT to an instructional designer who can then create job aids and pitch decks that align with the partner's framework. Finally, these materials when completed will be presented to the partner. If the partner finds value in the training material, they may ask the company to develop additional training materials, which will be an indicator that the partner training is very effective. So as I prepare to wrap up working within a partner ecosystem is very complex but leveraging Artificial Intelligence tools like ChatGPT can help a company unlock answers to questions they have when creating partner training materials. If you found this information useful, I kindly ask for your support by liking and sharing this podcast. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips. With that said, I'm also a certified sales trainer and instructional designer I can help your company close sales learning gaps. I do this by leveraging my knowledge of adult learning practices and theories, to help write sales curriculum pretty fast, and I have done this for Fortune 150 companies in the telecom and cybersecurity space for about 10 years. If you're interested in contacting me or working with me, visit LinkedIn.com when you land on that site you can type in the name, Sabine Taylor in the search field. In the search results, you should find Sabine Taylor “The Sales Training Architect.” I respond to those messages faster. Have a wonderful day and thank you for listening. LinkedIn Profile: https://www.linkedin.com/in/thesalestrainingarchitect/ /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/27995547

Why you should use artificial intelligence tools like Google BARD to save time and money on marketing taglines. 08/27/2023

Why you should use artificial intelligence tools like Google BARD to save time and money on marketing taglines. Sabine, the host and producer of the "Selling with Sabine" podcast, is a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients. Transcript HI, I'm Sabine Taylor, the host of Selling with Sabine, and I'm thrilled to be back for episode seven. In this show, I'll be sharing how you can utilize artificial intelligence tools like Google BARD to generate taglines. Before we dive in, I'd like to mention that this summer, I needed to allocate time for family matters, which turned out to require a longer break than I anticipated. With that said my commitment to my family led me to prioritize these matters. However, now it's time to resume the podcast show so, as I mentioned in the beginning this show will focus on taglines, so let's talk about it. A tagline is a short and memorable combination of words designed to capture the essence of your brand or product. Particularly for those overseeing sales teams or working as sales supervisors, you can coach your team to use it as a catchphrase to pitch and sell your product. Here are a few examples of effective company taglines: - Nike: Just Do It - Apple: Think Different - KFC: We Do Chicken Right Traditionally, taglines have been crafted by marketing agencies for several thousand or millions of dollars. This process involves brainstorming sessions, paying people to participate in focus groups to identify customer themes and then to use those insights, to create a tagline that captures the brand's essence. However, there's a free Artificial Intelligence tool called Google's BARD that can save you thousands or even millions of dollars. This tool generates taglines within seconds. It's important to note that this doesn't mean marketing agencies are obsolete. However, once you've generated your tagline, the agency can focus on matching the visuals to your message to create effective marketing campaigns. You see as a business owner, your plate is full with tasks like managing payroll, hiring, legal matters, marketing, and sales. So, if there's an AI tool like Google BARD or ChatGPT available, make use of it to free up time for more crucial tasks like promoting your business and or product. And here's the great news: I've prepared a Google Bard Tagline Prompt Template handout for you. The handout includes an example of how I generated a tagline for a fictitious company. You can then use this template to input product details and generate a tagline for your brand. To access this handout, visit LinkedIn.com when you land on that site you can type in my name, Sabine Taylor in the search field. My name is spelled out as "S" like success, "a" like achievement, "B" like beautiful, "I" like intelligent, "n" like nice, and "e" like excellence. In the search results, you should find Sabine Taylor The Sales Training Architect. Once on my LinkedIn profile, scroll down to the featured section to access more resources like my 5-Step ChatGPT Sales Coaching Prompt Generator Template for sales supervisors and you will find several other short videos on sales tips as well Once on the featured section on my LinkedIn profile click on the Google Bard Tagline Prompt Template once the document is open, hover your mouse over the lower right-hand corner and click on the square-shaped box. The document will expand, and you can download it by clicking the downward arrow on the top left corner. If you found this information useful, I kindly ask for your support by liking and sharing this podcast and connecting with me on LinkedIn. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips. With that said I'm also a certified Sales Trainer experienced in leveraging AI tools like ChatGPT and Google BARD and I can help your business close sales learning gaps. If you're interested, reach out to me on LinkedIn; I respond to those messages faster. Have a wonderful day and thank you for listening. https://www.linkedin.com/in/thesalestrainingarchitect/ /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/27859986

Peeling Back the Layers: Exploring Affinity Marketing Sales Scams plus the Business Risks of Doxing! 06/05/2023

Peeling Back the Layers: Exploring Affinity Marketing Sales Scams plus the Business Risks of Doxing! Welcome to "Selling with Sabine"! Your host, Sabine Taylor, is ready to guide you through the captivating world of affinity marketing and its potential misuse in scams, particularly in the real estate sector. This episode is perfect for small businesses aiming to keep their sales reps compliant and individuals trying to avoid scams. Sabine shares her personal experiences, offers practical advice, and even discusses cybersecurity issues like doxing. This episode is a treasure trove of insights that listeners won't want to miss. Join Sabine on this enlightening journey! Sabine, the host and producer of the "Selling with Sabine" podcast, is a consumer to business sales expert with a wealth of experience work for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, micro e-learning courses for her clients. Transcript: Welcome to "Selling with Sabine." I am your host, Sabine Taylor. Today, I will be discussing affinity marketing and how to protect yourself from affinity marketing scams. Disclaimer: Throughout my career, I have gained experience in various roles within the tech industry, which has shaped my opinions on certain topics. However, it is important to note that the information I present today is solely based on my personal opinions, and I do not represent any organization or company. I want to clarify that I am not an attorney, nor am I providing legal or financial advice specific to your situation. Additionally, I am not acting as a forensic accountant for you or your business, and I am not your consultant. If you require assistance with legal or financial matters, I strongly recommend seeking the expertise of a reputable licensed attorney and accountant who can help you navigate and resolve your specific issues. With that being said, let's now return to the subject at hand. Affinity marketing is a type of marketing that targets people based on their shared interests, such as their profession, religion, or ethnicity, to make you feel like you're part of a group or a movement, with the ultimate goal of generating sales. If you follow celebrities and social media personalities, you might have come across some influencers who support real estate gurus who engage in deceptive practices on their platforms. These gurus use sneaky sales tactics, like appealing to your cultural identity through affinity marketing catch phrases, to entice you to make a purchase. They may even incorporate assumptive selling techniques, assuming that you have already been sold on their product without giving you a chance to decline. For example, if a real estate fake guru is speaking, it may sound something like this: "You want to set up a legacy for your children's children’s, children, right? So, since you want to secure a future for your legacy, it makes sense for you to partner with us on this real estate deal, where you can become a part owner of this investment, right? So, to make this happen, let's sign this contract now, get that generational wealth. Let's do it for the culture, baby. Started from the bottom, now the whole team here!" Now that we have a better understanding of affinity marketing, this week several real estate gurus, influencers, and celebrities were called out by their victims for using affinity marketing catch phrases and assumptive selling techniques to influence their massive audience to give up between $100,000 to ¾ million dollars to purchase a stake in a real estate venture that never materialized for many investors in the way it was sold to them. As a sales trainer, when I listen to these gurus, I can easily identify the sales tactics they are using. With that said, I have worked with Fortune 150 companies and their sales teams where I have listened and observed conversations between a customer and a sales rep. If I heard anything like what these gurus are saying, then an emergency town hall meeting would be scheduled for all employees, leaders, complaince directors to hear that these selling techniques are not allowed. End of story, period. Also, as someone with a real estate license, I can tell you that some of these things that are being said by the gurus would not fly in front of a real estate or governance board in any state. But in fact, it would be grounds for them to lose their license. When making high-stakes purchases, it's essential to focus on how the product or service meets your needs, then ask relevant questions and don't hesitate to seek detailed explanations to make an informed decision. Doing this is better than getting caught up in a catch phrase tied to affinity marketing tactics. To avoid getting scammed, consider investing in your education by enrolling in courses or seeking certifications from reputable schools that offer reasonably priced continuing education programs in real estate. However, if you choose non-university options like coaching programs or courses, ensure that the instructors have no direct or indirect financial stake in the business you're getting into. Additionally, it's advisable to maintain an arms-length transaction approach and not rely solely on recommendations from realtors for vendors or contractors. Some individuals in the industry might hesitate to provide you advice that could potentially affect their referral business. For instance, I once followed a realtor's recommendation for a mortgage broker, but I sensed both of them were pressuring me into purchasing a home. However, when I sought advice from a different mortgage broker, they advised against proceeding with the deal. As a result, I decided to cancel my contract with the real estate agent, and unfortunately, the realtor never returned my earnest money. So, I had to cancel the check with my bank. Nonetheless, since my new mortgage broker had no conflict of interest with the realtor, I found peace of mind knowing that I made the right decision by walking away from that deal. Additionally, during open enrollment periods, many companies offer benefit selections include prepaid legal benefit plans. These plans provide access to licensed attorneys who can offer valuable expertise they can advise you on legal and customary practices within various areas of the law, including real estate, to help you identify deals that you should avoid. In a previous position, my employer offered a prepaid legal benefit that covered services like mortgage reviews, consultation calls, and attorneys' fees associated with real estate closing. So, having on-demand access to attorneys provided me peace of mind about my real estate transactions without incurring the high hourly fees typically charged by attorneys, which can range from three hundred fifty to five hundred dollars. With my plan, I just played $9 every two weeks. Shifting my focus to cybersecurity, I've noticed that influencers and celebrities are discussing and arguing about the real estate fake gurus and their scams. Some even resort to doxing the scammers. However, it's important to understand the potential legal consequences if you're a business owner and publicly exposing alleged scammers. So doxing individuals by revealing personal information like the address, date of birth, or social security number on social media can lead to legal trouble and significant fines for your business. The alleged scammers also have the option to hire a privacy attorney and take you to court for doxing and exposing their private and sensitive information to the public. Therefore, it is advisable to address the matter through legal channels with the assistance of an attorney who can represent you in court and initiate the discovery process. This process involves obtaining a court order subpoena to access financial credit reports, tax records, and detailed phone records. Your lawyer can then use these records to present their findings to the courts. Now, for the scammers, it's important to note that the discovery process can be very expensive, especially in class action situations. The petitioners or parties involved in the case may request reimbursement of attorneys' fees plus applicable interest for the costs associated with obtaining legal counsel. Considering this, legal fees can be much higher than the damages you owe from scamming. Additionally, the longer you delay addressing the situation, the more you will have to pay in legal fees. In highly regulated industries like finance and real estate, keep in mind that government involvement is common. Also, governments have liaisons assigned to them at major companies who can run various types of reports and utilize AI tools, also known as artificial intelligence, to synthesize information about your financial and communication activities within seconds. Therefore, it is advisable to work with a lawyer to find a way to compensate your victims. To sum it up, if you are a company, it is important to follow standard industry practices to ensure that you and your sales staff sell your products and services in a compliant manner. If you need assistance in sales training and enablement, you can find me on LinkedIn by typing in my name, Sabine Taylor, where my name is spelled out as 'S' like success, 'a' like achievement, 'B' like beautiful, 'I' like intelligent, 'N' like nice, and 'E' like excellence. In the search results you should find Sabine Taylor, "The Sales Training Architect." Once on my profile page, scroll down to the featured section to access free resources like videos on sales tips and my 5-Step ChatGPT prompt generator template in a PDF format. So that way, you can coach your sales reps and keep them compliant when selling your products and services. With that being said, I am known for helping sales reps use legally approved language to help them pitch complicated products and services in a way that helps the customer understand how it would help them solve a problem. So, I appreciate the time we spent together, and I hope you found value in this episode. If you can share this episode with your friends or family members who are pitched by various people to buy products and services, it may help them avoid scammers. One last thing, if you could support this podcast by subscribing to it, then that would help me grow this channel and if you make your way to my LinkedIn profile, consider following me there as well. With that said, have a wonderful day, everyone, and catch you on the next episode. https://www.linkedin.com/in/thesalestrainingarchitect/ /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/27045708

Data Protection Wednesday: Guarding Your Data in the Age of AI: Lessons from My Personal Data Breach Journey! 05/24/2023

Data Protection Wednesday: Guarding Your Data in the Age of AI: Lessons from My Personal Data Breach Journey! Data Protection Wednesday: Guarding Your Data in the Age of AI - Lessons from My Personal Data Breach Journey! Join me on a candid journey as I share personal experiences of data breaches in the era of artificial intelligence (AI). Discover practical insights and conversational tips to effectively safeguard your valuable data. Let's navigate the evolving landscape together and ensure the protection of our digital lives. Sabine, the host and producer of the "Selling with Sabine" podcast, is a consumer to business sales expert with a wealth of experience in Fortune 150 tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, micro e-learning e-courses for her clients. Transcript: Welcome to Selling with Sabine. I am your host, Sabine Taylor. On this show, I usually discuss sales-related topics. However, today I want to shift gears and talk about the importance of security and AI, also known as artificial intelligence. It's a crucial topic because many people are taking advantage of these tools, and it's essential to have a serious conversation about the safeguards that should be in place to protect ourselves. So, stay tuned. Let me take you back to 2012 when I received a message from my bank on a Sunday asking me to call them back. Initially, I assumed it was a sales call, so I ignored it. However, they kept calling me, and for three days, I kept ignoring them. But I finally decided to call back on a Thursday. That's when I learned that someone had obtained and duplicated my bank card number. Being in the tech industry, I was familiar with fraudsters, so to prevent my information from being stolen online, I never used my bank card for online purchases. However, I realized that the incident might have occurred when I handed my card to a waitress at a restaurant who possibly made a copy when she went to pick up my food in the kitchen. And around the same time this happened, I learned that an employee at a company that I used to work for had been under surveillance for three months, and she had used a similar method. So, this helped me understand how my data was breached. Several years later, I was contacted by a hospital security official to discuss a data breach that had occurred. Someone apparently used my credentials to see an OBGYN. Because of this, I signed up for all types of monitoring services. With this in mind, I started to become very curious as to why all of these events were happening to my data. In my research, I learned of a role at a cybersecurity company, and after applying in 2016, I was extended an offer as a sales training specialist, teaching other sales reps how to sell cybersecurity products. In this role, staying updated on trends was crucial. This involved reading threat reports and gaining access to all of this information made me greatly aware of cyber threats. As a result, I started implementing the advice I had been training my reps on, such as changing my password frequently. Taking these proactive measures to protect my data instilled a stronger sense of security in me. Fast forward to the first quarter of 2023, I began receiving multiple email and text alerts notifying me that my data had been discovered on the dark web. In case you're not familiar, the dark web refers to obscure websites operated by cybercriminals who sell stolen user information. These websites have a short lifespan as threat detectives actively seek to shut them down. Consequently, these cybercriminals aim to maximize their profits by selling usernames, passwords, and social security numbers from prices ranging from $5 to $50 before their websites are taken offline. So, as I pondered my online activities, it became apparent that the increasing alerts were a result of signing up for multiple AI accounts. So, I am not going to name the platforms that I use because I cannot say 100% for sure that the discovery of my data on the dark web is tied to them. But what I can tell you is that in the first quarter of 2023, I signed up for many AI accounts, and at the same time, I'm receiving these alerts. So that's how I'm putting two and two together, and I'm pretty sure that one is related to the other. Now, I started to do some online research to stay informed about cyber threats and AI platforms. And what I discovered was quite worrisome—the risks involved with cyber threats are very high on these platforms. Also, since many of these sites are free, I wonder what money do they have to pay for a security team to monitor the traffic on their sites 24/7 days a week. From my knowledge in this field, when an app developer provides a user a service for free, it is in many cases to get the user to accept the terms of service. Then, once they have our permission, they will sell our data to a third-party company. That third-party company then makes more money by reselling the data they just obtained from these apps. So, the big issue is... is that if we download the wrong app, our data could end up on the dark web. Realizing the potential dangers, I took proactive measures to safeguard my information. I decided to freeze my credit at all three credit bureaus, requested my bank to issue new credit cards, and informed all relevant financial institutions about the data breaches involving my stolen data. While these tasks did take some time to complete, I wanted to avoid a situation similar to what I went through back in 2012, where I had to take time off work to deal with the administrative tasks related to a data breach. So, what does my story mean for you? Well, it's important to understand that there's a whole lot of sensitive data floating around on AI platforms. These tools are great for making things more efficient, but they also come with a higher chance of data breaches. If you're thinking about sharing your private info like email addresses and passwords on these platforms, it's crucial to think about getting an identity monitoring service. Trust me, you do not want your information falling into the wrong hands and ending up on the dark web. It is simply better to be proactive. With that said, it's time to wrap up today. I appreciate the time we've spent together, and I hope you found value in this episode. If you could help me reach a wider audience, I would be so grateful. So consider following this show and liking this episode. You can also find me on LinkedIn by typing my name, Sabine Taylor, where my name is spelled out as "S" like success, "a" like achievement, "B" like beautiful, "I" like intelligent, "n" like nice, and "e" like excellence. In the search results, you should find Sabine Taylor The Sales Training Architect. Once on my LinkedIn profile, scroll down to the featured section to access resources like my 5-Step ChatGPT Sales Coaching Prompt Generator Template for sales supervisors and several short videos on sales tips. Also, you can message me on LinkedIn for your business-to-consumer Sales Enablement training request. So, that's it for now. Have a wonderful day, everyone. Bye-bye. https://www.linkedin.com/in/thesalestrainingarchitect/ /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/26940267

Throwback Thursday: Exploring Automation's Impact on the Workforce! 05/19/2023

Throwback Thursday: Exploring Automation's Impact on the Workforce! Transcript below: Welcome to selling with Sabine. I'm your host, Sabine Taylor and on this Throwback Thursday, we're about to embark on an insightful journey that bridges the past and the future. Today, we'll be exploring my ChatGPT sales coaching prompt template that I developed and diving into the transformative impact of automation on the workforce. Get ready for an insightful journey as we connect the dots to uncover how past experiences is shaping the path forward. So, let's rewind to 2016 when I arrived at the Pittsburg Airport for a short work assignment. And while there, I noticed something very intriguing the bright yellow taxi signs were replaced by large Uber signs, and this caught my attention, and left me wondering about the changes that were unfolding before my eyes. Now fast forward to 2017 during another visit to Pittsburgh, I stumbled upon an article in the USA Today titled “Cities vie to become hubs of self-driving technology”. It revealed a fierce competition amongst cities and states to become pioneers in the self-driving technology market and guess what? Uber had joined forces with the city of Pittsburgh to test this groundbreaking innovation. They even planned to create dedicated autonomous lanes allowing regular travelers to witness the marvel of self-driving cars in action, and I couldn't help but think. Okay, Pittsburgh, I see you making moves in the self-driving tech arena. This inspired me to delve deeper and work on a graduate paper for my instructional design class called “The Future of Work” and for this assignment, I decided to focus on Uber's journey and Pittsburg. So, as I continued my research, I discovered an intriguing aspect of their partnership; they had initially intended to offer rides to consumers in partially self-driving cars. However, as reported by The Verge, Uber redirected their efforts and recruited between forty to fifty robotics experts, including key faculty members from Carnegie Mellon's prestigious robotics lab. The journey of my grad paper led me to uncover some other fascinating insights. Graduate from Carnegie Mellon's Optical Robotics Program we're securing high paying jobs, earning an impressive $150,000 per year, and that was in 2016 and 2017. So, it became evident that Uber has strategically used their brand and the partnership deal to attract top notch optical robotics expert essential for developing their self-driving technology. So, they were unafraid to make very bold and strategic moves. However, I realized it was a bigger picture at play. The connection between the global population and their skill sets. You see, my research revealed a startling truth, and that was by the time the world reaches a population of nine billion only half of them will have the skills necessary to secure jobs. And if you take a guess, those jobs will mostly be in high-tech industries involving programming robots. Now here's where it gets even more intriguing. I came across an article and apologies in advance for not having the name handy, but I'll update the show notes when I can locate my graduate paper. But the article raised a thought-provoking concept that some cities were contemplating taxing robots. So, if there aren't enough skilled workers, then some governments might incentivize companies to increase robot manufacturing and impose taxes on them similar to how they tax human workers. It's an entirely new landscape that we're entering it. Now, let's talk about why there may not be enough skilled workers. According to a Gallup article titled “The World's Broken Workplace”. Only fifteen percent of employees worldwide are generally engaged in their jobs. This means a staggering eighty five percent of employees feel disengaged and uninspired. This is a significant problem that needs addressing. And here's a tie in motivating a workforce that's disengaged or bored to learn new technologies will be challenging to say the least. So, here's the key: finding a job that truly ignites your passion is critically important. When you love what you do, staying updated on the latest technologies and advancements in your field becomes a natural part of your career journey. Embracing automation and tools like Chat GBT becomes less intimidating when you see them as opportunities rather than threats. Now, some of you may argue that you're too old to learn new skills or too busy to find time for acquiring new skills. I completely understand, and many people fall into this category too. However, you may not have an option on this matter. Remember, all of those automation technologies that were in the lab between 2015, 2016, and 2017, including the advancements made during the pandemic, well they're now making their product debut. As, a result, the job market is changing rapidly. The choice is clear, we have to move with the flow of automation to become better-skilled employees to enhance our performance in the workplace. You see corporations are beholden to their board members and shareholders who care about the stock price. Stock prices are often based on employees' ability within an organization to innovate and bring products to market to create demand. Those who embrace technology and continuously develop their skills are more likely to keep their jobs while those who resist change will be managed out of the business. That said, as companies fully realize the cost savings of automation, it may lead to a reduction in the workforce. And in fact, a lot of the signs point to this happening. So, a lot of this information, it is wise to diversify our income streams and consider having a side hustle such as investing in real estate. Now, this may seem like a far-fetched idea, but many of you who are listening fall into the category of “I'm too old to learn new things or “I just don't have time” to learn new things or “I'm really worried” that this new automation is gonna replace my job. All of these are valid points and valid concerns. That is why it is so important to look at other sources of income and real estate could be a great backup plan for those who are concerned about instability in the workplace. You see owning property that generates income can serve as a backup plan. So even in times of workplace disruption, your real estate investments can continue to generate cash flow providing stability during uncertain times. Now with that said, it's not a guarantee that your real estate will always produce cash flow. But for many people, it does. And, of course, you wanna get a mentor to help you with your investments, a qualified professional license mentor. For full disclosure, I have an inactive real estate license in the state of Georgia, and I have been in the tech field since 1997 I am someone that most would consider tech-savvy. But even in this case, I have to be proactive versus reactive when it comes to my financial planning for my retirement years. My concern is that there may not be the right type of workers to fill the demands of the marketplace. And if that happens, then who's going to feed into the social security system? That's the big issue! So, during my retirement years, if there are not enough workers to pay into the social security system, then I may not get that monthly check! And I don't wanna be in a position where I'm relying solely on social security to live. So, that is why I'm encouraging us to think big, see the big picture, and think about what's gonna happen when you're seventy and eighty have medical crises to deal with and you don't have the money to go to the hospital. So, keep in mind, these changes are happening these companies are pressing forward, and they're not stopping. So, we have to see our lives as a business too we cannot just sit idle and let all of these things happen and not prepare for our future. Now, if this information is making sense to you and you're considering running a business and hiring a sales team, and you need help coaching them to succeed in order attract more high-paying satisfied customers, or if you're a sales leader struggling to find the right words to coach your reps on their performance, I have a solution for you. I have personally developed a ChatGPT Sales Rep Coaching Prompt Generator Template that utilizes ChatGPT technology. Now for those listening and learning about ChatGPT for the first time, here is the definition. ChatGPT is a computer program that's powered by AI that understands and responds to messages naturally. So, it makes conversation more engaging and effective. That said to access my ChatGPT Prompt Sales Coaching Generator Template, visit my LinkedIn profile. On LinkedIn, you're simply gonna search for Sabine Taylor. And Sabine has spelled “s” like success, “a” like achievement, “b” like beautiful, “i” like intelligent and “n” like nice and “e” like excellent. Once the search results populate, you should see Sabine Taylor, “the” The Sales Training Architect. Once on my profile, scroll down to the “featured” section, and click on the video title called “ChatGPT for Sales Coaching”. You can then watch a step-by-step comprehensive tutorial on how the ChatGPT Prompts Sales Coaching Template works. Next, to access the PowerPoint deck that I show on the step-by-step tutorial, you wanna click on a file called the 5-Step ChatGPT Sales Coaching Prompt Generator Template. Once the document is open, use your mouse to hover over the lower right-hand corner to click on a square-shaped box. The document will expand, and you can download it by clicking on the downward arrow on the top left corner of that document. As we come to the end, we’ve explored a lot, we looked at the past and present and even touched on real estate while at the same time providing valuable insights on the next steps. So, the choice is now in our hands. To embrace these advancements and work towards achieving our goals in our careers and life. If you found this information helpful, I kindly ask you to show your support by liking, and following this podcast and also on my LinkedIn profile. Your support will go a long way in helping business owners, sales leaders, and other professionals gain valuable tips on sales coaching, plus gain a fresh perspective on automation and its impact on the workforce and of course, it will help me grow my channel. And with this in mind, if you tried the 5 Step ChatGPT Sales Coaching Prompt Generated template, let me know. I'd love to hear your perspective and feedback. And if you modified it, I'd love to know that too. With that being said, have a great Thursday. Thank you for listening and happy selling! Sabine, the host of the "Selling with Sabine" podcast, is a consumer-to-business sales expert with a wealth of experience in Fortune 150 tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, micro e-learning e-courses for her clients. If you'd like to connect with Sabine for your training or speaking needs, you can message her on LinkedIn at https://www.linkedin.com/in/thesalestrainingarchitect/ /episode/index/show/811c53f9-2a7e-4f23-96fc-1764690398a8/id/26887080

Overcoming Objections: Tips from a Sales Pro! A Mastermind Monday Special! 05/08/2023

Nature vs. Nurture in Sales: The Truth Behind the Myth! 05/08/2023

Getting to know Sabine Taylor: A Consumer to Business Sales Expert! 05/07/2023

Selling With Sabine

TOPICS