That Girl Roofing!
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In this episode of Roofing Road Trips™, Megan Ellsworth sits down with Becca Haggard of That Girl Roofing to share her personal journey through the roofing industry. Becca reflects on how she got started, the wins and challenges she faced early in her career and the defining moments that shaped her path. The conversation explores how her experience has evolved over time, what ultimately led her to using IKO on all her jobs and how the company shows up for contractors and its people every day. Tune in for an honest look at...
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RCS Influencer Randy Chaffee - February 2026
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This month's question: Workforce Disruption and Labor Uncertainty Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SourceOneMarketing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors...
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RCS Influencer Will Lorenz - February 2026
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This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors...
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RCS Influencer Aaron Weinstein - February 2026
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This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #Terial #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Visualizing Better Roofing Sales
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In this Roofing Road Trips®, Karen Edwards talks with Jenni McMorran, contractor channel partner manager at Renoworks, about how visual technology is helping contractors move conversations and sales forward with more confidence. They discuss how homeowner uncertainty can slow decision making and how photo-realistic visualization tools help bridge the gap between explanation and understanding. Jenni shares insights on how enhanced imagery builds confidence, streamlines approvals and reduces the back-and-forth during the sales process. This conversation highlights why adopting visualization...
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Shaping the Future of Roofing with USG Securock®
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In this episode of Roofing Road Trips® Heidi J. Ellsworth is joined by Derrick Hutchinson, director of sales for roofing at USG, to discuss how the industry is shifting in response to climate pressures, aging buildings and new performance demands. Derrick shares the story behind USG Securock® and how contractor feedback helped shape a product that continues to influence roofing assemblies today. They explore how materials are evolving to support stronger, more resilient roof systems and why domestic manufacturing plays a key role in supply stability and economic growth. Learn more...
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Turning Past Leads Into Future Revenue
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In this episode of Roofing Road Trips, Heidi J. Ellsworth visits with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can unlock more revenue without buying more leads. The conversation focuses on practical systems for customer appreciation, referrals, past-customer reactivation and lead rehashing, showing how consistent follow-up and long-term relationship marketing can drive efficiency growth and stronger ROI heading into 2026. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become...
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The State of Roofing Today
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In this Coffee Conversations®, Megan Ellsworth is joined by Trent Cotney of Adams & Reese for a timely discussion on the state of the roofing industry. The conversation explores how immigration policy and economic conditions are influencing labor availability, project planning and contractor decision-making. They break down the importance of Roofing Day in Washington, D.C., and why industry advocacy matters now more than ever. Megan and Trent will also take a look at how artificial intelligence is beginning to...
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Roofer of the Month - Minihan Roofing
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In this March Roofer of the Month podcast Alex Tolle sits down with Chris and Shannon Minihan, owners of Minihan Roofing, to talk about what makes this company a trusted name in roofing. With over 18 years of experience, Minihan Roofing approaches every project as if it were their own home, balancing quality, care and affordability. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow...
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Smarter Systems for Roofing Growth
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Adam Sand co-CEO of Roofing Business Partner to break down the operational roadblocks holding many roofing contractors back as they grow. The conversation looks at where sales production and office workflows fall out of sync and why disconnected systems create friction for teams and customers. From there, Adam shares how Roofing Business Partner brings structure accountability and consistency through process-driven consulting paired with smart technology. The episode closes with a focused look at their work with Zuper...
info_outlineHeidi J. Ellsworth visits with Luciano Perez, Safety Manager for KPost Roofing and Waterproofing out of Dallas, Texas about the important International Roofing Expo (IRE) class focused on the Latino culture in roofing. Luciano will be moderating a panel during the IRE educational classes on how to better incorporate and empower the Hispanic culture in every roofing company. The educational class named, “Challenges and Opportunities when dealing with Safety and the Latino Workforce: Are you a Good Safety Leader?” will Identify challenges and opportunities when dealing with safety and the Latino Workforce, communicate better with our Latino coworkers, differentiate the roll of leader vs. manager and help the audience look at the big picture in Latino culture. Heidi and Luciano will talk about the panel that has been assembled along with what needs to happen to grow professionalism and inclusiveness in roofing.