Power Up Your Metal Roofs With S-5!
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by S-5!’s Application Engineer & Product Support Manager, Jesse Winternitz as they discuss the essential tools contractors need for successful metal roof installations. Jesse explores S-5!'s innovative calculators and the support they offer to streamline operations, enhance efficiency and ensure accurate, reliable results on the job. Whether you're a seasoned pro or just getting started, learn how to leverage these tools for better project outcomes. ...
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Integrating Technology: Live Onsite With DataForma
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In this special Roofing Road Trips® episode, host Megan Ellsworth goes live on location from the DataForma PSU Event to sit down with Brian Cook. Together, they explore how roofing contractors are using integrated technology, streamlined workflows and data-driven decision making to grow stronger, more efficient businesses. This conversation shines a light on where the roofing industry is headed — and how tools like DataForma continue to evolve alongside it. Learn more at RoofersCoffeeShop.com! ...
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Marketing That Works: AI, Data and Partnerships
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In this episode of Roofing Road Trips, Karen Edwards sits down with Shyam Prabhakar and Fred Castonguay from Reworked.ai to explore how roofing companies of all sizes, as well as distributors and manufacturers, can optimize their marketing efforts to save time, reduce waste, and generate higher-quality opportunities. They break down the most common failures in lead generation, why many organizations overspend without seeing results, and how maximizing every marketing dollar can transform performance across the entire roofing ecosystem. The conversation also highlights the continued...
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The Future of Dataforma: Growth, Vision and Community
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Brian Cook, the newly promoted chief operating officer of Dataforma. With over 17 years at the company, Brian shares his journey from account manager to COO, reflecting on the growth, innovation and community that has shaped Dataforma’s success. Heidi and Brian discuss how his sales experience influences his leadership approach while exploring the exciting changes on the horizon and his vision for the company’s next chapter. Tune in to hear...
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Simplify Your Tech-Stack with NomoHub
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Colin Armstrong from NomoHub to explore how technology is reshaping the day-to-day realities of roofing contractors. The conversation looks at what roofing contractors are searching for in a digital platform, why NomoHub was created to meet those needs and the way this all-in-one field sales platform helps contractors simplify lead management, canvassing and sales tracking. From its contractor-first approach to the tools it can replace on the job, this episode offers a clear look at how one platform aims to streamline...
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RCS Influencer Trent Cotney - January 2026
RoofersCoffeeShop
This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals...
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RCS Influencer Trent Cotney - December 2025
RoofersCoffeeShop
This month's question: How can contractors balance traditional business practices with new technologies for long-term success? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop...
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State of the Industry
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In this final Coffee Conversations® of 2025, we’re bringing together some of the brightest minds in roofing to reflect on the past year and look ahead to what’s next for 2026. From economic shifts and labor trends to technology innovations and evolving contractor needs, this conversation will explore how the entire roofing ecosystem is transforming. Sponsored by SRS Distribution, industry leaders will share their predictions and insights for the year ahead. Learn more at RoofersCoffeeShop.com! Are you a...
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Leveraging the Off-season for Growth
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In this Read Listen Watch®, Heidi Ellsworth and Jon Abernathy of TAMKO discuss how roofing professionals can turn downtime into opportunity. Join them and explore how to extend your season through cold-weather applications, safety practices and restoration work, while preparing strategically for 2026 with financial reviews, training and smart technology like CRMs and AI. Learn how to meet shifting consumer demands and take advantage of affinity programs, partnerships and business-building tools from TAMKO to stay ahead...
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People Make Roofing with Carolina Santos!
RoofersCoffeeShop
Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing. Learn more at RoofersCoffeeShop.com! ...
info_outlineHeidi J. Ellsworth road trips to the Midwest to virtually meet with Eric Younkin, MTL’s VP of Product and Engineered Services. MTL Holdings, which is the parent company of Metal-Era, Hickman Edge Systems and Citadel Architectural Products, is changing the look of the rooftop with Falcon technology. Eric and Heidi will talk about how the Falcon Roof Measurement Tool has revolutionized the accurate measurement of the roof edge, how it is now available throughout the entire Regional Technical Sales (RTS) team for MTL Holdings and what that means for roofing companies.