Labor Shortages & Smarter Roofing Solutions
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With the roofing industry facing ongoing labor shortages, contractors are turning to smarter, more efficient solutions to get the job done. In this special Coffee Conversations, sponsored by Hunter Panels, we take a closer look at how pre-engineered insulation systems are helping crews save time, reduce labor needs and improve jobsite efficiency. Join us for a timely discussion with experts from Hunter Panels as we dive into how tapered systems are solving both drainage challenges and workforce limitations. We’ll explore the real-world benefits of pre-engineered insulation, how it’s...
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Smarter Workflows, Stronger Crews
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In this Roofing Road Trips® episode, Karen Edwards talks with Brian Cook of Dataforma, a long-standing technology leader in the roofing industry. From day one, Dataforma’s goal has been to improve the lives of contractors by helping manage the workflows of complex projects. Brian will share how the company identifies which features to upgrade, the role of user feedback in shaping development and what updates will transform how contractors manage their work. With a focus on making day-to-day tasks more streamlined and intuitive, this conversation highlights how technology can empower...
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Greg Lusty – Raising the Roof with AWIP
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In this Roofing Road Trips® episode, Karen Edwards chats with All Weather Insulated Panels President and CEO, Greg Lusty, to take a closer look at this manufacturer that is making waves in the commercial and industrial roofing market. With a customer-first approach and facilities strategically located in California, Arkansas and Pennsylvania, AWIP is built to support roofing contractors with high-performance, sustainable insulated panel systems. From solving jobsite challenges to delivering fast, reliable service, the team at AWIP is focused on what matters most to contractors—quality,...
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James White – Shingles That Withstand Impact
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with James White of CertainTeed to dive into the world of impact-resistant roofing shingles. They’ll discuss why these shingles are a game-changer for contractors in the residential roofing industry, exploring their benefits, how they stack up against traditional roofing options and why they are often an important option for homeowners. Whether you’re installing a new roof or upgrading an existing one, this podcast will give you all the insights you need to help your customers choose the best material for their project....
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Iden Asato – Defining Roofing Innovations in SoCal
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In this Roofing Road Trips® episode, Karen Edwards sits down with Iden Asato, the general manager of the SRS Regional Distribution Center for Southern California, to discuss the evolving landscape of the roofing industry in this region of the U.S. Technology, environmental concerns and building regulations are continuing to change, and Iden will explore how these shifts are reshaping the way roofs are built, repaired and maintained. Join Karen and Iden as they showcase the latest trends, materials and techniques influencing roofing in the area. From energy-efficient systems to sustainable...
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JR Babineau – Get Code Compliant and Climate Ready
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with JR Babineau to discuss how energy codes are becoming more demanding. As building performance standards continue to evolve, one practice is leading the charge: Continuous Insulation (CI). Find out what CI really is, why it’s more than just code-compliant and how it’s revolutionizing roofing and wall system performance. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today!...
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Heath Hicks – Put Safety First with Job Site Protection
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Heath Hicks, co-founder of The Catch-All, to discuss three essential safety products designed to elevate job site safety, enhance efficiency and protect your clients' property. Whether you're working around swimming pools, air conditioners or upgrading roof safety for homeowners, these innovative solutions are designed to keep your team safe and your worksite in top condition. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an...
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FRSA Expo 2025: A Roofing Tradition
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In this Roofing Road Trips® episode, join host Megan Ellsworth as she sits down with Manny Oyola, Jr., president of the Florida Roofing and Sheet Metal Contractors Association (FRSA), to discuss the 103rd FRSA Convention and Expo. As one of the largest regional roofing trade shows in the country, this year’s event promises exciting opportunities for education, networking and industry innovation. Manny shares what attendees can expect, what makes this year's show special and how FRSA continues to support and elevate roofing professionals across the state of Florida and beyond. Tune in for a...
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Jason Stanley – Partnering with Consultants for Success
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In this Roofing Road Trips®, Heidi J. Ellsworth visits with Jason Stanley of IB Roof Systems live from the International Institute of Building Enclosure Consultants (IIBEC) 2025 Convention. The two talk about the importance of building envelope consultants and the growing role they play in ensuring the performance of the entire building. They explore the growing trend of PVC roofing systems being specified by consultants that is now at an all-time high. Don’t miss this live Roofing Road Trips straight from one of the top roofing and building envelope shows of the year! Learn more...
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Mardee Billingsley – The Global Building Envelope
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In this Roofing Road Trips® episode, Heidi Ellsworth sits down with Mardee Billingsley, executive vice president of Tremco Construction Products Group, to talk about the global building envelope market. As one of the leaders in building envelope products internationally, Mardee shares what is happening globally with a special focus on the United Kingdom. Known for their expertise in waterproofing, protective coatings, wall panels, car park systems, elevated service decks, terraces and movement joints, Tremco Construction Products Group also has one of the fastest growing international...
info_outlineStories from the Roof host, Megan Ellsworth, sits down with Jim Bush of Weather Shield Roofing Systems to chat about their experience and longevity in the industry. Could it be due to their company core values? Their commitment to their employees, their customers and the environment? It is rare to see a company list roof maintenance and repair above roof replacement as a priority on their website, or their pledge to their employees featured as prominently as their pledge to their customers. The core values of a company inform the day-to-day operations, including sales, so we invite you to join us as we learn more from Jim about the importance of company culture.
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