*SALES EMAIL SUMMIT* Sarah Mueller– free ticket to an upsell
The Email Sound Booth with Liz Wilcox
Release Date: 08/19/2025
*SALES EMAIL SUMMIT* Lizzy Goddard –using audience feedback to make bank in affiliate comissions
The Email Sound Booth with Liz Wilcox
Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she’s sent in the past year. And spoiler: It’s not even for her own offer. We’re talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful...
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*SALES EMAIL SUMMIT* Melquea Smith– finding my first founding members
The Email Sound Booth with Liz Wilcox
What’s up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children’s book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who’s ever tried to sell something before it felt “ready.” (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building “in public,” and leaning all the way into authenticity (even using that “eye-lips-eye”...
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*SALES EMAIL SUMMIT* Andréa Jones – getting personal to connect with your audience
The Email Sound Booth with Liz Wilcox
Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who’s all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a “Mama Olympics” moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit...
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*SALES EMAIL SUMMIT* Dara Sklar – flying by the seat of your pants to sell
The Email Sound Booth with Liz Wilcox
Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into what made her “ChatGPT just became my mechanic” email a viral hit, how she decides the number of emails to send (spoiler: it’s mostly vibes), and why her off-the-cuff approach gets such powerful results. Whether you’re a fellow “wing it and...
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*SALES EMAIL SUMMIT* Ashley DiMercurio – preselling an offer so you get the money before you make it
The Email Sound Booth with Liz Wilcox
Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's “Can I have $5?” email campaign, pre-selling (hello, getting paid before you’ve even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If you’re ready to turn your email list into an ATM (almost literally), this one’s a must-listen. Episode Highlights The “Can I...
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*SALES EMAIL SUMMIT* Tara Reid – quiz conversions over 15%
The Email Sound Booth with Liz Wilcox
Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz results series that raked in a wild $35k in just six months. We keep the vibes high and the details actionable, so if you want your sales emails to sound less “corporate robot” and more “trusted business BFF,” you’re in the right spot. ...
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*SALES EMAIL SUMMIT* Cassidy Tuttle – making yourself and a non-profit some extra dough
The Email Sound Booth with Liz Wilcox
What’s up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we’re hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable “Snappy Pots” and all the good vibes. She dishes on what worked, what she’d do differently, and drops solid gold...
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*SALES EMAIL SUMMIT* Gary Williams –using survey results to write your email and make sales
The Email Sound Booth with Liz Wilcox
Alright, babes, today we’re diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! We’re talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machine—no sleaze necessary. Whether you love a good nosy peek behind the scenes or you freeze up at the “reply” prompt, this episode is basically your new fave how-to guide. Grab some cold brew (or, like, oat milk chai, whatever’s your vibe) and let’s eavesdrop on email magic going down. Episode Highlights...
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*SALES EMAIL SUMMIT* Cheryl Rerick –using Voxer voice notes to close sales
The Email Sound Booth with Liz Wilcox
Hey, email nerds and marketing misfits! In this episode of Sales Email Summit, host Liz Wilcox sits down with Cheryl Rarick – email marketing strategist, automation whiz, and the genius behind “Email Diaries.” Cheryl spills the (inbox-friendly) tea on her most interesting, high-converting sales email: a personalized voice note offer that makes her sales skyrocket and her subscribers swoon. If you’re tired of cringey, overdone launch tactics and want real, human engagement that actually leads to sales (like, $9K-in-a-day style sales), this is your must-listen. Episode Highlights 1....
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*SALES EMAIL SUMMIT* Ann K Emery – mini workshops for mega bucks
The Email Sound Booth with Liz Wilcox
Hey summit party people! This episode is a serious treat. We sits down with Ann Emery, data viz genius, course creator, and mom of FIVE (how?!) to unpack exactly how Ann turns simple, super personal emails into a six-figure course business. If you’ve ever felt overwhelmed about “doing email marketing right,” Ann is about to punch that imposter syndrome in the face. Forget complicated marketing funnels, Ann’s sharing how her easiest, laziest launches are actually her most lucrative. No hacks, no fluff, just real-talk (and a lot of personality). Episode Highlights Ann’s “Lazy”...
info_outlineOh hey, email fam! This episode is POSITIVELY bursting with the good stuff for anyone who ever wondered if you could sell (and sell a lot) from your inbox even if your topic is a little, well... different. 🎁
Liz Wilcox brings on Sarah Mueller, the ultimate decluttering queen and founder of The Decluttering Club, to spill the tea (and drop some serious knowledge bombs) on how she made bank with a “just-for-you” free challenge offer. Spoiler: Email is Sarah’s secret sales weapon, and she walks us through the simple yet powerful campaign she used, not once, but TWICE for jaw-dropping results.
Whether you want to steal some subject line magic, or just want proof that a love letter to your people approach can make your list a revenue machine, you’re gonna want to press play on this one!
Episode Highlights
The “Gift” That Keeps on Giving
Sarah’s #1 revenue driver? An email with the subject line “I have a gift for you 🎁”—inviting subscribers to a free decluttering challenge with a sneaky-upgrade twist. This single email brought in freaking $16.5K the first time and $8.7K the second. (Yup, SAME email. Results that would make Marie Kondo do a happy dance.)
Free Challenge, Big Upsell Energy
Why do subscribers open their wallets after a free challenge? Sarah explains the strategy: run a free event packed with value (short daily vids, action steps, all the accountability), then offer lifetime access and bonuses as an upgrade. Add some FOMO (“these vids vanish soon!”), bundle in goodies, and remind, remind, remind. Boom, conversion central.
Follow-Up Until You Feel Weird—And Then Keep Going
Sarah’s tough love: Most people (especially new marketers) stop too soon. She reminds her list a dozen+ times about the upgrade, knowing that people are distracted, busy, and NEED her solution. Persistence, deadlines, and true belief in your offer is what actually makes sales (not one-and-done campaigns).
Links & Resources
Our Sponsor: ListGadget.com – Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!)
Join Sarah Mueller’s magic decluttering zone with this fun challenge.
Want Sarah’s winning email? Grab the Steal These Sales Emails template pack from Liz (all the summit emails, plug-and-play for your biz).
Key Takeaway
You don’t need a lengthy or complicated sales sequence to win at email. Sometimes a short n’ sweet love letter with radical clarity is all it takes. Build an experience (like a challenge), bundle serious value, and never stop reminding your audience how you can help. Follow-up is not only allowed, it’s REQUIRED if you want to get your solution into the hands of the people who need it.
P.S. It doesn’t matter what your niche is (decluttering, poodles, potato chips...) believe in your offer, show up for your list, and empires can be built. 🥳
Ready to declutter your offers, emails, and (maybe even your closet)? Listen in, swipe those templates, and keep selling with love!