*SALES EMAIL SUMMIT* Cousett Hoover– writing emails and making money from the passenger seat
The Email Sound Booth with Liz Wilcox
Release Date: 08/20/2025
friday affirmations: black friday sales
The Email Sound Booth with Liz Wilcox
Black Friday is coming—and it’s time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you’re nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell. Episode Highlights Why Black Friday deserves your excitement and energy The mindset shift from “I’m spamming” to “It’s my responsibility to sell” ...
info_outline
why funnels don’t work the way they used to
The Email Sound Booth with Liz Wilcox
Funnels used to feel like magic—you’d write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the “set it and forget it” model doesn’t cut it anymore, what to do instead, and how to actually make funnels work for you—not against you. Episode Highlights Why Liz turned off her own funnel and focused on weekly newsletters instead The importance of knowing your audience and why your list is always evolving How “set it and forget it” funnels can make your business feel cold and outdated Why live...
info_outline
addressing the AI elephant in the room
The Email Sound Booth with Liz Wilcox
In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone’s asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn’t replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice. Episode Highlights Liz’s honest confession: she doesn’t use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics. The story behind...
info_outline
writing emails that sell
The Email Sound Booth with Liz Wilcox
Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We’re breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you’ve ever worried about being “salesy” or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo! Episode Highlights The real reason just pumping out sales emails isn’t enough—plus, what you actually need to build relationships that...
info_outline
get the maximum results from your email list by doing these four things!
The Email Sound Booth with Liz Wilcox
Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you’re anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁♀️ This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We’re talking:...
info_outline
friday affirmations: entrepreneurship got you feeling overwhelmed?
The Email Sound Booth with Liz Wilcox
Hey, y’all! Liz here, and oh boy, if you’ve been drowning in perfectionism or totally overthinking your business moves lately (🙋♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it’s been THAT week), and settle in. This one's designed to get you hyped for your weekend, feeling confident and totally refreshed about your business. Episode Highlights Affirmations Galore: Liz walks us through a lineup of Friday affirmations straight from her own entrepreneur...
info_outline
infusing voice into email
The Email Sound Booth with Liz Wilcox
After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you. Episode Highlights Liz’s reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone. ...
info_outline
*SALES EMAIL SUMMIT* Lizzy Goddard –using audience feedback to make bank in affiliate commissions
The Email Sound Booth with Liz Wilcox
Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she’s sent in the past year. And spoiler: It’s not even for her own offer. We’re talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful...
info_outline
*SALES EMAIL SUMMIT* Melquea Smith– finding my first founding members
The Email Sound Booth with Liz Wilcox
What’s up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children’s book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who’s ever tried to sell something before it felt “ready.” (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building “in public,” and leaning all the way into authenticity (even using that “eye-lips-eye”...
info_outline
*SALES EMAIL SUMMIT* Andréa Jones – getting personal to connect with your audience
The Email Sound Booth with Liz Wilcox
Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who’s all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a “Mama Olympics” moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit...
info_outlineWhat’s up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kid’s birthday, $7 course deals, and an explosion of happy buyers). Liz and Cousett vibe over relatability, list growth, and why embracing your inner party planner might just be your next strategy hack. Fasten your seatbelt and grab a sippy cup (or wine, I’m not judging), this chat is the Friday pick-me-up your creative brain needed.
Episode Highlights
Turning Birthdays into $$$:
Cosette turned her 7-year-old’s birthday into a weekend flash sale, dropping all her $100+ courses down to just $7—and her subscribers loved it. (44% open rate, 75% open on the follow-up, and nearly 60 orders rolled in!)
Keepin’ It REAL Builds Trust:
Sharing actual life moments (happy tears, party stress, excited kids) made Cosette’s email way more relatable and got her audience totally invested. Sometimes the best sales strategies are just being a human being.
Volume > Price Point:
Both Cosette and Liz riff on a huge truth bomb: if you’ve got the audience, you can set any price. Cosette proved it with her $7 courses, and Liz built half a mil selling a $9 offer. The math checks out, y’all—small prices, big volume, happy bank account.
Key Takeaways
Don’t be afraid to get personal in your emails and experiment with creative offers. You never know when sharing a slice of your life, like a goofy birthday party, can turn subscribers into raving fans (and customers!). And if you’ve built a community that trusts you, both the $7 and $700 offers will hit that sweet spot. Let your authentic self (and maybe a dash of party glitter) do the selling. You’ve got this. Now go send that email!
Links & Resources
List Gadget (our summit sponsor): listgadget.com – Make your email list a growth machine with polls, leaderboards & more.
Want some resources and support while building a thriving online business as quickly as possible? Check out Cousett's roadmap here.
Steal These Sales Emails Template Pack: Get the pack for $35 – ALL the summit’s best email templates (including Cosette’s) ready to copy-paste-tweak-send.