45. Ensure Learning is Worth the Expense with Melanie Martinelli
Release Date: 01/07/2026
L&D Must Change
Many L&D teams are being asked to “train the business on AI”… but what does that really mean? In this episode, Jess and Timothy Frost unpack the tension shaping AI in Learning and Talent Development: overreliance, resistance, and exuberance. They explore how these mindsets show up in your daily work, impact learning quality, and influence how you use AI. They also tackle the growing pressure on L&D teams to lead company-wide AI training and share a more strategic approach grounded in clear goals, data, and real use cases. If you are trying to figure out how to use AI without...
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Eighty percent of the global workforce is doing frontline work, yet, most L&D strategies are built from a corporate perspective. That's a mismatch. In this episode, Jess welcomes JD Dillon, author of "The Frontline Enablement Playbook," for a candid conversation about why the frontline workforce requires a fundamentally different enablement approach than the one designed for corporate employees. From rethinking leadership development to getting L&D professionals onto the floor alongside the people they support, this episode is a practical call to action for every talent professional...
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Microlearning sounds simple. It’s not. In this episode, Jess sits down with Robyn Defelice to unpack why microlearning often fails and what L&D pros are getting wrong. They explore the critical shift from covering content to making intentional decisions, why misalignment derails projects, and how to actually use microlearning as part of a broader learning strategy. If you’ve ever been asked to “just make it shorter,” this conversation will change how you think about design, stakeholders, and impact. Jess and Robyn Discuss Why L&D must shift from content coverage to...
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What if your real job in L&D isn’t to build better courses, but to design better conditions for learning? In this episode, Mark Britz challenges us to step outside the L&D box and examine the larger ecosystem shaping performance every day. Through powerful stories and practical examples, Jess and Mark explore how control, efficiency, and legacy systems can unintentionally block learning. Instead of asking “What training should I create?” you’ll be invited to ask, “What environment am I designing?” This conversation will stretch how you see your role and the impact you can...
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Is your L&D content closet getting a bit cluttered? When was the last time you cleaned it up? In this episode, Jess sits down with Ger Driesen, founder of World Learning Content Cleanup Day (#WLLCD), to challenge L&D’s obsession with creation over maintenance. They explore why outdated learning erodes credibility, how to adopt a "retire by default" mindset, and how a simple annual cleanup can uncover powerful data insights. Let's reduce risk and increase the benefits of our content together with a cleanup celebration. Jess and Ger Discuss Why L&D teams prioritize...
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Choosing the right L&D technology can feel overwhelming when every platform promises transformation. In this episode, Jess and learning strategist Becky Willis cut through the noise to talk about how to evaluate learning tech with a critical eye. They explore how to separate real capability from marketing hype, what AI should actually be doing behind the scenes, and how to make smart technology decisions even when budget or legacy systems get in the way. If tech decisions stress you out, this conversation will help. Jess and Becky Discuss Why legacy LMSs were built for course...
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AI can spit out an L&D outline in seconds, but it cannot create connection. In this episode, Jess Almlie talks with Stephanie Hubka about why storytelling is the missing ingredient in a world of fast, transactional training. They break down how to choose stories with intention using the SOL framework, how to design learning through story using scenarios and choose-your-own-adventure techniques, and how to use AI as a partner without outsourcing the best parts of your craft. You will leave ready to start a story journal and humanize your learning. Jess and Stephanie Discuss How AI...
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Let's be real. Most Performance Improvement Plans (PIPs) don't actually improve performance. They're a legal termination plan in disguise. That doesn't make anyone feel good. But, they don't have to be this way! In this episode, Jess talks with coach and culture consultant Amy Kay Watson about rebooting accountability so performance improvement becomes a true development process instead of a disciplinary paper trail. Amy breaks down why most PIPs don't include learning or development and then shares a practical model built designed to restore psychological safety, clarify standards, and build...
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Your learners loved the course… and then nothing changed. In this episode, Jess talks with Melanie Martinelli (Institute for Transfer Effectiveness) about why L&D’s obsession with “great training” often fails at the only thing that matters: on-the-job application. You’ll unpack the 12 Levers of Learning Transfer, learn how to run a quick transfer audit, and hear a case study where a clunky old e-learning outperformed a shiny new one. All because the ecosystem mattered more than the content. Jess and Melanie discuss Why L&D “falls in love with the solution” instead...
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Your learners don’t need another “fun” workshop; they need results. In this episode, Jess and Brian Washburn unpack why engagement alone is a dangerous success metric and how to design for real performance change. Brian introduces his simple four-step facilitation model: Anchor, Content, Application, Future Use, which turns any session into a repeatable, effective learning experience. They explore how to equip SMEs to facilitate (without gimmicks), handle awkward moments like silence or “I don’t know,” and adapt these principles for virtual and global audiences. Why engagement...
info_outlineYour learners loved the course… and then nothing changed. In this episode, Jess talks with Melanie Martinelli (Institute for Transfer Effectiveness) about why L&D’s obsession with “great training” often fails at the only thing that matters: on-the-job application. You’ll unpack the 12 Levers of Learning Transfer, learn how to run a quick transfer audit, and hear a case study where a clunky old e-learning outperformed a shiny new one. All because the ecosystem mattered more than the content.
Jess and Melanie discuss
- Why L&D “falls in love with the solution” instead of diagnosing the real performance problem
- The difference between learner satisfaction and business impact (Level 1 vs. Level 3)
- What “learning transfer” actually means: application back on the job
- The 12 Levers of Transfer (trainee, training design, and organizational factors)
- How to use a “transfer audit” to find the biggest barriers for that specific program
- Why you shouldn’t try to pull all 12 levers at once (perfectionism kills transfer)
- Active learning vs. active practice—and why practice gets cut first
- Designing for constraints: what to do when training time is limited
- Why investing in “before and after” support beats polishing course content
- The “Certificate of Implementation” tactic that drives supervisor support
About Melanie Martinelli
Melanie Martinelli combines her entrepreneurial spirit with her 20 years of experience in L&D to help build memorable & results-based learning experiences. In her role as CEO of the Institute for Transfer Effectiveness and Founder of Going Beyond Training, she applies strong business acumen, rich practical experience across cultures & a deep understanding of what makes learning transfer happen to support her clients in being more strategic in their L&D initiatives.
Find and Connect with Melanie Martinelli
Find and Connect with Jess Almlie
- Website: www.jessalmlie.com
- Book: L&D Order Taker No More! Become a Strategic Business Partner
Introducing the L&D Strategic Business Partner Team Assessment and Development Blueprint
Want to know how your L&TD team can stop reacting to requests and start operating as a true strategic business partner? The L&D Strategic Business Partner Team Assessment and Development Roadmap shows you exactly where your team is today and provides a clear, practical path to change how you work, build credibility with leaders, and deliver measurable business impact. Learn more and reach out to Jess Almlie to bring this tool to your team.