Episode 207: Behind the Edits: The HitLab Formula For Content That Pays w/ Lead Editor Cole Thurman

Episode 207 of The Hitstreak, a podcast where we talk about anything and everything!  

This week we are joined by the Founder of Real Branding and Lead Editor at The HitLab Creative Studios, Cole Thurman!

Episode in a Glance:

In this episode of The Hitstreak, I get to discuss the evolving landscape of social media and content creation with Cole Thurman, the lead editor here at HitLab Creative Studios. We explore the importance of storytelling, the power of short-form content, and the strategies behind successful social media engagement. Our conversation emphasizes the need for brands to own their content, leverage their hits, and understand their audience's needs to drive engagement and sales. With insights on the role of AI in editing and the balance between quality and quantity, this episode serves as a guide for anyone looking to enhance their digital presence and connect with their audience effectively. We emphasize the value of strong client relationships, the challenges faced in the journey, and the necessity of having a clear strategy in social media marketing. We end the episode with the impact of integrity and consistency in business practices, as well as the excitement for future developments in our content strategy.

Key Points:

- Winners find a way to succeed in their endeavors.

- Short-form content is crucial for social media success.

- Reposting successful content can significantly increase engagement.

- Quality content is essential for standing out in attention media.

- Understanding your audience is key to effective marketing.

- AI tools can enhance content creation but require skill to use effectively.

- Frequency of posting can lead to greater brand recognition.

- Growth often comes with challenges and growing pains.

- A clear strategy is essential for effective content creation.

- The future of content strategy is bright and full of potential.

 -Social media is a powerful tool for business transformation.

About our guest: 

Cole Thurman, often called the “Kobe Bryant of video editing,” is the founder of Real Branding and Lead Editor at The HitLab Creative Studios. With a track record of generating hundreds of millions of views for clients, he has become a trusted partner for entrepreneurs, influencers, and thought leaders such as Brad Lea, Jessie Lee Ward, Gabby Bernstein, and Nick Hiter.

Cole is known for creating high-quality edits and captivating content that doesn’t just entertain—it converts. His approach blends creativity, strategy, and precision, helping brands grow their influence and revenue online. 

Based in Marceline, Missouri—the boyhood home of Walt Disney—Cole draws inspiration from storytelling and legacy while raising his three children.

Follow and contact:

Instagram: @mrcolethurman

hitlabstudio.com

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