Episode 220: Synced Up To Stand Out: Building a Brand From The Field Up w/ Shane Gwaltney

Episode 220 of The Hitstreak, a podcast where we talk about anything and everything!  

This week we are joined by the Owner of Synced Up Designs, Program Coordinator, Visual Designer, and Battery Arranger in the Music and Visual Arts, Shane Gwaltney!

Episode in a Glance:

In this episode of The Hitstreak, I get to talk with Shane Gwaltney, a multifaceted musician and entrepreneur, discussing the importance of community in business, the journey of a musician, and the impact of technology on music education. We explore the challenges and triumphs of building a career in music, the significance of mentorship, and the evolution of the music industry. Shane shares insights from his experiences with the Music City Drum Corps and Music City Mystique, as well as the growth of his podcast, End Zone to End Zone. This episode emphasizes the value of music education and the need for businesses to create authentic connections with their audiences.

Key Points:

- Businesses must create a community around their product.

- Passion is essential in pursuing a career in music.

- Mentorship plays a crucial role in the music industry.

- Technology can enhance music education and engagement.

- Podcasts can serve as valuable marketing tools for businesses.

- Scaling a business requires a focus on community and added value.

- Time is the most valuable resource for educators and musicians.

- Authenticity in marketing is key to connecting with audiences.

About our guest: 

Shane Gwaltney is a nationally respected Program Coordinator, Battery Arranger, and Visual Designer with over 30 years of experience shaping the marching arts. A charter member of Music City Mystique, he spent 25 years as its Program Coordinator, Battery Arranger, and Visual Designer—helping define the ensemble’s legacy as one of the most innovative in the activity. Shane has also designed and arranged for Southwind, Spirit of Atlanta, and the Phantom Regiment Drum and Bugle Corps, earning recognition for his emotionally powerful and inventive productions. 

Currently, he serves as Program Coordinator and Battery Arranger for Music City Drum and Bugle Corps and consults for ensembles nationwide across WGI, BOA, and DCI circuits. As co-founder and Lead Designer of Synced Up Designs, Shane has led hundreds of custom productions for scholastic and independent groups, solidifying the company as a creative leader in the marching arts. 

He proudly endorses Innovative Percussion, Pearl Drums, Evans Drumheads/Planet Waves, and Zildjian Cymbals, continuing to push artistic boundaries while inspiring the next generation of performers and educators.

Follow and contact:

Instagram: @baldncrazy

syncedupdesigns.com

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