Episode 205: The Launch Of POTSies & The World Of Public Relations w/ Kristen Kukta
Release Date: 09/23/2025
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info_outlineEpisode 205 of The Hitstreak, a podcast where we talk about anything and everything!
This week we are joined by the Founder & CEO of Unblurred Media & Founder of POTSies, Kristen Kukta!
Let us know in the comments what YOU want to hear about next!
Episode in a Glance:
In this episode of the Hitstreak, I get to welcome back Kristen Kukta, founder of Unblurred Media and POTSies. We discuss the importance of authenticity in marketing, the challenges of living with POTS syndrome, and the evolving landscape of public relations in the digital age. Kristen shares her personal journey with POTS, the significance of community support, and the realities of the supplement industry. The episode emphasizes the need for education and awareness around invisible illnesses, as well as a call to action for listeners to support those with invisible illnesses and to seek out reliable information and community resources.
Key Points:
- Authenticity is crucial in marketing and branding.
- POTS syndrome is often misunderstood and misdiagnosed.
- The supplement industry is filled with challenges and regulations.
- Community support is vital for those with invisible illnesses.
- Education on POTS is essential for both patients and healthcare providers.
- Holistic approaches can complement traditional medical treatments.
- The media landscape has changed, affecting how PR works today.
About our guest:
Kristen Kukta is the founder and CEO of Unblurred Media, a Nashville-based PR and marketing agency, and the creator of POTSies, a supplement brand supporting those with Postural Orthostatic Tachycardia Syndrome (POTS). Diagnosed with POTS in 2016, Kristen turned her personal health journey into a mission, developing POTSies alongside medical experts to provide real solutions for patients.
Through Unblurred Media, she’s helped businesses nationwide cut through the noise with bold PR campaigns, e-commerce growth, and high-impact storytelling. Beyond business, Kristen supports community initiatives like Change the Stars, an annual event benefiting children in Haiti.
Her work bridges health, entrepreneurship, and empowerment—giving both people and brands the tools to be seen, heard, and supported.
Follow and contact:
Instagram: @kkukta | @unblurredmedia | @potsies.co
unblurredmedia.com | potsies.co
Check it out! For a limited time, use the keyword “Hitstreak” for 20% off your order at potsies.co!
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