20: Work-life balance: How Katie Heruth Bought an Existing Business to Build Her Dream
Release Date: 06/21/2022
23: Building a Business with Balance with Austin|Fowler’s Steph Fowler
Living Your Balanced Life
Wife, mom and CEO Steph Fowler built a business from a handbag sketch - without any background as a designer! In this episode, Steph shares how she came up with the concept for Austin|Fowler, how the brand got it’s start, what the messy middle looked like for her as a working mom of four with a business on the side, and how she made the slow shift from 9-5 to full-time in her start up. Discussed in this episode: How Stephanie came up with the idea for a manufactured product, despite no background in product development or manufacturing How Stephanie built a booming business...
info_outline
22: Creating Adventure and Purpose with IVY Adventures Co-Owner Sarah Line
Living Your Balanced Life
Adventure, community and do-good projects come together at IVY Adventures. Co-owner Sarah Line joins us to chat about how her company helps companies and individuals become changemakers in the global community while creating incredible memories through travel adventures designed to make a difference. Discussed in this episode: How IVY helps individuals and corporations travel more and create change in the global community How these travel opportunities impact corporate culture How travel can create personal change The experiences that drove Sarah to bridge the gap to build a company...
info_outline
21: Using Passive Income to Build Your Dream with Daniel Felt of Kura Homes
Living Your Balanced Life
Daniel Felt, CEO of Kura Homes, shares his journey to entrepreneurship - from his parent creating a business on accident to his first foray into passive income, to founding Kura Homes with two passive income streams as his safety net. We discuss mindset and attitude, along with being intentional about who you surround yourself with as a business owner, along with you multiple income streams can help you create more financial security as an entrepreneur. Finally, we chat about how you can streamline operations within your business and delegate better to build a stronger business model and...
info_outline
20: Work-life balance: How Katie Heruth Bought an Existing Business to Build Her Dream
Living Your Balanced Life
Katie Heruth is the owner of Minnesota Parent Publications, a digital-first magazine that she purchased as an existing business in 2021. After spending most of her career in early education, Katie’s direction took a 180-degree turn during the pandemic when things slowed down for her family, when she also realized she wanted to pursue a new passion. In this episode, Katie shares how she made the shift from employee to entrepreneur, how she decided to buy an existing business and what the process looked like. She also shares how the business has evolved since she purchased it, how she is...
info_outline
19: Be better, do better: Using purpose to drive your business and your balanced life with Anahita Champion
Living Your Balanced Life
Anahita Champion is a media producer and communications strategist working with BIPOC entrepreneurs on their communications strategies, storytelling and philanthropic initiatives. She shares how she’s built a business based on community purpose, and how motherhood has changed her perspective on how she builds her business and creates a more balanced life. We discuss how you can start creating a bigger purpose for your business and your life, and how you can build a community of good people around you. Discussed in this episode: How Anahita developed a business plan that she was...
info_outline
18: Working from home with kids home in the summer
Living Your Balanced Life
If you’re working from home with the kids home - and limited or no childcare - this episode is for you! Ann and Cortney chat through how they’ve made this exact scenario work over the years, both with small children and bigger kids. They also chat about how they are planning to make it work this summer with the kids home with no formal childcare in sight. Discussed in this episode: How to start scaling back for summer and where to look for pockets of fun time How to structure your day/limited childcare if you have it Opportunities to get focused work time in your day Why early...
info_outline
17: Money Planning for Business Owners and Aspiring Business Owners with Kristin Printon
Living Your Balanced Life
Most people have no formal education around finances - but they’re a huge part of your role as a business owner! Financial Planner Kristin Printon joins us to discuss what you need to know financially whether you’re currently an entrepreneur or thinking about taking the leap. We discuss how to understand your income needs and how to financially goal set for your business and your income, as well as how to strategically pay yourself and plan for taxes as an entrepreneur. Discussed in this episode: Kristin’s journey of growing up in a financially insecure household and how that led to a...
info_outline
16: Building Trust and Connection within Relationships with Butch Zelinsky
Living Your Balanced Life
info_outline
15: How to adjust your workload so that you can enjoy the summer
Living Your Balanced Life
Ann and Cortney share a candid conversation on how you can slow down or adjust your workload to enjoy the best season of the year - summer! They discuss how they adjusted for summer with the podcast, and also within their respective businesses, while sharing how you can start your own plan for finding more time in your week. In addition, they chat through the things you should NOT stop doing in the summer months and how to communicate with a prospect that you want to start working with them, but not until after Labor Day. Discussed in this episode: Why Ann and Cortney scale back in the...
info_outline
14: Creating your brand and working in the cracks of mom life with Ashley Elwill
Living Your Balanced Life
Photographer and mom Ashley Elwill joins us for a special conversation on the balanced - or rather unbalanced - nature of being a mom while running a business. We talk about how Ashley started her business, why balance can be complicated, and what many people don’t plan for before taking the leap to leave their 9-5. We also discuss brand imagery, from how to decide what you need to how to choose a photographer to how to USE those images once you have them. Discussed in this episode: How Ashley got started in photography, and how she turned her passion into a career The unknown of...
info_outlineKatie Heruth is the owner of Minnesota Parent Publications, a digital-first magazine that she purchased as an existing business in 2021. After spending most of her career in early education, Katie’s direction took a 180-degree turn during the pandemic when things slowed down for her family, when she also realized she wanted to pursue a new passion. In this episode, Katie shares how she made the shift from employee to entrepreneur, how she decided to buy an existing business and what the process looked like. She also shares how the business has evolved since she purchased it, how she is balancing business growth with life, and how to take your time building a business to make it what you want it to be.
Discussed in this episode:
- How Katie decided to buy an existing business and what the process looked like
- Tactical advice for understanding what your target market wants to see from you and how to implement it
- Why analytics are important and how to use them
- How client surveys can help you target what’s important in your business (and which survey systems to use)
- How the business has grown differently than she expected - and that’s ok!
- How the experience plays into your relationship with customers, and how to do this well
- The balance between running a business and putting family first
Resources:
More from Katie:
Building a business takes time even if it was already established! Listen to your customers. You may go into something thinking this is how it's going to go. You need to be flexible and recognize what is working well and what your customers are gravitating towards and pivot towards those important customers!
You can find all our content here: https://www.minnesotaparent.com/
Facebook: https://www.facebook.com/MNParentMag
Instagram: https://www.instagram.com/minnesotaparent/
My LinkedIn page: https://www.linkedin.com/in/katieheruth/
More from Ann and Cortney
Be sure to sign up for our newsletter to get episode updates and exclusive tips and tricks that we share on our other channels! Get added on our website: livingyourbalancedlife.com
Get in touch with our team for sponsorship inquiries or guest host submissions: [email protected]
Connect with us:
Instagram: https://www.instagram.com/livingyourbalancedlife/
Ann’s LinkedIn: https://www.linkedin.com/in/annknuttila/
Cortney’s LinkedIn: https://www.linkedin.com/in/cortneygalster/