Brand Cohesion: Merging Internal Values with External Image with Kathryn Smith
Release Date: 04/17/2024
Internal Clarity, External Impact: The Product Ops Balancing Act
Mixternal Messaging
In this episode of Mixternal Messaging, host Cynthia Hayes talks with Poonam Nath, Executive Leader of Product Operations at Fiserv, about what it takes to deliver successful product launches and create a positive client experience—especially when the road gets bumpy. From managing cross-functional teams to aligning C-suite expectations with real-world challenges, Poonam shares her tactical approach to keeping initiatives on track, navigating resistance, and using data to improve outcomes. You'll hear how she turns friction into forward momentum and balances transparency with trust, inside...
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Making LinkedIn Work for Your Brand, Your Team, and Your Bottom Line
Mixternal Messaging
In this episode of Mixternal Messaging, host Cynthia Hayes sits down with Stacy Blaiss, a seasoned B2B marketing leader with 25+ years of experience across telecom, fintech, and cybersecurity. Together, they dig into the dynamic role of LinkedIn in today’s B2B world—both as a brand-building powerhouse and a tool for internal alignment. From enabling your sales team to speak confidently online, to strengthening your employer brand and building authentic employee advocacy, Stacey shares smart, actionable advice for creating content that connects across departments and audiences. And yes,...
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Redefining Recruitment: People-First Strategies with Relate Search
Mixternal Messaging
In this episode of Mixternal Messaging, host Cynthia Hayes sits down with David Armendariz and Sara Luther, co-founders of , to explore how they’ve built a people-first recruiting firm rooted in authenticity and impact. From fostering a culture of collaboration to navigating generational shifts in the workplace, they share insights on crafting messaging that resonates with candidates and clients alike. Discover how hybrid work models, intentional feedback, and authentic storytelling are reshaping professional relationships and driving meaningful connections. Whether you’re hiring or...
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Partnership Playbook: Building Authentic Connections in College Sports
Mixternal Messaging
In this episode of Mixeternal Messaging, host Cynthia Hayes welcomes , a Senior Account Executive at , who brings over a decade of experience in brand marketing and partnership development. Shelby dives deep into the world of sports marketing, specifically her role in fostering corporate partnerships for UGA Athletics. She emphasizes the significance of strategy over tactics, illustrating how aligning on objectives can lead to successful collaborations. Shelby also discusses the evolving landscape of college sports marketing and offers practical advice on how brands can connect...
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Inside the Merger: Strategies for Effective Internal and External Messaging
Mixternal Messaging
In this episode of Mixternal Messaging, host Cynthia Hayes is joined by Vanessa Martinez, Liger’s Director of Revenue, and Katarina Taylor, Liger’s Operations Manager. They dive into the exciting, complex process of merging Liger with Tarkenton. Together, they explore the intricacies of blending teams, navigating internal communications, and aligning core values during this major transition. Listeners will learn valuable insights about handling internal and external messaging during a merger, the importance of core values in driving a cohesive company culture, and the steps needed to...
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Fueling Connections: How PDI Technologies Drives Innovation in the Convenience Industry with Kelly O'Brien
Mixternal Messaging
In this episode of Mixternal Messaging, host Cynthia Hayes welcomes , the VP of Global Communications and PR at . They delve into the vast scale of the convenience industry and PDI's pivotal role in it. Kelly shares insights on how PDI powers technology in convenience stores globally and discusses their significant brand, GasBuddy. Kelly shares the excitement and complexities of this merger, highlighting the importance of aligning internal and external messaging. She details a typical launch day, emphasizing the steps taken to communicate effectively with both the acquiring and...
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Aligning for Success: Go-to-Market Strategies with Stacey Schoeman
Mixternal Messaging
In this episode of Mixternal Messenging, host Cynthia Hayes is joined by , the AVP of Commercialization at . We delve into Stacey's extensive background in marketing and her current role in overseeing go-to-market strategies for products and solutions. Stacey shares insights on coordinating efforts across product, sales, marketing, and support teams to ensure successful product launches. She emphasizes the importance of clear internal and external communication, highlighting the challenges and strategies for aligning messaging across various channels and stakeholders. Stacey also...
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Brand Cohesion: Merging Internal Values with External Image with Kathryn Smith
Mixternal Messaging
In this episode of Mixternal Messaging, Cynthia welcomes , Managing Director of Marketing at , to dissect the correlation between a company’s internal culture and its external branding. Learn from Kathryn’s insights on the essential balance between authenticity and market demands, and the impact of technology on brand perception. This discussion is a guide for businesses aiming to reflect their true identity in their brand message. Don't miss this deep dive into strategic brand alignment. Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing...
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The Storyteller's Journey: Aligning Identity and Influence with Ann Reiling
Mixternal Messaging
In this episode of Mixternal Messaging, Cynthia welcomes Ann Reiling, a seasoned marketer and communicator with 18 years in the field. Ann discusses her transition from bartending to founding Konclarity, focusing on empowering individuals and businesses to articulate their stories and align with their core values. Discover Ann's insights on creating authentic corporate narratives and the impact of storytelling in professional and personal growth. Join us for a compelling discussion on the intricate dance between internal and external messaging. Subscribe to our Youtube Channel:...
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Echos of Influence: Navigating the Intersection of Internal Comms and Earned Media with Mike Petchenik
Mixternal Messaging
On this episode of Mixternal Messaging, Cynthia is joined by , CEO of , to delve into the intricate relationship between internal communication strategy and earned media. Gain firsthand insights from Mike's 20 years of experience in journalism and PR as he and Cynthia dissect the crucial link between internal company culture and external public perception. Discover practical strategies for crafting compelling pitches and leveraging trends like micro-influencers and AI tools. Tune in to uncover the secrets of successful earned media strategies and elevate your brand messaging game....
info_outlineIn this episode of Mixternal Messaging, Cynthia welcomes Kathryn Smith, Managing Director of Marketing at Jencap, to dissect the correlation between a company’s internal culture and its external branding.
Learn from Kathryn’s insights on the essential balance between authenticity and market demands, and the impact of technology on brand perception. This discussion is a guide for businesses aiming to reflect their true identity in their brand message.
Don't miss this deep dive into strategic brand alignment.
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