How to Have a Social Media Strategy for Small Business Owners
Release Date: 07/23/2025
How to Have a Social Media Strategy for Small Business Owners
The Community Brew
Why social media matters for small businesses. Let’s start with the basics. Why should a small business owner care about social media? Isn’t it enough to have a website or rely on word of mouth? I know I hear that often! Social media is vital because it allows small business owners to directly connect with their customers, build relationships, and promote their services in a very cost-effective way. Especially for local businesses, platforms like Facebook, Instagram, and LinkedIn are where potential customers spend a lot of their time, and you want to be where they are. It's also a way...
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How to get involved with your community with Mayor John Crane of Carefree
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Mayor John Crane of Carefree talks about his journey into local politics. The highs and lows of being a mayor in a rural community, and how anyone can get involved to work together. Town of Carefree’s website: LISTEN TO ALL OUR PODCAST EPISODES: LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER Say hello on social: Facebook: LinkedIn: Instagram: Pinterest: Threads: Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business...
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info_outlineWhy social media matters for small businesses.
Let’s start with the basics. Why should a small business owner care about social media? Isn’t it enough to have a website or rely on word of mouth?
I know I hear that often! Social media is vital because it allows small business owners to directly connect with their customers, build relationships, and promote their services in a very cost-effective way. Especially for local businesses, platforms like Facebook, Instagram, and LinkedIn are where potential customers spend a lot of their time, and you want to be where they are. It's also a way to humanize your brand—showcase what’s happening behind the scenes, offer promotions, and share community involvement.
One big misconception business owners have about social media is that they think they need to be on every single platform, or that they need to post every day. But really, it’s more about choosing the right platform for your audience and being consistent with quality content over quantity.
Choose the right platforms for YOUR business
Create engaging content
Post consistently and schedule your posts
Engage with followers
Paid advertising and boosting posts
LINKS
LISTEN TO ALL OUR PODCAST EPISODES: https://carefreecavecreekchamber.libsyn.com
LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER https://carefreecavecreek.org/
Say hello on social:
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Pinterest: https://www.pinterest.com/CarefreeCaveCreekChamber
Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community.
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