The Community Brew
Welcome to The Community Brew Podcast: Commerce & Conversations, brought to you by the Carefree Cave Creek Chamber of Commerce — where local business meets local flavor in the heart of the beautiful Desert Foothills region. We’re serving up fresh insights, and inspiring stories from business owners, experts, and community leaders shaping our vibrant community, including simple strategies to help you grow your business faster and to inform the community.
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How to use your Chamber membership with Renee VanHeel
01/21/2026
How to use your Chamber membership with Renee VanHeel
Renee provides some great tips to any business owner on how to take advantage of their chamber membership and how the chamber is looking out for businesses' best interests through their advocacy programs. Renee and David started Pay it Forward Processing in 2001 after watching several small businesses get taken advantage of by credit card processing companies. They knew they needed to do something different. After losing their house to a wildfire in 2007 Contact Renee; 858-771-0076 Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to craft a great description for your business
01/07/2026
How to craft a great description for your business
Whether it’s for your website, social media, or a Chamber directory listing, the description of your business can either grab someone’s attention or make you blend into the background. Most business descriptions are either filled with useless platitudes or trying to sell you their stuff without giving the reader any reason why they should buy your stuff. Your business description matters. It is the first impression many people will get of you. It’s your elevator pitch in written form—and in the digital world, it often stands in for you. Think of it as your “hook.” Let’s dive into how to create a business description to attract YOUR target market. Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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What is a dental concierge service?
12/24/2025
What is a dental concierge service?
Dr. Janica Manchanda from Scottsdale Dental Concierge describes why they are a one-of-a-kind premier concierge service; We are excited to welcome you to our brand new and ultra-modern clinic; where all of your dental needs will be provided in total comfort and enjoyment of the relaxing serenity of the mountainside location; Our dental services are very personalized and private and exclusively "one-on-one"; which is complemented by our dedication to being available to you at any time; And our continued education is of paramount importance to our commitment to excellence in dental care and patient experience. Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Contact Scottsdale Dental Concierge for your dental needs. 33777 N Scottsdale Rd Ste 105, Scottsdale, AZ 85266 | 480-488-4884 Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How businesses need to build collaborations
12/10/2025
How businesses need to build collaborations
At Lauren Strait Real Estate, we specialize in helping home buyers, sellers, and relocation clients find success in this competitive market. As an Accredited Buyer's Representative (ABR®) and Seniors Real Estate Specialist (SRES®), Lauren brings expert negotiation skills, local market insights, and a hands-on approach to every transaction. Whether you're a first-time homebuyer, a luxury home investor, or a retiree searching for the perfect 55+ community, Lauren ensures a stress-free, strategic, and rewarding real estate experience. Beyond real estate, Lauren is passionate about giving back to the community. She dedicates a portion of every commission to GiveBackHomes, helping families in need. She is also an active advocate for senior housing solutions, ensuring that retirees and their families have the guidance and resources they need for smooth life transitions. Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Contact Lauren for your real estate needs: 17550 N Perimeter Dr Ste 160, Scottsdale, AZ 85255 | 602-300-9039 Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to Be a Referral Machine
11/26/2025
How to Be a Referral Machine
We're exploring in detail how you can become a referral machine, building stronger relationships, generating leads, and growing your business more quickly. Being a referral machine is one of the most powerful ways to grow your business. Whether you’re a small business owner or a team member, leveraging referrals can rapidly boost your visibility and customer base. If you’re a member of the Chamber of Commerce, you already have a network that’s ready to work for you—if you know how to activate it. Today, I’ll be sharing three highly effective referral strategies you can implement right away. Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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What does Animal Health Services do?
11/12/2025
What does Animal Health Services do?
Dr. Cory Erb from Animal Health Services in Cave Creek discusses how they provide veterinary services in the region, what sets them apart, and their contributions to the community. Animal Health Services of Cave Creek Animal Health Services is a full-service, small animal (dogs and cats), general practice animal hospital in Cave Creek, offering comprehensive veterinary care from routine wellness to diagnostics and surgery, all while deeply supporting the local pet community. Dr. Cory Erb Dr. Cory Erb is a passionate veterinarian at Animal Health Services, known for his compassionate patient care, innovative ideas to improve the veterinary profession, and unique background in psychology and business. Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Contact Animal Health Services: 37555 N Cave Creek Rd, Cave Creek, AZ 85331 | 480-488-6181 Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to use local advertising through maps with Marjorie Hans
10/29/2025
How to use local advertising through maps with Marjorie Hans
Marjorie Hans from Discovery Map talks about the advantages of advertising on local maps. Discovery Map produces illustrated paper maps that highlight the best places to shop, eat, and stay in many top tourist destinations across North America. These maps are unique because they are created by local business owners and operators who live and work in the area, ensuring that you receive authentic, insider recommendations. Contact Marjorie at , 480-798-0116 Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to Master Networking for Business Owners
10/15/2025
How to Master Networking for Business Owners
How to Master Networking for Business Owners Networking isn’t just about handing out business cards. For small business owners, especially within a Chamber of Commerce, it’s about building meaningful relationships, fostering collaborations, and opening doors to new opportunities. Good networking leads to faster growth because it’s built on trust, and trust accelerates referrals and partnerships. When you're connected with other local businesses and leaders in your community, you gain visibility, credibility, and access to resources you might not otherwise have. This podcast will showcase 3 highly effective networking strategies that will help you build stronger relationships, generate leads, and quickly grow your business, and you can implement them today! Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to transition parents from their home to an assisted living facility
10/01/2025
How to transition parents from their home to an assisted living facility
Lize Vescovi from A Friend Indeed offers seniors and their families a streamlined support/action system to facilitate less stressful downsizing and/or senior relocation. We handle all the details of the downsizing, moving event, and setting up in the new home. A Friend Indeed is your one-stop shop, so you and your family experience minimal stress during this stage in life. Contact Lize at 480-703-5120 Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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What does the Foothills Animal Rescue do?
09/17/2025
What does the Foothills Animal Rescue do?
What does the Foothills Animal Rescue do? From dog and cat intake, fostering, and new home placement to the boutique, the Foothills Animal Rescue has been serving the area since 1995. If you are looking for that precious fur baby, or would like to volunteer, be a foster home, or donate goods, please reach out to them. Lana Shapiro is the Director of Development and Marketing for Foothills Animal Rescue. Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to Introduce Yourself to a New Chamber Member
09/03/2025
How to Introduce Yourself to a New Chamber Member
This episode provides you with some methods for you to reach out to these new members. You can use these methods to reach out to any business that may be in your target audience. These are simple strategies that will enhance our business community and your business. Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to succeed in real estate with Janet Mohr
08/20/2025
How to succeed in real estate with Janet Mohr
How to succeed in real estate with Janet Mohr Janet Mohr from the Mohr Group Realty Executives grew up in a suburb of Chicago, always watching the Real Estate market. From a very young age, she could tell you what the approximate taxes were in certain areas, and her dream as a little girl was to own apartment buildings like her aunts. She received her Real Estate license in 1985, then a Broker's license in 1989. Her husband, Don, joined the business in 1988, where they raised their boys around each other’s appointments and had an office set up at home. Both of them have been a powerhouse together and the Top Team. Their youngest son, Ryan, joined the firm in 2014, and our oldest son’s wife, Kendal, joined them in 2016. Working with family is a lot of fun. Each one of them brings additional talent to the business and keeps developing new and fresh ideas. The Mohr Group has won many awards, including the Pinnacle Award, for many years in a row. But what that means is that they have proven experience needed to help others with their Real Estate needs. Contact Janet and her team at , 602-980-7653 Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How I changed industries with Shelby Purdy
08/06/2025
How I changed industries with Shelby Purdy
How I changee industries with Shelby Purdy Shelby started her real estate career in 2018, after being in the food service industry for decades. Finding someone's first or next home, or selling their current home, I experienced firsthand the joy as they enter the next phase of their life. Shelby moved to the Cave Creek/Carefree area in 2002, where she has become more involved in the community. As a member of the Scottsdale Area Association, I continually work to improve and expand my training, which has allowed me to become certified to work with Sellers and Buyers, Luxury properties, e-Pro (technology in real estate), and I have obtained my GRI, which is a Graduate Realtor Institute program. I also serve on the Scottsdale Grievance Committee and our Cave Creek Carefree RMS Tour Committee. Watch it on YouTube: Check out other Podcast episodes. Check out the Chamber. Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to Have a Social Media Strategy for Small Business Owners
07/23/2025
How to Have a Social Media Strategy for Small Business Owners
Why social media matters for small businesses. Let’s start with the basics. Why should a small business owner care about social media? Isn’t it enough to have a website or rely on word of mouth? I know I hear that often! Social media is vital because it allows small business owners to directly connect with their customers, build relationships, and promote their services in a very cost-effective way. Especially for local businesses, platforms like Facebook, Instagram, and LinkedIn are where potential customers spend a lot of their time, and you want to be where they are. It's also a way to humanize your brand—showcase what’s happening behind the scenes, offer promotions, and share community involvement. One big misconception business owners have about social media is that they think they need to be on every single platform, or that they need to post every day. But really, it’s more about choosing the right platform for your audience and being consistent with quality content over quantity. Choose the right platforms for YOUR business Create engaging content Post consistently and schedule your posts Engage with followers Paid advertising and boosting posts LINKS LISTEN TO ALL OUR PODCAST EPISODES: LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER Say hello on social: Facebook: LinkedIn: Instagram: Pinterest: Threads: Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to get involved with your community with Mayor John Crane of Carefree
07/09/2025
How to get involved with your community with Mayor John Crane of Carefree
Mayor John Crane of Carefree talks about his journey into local politics. The highs and lows of being a mayor in a rural community, and how anyone can get involved to work together. Town of Carefree’s website: LISTEN TO ALL OUR PODCAST EPISODES: LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER Say hello on social: Facebook: LinkedIn: Instagram: Pinterest: Threads: Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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Steve Woods from Tech 4 Life
06/25/2025
Steve Woods from Tech 4 Life
Steve tells us about his journey of starting a business and how Tech 4 Life grew the business by being involved in the community, and what the future looks like for his business. Tech 4 Life: 480-488-0773 | 748 Easy St, Carefree, AZ 85377 Community Partners: LISTEN TO ALL OUR PODCAST EPISODES: LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER Say hello on social: Facebook: LinkedIn: Instagram: Pinterest: Threads: Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community. #carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz
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How to Craft a Great Elevator Pitch
06/11/2025
How to Craft a Great Elevator Pitch
All new and existing business owners get the number one question: “Tell me a little bit about your business.” This can be your moment to shine or turn off the person you are talking to. I cannot tell you how many networking events I have been to and asked this simple question that should be answered in about 30 seconds, but ends up with them rambling on about I really don’t know what. I can tell you this. Those who rambled on and spoke only about themselves and not how they solved their clients' problems, I have zoned out and will never do business with them or refer them to anyone. Why? Because I have no idea what they do. Who their customers are. And how they concisely solve their customers’ problems. The importance of an elevator pitch cannot be overstated. In networking scenarios, first impressions are crucial. A well-crafted pitch enables you to: Clearly Articulate Your Value Proposition: It allows you to convey your business's unique value concisely. Engage Potential Clients or Investors: A compelling pitch can pique interest and lead to further discussions. Differentiate Yourself from Competitors: Highlighting what sets you apart can make your business memorable. Steps to Crafting an Effective Elevator Pitch Identify Your Unique Selling Proposition (USP): Determine what makes your business stand out. This could be a unique product feature, exceptional customer service, or an innovative approach. Define the Problem You Address: Clearly articulate the specific problem or need your business solves. This establishes relevance and resonates with your audience. Only pick one. You may solve many problems but pick the one problem your business solves the most. Present Your Solution: Explain how your product or service effectively addresses the identified problem. Be crystal clear with some kind of metric. Highlight the Benefits: Focus on the value and benefits your solution provides, rather than just its features. People want solutions to their problems, let them know what benefit they will receive by working with you. Include a Call to Action: Conclude with a statement that encourages the listener to take the next step, such as scheduling a meeting or visiting your website. Best Practices for Your Elevator Pitch Keep It Concise: Aim for a duration of 30 to 60 seconds. Use Clear and Simple Language: Avoid jargon that might confuse your audience. Avoid industry terms and acronyms. Practice Delivery: Rehearse to ensure a natural and confident presentation. Less words, but more concise vibrant words are better than long explanations. If you have to explain something in your pitch, you need to work on it a lot more. Tailor to Your Audience: Customize your pitch based on who you're speaking to, emphasizing aspects most relevant to them. Know your audience. You can have 5 different pitches ready to go for 5 different audiences. Benefits of a Well-Crafted Elevator Pitch Enhanced Networking Opportunities: A strong pitch can open doors to new partnerships and clients. This includes referrals. Increased Business Visibility: Clearly articulating your value can lead to word-of-mouth referrals. Once again, if you are not clear in your message, no one understands what you do and will not refer to you. Improved Confidence: Knowing you can effectively communicate your business boosts self-assurance in various settings. Having a great elevator pitch will boost your confidence even if you hate speaking in front of people.
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