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The Insurgent Brands Playbook

CPG Week by BevNET & Nosh

Release Date: 03/27/2025

Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel show art Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel

CPG Week by BevNET & Nosh

In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand. Show Highlights: 0:15 - Mexican food brand has been acquired by Vilore Foods, distributor of Jumex beverages and other Hispanic brands. Monica unpacks terms of the transaction. 1:30 - Coca-Cola is launching a of its namesake soft drinks with cane sugar, and Pepsi announced plans to debut...

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CPG Week by BevNET & Nosh

In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss an unusual new product launch and continued consolidation among packaged food conglomerates. Then, Brad provides his top takeaways from the Hemp Beverage Expo. Show Highlights: 0:15 - Catch of the day? Protein bar brand David started the week with a splash, announcing the launch of frozen, boiled cod. Monica shares the reel deal behind this fishy product extension. 3:25 - Ferrero Group has announced plans to acquire W.K. Kellogg Co. for $3.1 million, adding Frosted Flakes and...

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CPG Week by BevNET & Nosh

In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the rise of Khloé Kardashian’s protein popcorn brand and the downfall of a co-manufacturer. Then, the hosts dig into the sale of a cult-favorite ice cream brand to unlikely buyers and the expansion of a bottled tea company into new snacking segments. Show Highlights: 0:15 - is popping off. Monica explains how Khloé Kardashian’s snack brand is charting an expansion into thousands of retailers within months of its debut. 2:15 - The abrupt has left several brands...

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Keeping Up With Kardashian’s Snack Brand. Plus, A Co-Packer’s Abrupt Closure show art Keeping Up With Kardashian’s Snack Brand. Plus, A Co-Packer’s Abrupt Closure

CPG Week by BevNET & Nosh

In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the rise of Khloé Kardashian’s protein popcorn brand and the downfall of a co-manufacturer. Then, the hosts dig into the sale of a cult-favorite ice cream brand to unlikely buyers and the expansion of a bottled tea company into new snacking segments. Show Highlights: 0:15 - is popping off. Monica explains how Khloé Kardashian’s snack brand is charting an expansion into thousands of retailers within months of its debut. 2:15 - The abrupt has left several brands...

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CPG Week by BevNET & Nosh

In this episode: On this episode of the CPG Week podcast, BevNET managing editor Martín Caballero joins senior reporter Brad Avery to talk about the of the UNFI , investment in podcast-backed beverage brands, the rebirth of co-packer Joriki Beverages and what’s next for beer distributors after the Alani Nu acquisition. Show Highlights: 0:15 - CPG brands are starting to prepare for the a few weeks ago. Brad discusses what Nosh has learned so far in talking with founders, stakeholders and experts. 1:30 - Marty describes the recent raise by influencer-backed cognitive beverage brand . The...

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UNFI's Cyber Crisis Aftermath & The Celebrity Podcaster To Bev Biz Pipeline show art UNFI's Cyber Crisis Aftermath & The Celebrity Podcaster To Bev Biz Pipeline

CPG Week by BevNET & Nosh

In this episode: On this episode of the CPG Week podcast, BevNET managing editor Martín Caballero joins senior reporter Brad Avery to talk about the of the UNFI , investment in podcast-backed beverage brands, the rebirth of co-packer Joriki Beverages and what’s next for beer distributors after the Alani Nu acquisition. Show Highlights: 0:15 - CPG brands are starting to prepare for the a few weeks ago. Brad discusses what Nosh has learned so far in talking with founders, stakeholders and experts. 1:30 - Marty describes the recent raise by influencer-backed cognitive beverage brand . The...

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CPG Week by BevNET & Nosh

In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the latest update on low-carb bread maker , a new investment for Momofuku Goods, IPO rumors for Jennifer Garner’s children’s food brand and why one frozen novelties maker is throwing in the towel on its kids’ drinks. Show Highlights: 0:15 - BetterBrand’s founder Aimee Yang appears to be on the lam, after a number of suppliers and service providers have claimed Yang’s low-carb baked goods business owes them significant amounts of money. 3:00 - Restaurateur David...

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BetterBrand's Founder Goes AWOL. Plus, Momofuku's Fresh Funding show art BetterBrand's Founder Goes AWOL. Plus, Momofuku's Fresh Funding

CPG Week by BevNET & Nosh

In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the latest update on low-carb bread maker , a new investment for Momofuku Goods, IPO rumors for Jennifer Garner’s children’s food brand and why one frozen novelties maker is throwing in the towel on its kids’ drinks. Show Highlights: 0:15 - BetterBrand’s founder Aimee Yang appears to be on the lam, after a number of suppliers and service providers have claimed Yang’s low-carb baked goods business owes them significant amounts of money. 3:00 - Restaurateur David...

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UNFI SNAFU And Beckham’s Buzzy Business Bet show art UNFI SNAFU And Beckham’s Buzzy Business Bet

CPG Week by BevNET & Nosh

In this episode: This week, the podcast team digs into the disruption caused by a cyberattack on wholesaler UNFI’s information technology systems last week. Next, the hosts discuss Taste Tomorrow Ventures’ first food investment and why sour candy is whetting investor appetites lately. Finally, the podcasters highlight a soccer star's foray into the consumer packaged goods field and a beverage brand's latest partnerships.  Show Highlights: 0:15 - A cyberattack last week, leaving many bare shelves at grocery stores across the country. Nosh managing editor Monica Watrous details the...

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The Case Against David. Plus, Is Vegan Cheese In Crisis? show art The Case Against David. Plus, Is Vegan Cheese In Crisis?

CPG Week by BevNET & Nosh

In this episode: This week, the podcast team explores an centered around protein bar David’s of its supplier Epogee. Next, the hosts look toward regulatory headwinds in hemp drinks and why there are signs of optimism despite retail setbacks. Finally, the team looks at candy maker Joyride’s new $30 million funding round before discussing the future of plant-based cheese. Show Highlights: 0:15 -  Three brands are suing Peter Rahaal’s David brand for monopolizing the novel ingredient EPG.  2:00 - While and institute new restrictions on intoxicating hemp beverages, startup...

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More Episodes

In this episode:

On this episode, the CPG Week team discusses Bain & Company’s Insurgent Brands class of 2025. The group goes through similarities among new insurgent brands and how operators can derive successful growth strategies from Bain’s yearly list.

Show Highlights:

0:30 - It’s March Madness, so the podcasters chat about college hoops and Kellogg’s bracket challenge where a lucky contestant could win a year’s supply of one of the company’s cereal brands.

3:30 - Nosh managing editor Monica Watrous introduces how Bain classifies its Insurgent Brands list and what a scaling insurgent brand means.

7:15 - In many ways, the Insurgent Brands list is a temperature gauge of certain CPG categories and can be a bellwether of successful growth strategies.

8:45 - Eighteen of the brands in this year’s class of insurgent brands were also part of Bain’s emerging brands category. In total, there were 103 emerging brands this year.

11:00 – Monica and senior reporter Brad Avery point out that this list has grown over the years, showing not only trendsetting but also the pace of growth in many categories. 

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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