CPG Week by BevNET & Nosh
Welcome to CPG Week, the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the Nosh and BevNET teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
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David’s Fishy New Innovation. Plus, Is Kraft Heinz Breaking Up?
07/17/2025
David’s Fishy New Innovation. Plus, Is Kraft Heinz Breaking Up?
In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss an unusual new product launch and continued consolidation among packaged food conglomerates. Then, Brad provides his top takeaways from the Hemp Beverage Expo. Show Highlights: 0:15 - Catch of the day? Protein bar brand David started the week with a splash, announcing the launch of frozen, boiled cod. Monica shares the reel deal behind this fishy product extension. 3:25 - Ferrero Group has announced plans to acquire W.K. Kellogg Co. for $3.1 million, adding Frosted Flakes and other legacy brands to a portfolio that also includes Nutella, Butterfinger and Blue Bunny. Brad gives the scoop behind the potential deal. 7:00 - A decade after its merger, Kraft Heinz may be headed for splitsville. Monica unpacks why the beleaguered conglomerate is exploring a spinoff. 9:45 - Brad highlights all the insights he gathered at the Hemp Beverage Expo in Atlanta. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Keeping Up With Kardashian’s Snack Brand. Plus, A Co-Packer’s Abrupt Closure
07/10/2025
Keeping Up With Kardashian’s Snack Brand. Plus, A Co-Packer’s Abrupt Closure
In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the rise of Khloé Kardashian’s protein popcorn brand and the downfall of a co-manufacturer. Then, the hosts dig into the sale of a cult-favorite ice cream brand to unlikely buyers and the expansion of a bottled tea company into new snacking segments. Show Highlights: 0:15 - is popping off. Monica explains how Khloé Kardashian’s snack brand is charting an expansion into thousands of retailers within months of its debut. 2:15 - The abrupt has left several brands scrambling. Lukas shares what we know so far about the sudden shuttering of Plants To Food. 3:35 - Monster Beverage executives have brand (among other assets) in bankruptcy proceedings for a not-so-thrifty price of $19.2 million. What does this mean for the future of the business? 5:30 - Joe Tea is expanding beyond tea. Lukas highlights the brand’s new snack and beverage launches seen at the Summer Fancy Food Show this month. 7:10 - The podcasters talk about a touchdown-worthy cold plunge, the world’s first creatine cereal and a bridge too far for bacon. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Keeping Up With Kardashian’s Snack Brand. Plus, A Co-Packer’s Abrupt Closure
07/10/2025
Keeping Up With Kardashian’s Snack Brand. Plus, A Co-Packer’s Abrupt Closure
In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the rise of Khloé Kardashian’s protein popcorn brand and the downfall of a co-manufacturer. Then, the hosts dig into the sale of a cult-favorite ice cream brand to unlikely buyers and the expansion of a bottled tea company into new snacking segments. Show Highlights: 0:15 - is popping off. Monica explains how Khloé Kardashian’s snack brand is charting an expansion into thousands of retailers within months of its debut. 2:15 - The abrupt has left several brands scrambling. Lukas shares what we know so far about the sudden shuttering of Plants To Food. 3:35 - Monster Beverage executives have brand (among other assets) in bankruptcy proceedings for a not-so-thrifty price of $19.2 million. What does this mean for the future of the business? 5:30 - Joe Tea is expanding beyond tea. Lukas highlights the brand’s new snack and beverage launches seen at the Summer Fancy Food Show this month. 7:10 - The podcasters talk about a touchdown-worthy cold plunge, the world’s first creatine cereal and a bridge too far for bacon. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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UNFI's Cyber Crisis Aftermath & The Celebrity Podcaster To Bev Biz Pipeline
07/03/2025
UNFI's Cyber Crisis Aftermath & The Celebrity Podcaster To Bev Biz Pipeline
In this episode: On this episode of the CPG Week podcast, BevNET managing editor Martín Caballero joins senior reporter Brad Avery to talk about the of the UNFI , investment in podcast-backed beverage brands, the rebirth of co-packer Joriki Beverages and what’s next for beer distributors after the Alani Nu acquisition. Show Highlights: 0:15 - CPG brands are starting to prepare for the a few weeks ago. Brad discusses what Nosh has learned so far in talking with founders, stakeholders and experts. 1:30 - Marty describes the recent raise by influencer-backed cognitive beverage brand . The hosts discuss why there appears to be a synergy between celebrity podcasters and the beverage business. 4:30 - Co-manufacturer Joriki Beverages is readying to reopen after the founder of Reed’s Ginger Beer, Chris Reed, the recently-shuttered aseptic beverage production facility in Pittston, Pa. 6:30 - How are beer distributors approaching the from their portfolios? The team discusses what they are hearing. 10:00 - On the lighter side, Brad and Marty talk about and Taco Bell’s bet on beverages. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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UNFI's Cyber Crisis Aftermath & The Celebrity Podcaster To Bev Biz Pipeline
07/03/2025
UNFI's Cyber Crisis Aftermath & The Celebrity Podcaster To Bev Biz Pipeline
In this episode: On this episode of the CPG Week podcast, BevNET managing editor Martín Caballero joins senior reporter Brad Avery to talk about the of the UNFI , investment in podcast-backed beverage brands, the rebirth of co-packer Joriki Beverages and what’s next for beer distributors after the Alani Nu acquisition. Show Highlights: 0:15 - CPG brands are starting to prepare for the a few weeks ago. Brad discusses what Nosh has learned so far in talking with founders, stakeholders and experts. 1:30 - Marty describes the recent raise by influencer-backed cognitive beverage brand . The hosts discuss why there appears to be a synergy between celebrity podcasters and the beverage business. 4:30 - Co-manufacturer Joriki Beverages is readying to reopen after the founder of Reed’s Ginger Beer, Chris Reed, the recently-shuttered aseptic beverage production facility in Pittston, Pa. 6:30 - How are beer distributors approaching the from their portfolios? The team discusses what they are hearing. 10:00 - On the lighter side, Brad and Marty talk about and Taco Bell’s bet on beverages. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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BetterBrand's Founder Goes AWOL. Plus, Momofuku's Fresh Funding
06/26/2025
BetterBrand's Founder Goes AWOL. Plus, Momofuku's Fresh Funding
In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the latest update on low-carb bread maker , a new investment for Momofuku Goods, IPO rumors for Jennifer Garner’s children’s food brand and why one frozen novelties maker is throwing in the towel on its kids’ drinks. Show Highlights: 0:15 - BetterBrand’s founder Aimee Yang appears to be on the lam, after a number of suppliers and service providers have claimed Yang’s low-carb baked goods business owes them significant amounts of money. 3:00 - Restaurateur David Chang’s CPG brand Momofuku Goods has raised a new tranche of capital from previous investors. The comes after raising nearly $30 million in and will go towards supporting its retail expansion. 5:30 - ? Monica briefly explains what we know so far about the potential IPO for the kid nutrition brand. 6:45 - Lukas explains why frozen treat maker GoodPop is as it refocuses on its core line of popsicles and ice cream bars. 8:45 - On a lighter note, the duo goes through how Mars is elevating the Snickers-eating occasion and Coors Light’s refrigerated tie concept before teasing the upcoming Summer Fancy Food Show. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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BetterBrand's Founder Goes AWOL. Plus, Momofuku's Fresh Funding
06/26/2025
BetterBrand's Founder Goes AWOL. Plus, Momofuku's Fresh Funding
In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the latest update on low-carb bread maker , a new investment for Momofuku Goods, IPO rumors for Jennifer Garner’s children’s food brand and why one frozen novelties maker is throwing in the towel on its kids’ drinks. Show Highlights: 0:15 - BetterBrand’s founder Aimee Yang appears to be on the lam, after a number of suppliers and service providers have claimed Yang’s low-carb baked goods business owes them significant amounts of money. 3:00 - Restaurateur David Chang’s CPG brand Momofuku Goods has raised a new tranche of capital from previous investors. The comes after raising nearly $30 million in and will go towards supporting its retail expansion. 5:30 - ? Monica briefly explains what we know so far about the potential IPO for the kid nutrition brand. 6:45 - Lukas explains why frozen treat maker GoodPop is as it refocuses on its core line of popsicles and ice cream bars. 8:45 - On a lighter note, the duo goes through how Mars is elevating the Snickers-eating occasion and Coors Light’s refrigerated tie concept before teasing the upcoming Summer Fancy Food Show. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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UNFI SNAFU And Beckham’s Buzzy Business Bet
06/19/2025
UNFI SNAFU And Beckham’s Buzzy Business Bet
In this episode: This week, the podcast team digs into the disruption caused by a cyberattack on wholesaler UNFI’s information technology systems last week. Next, the hosts discuss Taste Tomorrow Ventures’ first food investment and why sour candy is whetting investor appetites lately. Finally, the podcasters highlight a soccer star's foray into the consumer packaged goods field and a beverage brand's latest partnerships. Show Highlights: 0:15 - A cyberattack last week, leaving many bare shelves at grocery stores across the country. Nosh managing editor Monica Watrous details the company’s recovery efforts and shares tips for brands affected by the disruption. 3:20 - L.A. Libations’ invested in candy brand Better Sour. Senior reporter Brad Avery unpacks the reasoning behind the investment and how the startup plans to spend its new cash. 6:00 - Soccer legend has launched a new snack venture targeting the overlooked market of youth sports. Monica highlights the brand’s go-to-market strategy and future product development plans. 8:00 - Speaking of soccer, – the beverage brand formerly known as Guayaki – has kicked off some new sponsorship deals with football clubs and events. Brad details all the new marketing plays from the brand since unveiling its new identity earlier this year. 10:35 - Monica and Brad talk about a “hard seltzer that goes hard,” Liquid Death’s latest clapback, and dill pickle ramen noodles. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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The Case Against David. Plus, Is Vegan Cheese In Crisis?
06/12/2025
The Case Against David. Plus, Is Vegan Cheese In Crisis?
In this episode: This week, the podcast team explores an centered around protein bar David’s of its supplier Epogee. Next, the hosts look toward regulatory headwinds in hemp drinks and why there are signs of optimism despite retail setbacks. Finally, the team looks at candy maker Joyride’s new $30 million funding round before discussing the future of plant-based cheese. Show Highlights: 0:15 - Three brands are suing Peter Rahaal’s David brand for monopolizing the novel ingredient EPG. 2:00 - While and institute new restrictions on intoxicating hemp beverages, startup brands are beginning to see more in backing the category. Senior reporter Lukas Southard explains how BRĒZ is around function and “feeling good” to add new retail doors. 5:45 - Is better-for-you candy having a moment? Nosh managing editor Monica Watrous explains why the raised by (formerly Project 7) proves there is a lot of opportunity in sour sweets. 7:00 - The Bel Group announced it will be shutting down its plant-based brand Nurishh . Lukas digs into what is happening in the . 9:00 - In other news, Monica and Lukas talk , and Once Upon A Farm’s new . About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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A Spirits Distributor Exits California. Plus, AG1 Hits Costco
06/05/2025
A Spirits Distributor Exits California. Plus, AG1 Hits Costco
In this episode: This week, the podcast team discusses the merger of two legacy cheesemakers and the exit of a major beverage alcohol distributor from a key spirits market. Next, the hosts dig into the debut of digitally-native supplement brand AG1 in physical retail and explore why the news of an energy drink startup’s new investor brings fresh opportunities for its growth goals. Show Highlights: 0:15 - Two cheese makers are having a pretty gouda week. Nosh managing editor Monica Watrous unwraps the details of of organic cheese and butter producer Rumiano. 1:30 - The country’s second-largest beverage-alcohol distributor, Republic National Distributing Company (RNDC), is after losing several major suppliers. Senior reporter Lukas Southard explains what this could spell for the industry. 2:40 - AG1, formerly Athletic Greens, is making its . Monica shares why the supplement brand’s new Costco partnership is a big deal. 4:35 - InvestBev Group announced it was one of the i’s latest $14.2 million round. Lukas explains how the private equity firm plans to support the beverage startup in a growing but competitive category. 6:30 - Mike’s Hot Honey partners with Burt’s Bees on lip balm, Hefty introduces birthday cake scented trash bags, and the founder of a premium spice company spotted his brand’s items in a popular television show. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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David's Goliath Raise and Big Papi's Big Bet on Rum
05/29/2025
David's Goliath Raise and Big Papi's Big Bet on Rum
In this episode: This week, the podcast team discusses big moves by protein bar startup David, plus industry reactions to the Make America Healthy Again (MAHA) Commission’s recent report on ultraprocessed foods, fermented foods maker Cleveland Kitchen’s recent capital raise, and a former slugger’s new spirits venture. Show Highlights: 0:15 - Protein bar brand funding round and acquired its ingredient supplier Epogee. Nosh managing editor Monica Watrous unpacks the startup’s massive moves less than a year since its launch. 2:55 - Senior reporter Brad Avery sheds light on the ’s targeting ultraprocessed foods as a key contributor to children’s chronic health issues, as well as various industry reactions to the findings. 4:15 - has raised $2.9 million in new funding. Monica shares how the fermented foods manufacturer plans to build on continued momentum in the year ahead. 6:00 - Brad explains why retired is launching a rum brand. 7:45 - Hear how Joyburst’s CEO turned a lawsuit into a sampling opportunity and which beverage brands are embracing a nostalgic summer flavor. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Can Chobani Clean Up Daily Harvest’s Image? Plus, A Peek At Peak Protein
05/22/2025
Can Chobani Clean Up Daily Harvest’s Image? Plus, A Peek At Peak Protein
In this episode: This week, the podcast dives into a couple new acquisition deals, manufacturing and a hefty dosage of protein. Nosh managing editor Monica Watrous and senior reporter Lukas Southard go through the past week’s CPG industry news, covering Chobani’s expansion into frozen foods with its takeover of Daily Harvest, how one bone broth maker is betting on the category’s growth and why protein content continues to rise in the beverage industry. Show Highlights: 0:15 - The podcast jumps into a pair of recent acquisitions this past week. First, Monica explains the of A Dozen Cousins to Verde Valle Foods. Next, Lukas describes what we know so far about Chobani’s , smoothie and plant-based meal maker Daily Harvest. 3:30 - The team digs into the bone broth category, discussing Austin, Texas-based Kettle & Fire’s , KettleWorks in Lancaster, Pa. 5:30 - continue their upward momentum. Lukas shares some of the insights from a story tracking how muscle mass-building beverages seem to have no ceiling and now cover multiple segments. 7:30 - On a lighter note, the team goes through the Kingsford and Miller Lite , , is getting meaty with Jack Link’s and yogurt maker Beny’s to Sourmilk. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Meati and Beyond Meat Go From Sizzle to Fizzle. Plus, Danone's Latest Deal
05/15/2025
Meati and Beyond Meat Go From Sizzle to Fizzle. Plus, Danone's Latest Deal
In this episode: On this episode, the CPG Week podcast team digs into the declines of two prominent plant-based brands before discussing the acquisitions of Mary’s Gone Crackers and Kate Farms. Next, the hosts highlight the latest celebrity to launch a coffee brand. (Maybe a hot sauce would have been more appropriate?). Show Highlights: 0:15 - The team kicks off the podcast discussing the downfall of mycelium meat maker Meati, who is reportedly selling for $4 million – after raising a total of $450 million during its lifespan. Nosh managing editor Monica Watrous provides a rundown of recent events that led to this point. 2:15 - Beyond Meat is also on the backburner. The plant-based patty purveyor recently secured $!00 million in debt financing after a particularly brutal quarter that saw U.S. retail and foodservice sales declining by double digits. 5:00 - Senior reporter Brad Avery unpacks the sale of gluten-free pioneer Mary’s Gone Crackers by a Dare Foods subsidiary. What does it mean for the company going forward? 5:55 - Danone has struck a deal for , a maker of plant-based baby formula. The French dairy giant expands its reach into a new segment of the market. Brad discusses why the acquisition is consistent with Danone’s recently stated goals. 6:55 - Red Hot Chili Peppers frontman Anthony Kiedis is launching a coffee business (and speaking at BevNET Live!), Mid-Day Squares co-founder Jake Karls can finally eat his brand’s products, and Pepsi is playing dirty in Coke’s backyard. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Why Did Guayakí Get a Name Change? Plus, Weed’s Web-based Approach
05/08/2025
Why Did Guayakí Get a Name Change? Plus, Weed’s Web-based Approach
In this episode: On this episode of CPG Week, senior reporters Brad Avery and Lukas Southard walk through the biggest news items of the week. The reporters discuss Guayakí’s rebrand to Yerba Madre, how intoxicating hemp brands have leveraged DTC to grow and a pair of recent earnings reports showing a slow start to the year. Brad and Lukas finish up with a welfare check on Free Bird founder Jay Williams after a playfully disturbing post on LinkedIn. Show Highlights: 0:20 - Say bye to Guayakí and hello to Yerba Madre. Brad runs through his recent conversation with Yerba Madre (formerly Guayakí) CEO Ben Mand about the and how it reaffirms the tea maker as the flagbearer for yerba mate in the U.S. 2:30—Lukas updates Brad on the most recent regulatory wins and losses for the intoxicating hemp beverage category. The two discuss how the category is amid a push for closer alignment with beverage alcohol. 6:30 - Ghost has been by Mondelēz, which claims that the energy drink brand cannot use the trademarks for Sour Patch Kids, Oreo, Swedish Fish and Chips Ahoy after being by Keurig Dr Pepper. 8:00 - Lukas runs through Celsius’ “slow start” to the year with its . Brad chimes in with Black Rifle Coffee’s latest quarterly earnings, also representing . 9:45 - On a lighter note, the duo discusses a comical from Free Bird canned water’s founder Jay Williams about a recent run-in with McDonald’s Hamburglar. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Why Did Guayakí Get a Name Change? Plus, Weed’s Web-based Approach
05/08/2025
Why Did Guayakí Get a Name Change? Plus, Weed’s Web-based Approach
In this episode: On this episode of CPG Week, senior reporters Brad Avery and Lukas Southard walk through the biggest news items of the week. The reporters discuss Guayakí’s rebrand to Yerba Madre, how intoxicating hemp brands have leveraged DTC to grow and a pair of recent earnings reports showing a slow start to the year. Brad and Lukas finish up with a welfare check on Free Bird founder Jay Williams after a playfully disturbing post on LinkedIn. Show Highlights: 0:20 - Say bye to Guayakí and hello to Yerba Madre. Brad runs through his recent conversation with Yerba Madre (formerly Guayakí) CEO Ben Mand about the and how it reaffirms the tea maker as the flagbearer for yerba mate in the U.S. 2:30—Lukas updates Brad on the most recent regulatory wins and losses for the intoxicating hemp beverage category. The two discuss how the category is amid a push for closer alignment with beverage alcohol. 6:30 - Ghost has been by Mondelēz, which claims that the energy drink brand cannot use the trademarks for Sour Patch Kids, Oreo, Swedish Fish and Chips Ahoy after being by Keurig Dr Pepper. 8:00 - Lukas runs through Celsius’ “slow start” to the year with its . Brad chimes in with Black Rifle Coffee’s latest quarterly earnings, also representing . 9:45 - On a lighter note, the duo discusses a comical from Free Bird canned water’s founder Jay Williams about a recent run-in with McDonald’s Hamburglar. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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No Time To (Food) Dye
05/01/2025
No Time To (Food) Dye
In this episode: No more blue tongues or Flamin’ Hot Cheetos fingers? On this episode, the CPG Week podcast dives into the recent FDA/HHS directive to remove synthetic from food and beverages. The podcast team discusses the feasibility of the plan and how it could complicate food manufacturing. Show Highlights: 0:30 - Monica explains the Food and Drug Administration and Health and Human Services’ new directive for manufacturers to voluntarily phase out the use of eight synthetic food dyes by the end of 2026. 2:30 - The group discusses why the proposed timeline for banning these food dyes might be too for many larger food companies. 5:30 - Pivoting to natural sources will not only force consumers to adjust to a new visual norm but will require a heavy lift for supply chain sourcing. 9:00 - Even as industry groups debate the feasibility and for the directive, the podcast team talks about how many countries and have already started the process of phasing out these in the interest of public health. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Sweet Treat Trends
04/24/2025
Sweet Treat Trends
In this episode: On this episode, the CPG Week podcast team embraces its inner sweet tooth and talks indulgent treats. From competitors of Nerds and JELL-O, better-for-you versions of sugary favorites are popping up all over. The team discusses some of the trends driving these new category options before hearing about a new fruit bar from the founder of Jeni’s Splendid Ice Creams. Show Highlights: 0:30 - The team kicks off the podcast with a communal taste test of in honor of the upcoming Sweets & Snacks Expo next month. 4:30 - Senior reporter Lukas Southard talks about new plant-based jelly brand . The brand is attempting to seize market share from JELL-O by positioning as a low-sugar, better-for-you version of the jiggly fruit-based snack. 7:45 - Protein is one of the trends reporter Shauna Golden will be tracking when she heads to the Sweets & Snacks Expo. The team discusses how some of these trends are being incorporated into candy and indulgent treats. 10:45 - Freeze-dried candy is another category to watch with larger strategics starting to get into the set. 15:00 - From ice cream to fiber-rich fruit bars. Nosh managing editor Monica Watrous shared what she learned from a conversation with Jeni Britton (founder of Jeni’s Splendid Ice Creams) about her new snack bar brand, . About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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A Funding Double Feature And Vertical Farming Follies
04/17/2025
A Funding Double Feature And Vertical Farming Follies
In this episode: This week, the podcast team is discussing a pair of funding rounds recently announced by functional beverage brands Culture Pop and Ryl Tea, with highlights from conversations with the businesses’ respective leaders about expansion plans. Next, the CPG Week hosts tackle the topic of vertical farming and the challenges startups are facing as funding dries up. Show Highlights: 0:30 - Nosh managing editor Monica Watrous points out that this weekend marks a once-in-a-lifetime occurrence: Easter falling on April 20, also known as the stoner’s holiday, 4/20. The team muses on how to celebrate appropriately. 2:50 - Senior reporter Lukas Southard shares insights from his conversation with Culture Pop founder Tom First on the probiotic soda brand’s . 8:00 - Time for some Ryl news. Senior reporter Brad Avery explains how the maker of functional plans to use its new chunk of change. 13:55 - The team turns its attention to , a concept that has struggled to live up to its own hype and the heaps of cash flowing into it early on. Lukas points to a pattern of overinvestment and underperformance across food technology in general. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Tariff Turmoil For Small Brands
04/10/2025
Tariff Turmoil For Small Brands
In this episode: This week, the podcast team is turning its attention to how small brands are navigating tariff turmoil. The CPG Week podcast hosts talked with several food and beverage founders about the issues most pressing for their respective businesses amid the rapidly changing environment. From pulling back on trade spend to changing packaging solutions and , emerging brands are getting creative in how they plan to survive a potentially protracted period of import taxes. Show Highlights: 0:30 - Is Pirate’s Booty on its way back to its founder Rob Ehrlich? At the moment, the brand appears to be staying under , but Ehrlich continues his nearly two-year campaign hinting that it will be back in the Vegan Rob’s portfolio. 4:15 - Tariffs are all the rage right now, but how are small food and beverage brands dealing with added costs? Senior reporter Brad Avery explained what Just Ice Tea founder Seth Goldman said about his company’s moves to ease the burden of new import taxes. 7:00 - The dynamic nature that tariffs have been announced to the public has caused not only but also a fear that demand shock will cause prices to rise steeply. 10:30 - Packaging is a major concern for CPG entrepreneurs because much of it comes from China, which is facing over 100% tariffs currently. For many brands, pivoting to a domestic supplier is not available, leaving limited options to counter elevated costs. 14:00 - There are only so many ways to squeeze cost-savings out of a startup’s supply chain, especially when many of these costs are being felt weeks or months after orders were made. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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The War On Ultraprocessed Foods
04/03/2025
The War On Ultraprocessed Foods
In this episode: In this episode, the CPG Week team discusses industry and regulatory efforts to define and restrict ultraprocessed foods in the U.S. food supply. Spoiler alert: There’s a lot of gray area. Show Highlights: 0:30 - Nosh managing editor Monica Watrous declares April Fools’ the worst day of the year. The group discusses a few of the best and worst brand pranks. 3:00 - Assistant managing editor-Newsletters Adrianne DeLuca details efforts by the Food Integrity Collective to around the designation of non-ultraprocessed food. 5:45 - Senior reporter Brad Avery cites the to explain the impact of processing. 8:45 - What to restrict ultraprocessed foods? The group discusses recently passed bans on certain food additives and why a state-by-state patchwork could create major headaches for food manufacturers. 14:20 - Brad and Adrianne point out the challenges that lie ahead for a largely deregulatory administration seeking to regulate ultraprocessed foods while conducting mass layoffs across the agencies involved. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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The Insurgent Brands Playbook
03/27/2025
The Insurgent Brands Playbook
In this episode: On this episode, the CPG Week team discusses Bain & Company’s class of 2025. The group goes through similarities among new insurgent brands and how operators can derive successful growth strategies from Bain’s yearly list. Show Highlights: 0:30 - It’s March Madness, so the podcasters chat about college hoops and Kellogg’s bracket challenge where a lucky contestant could win a year’s supply of one of the company’s cereal brands. 3:30 - Nosh managing editor Monica Watrous introduces how Bain classifies its Insurgent Brands list and what a scaling insurgent brand means. 7:15 - In many ways, the Insurgent Brands list is a of certain CPG categories and can be a bellwether of successful growth strategies. 8:45 - Eighteen of the brands in this year’s class of insurgent brands were also part of Bain’s emerging brands category. In total, there were 103 emerging brands this year. 11:00 – Monica and senior reporter Brad Avery point out that this list has grown over the years, showing not only trendsetting but also the pace of growth in many categories. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Pepsi Buys Poppi. Your Move, Coke.
03/20/2025
Pepsi Buys Poppi. Your Move, Coke.
In this episode: On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising of better-for-you soda brand Poppi. The podcasters break down what is known so far and what might be on the horizon for the gut-health soda set as a result of the deal. Show Highlights: 1:00 - Diving right in, the CPG Week team launches into PepsiCo’s acquisition of Poppi. What does the “Popsi” deal, as Nosh managing editor Monica Watrous calls it, mean for the category moving forward? 4:00 - The group discusses how this changes the trajectory of other soda strategics like Coca-Cola in the category. 7:30 - Senior reporter Lukas Southard flags how the deal could shift the category deeper into foodservice where competitor Olipop has been investing heavily. 10:15 - Can Poppi continue to be cool within a large beverage conglomerate’s system? The podcast team discusses why Poppi has succeeded in making itself one of the most recognizable brands in the better-for-you soda set and whether it can maintain that image. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Introducing...Nombase!
03/17/2025
Introducing...Nombase!
We're launching something BIG at BevNET, NOSH, and Brewbound, and you're invited to be the first to see it! Introducing Nombase — a new digital community and directory built for the CPG world. Nombase connects CPG professionals with trusted industry partners, AI-powered insights, timely conversations, company announcements, and job opportunities — all in one place. Join us for an exclusive overview, product demo, and info on how to take advantage of what Nombase has to offer you.
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Hot Takes From Expo West
03/13/2025
Hot Takes From Expo West
In this episode: Hot honey, hot pink totes and hot takes. The CPG Week team is back from Anaheim and ready to discuss all the new things they saw at the yearly Natural Products Expo West show. From bubbling trends to maturing categories, the podcast hosts discuss protein popping up in everything, , a further distancing from seed oils, next-gen sodas and the surprising innovation tasted within the convention halls. Show Highlights: 0:30 - BevNET has its latest platform, , a centralized hub for the CPG industry with resources like a directory of over 10,000 brands and partners, job boards and a new place to post important company announcements. 2:15 - The team jumps into its Expo West recap discussing “Big Kefir,” protein snacks and surprising (and unsurprising) . 9:30 - Senior reporter Brad Avery talks about saturation of the better-for-you soda set and his impressions of Perfy’s Pepperoni Pizza and Cherry Cola flavors. 12:00 - The CPG Week hosts share what they heard from stakeholders about the impact of , supply chain issues and inflation they are expecting this year. 16:30 - One hot take being echoed in the wake of Expo West was a lack of innovation on the floor. The podcasters share the best innovations they tasted including candy-flavored , new bao buns and . About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Fear & Loathing At Expo West
03/04/2025
Fear & Loathing At Expo West
In this episode: The annual Natural Products Expo West trade show might spell tired feet and too much hand sanitizer for some, but it’s also one of the biggest events for new product unveils and a chance to take the temperature of the CPG industry. The podcast team discusses what they are looking out for at this year’s show. Show Highlights: 0:45 - Along with treadmill weight-training and , the CPG Week team talks about how they are preparing for this week’s big show. 3:30 - Senior reporter Lukas Southard will be checking in on meat snack makers while also checking out the new better-for-you snack brand , launched by the founders of Kevin’s Natural Foods. 5:00 - Nosh managing editor Monica Watrous will be keeping an eye out for some of the trends the team has been tracking in the last year including and seed oil-free products. 6:30 - Amid an uncertain trade landscape, senior reporter Brad Avery will be tracking what brands are saying about looming tariffs. For more ways to prepare, check out last year’s Unofficial Guide to Expo West: About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Spindrift Soda and Alani Nu Acquisition
02/27/2025
Spindrift Soda and Alani Nu Acquisition
In this episode: The CPG Week team discusses the launch of a new soda line from sparkling water maker Spindrift just a month after its sale to a private equity group. Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as what the sale spells for prior owner (and PRIME maker) Congo Brands. Show Highlights: 0:30 - Pepperoni pizza soda – sip or spit? The group opines on and why flavor novelty is a solid strategy for standing out in a crowded segment. 3:55 - And speaking of soda… is finally here. BevNET and Nosh senior reporter Brad Avery details the latest launch from sparkling water brand Spindrift just a month after its acquisition by . 7:40 - Celsius Holdings is set to for a cool $1.8 billion. Nosh managing editor Monica Watrous ponders how these two female-positioned beverage brands will benefit from the deal. 8:45 - Brad charts Alani Nu’s performance in the energy drink category compared to other emerging players. 9:10 - BevNET and Nosh senior reporter Lukas Southard questions and Brad analyzes what the sale means for Alani Nu’s previous owner Congo Brands. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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The RFK Jr. Effect on CPG
02/20/2025
The RFK Jr. Effect on CPG
In this episode: is already making his mark on the food system just days after his confirmation as secretary of Health and Human Services. The CPG Week team discusses the big industry issues to watch during his tenure and some of the fallout already underway at the FDA. While some of his ideas have pulled bipartisan support – like eliminating ultraprocessed foods and chemical additives from the food supply – these positions will put Kennedy in direct opposition with the interests of industry leaders and even that of the administration that selected him for the role. Show Highlights: 0:30 - Could buying in Bitcoin protect chocolate makers amid the cocoa pricing chaos. BevNET and Nosh senior reporter Brad Avery explains why to secure its supply. 3:15 - BevNET and Nosh assistant managing editor Adrianne DeLuca shares why the head of FDA’s Human Foods program after just 18 months. 4:30 - Ultraprocessed foods are a hot button issue with Kennedy at the helm of the health department. Nosh managing editor Monica Watrous ponders how removing additives from the food supply could worsen already sky-high grocery prices. 7:30 - Raw milk has entered the chat. The group debates its origins and concerns about its safety. 10:30 - How are industry trade groups and leaders reacting to Kennedy’s appointment? It’s a bit mixed. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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The C-Store Opportunity
02/13/2025
The C-Store Opportunity
In this episode: Who doesn’t want a personal vending machine in their garage? The CPG Week talks about poppi’s recent and the backlash that has ensued before exploring how the CPG industry is evolving with convenience stores. A recent highlighted how foodservice is making an impact with consumers in c-stores. The CPG Week team explores how the channel is offering fresh opportunities and new challenges to food and beverage brands. Show Highlights: 0:30 - There have been a lot of opinions about poppi’s vending machine marketing campaign that launched during the Super Bowl last weekend. The CPG Week team gives its takes. 4:15 - Brad explains what he learned from a recent CoBank report about . The group discusses how CPG brands are evolving with a shift in consumer buying behavior in the channel. 7:00 - How are next-generation brands adjusting strategy to better align with how consumers are using c-stores as food destinations as opposed to just a snack stop while filling the gas tank? 9:20 - Operating in the convenience channel is different than grocery retail. How are CPG operators prioritizing their distribution to meet a brand’s target audience? What does this mean for the larger food and beverage companies? 13:15 - The team discusses how the evolution of convenience stores towards better-for-you brands represents a recent shift in consumer behavior. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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The Long Tail Of Tariffs’ Impacts
02/06/2025
The Long Tail Of Tariffs’ Impacts
In this episode: Remember the over a potential trade war? The CPG Week team is joined by BevNET Editor-in-Chief Jeff Klineman to understand how tariffs are impacting nearly all of the CPG industry after a paused the 25% import taxes on Mexican and Canadian products. After a quick discussion about Super Bowl food and beverage choices, the group unravels how CPG brands from to food makers to contract manufacturers are preparing for an uncertain future. Show Highlights: 0:30 - This Sunday marks the annual February tradition of drinking beer and eating Buffalo wings while watching advertisements and famous musicians perform in the middle of a field (plus a bit of football). The group discusses whether they will be noshing on Kansas City BBQ or Philly cheesesteaks during the Super Bowl. 4:20 - Jeff explains why tariffs are an especially important topic for many U.S. CPG brands. He explains that it is not just concerning from a cost perspective but also impacts the long-term sales of American products abroad. 7:30 - It goes deeper than raw ingredient sourcing for many brands but reverberates in other aspects of manufacturing like the equipment and machine parts that U.S. suppliers buy from China, Mexico and Canada. 9:30 - Brad talks about how potential tariffs could impact U.S. producers with aluminum pricing which is largely sourced from China and Canada. 11:00 - How are international brands reacting to the looming trade war? Some Canadian startups are weighing moving operations to the U.S. Jeff shares insights from supply chain experts about how brands can adapt to a fluid import environment. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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Eggs-istential Crisis At The Grocery Store
01/30/2025
Eggs-istential Crisis At The Grocery Store
In this episode: It’s likely not news to anyone who has bought groceries in the last two years that food costs are up. Due to environmental issues, supply chain challenges, tariffs and demand, eggs have become a quintessential example of why costs at the checkout will likely continue to be higher than most consumers would prefer. Household staples like eggs, cocoa and coffee are quickly turning into nonessentials for many grocery shoppers as inflation continues to plague the industry. Show Highlights: 0:30 - Do sour candy and pickles mix? Monica asks the team if they would “chew or spew” Van Holten’s expanded with Warheads candy. 3:15 - Why are eggs so expensive these days and how is it reflective of the broader topic of grocery inflation? The team dives into why eggs might be . 6:30 - How will the high cost of eggs and other household staples cause ripple effects throughout consumer buying behavior? The podcasters explain why prices won’t likely fall but might . 10:00 - It’s not just eggs that have been on an expensive rollercoaster ride. Coffee, and many other commodity shortages are impacting how CPG brands and consumers are adjusting to dynamic prices. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the and teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to .
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