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Inside Kraft Heinz’s Breakup. Plus, Pepsi’s Energy Drink Plans

CPG Week by BevNET & Nosh

Release Date: 09/04/2025

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More Episodes

In this episode:

In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Brad Avery dig into Kraft Heinz’s separation plans and PepsiCo’s increased investment in Celsius Holdings. The hosts also chat about Pepsi’s warning letter from an activist investor and Huel’s ready-to-drink foray into the red-hot greens category.

Show Highlights:

0:15 - Kraft Heinz is officially splitting up after nearly a decade as a combined global food company. Monica dishes up the details of the breakup.

3:00 - PepsiCo is doubling down on energy drinks, increasing its ownership stake in Celsius and aligning its Rockstar Energy brand with that business. Brad breaks it all down. 

4:30 - Speaking of PepsiCo, one of its biggest investors has some notes. Elliott Investment Management is pushing for change at the food and beverage company. 

7:45 - Huel has launched a ready-to-drink greens line for the retail channel. Brad explains the brand’s foray into the red-hot trend.

9:40 - The podcasters talk about a “King of the Hill” inspired barbecue rub and Travis Kelce’s investment in an organic sports drink brand.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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