EP66 From Pella Windows to Real Estate Wins: Adam Romano’s Journey
Release Date: 02/26/2025
The Investing in Iowa Show
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info_outlineEver wondered what it takes to transition from a steady 9-to-5 to full-time real estate investing?
Adam Romano made that leap after sharpening his sales skills at Pella Windows and Doors in Clive. Since then, he’s rolled up his sleeves and gained hands-on experience in nearly every corner of residential real estate.
In this episode, Adam dives into the value of mentorship, the importance of learning by doing, and how to stay agile in today’s fast-moving market. Packed with practical advice and real-life stories, Adam shares his experiences with creative financing, ‘subject-to’ deals, and growing his business in new markets across the country. Tune in for valuable insights that could inspire your own real estate journey!
Key Takeaways
• How a key mentorship helped Adam fast-track his way to success & avoid expensive errors
• Why reading real estate investing books can only get you so far
• Learning to navigate contractors & building business partnerships that last
• What it took to scale his business and flip properties in other states
• How Adam plans to grow his business for the future while mitigating risk
Adam's Real Estate Journey
My real estate journey began in 2016 while I was working at Pella Windows and Doors. After reading "Rich Dad Poor Dad by Robert Kiyosaki", I became fascinated with real estate and was determined to build a career in the industry.
By 2017, while still working full-time as a sales representative at Pella Windows and Doors in Clive, I began taking action. In 2019, after a pivotal conversation with my now-wife. I decided to fully commit to real estate. With her encouragement, I resigned from my job and officially launched my full-time real estate business in February 2020.
My introduction to real estate mentorship came through Mark Lane, a connection that shaped my career significantly. Mark remains both a mentor and a friend, playing a vital role in my success today.
Our first deal was a purchase from a local wholesaler, Jamie King. The property was in extreme distress—meth contamination, three failing foundation walls, a steep 15% grade driveway, and a tiny 692 sq. ft. footprint with no garage. To save costs and complete the project, I quite literally slept at the house while working on the renovations.
Fast forward to today, and we have completed dozens of deals across multiple real estate strategies, including wholesaling, flipping, owner financing, and rental investments. For several years, our primary focus was flipping homes, leveraging deep construction knowledge to maximize value. We even briefly ventured into high-end kitchen and basement remodeling as general contractors.
In June 2023, we shifted our focus to expand beyond Iowa. Currently, we market in 63 locations across 13 states, primarily in the Southeast and Midwest, acquiring 2–3 deals per month. Our strategy has evolved from heavy construction and fix-and-flips to wholetailing and owner financing, allowing us to scale efficiently while maintaining profitability.
Contact Info:
LinkedIn | https://www.linkedin.com/in/adam-romano-a6a1a893/
Facebook | https://www.facebook.com/adam.romano.33