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CEO Strategy is BROKEN if it Ignores YOU (Stop the Grind, Find Your Flow!)

Influence and Growth Mastery with Tonya Gossage

Release Date: 07/07/2025

Referrals Are the New SEO: Stop Hunting and Start Attracting High-Ticket Clients show art Referrals Are the New SEO: Stop Hunting and Start Attracting High-Ticket Clients

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You are tired of the hustle. You are exhausted from posting content and praying it converts. In this episode, I am pulling back the curtain on why Referrals are the new SEO. We are ditching the manual prospecting grind for a system that works for you, even when you are sleeping. I share the exact "Warm Intro Ecosystem" framework that took one of my clients from a shy freelancer to a booked-out agency owner in just three months. You will learn why you do not need more cold leads. You need more champions talking about you when you are not in the room. If you are ready to stop chasing business...

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Are you exhausted by the inconsistency of cold leads and instant funnels? For service-based Entrepreneurs, Consultants, and Coaches, warm intro referrals beat every other marketing channel in speed, cost, and conversion. This episode details the system that allows your business to grow while you sleep by creating an intentional Referral Ecosystem. In This Episode, You Will Master: The New Marketing Metric: Referrals as SEO. Learn why dedicating time to building a predictable warm intro system is the highest-leverage activity for sustainable Business Growth, far surpassing cold prospecting. ...

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Tired of the ā€œdo more with lessā€ grind that burns out your best people? In this episode of the Influence & Growth Mastery Podcast, Tonya Gossage sits down with business psychologist and strategist Lee Walker to unpack his proven People + Process = Profit framework — a people-first leadership model that helps CEOs scale sustainably. This deep-dive conversation explores how people strategy, operational systems, and culture intersect to drive sustainable business growth. Lee shares real-world strategies for optimizing teams, improving processes, and transforming your people strategy...

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Founders, Entrepreneurs, and Business Owners: Are you exhausted by the constant hunt for the next client? Do you start every month at zero, trapped in the unforgiving 30-day sales cycle? Stability doesn't come from harder work or more sales; it comes from stronger alignment and the right Strategic Partnerships. In this powerful episode, I reveal the exact system I used to pivot from the corporate banking world to generating recurring revenue from referrals that have paid me for years, with single commissions exceeding $100,000. This is the ultimate guide to moving from prospecting to curated...

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AI is not optional. It is the new competitive mandate. Remember when businesses dismissed having a website or using social media? Artificial Intelligence is the same critical inflection point, but bigger, faster, and more impactful. This week, I reveal the brutal truth: every day your business delays implementation, your competitors are building compounding AI capabilities that will make them uncatchable. If you are a CEO, Founder, or Small Business Owner who wants to thrive, not just survive, this episode is your urgent wake up call. Learn the 7 AI Secrets separating the winners from the...

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The 15-Hour Trap Stealing Your Revenue show art The 15-Hour Trap Stealing Your Revenue

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Are you the "Chief Everything Officer" of a business that's actually running you? If you're losing 15 hours every week to non-revenue generating tasks, this episode is your intervention. In this direct, no-fluff solo episode, I share my own journey of breaking free from the admin quicksand that was stalling my growth. I break down why a Virtual Assistant isn't an expense, but the single most powerful investment you can make to reclaim your time, sanity, and strategic focus. āž”ļø Ready to stop operating and start leading? This is your action plan. TIMESTAMPS:    ā° 00:00 The...

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Are you trapped in an ā€œInvisible Paycheck Prisonā€ — a high-paying job that’s crushing your purpose and limiting your potential? In this episode of the Influence & Growth Mastery Podcast, Tonya Gossage sits down with sales and leadership expert Doug C. Brown, who shares the one life-changing question that helped him walk away from a $450k offer and build a business rooted in freedom, alignment, and massive growth. This conversation is a masterclass in overcoming self-doubt, breaking negative patterns, and developing the self-belief required to reach your next level. Whether you’re...

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The The "Guy Who Knows Someone" Trick to Never Cold Call Again

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Tired of grinding for sales? In this episode, relationship expert Greg Wasserman reveals the simple mindset shift that turns connections into a predictable stream of high-value opportunities, without ever "selling." This episode with Greg Wasserman is a deep dive into relationship selling, business networking, and community building for founders, CEOs, and sales professionals. If you want to improve your lead generation through warm introductions and a human-centric sales strategy, this conversation provides an actionable blueprint for sustainable business growth.   āž”ļø Want to grow...

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Are you a CEO, Founder, or Executive who feels more like a chief operator than a chief executive? If you're trapped in the daily execution, this episode will show you the way out. I share my own high-stakes journey from a switchboard operator battling burnout to an Executive Vice President leading massive acquisitions. I  reveal the exact moment my career hit a wall when I was told I couldn't be promoted because I was "too essential." It wasn’t a compliment; it was a cage. That realization forced me to dismantle a broken leadership model and build the powerful systems that finally...

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If you're tired of cold prospecting, burnt out on chasing leads, and wondering where your next high-quality client is coming from, this episode is about to change everything. I Pull back the curtain on how I build a powerful deal flow engine that generates consistent, high-value opportunities without the endless hustle of traditional lead generation. Listen to the full episode to learn the difference between a high-effort "lead generation pipeline" and a sustainable "deal flow engine," and discover the exact strategies you need to build a business that scales with relationships, not with...

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More Episodes

Are you a CEO, coach, or consultant who's growing but feels increasingly out of alignment? šŸ“ˆ You've been taught to hustle, chasing visibility and saying YES to every opportunity, leaving you exhausted, overwhelmed, and disconnected. This isn't sustainable business growth, it's survival mode.

In this transformative episode of Influence & Growth Mastery Podcast, we challenge traditional business strategy that ignores YOU. Discover how to build your strategy from the inside out, honoring your energy, vision, and the season of your life. Stop reverse-engineering someone else's funnel and start designing a liberated business that truly thrives.

We dive deep into why:

  • More systems, software, and structure often lead to more disconnection.

  • Burnout is a sign of broken boundaries, not ambition.

  • Strategy is about relationship and relational leverage, not just rigidity or logic.

Key Takeaways from This Episode:

  • The Problem with Traditional Strategy

  • Strategy from the Inside Out

  • The Power of Relationship & Community

  • Practical Steps to Reclaim Your Time

  • Scaling Clarity, Not Chaos

Episode Chapters for Easy Navigation:

  • 00:00 Introduction: Building Strategy from the Inside Out

  • 02:16 Identifying the Problem with Traditional Strategies

  • 05:13 The Importance of Clarity and Alignment

  • 07:16 Creating a Strategy that Honors Your Energy

  • 12:10 Practical Steps to Apply the New Strategy

  • 15:30 Conclusion: Join the Community and Grow Together

 

Connect with Tonya Gossage & Get More Resources:

Join The Power Connectors (Free Executive Plan): https://www.thepowerconnectors.org/join