Logistics Leadership and Growth with Kristy Knichel | A Trucking Podcast
Miles and Mentors Trucking Podcast
Release Date: 06/25/2025
Miles and Mentors Trucking Podcast
What simple marketing moves put a brand-new carrier ahead of half the competition? In this episode of Miles and Mentors: A Trucking Podcast, Webster Jorgensen shares practical, first-week marketing advice for new carriers and small fleets. Drawing on more than a decade leading digital marketing at Shamrock Trading and now running his own agency, Demand Stack, Webster breaks down what really matters for trucking companies trying to stand out online. From understanding market cycles and building a simple Google Business Profile to creating a basic website and asking for reviews, Webster explains...
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What separates surviving from thriving as an owner-operator or broker? It’s not luck. It’s how you show up. In this episode of Miles and Mentors: A Trucking Podcast, Annique Lesage of Small World Ventures shares how she went from the shipper side of logistics to building her own brokerage—proving that professionalism, mentorship, and mindset matter more than hype. Annique unpacks what brokers often overlook, how to filter real guidance from bad advice, and why drivers need to approach freight with business-owner thinking if they want to grow. Whether you’re just stepping into your own...
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What does it actually take to build a freight business in today’s market, and why do so many give up too soon? In this episode of Miles and Mentors: A Trucking Podcast, Chris Jolly, founder of Freight Coach Logistics and host of The Freight Coach podcast, breaks down what it means to build with intention, survive the downturns, and create value that lasts in this industry. Chris shares how his father's legacy as a 40-year owner-operator shaped his mindset, what most brokers are still getting wrong, and why mentorship—not hype—is the real path to growth. Whether you're launching a...
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What does it really take to build longevity in trucking, and how do you know who’s worth listening to? In this episode of Miles and Mentors: A Trucking Podcast, Chemistry Howard, better known as The Classy Trucker, shares her story of breaking into a male-dominated industry, going owner-op during the toughest years in trucking, and turning lived experience into mentorship. From making her first right turn to clocking over 3 million miles, Chemistry opens up about the mindset, mistakes, and mentorship that shaped her career. This episode is packed with hard-won truths for anyone looking to...
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What’s the real risk behind a bad hire in trucking, and how do you avoid it? In this episode of Miles and Mentors: A Trucking Podcast, Rob Carpenter of Truck Safe returns with real-world advice for fleet owners navigating the challenges of hiring. From overlooked vetting steps to systems that prevent expensive mistakes, Rob outlines exactly how to build a safer, more reliable team from day one. We get into the shift from solo operator to fleet leader, the red flags that often go unnoticed, and the systems Rob uses to protect reputation, reduce liability, and avoid costly breakdowns both...
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What does it look like to rise from the dispatch desk to the top floor of global freight strategy? In this episode of Miles and Mentors: A Trucking Podcast, Wolfgang LaMarca joins us from Hong Kong to share his decades of logistics leadership across Europe, Asia, and the Americas. From his early days in local distribution to advising multibillion-dollar firms and startup founders, Wolfgang has seen it all and brings a rare, holistic view of how freight connects the world. We talk shop about real-world trucking, the evolution of tech like IoT and AI in logistics, and what it means to build both...
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What does it take to start over in a new country and build a successful trucking company from the ground up? In this episode of Miles and Mentors: A Trucking Podcast, Bek, founder of Bek Logistics and an immigrant from Uzbekistan, shares how he launched and scaled a fleet in the U.S. after starting in agricultural transport overseas. His journey, from exporting produce in Central Asia to running a multi-truck operation in America, is packed with insight, grit, and the kind of hard-earned wisdom every driver-turned-owner-operator should hear. From dealing with border customs abroad to...
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What if CDL training wasn’t just about passing a test but preparing drivers for a lifetime on the road? In this episode of Miles and Mentors: A Trucking Podcast, Ed Kimes, CDL Program Director, and Darrell Spitzer, Dean of Workforce Education at Eastern Wyoming College, share how their college-based CDL program is setting a new standard for entry-level driver training. From mechanical foundations to mountain road readiness, Ed and Darrell explain why their students don’t just graduate. They roll out as professionals. This isn’t your typical truck school. With high instructor standards,...
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What if the biggest competitive edge in freight isn’t rates or routes but trust? Too many freight professionals underestimate the power of reputation until it’s too late. In a high-stakes industry plagued by fraud and fragmentation, the ones who win are those who build trust first, transactions second. In this episode of Miles and Mentors: A Trucking Podcast, Ryan Suydam, agency owner at RKC Logistics under Armstrong Transport Group, shares what it means to be known as “The Trusted Freight Guy.” With over two decades of experience, Ryan dives into building resilient broker-carrier...
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What if the most overlooked corner of the logistics industry held your next big opportunity? While most tech innovation in freight focuses on dry van or flatbed operations, Nisrine Masri saw a different gap. One that’s plagued moving and storage for decades: backhauls, fragmented labor sourcing, and outdated tools. With over 20 years in the industry and a passion for solving real problems, she built Movers Dispatch Board from the ground up. No outside funding, just grit and know-how. In this episode of Miles and Mentors: A Trucking Podcast, Nisrine shares how she transitioned from running a...
info_outlineWhat if the biggest barriers to scaling your logistics business aren’t external, but the mindset and processes you carry today?
In this episode of Miles and Mentors: A Trucking Podcast, we sit down with Kristy Knichel, CEO and Co-Founder of Knichel Logistics, who draws on 28 years of industry experience to share how she built a thriving carrier from the ground up, and how you can avoid the common pitfalls that trip up new fleet owners. Kristy walks us through her origin story (yes it involves a pizza shop!), the power of mentorship (both giving and receiving), and why “just taking action” will always beat perfect planning.
You’ll learn:
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How to leverage mistakes into momentum and resilience
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Why picking the right customers makes, or breaks, your bottom line
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Practical ways to tweak processes on the fly without derailing operations
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The mentorship habits every logistics leader should cultivate
If you’re ready to turn growing pains into growth fuel, hit play, and don’t forget to like, subscribe, and share this episode with the next generation of freight leaders!
🎧 Episode Timestamps
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📍 00:00:00 Welcome to Miles and Mentors + episode overview
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📍 00:00:48 Kristy’s “good problems”, navigating growth pains in real time
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📍 00:01:09 From working for Dad to building her own carrier: a 28-year journey
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📍 00:02:08 The pizza shop epiphany, why she “fell into” logistics
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📍 00:03:00 Launching Knichel Logistics in 2003, the very first steps
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📍 00:04:30 Tackling early challenges, culture, compliance, and cash flow
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📍 00:06:15 Company culture and core values, setting a firm foundation
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📍 00:08:00 Mentorship matters, learning from peers and paying it forward
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📍 00:10:20 Embracing mistakes, why resilience trumps perfectionism
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📍 00:12:00 Action over analysis, “You don’t realize how much time gets wasted by not taking action.”
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📍 00:14:30 Choosing customers wisely, “Some customers, just because you get the business doesn’t mean it’s good business.”
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📍 00:16:22 Continuous learning, “Stay course, ask questions, stay humble.”
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📍 00:17:40 Process tweaks and tech adoption, go with it and adjust as you go
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📍 00:19:05 Scaling strategies, navigating growing pains with intention
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📍 00:21:30 Final advice and key takeaways for new logistics leaders
🎙 About Our Guest
Kristy Knichel is the Co-Founder and CEO of Knichel Logistics (est. 2003), a full-service freight carrier built on the principles of people-first culture, operational excellence, and strategic customer selection. Over her 28-year career, Kristy has led Knichel from a two-truck startup to a regional powerhouse, mentors up-and-coming freight professionals, and sits on several industry advisory boards. When she’s not fine-tuning processes or coaching new owners, you’ll find her exploring new tech solutions or sharing her insights on the value of resilience in trucking.
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Business Website: https://www.knichellogistics.com/
🔗 Follow Miles and Mentors: A Trucking Podcast
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Website: https://milesandmentorspodcast.com
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Facebook: https://www.facebook.com/milesandmentors
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LinkedIn: https://www.linkedin.com/company/miles-and-mentors-podcast
🎤 Want to be a guest or sponsor the show?
Miles and Mentors is more than a podcast, it’s a movement of real stories, tactical advice, and mentorship for tomorrow’s freight leaders.
Reach out at: milesandmentors@gmail.com