The 7-11-4 Rule: How to Create Authority, Credibility and Social Proof
Sustainable Success
In this episode of Sustainable Success, we dive into the 7-11-4 Rule, a powerful framework rooted in marketing psychology that reveals how many interactions it typically takes for your audience to know, like, and trust you. Business owners will discover how to apply this rule to communicate their value clearly, establish credibility through social proof, and accelerate relationship-building with prospects and clients. We’ll also share practical ways to position your expertise authentically across digital platforms, networking opportunities, and client interactions to create stronger...
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The New Diversification: Leveraging Fractional Ownership in Wealth Strategies
Sustainable Success
In this episode, we sit down with Bill Walters to explore The New Diversification: Leveraging Fractional Ownership in Wealth Strategies. From real estate to private equity, fractional ownership is reshaping how investors build portfolios. Bill unpacks how this approach can enhance diversification, address tax considerations, and mitigate risk while making once-exclusive asset classes more accessible. Tune in to discover how fractional ownership can be integrated into holistic financial planning for long-term success. About Guest: Bill Walters is a dedicated financial advisor and passionate...
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Extraordinary Leadership Comes From Within
Sustainable Success
In this episode, Dagmara Asbreuk will share a new paradigm that is transforming the way leaders, teams, and organizations operate, unlocking human potential, creating exponential growth, and driving extraordinary impact with greater ease. We begin with why this shift is urgently needed in today’s complex business world, where outdated leadership models often lead to burnout, disengagement, and stalled growth. She then take you through my own journey, including the challenges I faced and the breakthroughs that led me to discover and live this new way of leading and working. You’ll learn...
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The Pressure Paradox
Sustainable Success
Why do so many high-achieving women feel unfulfilled, even after checking every box of the “right” goals—career success, family milestones, and personal achievements? In this insightful conversation, I sit down with Dr. Laurie Emery, an expert in human behavior and personal transformation, to unpack The Pressure Paradox: the hidden tension between external success and internal satisfaction. Dr. Laurie shares why this stuck feeling happens, the subtle ways it shows up in decision-making, and how to break free without blowing up your career, relationships, or life you’ve worked so...
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How Great Leaders Use ChatGPT to Think in 3D
Sustainable Success
Most people use ChatGPT for words. But workplace leaders need to think in images, systems, timelines, and trade-offs. In this episode, Charles explains how to combine AI with visual-first tools like Trimble Connect, Matterport, and Revit to lead complex projects with greater clarity. Key Points You’d Make: AI + visuals = decision clarity, especially in complex, multidisciplinary environments. Using ChatGPT to interpret 3D scans, site photos, and engineering inputs without needing a technical background. Why your meetings get shorter and your decisions get better when you move from...
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5 Somatic Secrets to Overcome Stress, Anxiety, and Illness—Naturally
Sustainable Success
In this enlightening episode of the Sustainable Success Show, discover five powerful somatic practices that help you release stress, ease anxiety, and support natural healing from within. Learn how tuning into your body’s signals can unlock deep resilience, emotional balance, and lasting well-being—without relying on quick fixes or medication. Whether you're a high achiever, caregiver, or simply burned out, these science-backed, body-based techniques offer a sustainable path to peace and vitality. About Guest: MarBeth Dunn MarBeth Dunn is a Master Energy Intuitive and an international...
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Unshackled: The Freedom Found in Sobriety
Sustainable Success
In this powerful episode of Sustainable Success, we explore what it truly means to be free—mentally, emotionally, and spiritually—through the lens of sobriety. Our guest shares a raw and inspiring journey of breaking free from addiction, dismantling limiting beliefs, and discovering a higher version of self. Learn how choosing sobriety not only transformed their personal life but also unlocked new levels of purpose, clarity, and sustainable success in business and beyond. If you're seeking a reset or looking to rise above your struggles, this episode is your invitation to begin...
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Corporate Clarity: Cutting Through Complexity with OKRs
Sustainable Success
Challenges with scattered priorities, unclear goals, or slow execution? In this episode of Sustainable Success, we dive into Corporate Clarity: Cutting Through Complexity with OKRs—a powerful framework to align teams, focus efforts, and accelerate results. Learn how top-performing organizations use OKRs to simplify strategy, drive accountability, and turn vision into measurable success. About Guest: Philipp Schett Philipp Schett, CEO and founder of Wave Nine, the leading OKR consultancy worldwide that he's grown into a 7-figure business (heading toward 8!). But Phil...
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The Inner Voice of Selling: What Keeps You Stuck or Builds Massive Sales
Sustainable Success
Your mindset drives your metrics. In this episode, Doug C. Brown, CEO of CEO Sales Strategies and a leader behind over $960 million in sales - explores how your inner voice influences your ability to sell, lead, and grow. He shares how overcoming limiting beliefs is just as critical as implementing data-driven systems when it comes to creating sustainable, scalable revenue. Learn how to align mindset with measurable action to build lasting success from the inside out. About Guest: Doug C. Brown Doug C. Brown is the CEO of CEO Sales Strategies and a renowned Sales Revenue and Profit...
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What If Everything You Know About Leadership Is a Performance
Sustainable Success
In this powerful episode of Sustainable Success, we explore why high-performing leaders are no longer relying on rehearsed personas or scripted leadership styles—and what it means to show up with real clarity and presence. Join us as we unpack the difference between performing leadership and being a leader. You’ll learn how to recognize when you’re operating from a “synthetic self,” the hidden costs of overcompensating or people-pleasing, and how embracing authenticity creates deeper trust, stronger influence, and sustainable growth—both personally and professionally. Whether...
info_outlineIn this powerful episode of The Sustainable Success Show, we explore what it truly means to transform pain into purpose. Survivor: Turn Your Scars Into Stars dives deep into the journey of overcoming adversity, trauma, and setbacks—reclaiming your narrative and rising stronger, wiser, and more impactful.
Our guest shares raw, unfiltered insights from a life marked by emotional and physical challenges, and how these scars became the foundation for sustainable personal and professional success. Discover how emotional intelligence, self-leadership, and resilience play a critical role in turning life’s wounds into wisdom—and setbacks into comebacks.
Whether you're leading a team, running a business, or navigating your own path to healing, this episode offers a roadmap to embracing your story, owning your scars, and letting them guide you to become a beacon of hope, leadership, and transformation for others.
Tune in and be inspired to wear your scars not as shame—but as stars that light the way for others.
About Guest: Professor M. S. Rao
Professor M. S. Rao, Ph. D., is a 21 st-Century Philosopher and the Father of “Soft Leadership.” He is an international leadership guru and the founder of MSR Leadership Consultants in India. With forty-four years of diversified experience, including military service, he is the author of fifty-four books, including the best-selling ‘See the Light in You’ URL: https://www.amazon.com/See-Light-You-
Spiritual-Mindfulness/dp/1949003132 . He serves as a columnist and author-at-large at Entrepreneur. He has published over 300 papers and articles in prestigious international publications, including Leader to Leader, Thunderbird International Business Review, Strategic HR Review, Development and Learning in Organizations, Industrial and Commercial Training, On the Horizon, and Entrepreneur magazine. He embodies various roles: soldier, entrepreneur, editor, educator, author, explorer, enlightener, thinker, writer, researcher, mentor, motivator, professor, reformer, traveler, blogger, storyteller, volunteer, activist, futurist, analyst, strategist, and coach. Additionally, he is a C-suite advisor and global keynote speaker, bringing a strategic eye and long-range vision from his multifaceted professional background, which encompasses military service, teaching, training, research, consultancy, and philosophy. Deeply passionate about serving and making a difference in others' lives, he educates a new generation of leaders through leadership education and publications. He aims to
develop one million students as global leaders by 2030.
http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-
vision-2030-one_31.html .
Amazon: http://www.amazon.com/M.-S.-
Vision 2030: https://
LinkedIn: https://www.linkedin.com/in/
Substack: https://professormsrao.
X: http://twitter.com/
YouTube: http://www.youtube.com/user/
Meta: https://www.facebook.com/
See the Light in You: https://www.amazon.com/See-
About Christopher Salem
Christopher Salem, the dynamic host of the Sustainable Success Show, has been empowering business leaders, entrepreneurs, and organizations for nearly 8 years. Through thought-provoking weekly content, Christopher delivers actionable insights that inspire growth and sustainable success in today’s ever-evolving marketplace.
His show spotlights influential thought leaders, offering transformative strategies to overcome challenges, enhance performance, and achieve long-term goals. Christopher’s expertise, coupled with his dedication to fostering professional and personal development, has made him a trusted voice in the world of leadership and entrepreneurship.
Discover more about Christopher and the Sustainable Success Show at www.christophersalem.com and www.sustainablesuccess.net.
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Join Christopher to unlock the keys to your sustainable success!